Why You Should Keep Your Old Content Updated | Ep. #84

Marketing School - Digital Marketing and Online Marketing Tips · Oct 23, 2016 · 12m

In Episode #84 Neil and Eric talk about why you should keep your old content updated and how you should do it. Listen to learn how deleting old pages can help you get more traffic, and the tools you can use to make sure your web content is up to date.

Time Stamped Show Notes:

00:28 – Today’s topic: Why you should keep your old content updated

00:36 – Listen to SPI200 podcast episode and read Moz

01:02 – Make an audit of all the content you have

01:24 – Make sure you’re tracking closely

01:41 – Use the right keywords and build back links

02:01 – Use keywords that generate traffic – use Ahrefs…