Emily Ward: Identifying Pain Points, Standing Out & Super Bowl Ads - Episode #33
How can marketers build stronger connections by truly listening to their customers?
In this episode of Connect To Market, host Casey Cheshire sits down with Emily Ward, Vice President of Marketing at Maxwell, to explore why direct customer conversations are still one of the most powerful tools in a marketer’s toolkit. Emily shares how common obstacles like egocentric thinking, fear of honest feedback, and internal gatekeeping can prevent teams from deeply understanding their audience and how to break through them.
She unpacks practical ways to get closer to customers, from partnering with…
The skinny
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