How Retail by Design Helped a Founder Fall Back in Love With Her Business with Katie Glickman

The Resilient Retail Game Plan - retail insights, retail trends and best practices · May 22, 2025 · 27m

What do you do when your business looks like a success, but doesn’t feel like one?

Katie Glickman started Bibbilyboo after struggling to find a bib that worked for her own child. What began with a sewing machine at the kitchen table grew into an award-winning business, with over 64,000 bibs sold and stockists across the UK, including the country’s largest baby store.

But success doesn’t always feel the way we expect it to. After years of sewing, scaling, and saying yes to every opportunity, Katie hit a point where the business felt more draining than energising. She was navigating a factory…