The Free Sample Strategy: A Simple Way to Increase Taproom Sales
Sometimes the best taproom ideas come from outside the beer industry.
In this episode of the Taproom Success Podcast, Andrew shares an experience at a bowling alley where guests were given free samples of food and shortly afterward ordered both items they had sampled.
That simple interaction sparked a question: Could breweries use free food samples to introduce guests to menu items and increase average check size?
In this episode we explore how breweries might test this strategy, particularly when launching a new kitchen, adding menu items, or encouraging guests who normally only order beer…
The skinny
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