What It Really Took to Build The SoCo Markets — and the Personal Story Mercedes Wasn't Ready to Tell
"I woke up one day and I started to feel. And what I felt, it wasn't pretty. I was like, I'm not happy. And that was the very first time I put myself first." — Mercedes Hernandez
Mercedes Hernandez built The SoCo Markets from scratch — 11 vendors on a closed-off side street, a vision, and no guarantee it would work. Six years later, it's one of Sonoma County's most beloved community events, drawing vendors from across the Bay Area and bringing thousands of people together every year. But this episode isn't really a business story. It's a story about what happens when you finally stop building…
The skinny
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