The Role of Regenerative Farming for a Crop-Dependent Brand
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Alter Eco CEO Keith Bearden joins host Megan Thomas to talk about how his purpose-driven food company has used its decades-long commitment to regenerative farming practices to build brand loyalty. This episode also delves into how satellite imagery is used to inform Alter Eco's agroforestry strategy, the impact that a changing climate is having on producers and growing regions, and how younger consumers will be critical to building the purpose-driven brands of tomorrow.
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