Episode 30: Making Organic Social a Two-Way Conversation

At the Forefront Podcast · Nov 9, 2023 · 5m

In this episode of At the Forefront, AVP and Head of Digital Amanda Perrucci sits down with Senior Account Executive Lindsey Patterson to discuss how B2B fintechs can leverage the full power of organic social media to increase brand awareness, nurture client relationships and warm prospects for their sales teams. Listeners will learn the difference between social monitoring and social listening and how firms can leverage both to maximize social ROI.