The Science of Marketing: Sydney Mbhele
Marketing has evolved into a discipline that demands measurable impact and accountability.
On this episode of The Lead Creative, Sydney Mbhele, the Chief Marketing and Corporate Affairs Officer of Absa Group discusses:
Why marketing must be tied to business performance and ROI.
How Absa’s Your Story Matters campaign restores customer recognition in banking.
The challenge of measuring creative effectiveness in an industry driven by performance.
How African creativity deserves more recognition on the global stage.
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