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Why Nigerians Don't Buy (Even When They Need It) | Ayo Akinola - PiggyVest Co-Founder

He co-founded PiggyVest, one of Nigeria's largest savings and investment platforms, after failing at over 10 businesses. Years earlier, he had been suspended and expelled from Covenant University.In this episode of Living Boldly, I sit down with Ayo Akinola, co-founder of PiggyVest and author of Credit Alert, to unpack why some businesses never grow, why customers don't always buy what they need, and the questions every entrepreneur should ask before investing more time and money into a business. We also discuss why Nigerians buy what they buy, the biggest money mistakes founders make, and…

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