Ep. 177: Chris Perkins, President at Model B – The Future of Marketing Is Independent, Frictionless, and Brand First
Leaders, In this episode, Chris Perkins, President at Model B, joins us to unpack the actual purpose of marketing and why the best brands succeed by creating consistent, additive experiences across every touchpoint. Chris explains why marketing is about changing minds, how empowered teams and freelancers often outperform traditional models, and why the best leaders treat brand as an extension of their company culture, not just a department. He shares how Model B uses a collective of top experts to deliver growth with precision, why most companies overcomplicate their marketing strategies, and…
The skinny
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