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Case for Support: What do donors really want from your philanthropic story?
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What makes a philanthropic story compelling to a donor? Drawing on More Partnership’s analysis of conversations with donors, Tim Johnson, Laura Phipps and Vérane Castelnau discuss what they have heard about the stories organisations tell when seeking philanthropic support.
They explore why clarity and distinctiveness matter, how organisations can establish credibility and demonstrate impact, and what makes a genuine case for why support is needed now. They also consider who should tell the story, how to pitch ambition at the right level, and why organisations don’t need…
The skinny
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