Latest / Affiliate Marketing For Lenders
E043 - Affiliate Marketing For Deposit Accounts - With Alana Levine, CRO at Fintel Connect
Deposits aren't loans. That sounds obvious, but the implications for affiliate marketing are anything but.
Alana Levine joins Carlos Caro to break down how affiliate marketing works on the deposit side of the house: different unit economics, different optimization cadence, different failure modes, and a compliance environment that will humble anyone coming over from lending.
Topics include how CP1K pricing works and why CPAs for high yield savings have more than doubled in the past year, what the application funnel looks like for best-in-class deposit products versus regional banks still…
The skinny
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