Ep 46:m Sparkling Sips: The Signal Era — Kait Stephens, Brij; Why Smarter Advertising Starts with Better Data
AI may be getting smarter. But are we giving it the full picture?
Live from Advertising Week New York, where everyone is talking AI, algorithms, attribution, and measurement, SHeCOMMERCE sits down with Kait Stephens, CEO and Co-Founder of Brij, to challenge one of advertising's biggest blind spots: Brands are spending billions to reach consumers they don't fully understand.
Welcome to the Signal Era, where the quality of the data feeding advertising algorithms may matter more than the sophistication of the technology itself.
For CPG brands, the challenge is especially real. Consumers discover…
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