Latest / MC Fireside Chats, an Outdoor Hospitality Podcast / MC Fireside Chats - October 12th, 2022

Transcript

MC Fireside Chats - October 12th, 2022 · MC Fireside Chats, an Outdoor Hospitality Podcast

• 0:51
  Welcome
• 0:52
  everybody
• 0:52
  to
• 0:52
  another.
• 0:55
  My
• 0:55
  name's
• 0:55
  Brian
• 0:56
  Searl,
• 0:56
  and
• 0:56
  that
• 0:56
  was
• 0:56
  great
• 0:57
  timing
• 0:57
  on
• 0:57
  whoever's
• 0:58
  phone
• 0:58
  as
• 0:58
  that
• 0:58
  was.
• 0:59
  But
• 0:59
  we're
• 0:59
  welcome
• 0:59
  to
• 0:59
  another
• 1:00
  episode.
• 1:00
  Threw
• 1:00
  me
• 1:01
  out
• 1:01
  for
• 1:01
  a
• 1:01
  little
• 1:01
  bit.
• 1:01
  We're
• 1:01
  a
• 1:02
  second
• 1:02
  week
• 1:02
  of
• 1:02
  the
• 1:03
  month
• 1:03
  and
• 1:03
  we
• 1:03
  are
• 1:03
  focused
• 1:04
  on
• 1:04
  the
• 1:04
  glamping
• 1:05
  industry,
• 1:05
  which
• 1:05
  is
• 1:05
  perfect
• 1:06
  timing
• 1:06
  because
• 1:06
  we
• 1:06
  all
• 1:06
  just
• 1:07
  got
• 1:07
  back.
• 1:07
  Most
• 1:07
  of
• 1:07
  us
• 1:08
  just
• 1:08
  got
• 1:08
  back
• 1:08
  from
• 1:08
  the
• 1:08
  glamping
• 1:09
  show,
• 1:09
  USA
• 1:10
  and
• 1:10
  Colorado.
• 1:11
  Awesome.
• 1:11
  Amazing
• 1:12
  time.
• 1:12
  I
• 1:12
  wanna
• 1:13
  take
• 1:13
  a
• 1:13
  few
• 1:13
  minutes
• 1:13
  and
• 1:13
  talk
• 1:13
  about
• 1:14
  that,
• 1:14
  but
• 1:14
  first,
• 1:15
  before
• 1:15
  we
• 1:15
  do
• 1:15
  that,
• 1:16
  we've
• 1:16
  got
• 1:16
  a
• 1:16
  couple
• 1:16
  special
• 1:16
  guests
• 1:17
  here.
• 1:17
  We
• 1:17
  actually
• 1:17
  have
• 1:17
  Miguel
• 1:18
  joining
• 1:18
  us
• 1:18
  shortly,
• 1:18
  I
• 1:18
  believe,
• 1:19
  for
• 1:19
  the
• 1:19
  show.
• 1:19
  But
• 1:20
  Catrina
• 1:20
  is
• 1:20
  here
• 1:20
  and
• 1:21
  she's
• 1:21
  not
• 1:21
  one
• 1:21
  of
• 1:21
  our
• 1:21
  regular
• 1:21
  guests.
• 1:22
  So
• 1:22
  Catrina,
• 1:22
  do
• 1:22
  you
• 1:22
  just
• 1:23
  wanna
• 1:23
  briefly
• 1:23
  introduce
• 1:24
  yourself
• 1:24
  and
• 1:24
  then
• 1:25
  we'll
• 1:25
  go.
• 1:26
  Definitely
• 1:27
  hello.
• 1:27
  Thanks
• 1:28
  for
• 1:28
  having
• 1:28
  me
• 1:28
  here.
• 1:29
  So
• 1:29
  I
• 1:29
  am
• 1:30
  Katerina,
• 1:31
  I'm
• 1:31
  cofounder
• 1:32
  of
• 1:32
  Camps
• 1:33
  around.
• 1:34
  Camps
• 1:34
  Around
• 1:34
  is
• 1:35
  a
• 1:35
  platform,
• 1:35
  booking
• 1:36
  platform
• 1:37
  that
• 1:37
  offers
• 1:38
  guests
• 1:39
  the
• 1:39
  opportunity
• 1:39
  to
• 1:40
  book
• 1:40
  amazing
• 1:41
  place
• 1:41
  in.
• 1:41
  We
• 1:41
  have
• 1:42
  started
• 1:42
  from
• 1:42
  from
• 1:43
  Greece
• 1:43
  in
• 1:43
  Europe,
• 1:44
  but
• 1:45
  we
• 1:45
  are
• 1:45
  now
• 1:45
  in
• 1:46
  a
• 1:46
  mode
• 1:46
  where
• 1:46
  we
• 1:47
  are
• 1:47
  expanding
• 1:48
  in
• 1:48
  other
• 1:48
  Mediterranean
• 1:49
  countries
• 1:49
  where,
• 1:50
  ING
• 1:50
  is
• 1:50
  still
• 1:51
  pretty
• 1:51
  early,
• 1:51
  I
• 1:52
  would
• 1:52
  say
• 1:52
  as
• 1:52
  a
• 1:52
  market,
• 1:53
  but
• 1:54
  has
• 1:54
  a
• 1:54
  huge
• 1:54
  potential.
• 1:55
  I
• 1:55
  think
• 1:56
  that's
• 1:56
  it's
• 1:56
  really
• 1:56
  nice
• 1:57
  what
• 1:57
  you're
• 1:57
  doing
• 1:57
  here
• 1:57
  and
• 1:57
  you're
• 1:58
  discussing
• 1:58
  about
• 1:58
  it
• 1:59
  and
• 1:59
  then
• 1:59
  you
• 2:00
  love
• 2:00
  to,
• 2:00
  to
• 2:00
  be
• 2:01
  part
• 2:01
  of
• 2:01
  it.
• 2:02
  Awesome.
• 2:03
  I
• 2:03
  can't
• 2:03
  wait
• 2:03
  to
• 2:03
  talk
• 2:04
  to
• 2:04
  you.
• 2:04
  I
• 2:04
  want
• 2:04
  to
• 2:04
  dive
• 2:04
  into
• 2:04
  a
• 2:04
  little
• 2:05
  bit
• 2:05
  about
• 2:05
  what
• 2:05
  Greece
• 2:05
  is
• 2:06
  doing
• 2:06
  as
• 2:06
  far
• 2:06
  as
• 2:06
  the
• 2:06
  glamping
• 2:07
  industry
• 2:07
  goes,
• 2:07
  the
• 2:08
  whole
• 2:08
  Mediterranean
• 2:08
  area,
• 2:09
  and
• 2:09
  see
• 2:09
  how
• 2:09
  maybe
• 2:09
  it
• 2:10
  correlates
• 2:10
  to
• 2:11
  what
• 2:11
  we're
• 2:11
  doing
• 2:11
  over
• 2:11
  here
• 2:11
  in
• 2:11
  the
• 2:12
  USA
• 2:12
  and
• 2:12
  Canada.
• 2:13
  Also
• 2:13
  Miguel's
• 2:13
  here.
• 2:14
  Miguel,
• 2:14
  welcome.
• 2:14
  Miguel
• 2:15
  is
• 2:15
  from
• 2:16
  a
• 2:16
  glamping
• 2:16
  company
• 2:17
  in
• 2:17
  Mexico.
• 2:18
  Do
• 2:18
  you
• 2:18
  wanna
• 2:18
  briefly
• 2:18
  introduce
• 2:19
  yourself,
• 2:19
  Miguel?
• 2:20
  Yeah,
• 2:21
  sure.
• 2:21
  Thanks
• 2:21
  so
• 2:21
  much.
• 2:22
  I
• 2:22
  know
• 2:22
  the
• 2:22
  echo.
• 2:23
  Are
• 2:23
  you
• 2:23
  yeah,
• 2:23
  I
• 2:24
  can
• 2:24
  hear
• 2:24
  you
• 2:24
  well.
• 2:24
  Is
• 2:24
  there
• 2:24
  echo?
• 2:25
  Okay,
• 2:25
  great.
• 2:25
  Okay,
• 2:27
  great.
• 2:28
  I'm
• 2:28
  Miguel.
• 2:29
  I'm
• 2:29
  the
• 2:30
  CEO
• 2:30
  of
• 2:30
  Natural
• 2:31
  Living.
• 2:31
  We're
• 2:31
  the
• 2:31
  first
• 2:32
  Laing
• 2:32
  operator
• 2:33
  in
• 2:33
  Mexico
• 2:33
  and
• 2:34
  the
• 2:34
  Laing
• 2:35
  industry
• 2:35
  has
• 2:35
  been
• 2:35
  booming
• 2:35
  in
• 2:35
  Mexico
• 2:36
  ever
• 2:36
  since
• 2:36
  the
• 2:36
  epidemic.
• 2:37
  Currently
• 2:38
  operate
• 2:39
  two
• 2:43
  associations.
• 2:44
  Hi.
• 2:45
  How
• 2:46
  are
• 2:46
  you?
• 2:46
  Sadly
• 2:47
  With
• 2:47
  Music
• 2:47
  lamp,
• 2:56
  you're
• 2:56
  cutting
• 2:57
  a
• 2:57
  little
• 2:57
  bit
• 2:58
  in
• 2:58
  and
• 2:58
  out.
• 2:58
  I
• 2:58
  don't
• 2:58
  know
• 2:58
  if
• 2:58
  it's
• 2:59
  just
• 2:59
  me,
• 2:59
  Miguel,
• 3:00
  we
• 3:00
  can
• 3:00
  hear
• 3:00
  you,
• 3:00
  but
• 3:01
  we're
• 3:01
  fading
• 3:01
  in
• 3:01
  and
• 3:01
  out
• 3:02
  a
• 3:02
  little
• 3:02
  bit,
• 3:02
  we'll
• 3:02
  try
• 3:02
  to
• 3:02
  come
• 3:03
  back
• 3:03
  to
• 3:03
  you
• 3:03
  in
• 3:03
  a
• 3:03
  second,
• 3:03
  but
• 3:03
  we
• 3:03
  got,
• 3:04
  I
• 3:04
  think
• 3:04
  we
• 3:04
  got
• 3:04
  most
• 3:04
  of
• 3:04
  it.
• 3:05
  You
• 3:05
  run
• 3:05
  this
• 3:05
  really
• 3:05
  cool
• 3:05
  Glen
• 3:06
  Place
• 3:06
  in
• 3:06
  Mexico.
• 3:07
  You
• 3:07
  familiar
• 3:07
  with
• 3:07
  Ruben?
• 3:08
  Probably.
• 3:08
  Is
• 3:08
  he
• 3:08
  a
• 3:08
  member
• 3:09
  of
• 3:09
  the
• 3:09
  Association
• 3:09
  of
• 3:09
  Ruben?
• 3:12
  Sorry,
• 3:13
  Mute.
• 3:13
  Yeah.
• 3:14
  Miguel
• 3:14
  and
• 3:14
  I
• 3:14
  have
• 3:14
  interacted
• 3:15
  in
• 3:15
  the
• 3:15
  past
• 3:15
  and
• 3:15
  it's
• 3:15
  good
• 3:16
  to
• 3:16
  see
• 3:16
  him.
• 3:16
  And
• 3:16
  sorry
• 3:17
  you
• 3:17
  couldn't
• 3:17
  make
• 3:17
  it
• 3:17
  to
• 3:17
  the
• 3:17
  show.
• 3:19
  Awesome.
• 3:19
  So
• 3:19
  let's
• 3:20
  dive
• 3:20
  in
• 3:20
  here
• 3:20
  before
• 3:21
  and
• 3:21
  again,
• 3:21
  Catarina
• 3:21
  and
• 3:22
  Miguel,
• 3:22
  we're
• 3:22
  gonna
• 3:22
  get
• 3:22
  to
• 3:22
  your
• 3:22
  stories.
• 3:23
  I
• 3:23
  definitely
• 3:23
  wanna
• 3:23
  talk
• 3:24
  about
• 3:24
  Greece
• 3:24
  in
• 3:24
  Mexico,
• 3:25
  the
• 3:25
  glamping
• 3:25
  industries
• 3:25
  look
• 3:26
  like
• 3:26
  in
• 3:26
  both
• 3:26
  places,
• 3:27
  but
• 3:27
  I
• 3:27
  feel
• 3:27
  like
• 3:27
  we
• 3:27
  need
• 3:28
  to
• 3:28
  start
• 3:28
  with
• 3:28
  what
• 3:28
  happened
• 3:28
  just
• 3:29
  last
• 3:29
  week,
• 3:29
  cuz
• 3:29
  it
• 3:29
  like
• 3:30
  probably
• 3:30
  shocked
• 3:31
  us
• 3:31
  all
• 3:31
  right?
• 3:31
  Like
• 3:31
  we
• 3:31
  knew
• 3:32
  the
• 3:32
  glamping
• 3:32
  conference
• 3:32
  was
• 3:32
  great.
• 3:33
  We've
• 3:33
  been
• 3:33
  to
• 3:33
  it
• 3:34
  years
• 3:34
  before.
• 3:35
  But
• 3:35
  I
• 3:35
  think
• 3:35
  that
• 3:35
  this
• 3:35
  kind
• 3:35
  of
• 3:36
  far
• 3:36
  exceeded
• 3:37
  everyone's
• 3:37
  expectations.
• 3:38
  1400
• 3:38
  attendees
• 3:39
  112
• 3:40
  plus
• 3:40
  exhibitors,
• 3:41
  just
• 3:41
  people
• 3:41
  networking
• 3:42
  and
• 3:42
  walking
• 3:42
  around
• 3:43
  and
• 3:43
  talking
• 3:43
  and
• 3:43
  exploring
• 3:44
  tents
• 3:44
  and
• 3:44
  just
• 3:45
  something
• 3:46
  that
• 3:46
  we
• 3:46
  frankly
• 3:47
  maybe
• 3:47
  never
• 3:47
  seen
• 3:47
  in
• 3:48
  industry
• 3:48
  conference
• 3:49
  before.
• 3:49
  I'm
• 3:49
  gonna
• 3:49
  let
• 3:49
  you,
• 3:50
  Ruben,
• 3:50
  take
• 3:50
  the
• 3:50
  lead
• 3:51
  as
• 3:51
  the
• 3:51
  American
• 3:51
  Glamping
• 3:51
  Association
• 3:52
  guy,
• 3:53
  and
• 3:53
  just
• 3:53
  tell
• 3:53
  us
• 3:53
  what
• 3:54
  was
• 3:54
  your
• 3:54
  review
• 3:54
  of
• 3:54
  the
• 3:54
  conference?
• 3:55
  How
• 3:55
  did
• 3:55
  you
• 3:55
  come
• 3:55
  away
• 3:55
  from
• 3:56
  it?
• 3:56
  Yeah,
• 3:57
  it
• 3:57
  went,
• 3:58
  we
• 3:58
  did
• 3:58
  it.
• 3:58
  It'd
• 3:59
  be
• 3:59
  great
• 3:59
  to
• 3:59
  get,
• 3:59
  I
• 3:59
  know
• 3:59
  Irene
• 4:00
  and
• 4:00
  David
• 4:00
  and
• 4:01
  Brian
• 4:01
  and
• 4:02
  you
• 4:02
  guys
• 4:02
  were
• 4:02
  all
• 4:02
  there
• 4:03
  and
• 4:03
  be
• 4:03
  great
• 4:03
  to
• 4:03
  get
• 4:03
  your
• 4:03
  guys's
• 4:04
  perspective.
• 4:05
  But
• 4:06
  it,
• 4:06
  it's
• 4:06
  funny
• 4:06
  because,
• 4:07
  told
• 4:07
  the
• 4:07
  story
• 4:08
  at
• 4:08
  the
• 4:08
  beginning
• 4:08
  of
• 4:08
  one
• 4:08
  of
• 4:09
  the
• 4:09
  talks
• 4:09
  of
• 4:09
  how
• 4:10
  honestly
• 4:11
  the,
• 4:11
  the
• 4:11
  the
• 4:11
  owner
• 4:12
  of
• 4:12
  the
• 4:12
  Lamping
• 4:12
  show
• 4:12
  uk,
• 4:13
  who's
• 4:14
  one
• 4:14
  of
• 4:14
  the
• 4:14
  owners
• 4:14
  of
• 4:14
  the
• 4:15
  Glamping
• 4:15
  show.
• 4:15
  When
• 4:15
  we
• 4:15
  sat
• 4:16
  down
• 4:16
  to
• 4:16
  originally.
• 4:17
  Craft
• 4:18
  some
• 4:18
  pathway
• 4:19
  forward
• 4:19
  to
• 4:19
  this.
• 4:21
  I
• 4:21
  assumed
• 4:22
  that
• 4:22
  one
• 4:23
  day
• 4:23
  we
• 4:23
  would
• 4:23
  be
• 4:23
  to
• 4:23
  some
• 4:24
  version
• 4:24
  like
• 4:24
  this,
• 4:25
  and
• 4:25
  obviously
• 4:25
  there's
• 4:25
  a
• 4:26
  pandemic
• 4:26
  in
• 4:26
  the
• 4:26
  middle
• 4:26
  of
• 4:26
  it.
• 4:27
  And,
• 4:27
  going
• 4:27
  on
• 4:27
  our,
• 4:28
  what
• 4:28
  was
• 4:28
  that,
• 4:28
  sixth
• 4:29
  or
• 4:29
  sixth
• 4:29
  iteration,
• 4:30
  whatever
• 4:30
  it
• 4:30
  might
• 4:30
  be.
• 4:31
  But
• 4:31
  at
• 4:31
  that
• 4:32
  point
• 4:32
  in
• 4:32
  time
• 4:32
  we
• 4:32
  didn't
• 4:33
  know,
• 4:33
  right?
• 4:33
  We
• 4:33
  were
• 4:33
  just
• 4:34
  guessing.
• 4:34
  We,
• 4:34
  from
• 4:35
  all
• 4:35
  of
• 4:35
  our
• 4:35
  conversations,
• 4:36
  people
• 4:36
  and
• 4:36
  all
• 4:37
  these
• 4:37
  different
• 4:37
  states
• 4:37
  and
• 4:37
  cities,
• 4:39
  we
• 4:39
  hoped
• 4:40
  and
• 4:40
  assumed
• 4:40
  and
• 4:40
  maybe
• 4:41
  hopefully
• 4:42
  naive.
• 4:43
  So
• 4:43
  it's
• 4:43
  just,
• 4:43
  it's
• 4:44
  great
• 4:44
  to
• 4:44
  see
• 4:46
  all
• 4:46
  the
• 4:46
  people
• 4:46
  there
• 4:47
  one
• 4:47
  point
• 4:47
  in
• 4:47
  time.
• 4:48
  It's
• 4:48
  great
• 4:49
  just
• 4:49
  to
• 4:49
  have
• 4:49
  all
• 4:49
  these
• 4:49
  like-minded
• 4:50
  individuals
• 4:51
  under
• 4:51
  one
• 4:51
  roof.
• 4:52
  It
• 4:52
  only
• 4:52
  happens
• 4:52
  unfortunately,
• 4:53
  really
• 4:53
  once
• 4:53
  a
• 4:54
  year
• 4:54
  to
• 4:54
  see
• 4:55
  the
• 4:55
  amazing
• 4:56
  structures
• 4:57
  that
• 4:57
  the
• 4:57
  manufacturers
• 4:57
  can
• 4:58
  put
• 4:58
  up
• 4:58
  literally
• 4:58
  in
• 4:59
  a
• 4:59
  day
• 4:59
  and
• 4:59
  a
• 4:59
  half.
• 4:59
  It
• 5:00
  blows
• 5:00
  my
• 5:00
  mind.
• 5:00
  People
• 5:01
  traveling
• 5:01
  from
• 5:02
  all
• 5:02
  over
• 5:02
  and
• 5:02
  making
• 5:03
  this
• 5:03
  a
• 5:03
  priority
• 5:03
  and
• 5:04
  people
• 5:04
  getting
• 5:05
  business
• 5:05
  deals
• 5:06
  done
• 5:06
  there
• 5:07
  on
• 5:07
  site,
• 5:07
  is
• 5:07
  really
• 5:07
  all
• 5:08
  that
• 5:08
  we
• 5:08
  can
• 5:09
  ask
• 5:09
  for.
• 5:10
  And
• 5:10
  at
• 5:10
  the
• 5:10
  end
• 5:10
  of
• 5:10
  the
• 5:10
  day,
• 5:10
  nobody
• 5:11
  really
• 5:11
  ran
• 5:11
  out
• 5:11
  of
• 5:12
  the
• 5:12
  room
• 5:12
  screaming.
• 5:12
  I
• 5:12
  hate
• 5:13
  this
• 5:13
  was
• 5:14
  a
• 5:14
  big
• 5:14
  win.
• 5:14
  But
• 5:14
  it,
• 5:14
  and
• 5:15
  it
• 5:15
  also,
• 5:15
  I
• 5:15
  think
• 5:16
  it'd
• 5:16
  be
• 5:16
  great
• 5:16
  to
• 5:16
  hear
• 5:16
  what
• 5:16
  you
• 5:17
  guys
• 5:17
  think,
• 5:17
  but
• 5:18
  one
• 5:18
  of
• 5:18
  the
• 5:18
  comments
• 5:19
  that
• 5:19
  I
• 5:19
  did
• 5:19
  receive
• 5:20
  time
• 5:20
  and
• 5:20
  time
• 5:21
  again
• 5:21
  from
• 5:21
  people
• 5:21
  who
• 5:21
  were
• 5:21
  new
• 5:22
  their
• 5:22
  first
• 5:23
  time,
• 5:23
  there
• 5:24
  was,
• 5:24
  man,
• 5:24
  there's
• 5:24
  a
• 5:24
  lot
• 5:25
  of
• 5:25
  hugs,
• 5:25
  as
• 5:26
  in
• 5:26
  people
• 5:27
  are
• 5:27
  genuinely
• 5:28
  just
• 5:28
  like
• 5:29
  each
• 5:29
  other
• 5:29
  and
• 5:29
  have
• 5:30
  talked
• 5:30
  to
• 5:30
  each
• 5:30
  other,
• 5:31
  maybe
• 5:31
  over
• 5:31
  zoom
• 5:31
  for
• 5:31
  the
• 5:32
  last
• 5:32
  year,
• 5:32
  and
• 5:32
  now
• 5:32
  is
• 5:33
  the
• 5:33
  first
• 5:33
  time
• 5:33
  they
• 5:33
  get
• 5:33
  to
• 5:34
  see
• 5:34
  each
• 5:34
  other
• 5:34
  in
• 5:34
  person.
• 5:34
  And,
• 5:35
  they're,
• 5:35
  they've
• 5:35
  been
• 5:36
  pretty
• 5:36
  close.
• 5:37
  And
• 5:37
  it
• 5:37
  really
• 5:37
  is
• 5:37
  a
• 5:38
  a
• 5:38
  community
• 5:38
  and
• 5:38
  a
• 5:38
  network
• 5:39
  of
• 5:39
  just
• 5:39
  good
• 5:40
  people,
• 5:40
  right?
• 5:41
  We
• 5:41
  could
• 5:41
  be
• 5:41
  doing
• 5:41
  something
• 5:42
  completely
• 5:42
  different
• 5:43
  like
• 5:43
  a
• 5:43
  Popsicle
• 5:44
  factory
• 5:44
  or
• 5:44
  something
• 5:44
  like
• 5:44
  that,
• 5:45
  but
• 5:45
  in
• 5:45
  the,
• 5:45
  in
• 5:46
  the
• 5:46
  dairy
• 5:46
  industry
• 5:47
  or
• 5:47
  anything
• 5:47
  like
• 5:47
  that.
• 5:47
  But
• 5:48
  at
• 5:48
  the
• 5:48
  end
• 5:48
  of
• 5:49
  the
• 5:49
  day,
• 5:49
  just
• 5:50
  the
• 5:50
  comments
• 5:50
  around
• 5:51
  how
• 5:51
  people
• 5:51
  feel
• 5:52
  very,
• 5:52
  close
• 5:53
  knit
• 5:53
  and.
• 5:53
  Catching
• 5:54
  up
• 5:54
  with
• 5:54
  people
• 5:55
  just
• 5:55
  makes
• 5:55
  me
• 5:55
  happy.
• 5:56
  So
• 5:56
  other
• 5:56
  people
• 5:57
  there,
• 5:57
  I
• 5:57
  don't
• 5:57
  know.
• 5:57
  You
• 5:57
  guys
• 5:58
  might
• 5:58
  have
• 5:58
  had
• 5:58
  a
• 5:58
  terrible
• 5:58
  time
• 5:59
  and
• 5:59
  it
• 5:59
  was
• 5:59
  just
• 6:00
  me
• 6:00
  who
• 6:00
  thought
• 6:01
  it
• 6:01
  went
• 6:01
  okay.
• 6:01
  But
• 6:02
  I
• 6:02
  was
• 6:02
  happy.
• 6:02
  I
• 6:02
  would
• 6:02
  like
• 6:02
  to
• 6:02
  see
• 6:03
  popsicles
• 6:03
  next
• 6:03
  year,
• 6:04
  now
• 6:04
  that
• 6:04
  you're
• 6:04
  bringing
• 6:04
  it
• 6:04
  up.
• 6:05
  But
• 6:05
  other
• 6:05
  than
• 6:05
  that
• 6:06
  really
• 6:06
  didn't
• 6:06
  have
• 6:06
  a
• 6:06
  problem
• 6:07
  with
• 6:07
  the
• 6:07
  show.
• 6:08
  I
• 6:08
  wanna
• 6:08
  let
• 6:08
  Irene
• 6:08
  and
• 6:08
  David
• 6:09
  weigh
• 6:09
  in,
• 6:09
  in
• 6:10
  a
• 6:10
  second.
• 6:10
  But
• 6:10
  just
• 6:10
  for
• 6:10
  me
• 6:10
  specifically
• 6:11
  the
• 6:11
  conversations
• 6:12
  that
• 6:12
  I
• 6:12
  was
• 6:12
  having
• 6:12
  from
• 6:12
  a
• 6:13
  Modern
• 6:13
  Campground
• 6:13
  perspective
• 6:14
  was
• 6:15
  just
• 6:16
  eye
• 6:16
  opening
• 6:16
  to
• 6:16
  be
• 6:16
  frank,
• 6:17
  right?
• 6:17
  I've
• 6:17
  been
• 6:17
  in
• 6:17
  the
• 6:18
  Camping
• 6:18
  in
• 6:18
  RV
• 6:19
  park
• 6:19
  industry
• 6:19
  for
• 6:19
  15
• 6:20
  plus
• 6:20
  years,
• 6:21
  and
• 6:21
  I'm
• 6:21
  slowly,
• 6:22
  as
• 6:22
  we
• 6:22
  all
• 6:22
  are
• 6:22
  here
• 6:22
  in
• 6:22
  the
• 6:23
  states
• 6:23
  getting
• 6:23
  into
• 6:23
  glamping.
• 6:24
  Whereas
• 6:24
  Europe
• 6:25
  and
• 6:25
  I'm
• 6:25
  sure
• 6:25
  Catarina
• 6:26
  can
• 6:26
  weigh
• 6:26
  in
• 6:26
  on
• 6:26
  this
• 6:26
  too,
• 6:27
  have
• 6:27
  been
• 6:27
  in
• 6:27
  glamping
• 6:28
  for,
• 6:28
  haven't
• 6:29
  called
• 6:29
  it
• 6:29
  glamping,
• 6:29
  but
• 6:29
  in
• 6:29
  glamping
• 6:30
  for
• 6:30
  a
• 6:30
  lot
• 6:30
  longer
• 6:30
  than
• 6:31
  we
• 6:31
  have.
• 6:31
  And
• 6:31
  so
• 6:31
  it's
• 6:31
  eye
• 6:32
  opening,
• 6:32
  just
• 6:32
  seeing
• 6:32
  so
• 6:32
  many
• 6:33
  people
• 6:33
  from
• 6:33
  so
• 6:33
  many
• 6:33
  different
• 6:34
  countries
• 6:34
  who
• 6:34
  have
• 6:34
  so
• 6:35
  many
• 6:35
  established
• 6:36
  products,
• 6:36
  who
• 6:36
  have
• 6:36
  gone
• 6:37
  through
• 6:37
  these
• 6:37
  iterations
• 6:38
  and
• 6:38
  refinements
• 6:38
  and
• 6:39
  listen
• 6:39
  to
• 6:39
  what
• 6:40
  customers
• 6:40
  have
• 6:40
  wanted
• 6:40
  as
• 6:41
  they've
• 6:41
  evolved,
• 6:41
  their
• 6:41
  desires
• 6:42
  and
• 6:42
  the
• 6:42
  ways
• 6:42
  they
• 6:43
  want
• 6:43
  to
• 6:43
  go,
• 6:43
  glamping
• 6:44
  and
• 6:44
  luxury
• 6:44
  Camping
• 6:45
  and
• 6:45
  all
• 6:45
  those
• 6:45
  kinds
• 6:45
  of
• 6:45
  things.
• 6:46
  And
• 6:46
  that
• 6:46
  kind
• 6:46
  of
• 6:46
  hasn't
• 6:46
  hit
• 6:46
  over
• 6:47
  here
• 6:47
  yet.
• 6:48
  And
• 6:48
  so
• 6:48
  it's
• 6:48
  almost
• 6:48
  like
• 6:49
  a
• 6:49
  window
• 6:49
  into
• 6:50
  the
• 6:50
  future
• 6:50
  talking
• 6:51
  to
• 6:51
  some
• 6:51
  of
• 6:51
  those
• 6:51
  people
• 6:52
  because
• 6:52
  you
• 6:52
  would
• 6:52
  expect
• 6:52
  the
• 6:53
  same
• 6:53
  evolution
• 6:54
  in
• 6:54
  some
• 6:54
  ways
• 6:54
  to
• 6:54
  happen
• 6:55
  in
• 6:55
  the
• 6:55
  United
• 6:55
  States
• 6:55
  and
• 6:56
  Canada.
• 6:56
  And
• 6:56
  really
• 6:56
  impressed
• 6:57
  me.
• 6:57
  And
• 6:57
  then
• 6:57
  the
• 6:57
  other
• 6:57
  thing
• 6:58
  was
• 6:58
  talking
• 6:58
  to
• 6:58
  the
• 6:58
  vendors
• 6:59
  and
• 6:59
  the
• 6:59
  suppliers
• 7:00
  who
• 7:00
  were
• 7:01
  here
• 7:01
  last
• 7:01
  year
• 7:02
  and
• 7:02
  who
• 7:02
  said
• 7:02
  the
• 7:03
  audience
• 7:03
  demographic
• 7:04
  is
• 7:04
  so
• 7:04
  dramatically
• 7:05
  different.
• 7:06
  Last
• 7:06
  year
• 7:06
  it
• 7:07
  was
• 7:07
  a
• 7:07
  lot
• 7:07
  of
• 7:07
  people
• 7:07
  who
• 7:08
  were,
• 7:08
  I
• 7:08
  want
• 7:08
  to
• 7:08
  get
• 7:08
  into
• 7:08
  glamping
• 7:09
  because
• 7:09
  of
• 7:09
  the
• 7:09
  pandemic,
• 7:10
  but
• 7:10
  I
• 7:10
  don't
• 7:10
  own
• 7:10
  any
• 7:10
  land
• 7:11
  and
• 7:11
  I
• 7:11
  have
• 7:11
  no
• 7:11
  plans
• 7:11
  and
• 7:12
  I
• 7:12
  don't
• 7:12
  have
• 7:12
  any
• 7:12
  financing.
• 7:13
  And
• 7:13
  but
• 7:13
  talk
• 7:13
  to
• 7:14
  me
• 7:14
  anyway.
• 7:14
  And
• 7:15
  this
• 7:15
  year
• 7:15
  everybody's
• 7:16
  like
• 7:17
  in
• 7:17
  the
• 7:17
  process,
• 7:17
  they're
• 7:17
  in
• 7:18
  the
• 7:18
  weeds.
• 7:18
  All
• 7:18
  their
• 7:18
  vendors
• 7:19
  were
• 7:19
  telling
• 7:19
  me
• 7:19
  like
• 7:19
  they're
• 7:19
  talking
• 7:20
  to
• 7:20
  me,
• 7:20
  they've
• 7:20
  got
• 7:20
  land,
• 7:20
  they're
• 7:21
  going
• 7:21
  through
• 7:21
  the
• 7:21
  permitting
• 7:21
  process,
• 7:22
  they're
• 7:22
  ready
• 7:22
  to
• 7:22
  buy.
• 7:23
  And
• 7:23
  so
• 7:23
  it's
• 7:24
  totally
• 7:24
  flipped
• 7:24
  everything
• 7:25
  on
• 7:25
  its
• 7:25
  head
• 7:25
  where,
• 7:26
  I
• 7:26
  don't
• 7:26
  wanna
• 7:26
  say
• 7:26
  people
• 7:26
  were
• 7:26
  unhappy
• 7:27
  last
• 7:27
  year
• 7:27
  cuz
• 7:28
  nobody
• 7:28
  said
• 7:28
  that,
• 7:29
  but
• 7:29
  they're
• 7:29
  happier
• 7:30
  this
• 7:30
  year.
• 7:32
  I
• 7:32
  think
• 7:32
  that
• 7:33
  stuff
• 7:33
  really
• 7:33
  speaks
• 7:33
  to
• 7:34
  like
• 7:34
  the
• 7:35
  quick
• 7:35
  kind
• 7:35
  of
• 7:36
  maturation
• 7:36
  of
• 7:37
  the
• 7:37
  industry
• 7:37
  itself
• 7:38
  and
• 7:38
  just
• 7:38
  like
• 7:39
  how
• 7:39
  much
• 7:40
  interest
• 7:40
  there
• 7:40
  is
• 7:40
  that
• 7:41
  folks
• 7:41
  are
• 7:41
  motivated
• 7:42
  to
• 7:42
  move
• 7:42
  quickly.
• 7:43
  I
• 7:43
  have
• 7:43
  to
• 7:43
  agree.
• 7:44
  I
• 7:44
  fully
• 7:46
  last
• 7:47
  week.
• 7:48
  A
• 7:48
  great
• 7:48
  experience
• 7:49
  to
• 7:49
  just
• 7:49
  be
• 7:49
  immersed
• 7:50
  with
• 7:50
  so
• 7:50
  many
• 7:51
  people
• 7:51
  who
• 7:51
  are
• 7:52
  trailblazers
• 7:53
  in
• 7:53
  North
• 7:53
  America
• 7:54
  in
• 7:54
  a
• 7:54
  lot
• 7:54
  of
• 7:54
  ways.
• 7:55
  It
• 7:55
  was
• 7:55
  very
• 7:55
  energizing.
• 7:56
  It
• 7:56
  was
• 7:56
  great
• 7:57
  to
• 7:57
  be
• 7:57
  gathered
• 7:58
  again
• 7:58
  in
• 7:59
  that
• 7:59
  way.
• 8:00
  And
• 8:00
  Ruben
• 8:00
  said,
• 8:01
  it
• 8:01
  was
• 8:01
  fabulous
• 8:01
  to
• 8:02
  finally
• 8:03
  meet
• 8:03
  so
• 8:03
  many
• 8:03
  people
• 8:03
  who
• 8:05
  for
• 8:05
  years
• 8:05
  now
• 8:06
  I've
• 8:06
  known
• 8:06
  and
• 8:07
  had
• 8:07
  arguably
• 8:08
  hundreds
• 8:08
  of
• 8:08
  conversations
• 8:09
  with
• 8:09
  some
• 8:09
  of
• 8:10
  them
• 8:10
  and
• 8:10
  had
• 8:10
  never
• 8:11
  met
• 8:11
  in
• 8:11
  person.
• 8:12
  I
• 8:12
  totally
• 8:12
  agree.
• 8:12
  I
• 8:12
  think
• 8:13
  we
• 8:13
  had
• 8:13
  a
• 8:13
  couple
• 8:13
  of
• 8:14
  supplier
• 8:14
  members
• 8:15
  exhibiting
• 8:16
  units
• 8:16
  in
• 8:16
  the
• 8:16
  show
• 8:17
  and
• 8:18
  really
• 8:18
  expressed
• 8:19
  to
• 8:19
  me
• 8:19
  that
• 8:19
  same
• 8:20
  thing
• 8:20
  you're
• 8:20
  saying,
• 8:20
  Brian,
• 8:20
  where,
• 8:21
  the
• 8:21
  demographic
• 8:22
  is
• 8:22
  shifting.
• 8:23
  There's
• 8:23
  more
• 8:24
  actual
• 8:24
  development
• 8:25
  happening
• 8:25
  and
• 8:26
  I
• 8:26
  think
• 8:26
  that's
• 8:27
  evidenced
• 8:27
  by,
• 8:28
  the
• 8:28
  great
• 8:28
  turnout
• 8:29
  and
• 8:29
  the
• 8:29
  exciting
• 8:30
  kind
• 8:31
  of
• 8:31
  atmosphere
• 8:31
  at
• 8:31
  the
• 8:31
  show
• 8:32
  last
• 8:32
  week.
• 8:34
  So
• 8:34
  David,
• 8:34
  Irene,
• 8:35
  I
• 8:35
  would
• 8:35
  love
• 8:35
  to
• 8:35
  hear
• 8:35
  your
• 8:35
  take
• 8:36
  on
• 8:36
  it.
• 8:36
  Irene
• 8:36
  obviously
• 8:37
  was
• 8:37
  on
• 8:37
  the
• 8:37
  show
• 8:37
  last
• 8:37
  month.
• 8:38
  David,
• 8:38
  we've
• 8:38
  been
• 8:38
  trying
• 8:39
  to
• 8:39
  get
• 8:39
  on
• 8:39
  the
• 8:39
  show,
• 8:39
  but
• 8:40
  due
• 8:40
  to
• 8:40
  my
• 8:41
  technical
• 8:42
  unpro
• 8:42
  keep
• 8:43
  messing
• 8:43
  up
• 8:43
  his
• 8:43
  audio
• 8:44
  for
• 8:44
  once
• 8:44
  in
• 8:44
  a
• 8:44
  while.
• 8:44
  So
• 8:44
  I
• 8:45
  think
• 8:45
  we
• 8:45
  finally
• 8:45
  got
• 8:45
  him
• 8:45
  here.
• 8:46
  But
• 8:46
  David
• 8:46
  and
• 8:46
  Irene,
• 8:46
  do
• 8:46
  you
• 8:46
  wanna
• 8:47
  share
• 8:47
  your
• 8:47
  thoughts
• 8:47
  on
• 8:47
  the
• 8:47
  show
• 8:47
  or
• 8:48
  I'm
• 8:48
  happy
• 8:48
  to,
• 8:48
  but
• 8:48
  I'll
• 8:48
  let
• 8:49
  David
• 8:49
  go
• 8:49
  first.
• 8:50
  Okay.
• 8:51
  Wow.
• 8:52
  That's
• 8:52
  a,
• 8:52
  I'm
• 8:52
  glad
• 8:53
  you
• 8:53
  let
• 8:53
  me
• 8:53
  go
• 8:53
  first
• 8:54
  cuz
• 8:55
  as
• 8:55
  I
• 8:55
  learned
• 8:55
  last
• 8:56
  week,
• 8:56
  Irene
• 8:56
  is
• 8:57
  a
• 8:57
  really
• 8:57
  tough
• 8:57
  act
• 8:57
  to
• 8:57
  follow.
• 8:58
  I
• 8:58
  look,
• 8:58
  I
• 8:59
  totally
• 8:59
  agree
• 8:59
  with
• 8:59
  everything
• 9:00
  you
• 9:00
  guys
• 9:00
  said.
• 9:01
  It
• 9:01
  was,
• 9:01
  it,
• 9:01
  I
• 9:01
  thought
• 9:02
  the
• 9:02
  show
• 9:02
  was
• 9:02
  fantastic.
• 9:03
  And
• 9:03
  I
• 9:03
  think
• 9:04
  that,
• 9:04
  it's
• 9:04
  a
• 9:04
  testament
• 9:05
  to
• 9:05
  all
• 9:05
  the
• 9:05
  work
• 9:06
  that
• 9:06
  Ruben
• 9:07
  and
• 9:08
  Sally
• 9:09
  and
• 9:09
  David
• 9:09
  have
• 9:09
  done
• 9:09
  in
• 9:10
  bringing
• 9:10
  that
• 9:10
  event
• 9:11
  forward.
• 9:11
  But
• 9:11
  I
• 9:11
  think
• 9:12
  also
• 9:12
  in,
• 9:12
  in
• 9:12
  just
• 9:13
  showcasing
• 9:14
  the
• 9:14
  industry
• 9:14
  and
• 9:16
  look,
• 9:16
  I
• 9:16
  think
• 9:17
  I
• 9:17
  think
• 9:17
  all
• 9:17
  of
• 9:17
  us
• 9:17
  are
• 9:17
  here
• 9:18
  cuz
• 9:18
  we're
• 9:18
  enthusiastic
• 9:19
  about
• 9:19
  outdoor
• 9:19
  hospitality.
• 9:20
  And
• 9:20
  so
• 9:21
  I
• 9:21
  don't
• 9:21
  expect
• 9:21
  any
• 9:22
  of
• 9:22
  you
• 9:22
  will
• 9:22
  argue
• 9:22
  with
• 9:22
  this,
• 9:23
  but
• 9:23
  I
• 9:23
  think
• 9:24
  this
• 9:24
  industry
• 9:25
  at
• 9:25
  a
• 9:25
  little
• 9:25
  bit
• 9:25
  of
• 9:25
  an
• 9:25
  inflection
• 9:26
  point
• 9:26
  right
• 9:26
  now
• 9:27
  where
• 9:27
  we've
• 9:27
  got,
• 9:27
  a
• 9:28
  kind
• 9:28
  of
• 9:28
  a
• 9:28
  combination
• 9:29
  of,
• 9:30
  years
• 9:30
  of,
• 9:30
  several
• 9:31
  years
• 9:31
  of,
• 9:32
  industry
• 9:32
  organization
• 9:33
  behind
• 9:33
  it.
• 9:33
  A
• 9:33
  number
• 9:34
  of
• 9:34
  really
• 9:35
  successful
• 9:36
  brands
• 9:36
  that
• 9:36
  have
• 9:36
  taken
• 9:37
  off
• 9:37
  and
• 9:37
  acting
• 9:37
  as
• 9:38
  leadership,
• 9:38
  thought
• 9:39
  leaders
• 9:39
  in
• 9:39
  the
• 9:39
  space.
• 9:40
  Some
• 9:40
  really
• 9:40
  intelligent
• 9:41
  people
• 9:41
  who
• 9:41
  can
• 9:42
  get
• 9:42
  up
• 9:42
  on
• 9:42
  stage
• 9:43
  like
• 9:43
  Ruben
• 9:43
  and
• 9:44
  educate
• 9:44
  a
• 9:44
  room.
• 9:45
  And
• 9:45
  so
• 9:45
  I
• 9:45
  think
• 9:45
  it's
• 9:45
  not
• 9:46
  surprising
• 9:46
  to
• 9:46
  me
• 9:46
  that
• 9:47
  there
• 9:47
  were
• 9:47
  so
• 9:48
  many
• 9:48
  people
• 9:48
  in
• 9:49
  attendance
• 9:49
  as
• 9:49
  there
• 9:49
  were.
• 9:50
  And
• 9:50
  I
• 9:50
  just,
• 9:50
  I
• 9:51
  thought
• 9:51
  the,
• 9:51
  as
• 9:51
  I
• 9:51
  made,
• 9:52
  as
• 9:52
  I
• 9:52
  observed
• 9:53
  on
• 9:53
  stage
• 9:53
  at
• 9:54
  the
• 9:54
  event,
• 9:54
  I
• 9:54
  think
• 9:54
  that.
• 9:55
  Having
• 9:55
  a
• 9:55
  conference
• 9:55
  like
• 9:56
  that
• 9:56
  is
• 9:56
  probably
• 9:57
  the
• 9:57
  single
• 9:57
  most
• 9:58
  effective
• 9:59
  thing
• 9:59
  that
• 9:59
  this
• 10:00
  industry
• 10:00
  can
• 10:00
  do
• 10:01
  to,
• 10:01
  to
• 10:01
  continue
• 10:01
  pushing
• 10:02
  it
• 10:02
  itself
• 10:03
  forward
• 10:03
  on
• 10:03
  that
• 10:03
  pathway
• 10:04
  to
• 10:04
  professionalization
• 10:05
  and
• 10:06
  institutionalization,
• 10:07
  which
• 10:07
  I
• 10:07
  think
• 10:07
  is
• 10:07
  the
• 10:07
  kind
• 10:07
  of
• 10:08
  the
• 10:08
  pathway
• 10:08
  that
• 10:08
  it's
• 10:08
  heading
• 10:09
  towards.
• 10:11
  And
• 10:11
  Brian,
• 10:12
  now
• 10:12
  that
• 10:12
  we've
• 10:12
  got
• 10:12
  both
• 10:13
  David
• 10:13
  and
• 10:13
  Irene
• 10:14
  on
• 10:14
  kind
• 10:14
  of
• 10:14
  for
• 10:14
  the
• 10:14
  first
• 10:15
  time,
• 10:15
  maybe
• 10:15
  it
• 10:15
  would
• 10:15
  make
• 10:15
  sense
• 10:16
  David,
• 10:16
  would
• 10:16
  you
• 10:16
  mind
• 10:17
  doing
• 10:17
  your
• 10:17
  quick
• 10:18
  intro
• 10:18
  and
• 10:18
  then
• 10:18
  Irene,
• 10:19
  we
• 10:19
  can
• 10:19
  pop
• 10:19
  over
• 10:19
  to
• 10:20
  your
• 10:20
  intro
• 10:20
  and
• 10:20
  then
• 10:21
  to
• 10:21
  your
• 10:21
  kind
• 10:22
  of
• 10:22
  thoughts
• 10:22
  afterwards
• 10:22
  that
• 10:22
  way,
• 10:23
  since
• 10:23
  now
• 10:23
  we've
• 10:24
  got
• 10:24
  the
• 10:24
  core
• 10:24
  group
• 10:24
  here
• 10:25
  for
• 10:25
  the
• 10:25
  first
• 10:25
  time.
• 10:26
  Yeah,
• 10:27
  sure.
• 10:27
  So
• 10:27
  yeah.
• 10:28
  My
• 10:28
  name's
• 10:28
  David
• 10:29
  and
• 10:29
  I'm
• 10:29
  the
• 10:29
  founder
• 10:30
  of
• 10:30
  a
• 10:30
  platform
• 10:31
  called
• 10:31
  Outside
• 10:32
  Capital,
• 10:32
  which
• 10:33
  is
• 10:33
  a
• 10:33
  niche
• 10:33
  investment
• 10:34
  company.
• 10:35
  My
• 10:35
  partners
• 10:36
  and
• 10:36
  I
• 10:36
  launched
• 10:37
  earlier
• 10:37
  in
• 10:37
  2022.
• 10:38
  My,
• 10:38
  my
• 10:39
  background
• 10:39
  is
• 10:40
  almost
• 10:40
  entirely
• 10:41
  in
• 10:41
  the
• 10:41
  hospitality
• 10:42
  traditional
• 10:43
  kind
• 10:43
  of
• 10:43
  hotel,
• 10:44
  hospitality
• 10:45
  resort,
• 10:45
  hospitality
• 10:46
  business.
• 10:46
  And
• 10:47
  previously
• 10:47
  I
• 10:47
  worked
• 10:48
  as
• 10:48
  a
• 10:48
  investment
• 10:49
  banker
• 10:49
  and
• 10:50
  then
• 10:50
  most
• 10:51
  recently
• 10:51
  as
• 10:51
  an
• 10:51
  investment
• 10:52
  professional
• 10:53
  with
• 10:53
  a
• 10:53
  private
• 10:54
  equity
• 10:54
  firm
• 10:54
  that
• 10:55
  invested
• 10:55
  in
• 10:56
  traditional
• 10:56
  hotels
• 10:57
  and
• 10:57
  resorts,
• 10:57
  but
• 10:58
  also
• 10:59
  somewhat
• 10:59
  recently
• 10:59
  backed
• 11:00
  a
• 11:00
  company
• 11:00
  called
• 11:01
  Auto
• 11:01
  Camp,
• 11:01
  which
• 11:01
  is
• 11:02
  a,
• 11:03
  I'm
• 11:03
  sure
• 11:03
  most
• 11:03
  of
• 11:03
  you
• 11:03
  guys
• 11:04
  know
• 11:05
  one
• 11:05
  of
• 11:05
  the
• 11:05
  leaders
• 11:06
  in
• 11:06
  the
• 11:06
  outdoor
• 11:06
  hospi
• 11:07
  in
• 11:07
  the
• 11:07
  kind
• 11:07
  of
• 11:07
  glamping
• 11:08
  side
• 11:08
  of
• 11:08
  the
• 11:08
  outdoor
• 11:08
  hospitality
• 11:09
  business.
• 11:10
  So
• 11:10
  we're
• 11:11
  a
• 11:11
  very
• 11:11
  niche
• 11:11
  firm.
• 11:11
  We
• 11:12
  try
• 11:12
  to
• 11:12
  focus
• 11:12
  exclusively
• 11:13
  on
• 11:14
  the
• 11:14
  outdoor
• 11:14
  hospitality
• 11:15
  space,
• 11:15
  which
• 11:16
  we
• 11:16
  define
• 11:16
  as
• 11:17
  everything
• 11:18
  ranging
• 11:18
  from
• 11:18
  traditional
• 11:19
  RV
• 11:19
  parks
• 11:20
  and
• 11:20
  campgrounds.
• 11:21
  Through
• 11:22
  to
• 11:22
  glamping
• 11:23
  or
• 11:23
  outdoor
• 11:23
  resorts,
• 11:24
  through
• 11:25
  to
• 11:25
  nature
• 11:26
  based
• 11:26
  outdoor
• 11:27
  recreation,
• 11:28
  themed
• 11:28
  small
• 11:28
  hotels,
• 11:29
  lodges
• 11:29
  and
• 11:29
  inns
• 11:30
  and
• 11:30
  everything
• 11:31
  in
• 11:31
  between.
• 11:31
  So
• 11:32
  yeah,
• 11:32
  my,
• 11:32
  my
• 11:32
  background's
• 11:33
  probably
• 11:33
  a
• 11:33
  little
• 11:33
  bit
• 11:34
  different
• 11:34
  to
• 11:34
  some
• 11:34
  of
• 11:35
  you
• 11:35
  folks.
• 11:35
  I
• 11:35
  don't
• 11:35
  have
• 11:36
  the,
• 11:36
  the
• 11:36
  RV
• 11:37
  Campground
• 11:38
  pedigree
• 11:38
  that
• 11:39
  I
• 11:39
  think
• 11:39
  a
• 11:39
  lot,
• 11:39
  you're,
• 11:40
  you
• 11:40
  do
• 11:40
  Brian
• 11:41
  and
• 11:41
  a
• 11:41
  lot
• 11:41
  of
• 11:41
  the
• 11:41
  folks
• 11:41
  in
• 11:41
  your
• 11:42
  network.
• 11:42
  But,
• 11:42
  our
• 11:43
  fascination
• 11:43
  with
• 11:43
  this
• 11:44
  space
• 11:44
  is
• 11:44
  that
• 11:44
  we
• 11:44
  think
• 11:45
  a
• 11:45
  lot
• 11:45
  of
• 11:45
  these,
• 11:45
  a
• 11:46
  lot
• 11:46
  of
• 11:46
  these
• 11:46
  areas
• 11:46
  are
• 11:47
  starting
• 11:47
  to
• 11:47
  converge
• 11:47
  into
• 11:47
  each
• 11:48
  other.
• 11:48
  There's
• 11:48
  a
• 11:48
  lot
• 11:48
  of
• 11:48
  campgrounds
• 11:49
  that
• 11:49
  start
• 11:49
  are
• 11:49
  starting
• 11:50
  to
• 11:50
  look
• 11:50
  a
• 11:50
  little
• 11:50
  bit
• 11:50
  more
• 11:51
  like
• 11:51
  hotels.
• 11:51
  And
• 11:52
  then,
• 11:52
  we
• 11:52
  always
• 11:52
  remark
• 11:53
  that
• 11:53
  we
• 11:53
  see
• 11:53
  lots
• 11:53
  of
• 11:54
  examples
• 11:54
  in
• 11:55
  traditional
• 11:55
  hotel
• 11:56
  design
• 11:56
  of,
• 11:57
  developers
• 11:57
  and
• 11:57
  architects
• 11:58
  trying
• 11:58
  to
• 11:58
  bring
• 11:59
  the
• 11:59
  outside
• 11:59
  in
• 12:00
  as
• 12:00
  well.
• 12:00
  So
• 12:01
  it's
• 12:02
  I
• 12:02
  think
• 12:02
  there's
• 12:02
  a
• 12:02
  lot
• 12:02
  of
• 12:02
  kind
• 12:03
  of,
• 12:03
  as
• 12:03
  I
• 12:03
  said,
• 12:04
  there's
• 12:04
  a
• 12:04
  lot
• 12:04
  of,
• 12:05
  there's
• 12:05
  a
• 12:05
  lot
• 12:05
  of
• 12:05
  kind
• 12:06
  of
• 12:06
  niche
• 12:06
  components
• 12:07
  that
• 12:07
  you
• 12:07
  can
• 12:07
  put
• 12:07
  under
• 12:07
  that
• 12:08
  outdoor
• 12:08
  hospitality.
• 12:09
  Umbrella.
• 12:10
  But
• 12:10
  what
• 12:11
  we
• 12:11
  really
• 12:11
  like
• 12:11
  about
• 12:12
  the
• 12:12
  space
• 12:12
  is
• 12:12
  that
• 12:12
  all
• 12:13
  of
• 12:13
  those
• 12:13
  elements
• 12:13
  are
• 12:13
  starting
• 12:14
  to
• 12:14
  combine
• 12:15
  and
• 12:15
  cross
• 12:15
  over
• 12:16
  each
• 12:16
  other
• 12:16
  with
• 12:16
  each
• 12:17
  other
• 12:17
  in
• 12:17
  a
• 12:17
  way
• 12:17
  That's
• 12:18
  super
• 12:18
  interesting.
• 12:19
  Very
• 12:20
  exciting.
• 12:20
  Yeah.
• 12:21
  Irene
• 12:21
  thank
• 12:21
  you
• 12:21
  Ruben.
• 12:22
  I
• 12:23
  am
• 12:24
  Irene.
• 12:25
  So
• 12:25
  Irene
• 12:25
  Wood,
• 12:26
  I
• 12:26
  am
• 12:26
  actually
• 12:27
  the
• 12:27
  founder
• 12:27
  of
• 12:27
  the
• 12:27
  Fields.
• 12:28
  It's
• 12:28
  a
• 12:28
  little
• 12:28
  boutique
• 12:30
  outside
• 12:30
  outdoor
• 12:31
  glamping
• 12:32
  resort
• 12:32
  and
• 12:33
  located
• 12:33
  in
• 12:33
  South
• 12:33
  Haven,
• 12:34
  Michigan.
• 12:34
  Some
• 12:35
  of
• 12:35
  you
• 12:36
  probably
• 12:36
  saw
• 12:36
  me
• 12:36
  last
• 12:36
  week
• 12:37
  as
• 12:37
  part
• 12:37
  of
• 12:37
  the
• 12:38
  pre-show,
• 12:39
  pre-workshop
• 12:40
  right
• 12:40
  before
• 12:41
  David
• 12:41
  where
• 12:41
  I
• 12:41
  talked
• 12:42
  a
• 12:42
  little
• 12:42
  bit
• 12:42
  about
• 12:42
  halfway
• 12:43
  slash
• 12:43
  founder
• 12:44
  story.
• 12:44
  Halfway
• 12:45
  slash
• 12:46
  all
• 12:46
  the
• 12:46
  things
• 12:46
  that
• 12:46
  you
• 12:46
  need
• 12:47
  to
• 12:47
  do.
• 12:47
  You're
• 12:47
  like
• 12:48
  glamping
• 12:48
  basics,
• 12:49
  checklist.
• 12:50
  Very
• 12:50
  different
• 12:50
  than
• 12:50
  David.
• 12:52
  I
• 12:52
  have
• 12:52
  zero
• 12:53
  background
• 12:53
  in
• 12:54
  Camping
• 12:55
  or.
• 12:56
  RV
• 12:57
  parks
• 12:57
  or
• 12:58
  any
• 12:58
  of
• 12:58
  that
• 12:59
  kind
• 12:59
  of
• 12:59
  hotel
• 13:00
  management.
• 13:02
  So
• 13:02
  I
• 13:02
  come
• 13:02
  from,
• 13:03
  I
• 13:03
  think
• 13:03
  maybe
• 13:04
  a
• 13:04
  little
• 13:04
  bit
• 13:04
  of
• 13:04
  a
• 13:04
  fresh
• 13:05
  perspective,
• 13:06
  which
• 13:06
  I
• 13:06
  think
• 13:06
  is
• 13:07
  what
• 13:07
  I'm
• 13:07
  enjoying
• 13:07
  so
• 13:08
  much
• 13:08
  about
• 13:08
  this
• 13:08
  industry,
• 13:09
  is
• 13:09
  that
• 13:09
  there's
• 13:09
  a
• 13:09
  lot
• 13:09
  of
• 13:10
  people
• 13:10
  that
• 13:10
  have
• 13:11
  very
• 13:11
  colored
• 13:12
  stories
• 13:13
  and
• 13:13
  trajectories
• 13:14
  that
• 13:14
  get
• 13:14
  them
• 13:15
  to
• 13:15
  this
• 13:16
  space.
• 13:16
  And
• 13:16
  a
• 13:16
  fresh
• 13:17
  approach,
• 13:17
  right?
• 13:18
  A
• 13:18
  combination
• 13:19
  of,
• 13:19
  I
• 13:19
  always
• 13:19
  say
• 13:19
  I'm
• 13:20
  the
• 13:20
  recovering
• 13:20
  camper
• 13:21
  which
• 13:21
  has
• 13:21
  been
• 13:22
  such
• 13:22
  a
• 13:23
  really
• 13:23
  fresh
• 13:24
  approach
• 13:25
  and
• 13:25
  probably
• 13:26
  why
• 13:26
  we
• 13:27
  are
• 13:27
  seeing
• 13:27
  such
• 13:27
  strong
• 13:28
  success,
• 13:29
  particularly,
• 13:30
  we're
• 13:30
  only,
• 13:30
  I
• 13:30
  think
• 13:31
  I
• 13:31
  just,
• 13:31
  we're
• 13:31
  just
• 13:31
  getting,
• 13:32
  we're
• 13:32
  two
• 13:32
  weeks
• 13:32
  from
• 13:32
  completing
• 13:33
  our
• 13:33
  fourth
• 13:34
  season,
• 13:34
  which
• 13:35
  just
• 13:36
  went
• 13:36
  by
• 13:36
  in
• 13:36
  a
• 13:36
  blink
• 13:36
  of
• 13:36
  an
• 13:37
  eye.
• 13:37
  So
• 13:38
  for
• 13:38
  me,
• 13:38
  particularly
• 13:39
  at
• 13:39
  this
• 13:39
  glamping
• 13:40
  show,
• 13:40
  what
• 13:40
  I
• 13:40
  was
• 13:41
  loving
• 13:41
  is
• 13:41
  seeing
• 13:41
  all
• 13:42
  these
• 13:42
  people
• 13:42
  who
• 13:43
  have
• 13:43
  been
• 13:43
  dreaming
• 13:44
  and
• 13:44
  thinking
• 13:44
  about
• 13:45
  doing
• 13:45
  something
• 13:46
  and.
• 13:47
  Quite
• 13:47
  candidly,
• 13:48
  I
• 13:48
  cannot
• 13:48
  believe
• 13:49
  that
• 13:49
  four
• 13:50
  years
• 13:50
  has
• 13:50
  come
• 13:51
  and
• 13:51
  gone
• 13:51
  that
• 13:51
  quickly.
• 13:52
  So
• 13:52
  I
• 13:52
  just
• 13:53
  know
• 13:53
  how
• 13:53
  quickly
• 13:54
  this
• 13:54
  industry
• 13:55
  is
• 13:55
  moving.
• 13:55
  And
• 13:56
  really
• 13:56
  what
• 13:57
  I'd
• 13:57
  loved
• 13:57
  also,
• 13:58
  Ruben,
• 13:58
  was
• 13:59
  all
• 13:59
  the
• 13:59
  vendors
• 13:59
  that
• 14:00
  came
• 14:00
  in
• 14:00
  to
• 14:00
  this
• 14:01
  show,
• 14:01
  right?
• 14:01
  All
• 14:01
  the
• 14:02
  different
• 14:02
  accommodations
• 14:03
  that
• 14:03
  are,
• 14:03
  you're
• 14:03
  starting
• 14:03
  to
• 14:03
  see
• 14:04
  all
• 14:04
  the
• 14:04
  different
• 14:04
  approaches
• 14:05
  to
• 14:05
  it,
• 14:05
  and
• 14:05
  then
• 14:06
  really
• 14:06
  the
• 14:06
  formality
• 14:07
  that
• 14:07
  you're
• 14:07
  starting
• 14:07
  to
• 14:08
  see.
• 14:08
  So
• 14:08
  a
• 14:08
  little
• 14:08
  bit
• 14:09
  of
• 14:09
  background.
• 14:09
  I'm
• 14:09
  an
• 14:10
  engineer
• 14:10
  by
• 14:10
  trade
• 14:10
  and
• 14:11
  then
• 14:11
  I
• 14:11
  spent
• 14:12
  probably
• 14:12
  the
• 14:12
  last
• 14:13
  15
• 14:13
  years
• 14:13
  in
• 14:13
  event
• 14:14
  planning,
• 14:15
  and
• 14:15
  I've
• 14:15
  taken
• 14:15
  the
• 14:15
  little
• 14:15
  bit
• 14:16
  of
• 14:16
  the
• 14:16
  engineering
• 14:16
  and
• 14:17
  a
• 14:17
  little
• 14:17
  bit
• 14:17
  of
• 14:17
  the
• 14:17
  event
• 14:17
  planning
• 14:18
  and
• 14:18
  smashed
• 14:18
  it
• 14:18
  together
• 14:19
  and
• 14:20
  created
• 14:21
  what
• 14:21
  I
• 14:21
  believe
• 14:21
  to
• 14:21
  be
• 14:22
  is
• 14:22
  a
• 14:22
  really
• 14:22
  charming
• 14:23
  Midwest
• 14:24
  resort.
• 14:25
  And
• 14:26
  again,
• 14:26
  just
• 14:26
  really
• 14:27
  thrilled
• 14:27
  about
• 14:27
  this
• 14:27
  industry.
• 14:28
  See
• 14:28
  a
• 14:28
  lot
• 14:28
  of
• 14:29
  potential
• 14:29
  that
• 14:30
  David
• 14:30
  spoke
• 14:30
  to
• 14:30
  Ruben,
• 14:31
  spoke
• 14:31
  to
• 14:31
  all
• 14:31
  of
• 14:31
  you,
• 14:31
  believe
• 14:32
  in,
• 14:32
  and
• 14:33
  just
• 14:33
  a
• 14:33
  really
• 14:34
  strong
• 14:34
  advocate
• 14:35
  for
• 14:36
  everybody's
• 14:37
  little
• 14:37
  niche
• 14:38
  in
• 14:38
  the
• 14:38
  industry,
• 14:38
  because
• 14:39
  without
• 14:40
  some
• 14:40
  pretty
• 14:40
  strict
• 14:41
  boundaries,
• 14:42
  This
• 14:43
  industry
• 14:43
  doesn't
• 14:43
  have
• 14:44
  a
• 14:44
  lot
• 14:44
  of
• 14:44
  people,
• 14:44
  can
• 14:45
  be
• 14:45
  a
• 14:45
  lot
• 14:45
  of
• 14:45
  things.
• 14:45
  And
• 14:46
  so
• 14:46
  that's
• 14:46
  what's
• 14:47
  most
• 14:47
  exciting
• 14:47
  for
• 14:47
  me.
• 14:50
  And
• 14:50
  what
• 14:50
  did
• 14:50
  you
• 14:50
  think
• 14:51
  of
• 14:51
  the
• 14:51
  glamping
• 14:51
  show?
• 14:51
  Unfortunately,
• 14:52
  when
• 14:52
  you
• 14:53
  operate
• 14:53
  a
• 14:53
  glamping
• 14:53
  resort,
• 14:54
  you
• 14:54
  don't
• 14:54
  get
• 14:54
  to
• 14:54
  stay
• 14:55
  at
• 14:55
  the
• 14:55
  glamping
• 14:55
  show
• 14:55
  for
• 14:55
  very
• 14:56
  long.
• 14:56
  So
• 14:57
  I
• 14:57
  literally
• 14:57
  came
• 14:58
  in
• 14:58
  on
• 14:59
  Sunday,
• 15:00
  I
• 15:00
  got
• 15:01
  the
• 15:01
  11
• 15:01
  o'clock
• 15:02
  flight,
• 15:02
  or
• 15:03
  I
• 15:03
  landed
• 15:03
  in
• 15:03
  Denver
• 15:04
  at
• 15:04
  11:00
• 15:04
  PM
• 15:05
  got
• 15:05
  up
• 15:05
  on
• 15:05
  Monday.
• 15:06
  I
• 15:07
  did
• 15:07
  the
• 15:08
  show
• 15:08
  Monday,
• 15:09
  did
• 15:09
  a,
• 15:09
  I
• 15:09
  entertained
• 15:10
  some
• 15:11
  some
• 15:12
  up
• 15:12
  and
• 15:12
  coming
• 15:13
  interested
• 15:13
  operators
• 15:14
  and
• 15:14
  then
• 15:14
  I
• 15:14
  had
• 15:14
  to
• 15:14
  fly
• 15:15
  out
• 15:15
  on
• 15:15
  Tuesday.
• 15:15
  So
• 15:16
  once
• 15:17
  you're
• 15:17
  in
• 15:17
  the
• 15:17
  weeds
• 15:18
  operating,
• 15:18
  you
• 15:18
  don't
• 15:18
  get
• 15:19
  this
• 15:19
  luxury
• 15:19
  like
• 15:19
  Ruben
• 15:20
  does
• 15:20
  of
• 15:20
  all
• 15:20
  these
• 15:20
  vacations
• 15:21
  and
• 15:21
  the
• 15:21
  ability
• 15:22
  to
• 15:22
  be
• 15:22
  able
• 15:22
  to
• 15:22
  take
• 15:22
  so
• 15:22
  much
• 15:23
  time
• 15:23
  off
• 15:23
  to,
• 15:23
  entertain.
• 15:24
  won't
• 15:24
  feel
• 15:24
  too
• 15:25
  bad
• 15:25
  that
• 15:25
  I
• 15:25
  missed
• 15:26
  you
• 15:26
  at
• 15:26
  glamping
• 15:26
  show
• 15:26
  then.
• 15:27
  I
• 15:27
  wasn't
• 15:27
  there
• 15:28
  on
• 15:28
  Monday,
• 15:28
  but
• 15:28
  I
• 15:28
  was
• 15:29
  in
• 15:29
  Boulder
• 15:30
  with
• 15:30
  my
• 15:30
  girlfriend
• 15:30
  hiking
• 15:31
  around
• 15:31
  and
• 15:31
  sorry,
• 15:32
  Ruben
• 15:32
  priorities.
• 15:33
  Oh,
• 15:33
  good.
• 15:34
  But
• 15:34
  yeah.
• 15:35
  But
• 15:35
  yeah
• 15:35
  it's
• 15:36
  I
• 15:36
  understand
• 15:36
  the
• 15:36
  feeling
• 15:37
  flying
• 15:37
  in
• 15:37
  and
• 15:37
  out.
• 15:37
  Like
• 15:37
  I
• 15:37
  did
• 15:38
  that
• 15:38
  for
• 15:38
  probably
• 15:39
  nine
• 15:39
  years
• 15:39
  and
• 15:39
  finally
• 15:40
  got
• 15:40
  to
• 15:40
  a
• 15:40
  point
• 15:40
  where
• 15:40
  I
• 15:41
  can
• 15:41
  take
• 15:41
  a
• 15:41
  few
• 15:41
  extra
• 15:42
  days.
• 15:42
  But
• 15:43
  go
• 15:43
  ahead.
• 15:44
  Maybe
• 15:44
  next
• 15:44
  year.
• 15:45
  No.
• 15:45
  And
• 15:46
  Irene,
• 15:46
  David,
• 15:46
  thanks
• 15:47
  for
• 15:47
  taking
• 15:47
  the
• 15:47
  time
• 15:47
  to
• 15:47
  speak.
• 15:48
  It
• 15:48
  was
• 15:48
  very
• 15:48
  well
• 15:49
  received
• 15:49
  and
• 15:49
  it
• 15:49
  was
• 15:49
  fun
• 15:50
  just
• 15:50
  to
• 15:50
  see,
• 15:50
  just
• 15:51
  closing
• 15:51
  the
• 15:51
  loop
• 15:52
  on
• 15:52
  that.
• 15:52
  We
• 15:52
  expected,
• 15:53
  we
• 15:53
  did
• 15:53
  the
• 15:53
  investment
• 15:54
  connection,
• 15:54
  which
• 15:55
  is
• 15:55
  having
• 15:55
  seven
• 15:56
  aspiring
• 15:57
  glamping
• 15:57
  entrepreneurs
• 15:58
  pitch.
• 15:58
  And
• 15:59
  again,
• 15:59
  thought
• 15:59
  we
• 15:59
  might
• 15:59
  get
• 16:00
  30
• 16:00
  people
• 16:01
  and
• 16:01
  there
• 16:01
  was
• 16:01
  a
• 16:01
  few
• 16:01
  hundred
• 16:01
  people
• 16:02
  in
• 16:02
  there.
• 16:02
  It
• 16:02
  just
• 16:03
  shows
• 16:03
  people
• 16:04
  are.
• 16:05
  Lack
• 16:06
  for
• 16:06
  a
• 16:06
  better
• 16:06
  word,
• 16:06
  just
• 16:07
  starving
• 16:08
  for
• 16:08
  the
• 16:08
  not
• 16:08
  only
• 16:09
  content,
• 16:09
  but
• 16:09
  the
• 16:09
  right
• 16:09
  type
• 16:10
  of
• 16:10
  information
• 16:11
  and
• 16:11
  education.
• 16:11
  And
• 16:12
  as
• 16:13
  the
• 16:13
  world
• 16:13
  of
• 16:13
  glamping
• 16:14
  becomes
• 16:15
  bigger
• 16:15
  and
• 16:15
  bigger,
• 16:16
  more
• 16:17
  complicated
• 16:17
  and
• 16:17
  more
• 16:17
  complicated,
• 16:18
  and
• 16:18
  I
• 16:18
  think
• 16:19
  part
• 16:19
  of
• 16:19
  what,
• 16:20
  what
• 16:20
  Irene
• 16:20
  and
• 16:20
  David
• 16:21
  and
• 16:21
  the
• 16:21
  other
• 16:21
  speakers
• 16:22
  and
• 16:22
  the
• 16:22
  other
• 16:22
  pitchers
• 16:22
  we're
• 16:22
  able
• 16:23
  to
• 16:24
  bring
• 16:24
  to
• 16:24
  the
• 16:24
  conversation
• 16:25
  is
• 16:25
  just
• 16:25
  this
• 16:26
  feeling
• 16:26
  of,
• 16:26
  look,
• 16:27
  there's
• 16:27
  other
• 16:27
  people
• 16:27
  doing
• 16:28
  some
• 16:28
  great
• 16:28
  things.
• 16:29
  You
• 16:29
  get
• 16:30
  everybody
• 16:31
  like-minded
• 16:31
  individuals
• 16:32
  under
• 16:32
  one
• 16:32
  roof
• 16:33
  and,
• 16:33
  good
• 16:33
  things
• 16:34
  tend
• 16:34
  to
• 16:34
  happen,
• 16:35
  which
• 16:35
  think
• 16:35
  it
• 16:35
  did.
• 16:37
  Yeah,
• 16:37
  I
• 16:37
  a
• 16:37
  hundred
• 16:38
  percent
• 16:38
  agree.
• 16:38
  Let's
• 16:38
  switch
• 16:39
  for
• 16:39
  a
• 16:39
  second
• 16:39
  here.
• 16:39
  Does
• 16:40
  anybody
• 16:40
  have
• 16:40
  anything
• 16:40
  to
• 16:40
  add
• 16:40
  about
• 16:40
  the
• 16:41
  claiming
• 16:41
  show
• 16:41
  before
• 16:41
  we
• 16:41
  I'll
• 16:42
  take
• 16:42
  that
• 16:42
  as
• 16:42
  a
• 16:42
  No,
• 16:42
  it
• 16:42
  had
• 16:42
  to
• 16:43
  be
• 16:43
  really
• 16:43
  quick
• 16:43
  cause
• 16:43
  it
• 16:43
  would've
• 16:43
  been
• 16:43
  awkward
• 16:44
  if
• 16:44
  I
• 16:44
  would've
• 16:44
  stayed
• 16:44
  in
• 16:44
  the
• 16:44
  camera
• 16:45
  for
• 16:45
  too
• 16:45
  long.
• 16:45
  So
• 16:46
  I
• 16:46
  wanna
• 16:46
  take
• 16:46
  a
• 16:46
  moment
• 16:46
  and
• 16:46
  pause
• 16:47
  and
• 16:47
  thank
• 16:47
  our
• 16:47
  sponsor
• 16:48
  here
• 16:48
  for
• 16:48
  this
• 16:48
  episode.
• 16:49
  It's
• 16:49
  let's
• 16:49
  camp
• 16:49
  we
• 16:49
  do
• 16:50
  have
• 16:50
  a
• 16:50
  video
• 16:50
  that
• 16:50
  that
• 16:50
  we
• 16:50
  should
• 16:51
  be
• 16:51
  playing,
• 16:51
  but
• 16:51
  I'm
• 16:51
  gonna
• 16:51
  skip
• 16:52
  it
• 16:52
  this
• 16:52
  time
• 16:52
  in
• 16:52
  the
• 16:52
  hopes
• 16:53
  that
• 16:53
  they're
• 16:53
  gonna
• 16:54
  give
• 16:54
  us
• 16:54
  an
• 16:54
  updated
• 16:55
  video
• 16:55
  that's
• 16:55
  more
• 16:55
  focused
• 16:56
  on
• 16:56
  glamping.
• 16:56
  But
• 16:56
  the
• 16:57
  videos,
• 16:57
  is
• 16:57
  it
• 16:57
  normally
• 16:58
  focused
• 16:58
  on
• 16:58
  campgrounds?
• 16:59
  They
• 16:59
  are
• 16:59
  reservation
• 16:59
  system
• 17:00
  and
• 17:00
  online
• 17:00
  platform.
• 17:00
  They
• 17:01
  do
• 17:01
  a
• 17:01
  great
• 17:01
  job.
• 17:01
  They're
• 17:02
  up
• 17:02
  here
• 17:02
  in
• 17:02
  Canada,
• 17:02
  right
• 17:02
  here,
• 17:03
  headquartered
• 17:04
  in,
• 17:04
  Are
• 17:04
  they
• 17:04
  in
• 17:04
  Calgary?
• 17:05
  Are
• 17:05
  they
• 17:05
  close
• 17:05
  or
• 17:05
  no.
• 17:06
  Oh
• 17:06
  my
• 17:06
  gosh,
• 17:06
  they're
• 17:07
  actually
• 17:07
  in
• 17:07
  BC
• 17:08
  but
• 17:08
  it's
• 17:09
  close.
• 17:09
  At
• 17:09
  least
• 17:09
  I
• 17:09
  got
• 17:09
  the
• 17:09
  half
• 17:09
  of
• 17:09
  the
• 17:09
  country
• 17:10
  the
• 17:10
  west
• 17:10
  side.
• 17:10
  So
• 17:11
  true.
• 17:12
  Yes.
• 17:12
  Yeah,
• 17:13
  no,
• 17:13
  that
• 17:13
  camp
• 17:13
  has
• 17:13
  been
• 17:14
  a
• 17:14
  great
• 17:14
  supporter
• 17:14
  of
• 17:15
  the
• 17:15
  associations
• 17:16
  and
• 17:16
  our
• 17:16
  members
• 17:16
  and
• 17:17
  has
• 17:17
  great
• 17:17
  products.
• 17:17
  Always
• 17:18
  grateful
• 17:18
  for
• 17:19
  every
• 17:19
  way
• 17:19
  that
• 17:19
  they
• 17:20
  contribute
• 17:20
  to
• 17:20
  the
• 17:20
  industry.
• 17:21
  For
• 17:21
  sure.
• 17:22
  Absolutely.
• 17:22
  And
• 17:22
  they
• 17:22
  do,
• 17:23
  I
• 17:23
  know
• 17:23
  they
• 17:23
  do
• 17:23
  some
• 17:23
  work
• 17:23
  with
• 17:24
  Lamping
• 17:24
  Properties
• 17:24
  and
• 17:24
  they're
• 17:24
  expanding
• 17:25
  in
• 17:25
  that
• 17:25
  aspect
• 17:26
  as
• 17:26
  well.
• 17:26
  I
• 17:26
  dunno,
• 17:26
  let's
• 17:26
  start
• 17:27
  with
• 17:27
  where
• 17:27
  you
• 17:27
  pick
• 17:27
  Greece
• 17:28
  or
• 17:28
  Mexico.
• 17:28
  Kara,
• 17:29
  who
• 17:29
  do
• 17:29
  you
• 17:29
  want,
• 17:29
  Who
• 17:29
  do
• 17:29
  you
• 17:29
  wanna
• 17:30
  start
• 17:30
  with?
• 17:30
  Let's
• 17:30
  go
• 17:30
  to
• 17:30
  Greece.
• 17:31
  Let's
• 17:32
  go
• 17:32
  with
• 17:32
  Greece.
• 17:32
  Okay,
• 17:33
  so
• 17:33
  this
• 17:33
  is
• 17:33
  Catrina.
• 17:34
  I
• 17:34
  could
• 17:34
  check
• 17:34
  my
• 17:34
  show
• 17:35
  notes
• 17:35
  here.
• 17:35
  I
• 17:35
  keep
• 17:36
  missing
• 17:36
  these
• 17:36
  things
• 17:37
  cuz
• 17:37
  I'm
• 17:37
  unorganized
• 17:38
  today
• 17:38
  for
• 17:38
  whatever
• 17:39
  reason,
• 17:39
  as
• 17:39
  we've
• 17:39
  discussed
• 17:40
  before
• 17:40
  I
• 17:41
  started
• 17:41
  the
• 17:41
  show
• 17:41
  here.
• 17:42
  But
• 17:42
  Catrina
• 17:42
  is
• 17:42
  the
• 17:42
  co-founder
• 17:43
  and
• 17:43
  CEO
• 17:43
  of
• 17:43
  Camps
• 17:44
  Round,
• 17:44
  and
• 17:44
  then
• 17:44
  she
• 17:44
  was
• 17:44
  telling
• 17:45
  us
• 17:45
  before
• 17:45
  the
• 17:45
  show
• 17:45
  that
• 17:46
  it's
• 17:46
  an
• 17:46
  online
• 17:46
  booking
• 17:47
  platform,
• 17:47
  right?
• 17:47
  For
• 17:48
  the
• 17:48
  planting
• 17:48
  outdoor
• 17:49
  hospitality
• 17:49
  industry.
• 17:49
  Catarina.
• 17:51
  Exactly.
• 17:51
  So
• 17:52
  we
• 17:52
  started
• 17:53
  around
• 17:53
  it's
• 17:54
  the
• 17:54
  idea
• 17:54
  that
• 17:55
  we
• 17:55
  came
• 17:55
  up
• 17:56
  with
• 17:56
  it
• 17:56
  based
• 17:56
  on
• 17:56
  our
• 17:57
  experience
• 17:57
  as
• 17:57
  campers
• 17:58
  in
• 17:59
  in
• 17:59
  from
• 17:59
  Greece.
• 18:00
  And
• 18:00
  that's
• 18:01
  when
• 18:01
  around
• 18:02
  let's
• 18:02
  say
• 18:02
  three
• 18:02
  years
• 18:03
  ago
• 18:03
  we
• 18:03
  saw
• 18:04
  how
• 18:04
  traditional
• 18:04
  this
• 18:05
  market
• 18:05
  is
• 18:06
  and
• 18:06
  then
• 18:06
  we
• 18:06
  started
• 18:07
  thinking
• 18:07
  that,
• 18:07
  okay,
• 18:08
  great.
• 18:08
  So
• 18:08
  we
• 18:09
  had
• 18:09
  professional
• 18:09
  background
• 18:10
  in
• 18:10
  marketing
• 18:11
  and
• 18:11
  felt
• 18:11
  it's
• 18:11
  a
• 18:11
  nice
• 18:12
  idea
• 18:12
  to
• 18:12
  create
• 18:13
  a
• 18:13
  place
• 18:13
  to
• 18:13
  make
• 18:13
  it
• 18:13
  easier
• 18:14
  for
• 18:14
  campers
• 18:14
  to
• 18:15
  book
• 18:15
  it
• 18:15
  online.
• 18:16
  And
• 18:16
  then,
• 18:16
  around
• 18:16
  2020.
• 18:17
  There
• 18:17
  was
• 18:18
  this
• 18:18
  except
• 18:19
  from
• 18:19
  the
• 18:19
  pandemic
• 18:19
  of
• 18:20
  course,
• 18:20
  that
• 18:20
  brought
• 18:21
  this
• 18:21
  outer
• 18:22
  feeling
• 18:22
  more
• 18:23
  in
• 18:23
  in
• 18:23
  the
• 18:23
  surface.
• 18:24
  We
• 18:24
  also
• 18:25
  had
• 18:25
  a
• 18:25
  Islamic
• 18:25
  legislation
• 18:26
  race
• 18:27
  where
• 18:27
  there
• 18:27
  is
• 18:27
  this
• 18:28
  effort
• 18:28
  that
• 18:28
  it's
• 18:29
  done
• 18:29
  from
• 18:30
  Lan
• 18:30
  Chamber
• 18:31
  and
• 18:31
  the
• 18:31
  Ministry
• 18:32
  of
• 18:32
  tourist.
• 18:32
  To
• 18:33
  create
• 18:33
  if
• 18:33
  I
• 18:34
  may
• 18:34
  say,
• 18:34
  product
• 18:34
  of
• 18:35
  gl
• 18:35
  where
• 18:36
  GL
• 18:36
  is
• 18:36
  something
• 18:37
  really
• 18:37
  uniquely
• 18:38
  different.
• 18:39
  It's
• 18:39
  not
• 18:39
  only
• 18:40
  based
• 18:40
  on
• 18:40
  which
• 18:41
  I
• 18:41
  think
• 18:41
  it's
• 18:41
  a
• 18:42
  big
• 18:42
  argument
• 18:42
  always.
• 18:43
  It's
• 18:43
  not
• 18:43
  only
• 18:43
  based
• 18:43
  on
• 18:44
  the
• 18:44
  structures
• 18:45
  how
• 18:45
  glamorous
• 18:45
  the
• 18:45
  structures
• 18:46
  is,
• 18:46
  but
• 18:47
  also
• 18:47
  the
• 18:47
  holistic
• 18:48
  experience
• 18:48
  that
• 18:49
  this
• 18:49
  GL
• 18:49
  accommodations
• 18:50
  will
• 18:50
  offer.
• 18:51
  And
• 18:51
  and
• 18:52
  of
• 18:52
  course
• 18:52
  a
• 18:52
  lot
• 18:53
  more
• 18:53
  than
• 18:53
  that.
• 18:53
  So
• 18:54
  that's
• 18:54
  when
• 18:54
  we
• 18:54
  saw
• 18:55
  that
• 18:55
  it's
• 18:55
  a
• 18:55
  bigger
• 18:56
  opportunity
• 18:57
  and
• 18:57
  after
• 18:57
  the
• 18:58
  pandemic
• 18:58
  we
• 18:59
  going
• 18:59
  also
• 19:00
  in
• 19:00
  other
• 19:00
  countries
• 19:01
  in
• 19:01
  Mediterranean,
• 19:02
  as
• 19:02
  I
• 19:02
  said
• 19:02
  before
• 19:03
  there
• 19:03
  is
• 19:03
  a
• 19:03
  potential
• 19:04
  here.
• 19:04
  It's
• 19:04
  something
• 19:05
  new
• 19:05
  for
• 19:06
  this
• 19:06
  southeastern
• 19:06
  Europe,
• 19:07
  let's
• 19:07
  say.
• 19:08
  So
• 19:08
  it's
• 19:08
  I
• 19:09
  think
• 19:09
  we
• 19:09
  think
• 19:09
  it's
• 19:10
  the
• 19:10
  right
• 19:10
  timing
• 19:10
  to,
• 19:11
  to
• 19:11
  be
• 19:11
  here
• 19:11
  for.
• 19:13
  I
• 19:13
  think
• 19:14
  I
• 19:14
  would
• 19:14
  agree
• 19:14
  with
• 19:14
  you,
• 19:15
  and
• 19:15
  I
• 19:15
  think
• 19:15
  maybe
• 19:15
  everybody,
• 19:16
  if
• 19:16
  I
• 19:16
  don't
• 19:16
  wanna
• 19:16
  speak
• 19:16
  for
• 19:16
  everybody
• 19:17
  on
• 19:17
  this
• 19:17
  call,
• 19:17
  would
• 19:17
  that
• 19:17
  the
• 19:18
  experience
• 19:18
  have
• 19:19
  just
• 19:19
  as
• 19:19
  much
• 19:19
  to
• 19:19
  do
• 19:20
  with
• 19:20
  the
• 19:20
  accommodations?
• 19:21
  Is
• 19:21
  that
• 19:21
  fair
• 19:21
  to
• 19:21
  say,
• 19:22
  Ruben?
• 19:23
  Yeah.
• 19:23
  And
• 19:24
  I
• 19:24
  guess
• 19:24
  my
• 19:24
  question,
• 19:24
  just
• 19:25
  to
• 19:25
  help
• 19:25
  us
• 19:25
  out
• 19:25
  because
• 19:26
  we
• 19:26
  often
• 19:27
  get,
• 19:27
  narrowly
• 19:27
  focus
• 19:28
  on
• 19:28
  what's
• 19:28
  going
• 19:28
  on
• 19:29
  here
• 19:29
  in
• 19:29
  the
• 19:29
  States,
• 19:29
  but
• 19:30
  just
• 19:30
  generally
• 19:31
  speaking,
• 19:32
  what
• 19:32
  is
• 19:32
  the
• 19:33
  vibe
• 19:33
  or
• 19:33
  kind
• 19:33
  of
• 19:33
  the
• 19:33
  take
• 19:34
  right
• 19:34
  now
• 19:34
  within,
• 19:35
  call
• 19:35
  it
• 19:35
  anything
• 19:36
  outside
• 19:36
  of
• 19:36
  the
• 19:36
  uk
• 19:37
  so
• 19:37
  southeastern
• 19:37
  Europe.
• 19:38
  And
• 19:38
  then
• 19:38
  kind
• 19:38
  of
• 19:39
  anything
• 19:39
  outside
• 19:39
  the
• 19:39
  uk
• 19:39
  is
• 19:40
  it
• 19:40
  mostly
• 19:41
  smaller
• 19:42
  operations?
• 19:43
  Is
• 19:43
  it
• 19:43
  mostly
• 19:43
  campgrounds
• 19:44
  that
• 19:44
  are
• 19:44
  driving
• 19:45
  the
• 19:45
  growth?
• 19:45
  Is
• 19:45
  it
• 19:46
  hotels
• 19:47
  that
• 19:47
  are
• 19:47
  starting
• 19:48
  to
• 19:49
  drive
• 19:49
  a
• 19:49
  lot
• 19:49
  of
• 19:49
  the
• 19:49
  investment
• 19:50
  into
• 19:51
  this
• 19:51
  unique
• 19:52
  outdoor
• 19:52
  space?
• 19:53
  What
• 19:53
  has
• 19:53
  that
• 19:54
  been
• 19:54
  looking
• 19:54
  like
• 19:54
  for
• 19:54
  the
• 19:55
  growth?
• 19:55
  Who,
• 19:55
  where's
• 19:56
  that
• 19:56
  growth
• 19:56
  and
• 19:56
  investment
• 19:57
  coming?
• 19:57
  Of
• 19:57
  course
• 19:57
  UK
• 19:58
  is
• 19:58
  a
• 19:58
  lot
• 19:58
  different.
• 19:59
  It
• 19:59
  was,
• 19:59
  it's
• 20:00
  another
• 20:00
  market,
• 20:00
  I
• 20:00
  would
• 20:01
  say,
• 20:01
  from
• 20:01
  the
• 20:01
  rest
• 20:01
  of
• 20:01
  Europe
• 20:02
  in
• 20:02
  so
• 20:02
  many
• 20:02
  ways.
• 20:03
  What
• 20:03
  they
• 20:03
  can
• 20:03
  say
• 20:03
  for
• 20:04
  the
• 20:04
  rest
• 20:04
  of
• 20:04
  Europe,
• 20:04
  we
• 20:04
  have,
• 20:05
  the
• 20:05
  big
• 20:05
  markets
• 20:06
  where
• 20:06
  it's
• 20:06
  mostly
• 20:07
  France,
• 20:08
  it's
• 20:08
  Netherlands
• 20:09
  or
• 20:09
  other
• 20:09
  countries
• 20:10
  that
• 20:10
  have
• 20:11
  camp
• 20:11
  crowds
• 20:12
  that
• 20:12
  are
• 20:12
  based,
• 20:13
  It's
• 20:13
  not
• 20:13
  only
• 20:13
  about
• 20:14
  hotels,
• 20:14
  it's
• 20:15
  about
• 20:15
  many,
• 20:15
  an
• 20:16
  operator
• 20:16
  that
• 20:16
  has
• 20:17
  many
• 20:17
  campgrounds,
• 20:18
  let's
• 20:18
  say
• 20:19
  in
• 20:19
  different
• 20:19
  areas.
• 20:20
  It's
• 20:20
  not
• 20:20
  always.
• 20:20
  So
• 20:20
  that's
• 20:21
  a
• 20:21
  trend
• 20:21
  that
• 20:21
  we
• 20:21
  see
• 20:21
  there.
• 20:22
  But
• 20:22
  of
• 20:23
  course,
• 20:23
  from
• 20:23
  what
• 20:23
  we
• 20:24
  see
• 20:24
  here
• 20:24
  in
• 20:24
  Greece
• 20:25
  and
• 20:25
  that
• 20:25
  also
• 20:26
  has
• 20:26
  to
• 20:26
  do
• 20:26
  with
• 20:26
  some
• 20:27
  approaches
• 20:27
  we
• 20:27
  had
• 20:27
  from
• 20:27
  people
• 20:28
  from
• 20:28
  abroad
• 20:28
  that
• 20:29
  want
• 20:29
  to
• 20:29
  invest
• 20:29
  in
• 20:30
  in
• 20:30
  this
• 20:30
  region.
• 20:31
  It's
• 20:31
  that
• 20:31
  yeah,
• 20:32
  there
• 20:32
  is
• 20:32
  interest
• 20:33
  also
• 20:33
  from
• 20:33
  hotel
• 20:34
  from
• 20:34
  big
• 20:34
  hotel
• 20:35
  chains
• 20:35
  where
• 20:36
  they
• 20:36
  want
• 20:36
  to
• 20:36
  create
• 20:37
  the
• 20:37
  new
• 20:37
  glamping,
• 20:38
  which,
• 20:38
  it'll
• 20:38
  be
• 20:39
  a
• 20:39
  more
• 20:40
  luxurious,
• 20:40
  of
• 20:40
  course
• 20:41
  it
• 20:41
  will
• 20:41
  have
• 20:41
  the
• 20:42
  many
• 20:42
  amenities
• 20:43
  private
• 20:44
  facility,
• 20:44
  sorry,
• 20:45
  private
• 20:45
  facilities.
• 20:46
  So
• 20:46
  it's
• 20:46
  mostly
• 20:46
  about
• 20:47
  a
• 20:47
  different
• 20:47
  type
• 20:48
  of
• 20:48
  of
• 20:48
  glamping.
• 20:49
  And
• 20:49
  that's
• 20:49
  exactly
• 20:50
  that,
• 20:50
  that's
• 20:51
  also
• 20:51
  what
• 20:51
  here
• 20:51
  in
• 20:52
  Greece,
• 20:52
  they're
• 20:53
  trying
• 20:53
  to
• 20:53
  promote,
• 20:54
  let's
• 20:54
  say
• 20:54
  something
• 20:55
  that
• 20:55
  will
• 20:55
  be
• 20:56
  more
• 20:56
  glamorous
• 20:56
  and
• 20:57
  of
• 20:57
  course
• 20:57
  combined
• 20:58
  with
• 20:58
  with
• 20:59
  other
• 20:59
  experiences.
• 21:00
  And
• 21:00
  I
• 21:01
  would
• 21:01
  say
• 21:01
  the
• 21:01
  greater
• 21:02
  region
• 21:03
  here.
• 21:04
  Is
• 21:05
  it
• 21:05
  fair
• 21:05
  to
• 21:05
  say
• 21:05
  and
• 21:06
  maybe
• 21:06
  I'm
• 21:07
  Ruben,
• 21:07
  you
• 21:07
  could
• 21:07
  probably
• 21:08
  answer
• 21:08
  this
• 21:08
  too,
• 21:08
  maybe
• 21:08
  I'm
• 21:08
  wrong,
• 21:09
  but
• 21:09
  I
• 21:09
  assume
• 21:10
  that
• 21:10
  Europe
• 21:10
  as
• 21:10
  a
• 21:10
  whole
• 21:11
  was
• 21:11
  way
• 21:11
  ahead
• 21:11
  of
• 21:11
  us.
• 21:12
  Is
• 21:12
  it
• 21:12
  fair
• 21:12
  to
• 21:12
  say
• 21:12
  it's
• 21:12
  more
• 21:13
  the
• 21:13
  UK
• 21:13
  that's
• 21:13
  ahead
• 21:14
  of
• 21:14
  us
• 21:14
  or
• 21:16
  it's,
• 21:17
  I
• 21:17
  think,
• 21:17
  and
• 21:18
  everybody
• 21:18
  can
• 21:18
  chime
• 21:19
  in
• 21:19
  here
• 21:19
  and
• 21:19
  give
• 21:19
  their
• 21:20
  perspective,
• 21:20
  but
• 21:21
  I
• 21:21
  think
• 21:21
  what's
• 21:21
  been
• 21:22
  clear,
• 21:22
  and
• 21:22
  Rene
• 21:22
  and
• 21:22
  David,
• 21:23
  you
• 21:23
  guys
• 21:23
  might
• 21:23
  have
• 21:24
  interacted
• 21:24
  with
• 21:24
  a
• 21:25
  lot
• 21:25
  of
• 21:25
  maybe
• 21:27
  outside
• 21:27
  the
• 21:27
  US
• 21:28
  individuals
• 21:29
  and
• 21:29
  organizations
• 21:29
  over
• 21:30
  the
• 21:30
  last
• 21:30
  week
• 21:30
  or
• 21:30
  so
• 21:30
  too,
• 21:31
  but
• 21:31
  they're
• 21:32
  just
• 21:32
  different,
• 21:33
  right?
• 21:33
  What
• 21:33
  happens
• 21:34
  in
• 21:34
  South
• 21:35
  America
• 21:35
  is
• 21:35
  different
• 21:36
  than
• 21:36
  what
• 21:36
  happens
• 21:36
  in
• 21:36
  Canada,
• 21:37
  which
• 21:37
  is
• 21:37
  different
• 21:37
  happens
• 21:38
  in
• 21:38
  uk.
• 21:38
  And
• 21:38
  I
• 21:38
  think
• 21:39
  the
• 21:39
  main
• 21:39
  comment
• 21:39
  that
• 21:40
  I
• 21:40
  did
• 21:40
  receive,
• 21:40
  which
• 21:41
  we
• 21:41
  received
• 21:42
  over
• 21:42
  the
• 21:42
  last
• 21:42
  several
• 21:43
  years,
• 21:43
  if
• 21:43
  not
• 21:44
  the
• 21:44
  decade,
• 21:44
  is
• 21:44
  just
• 21:45
  the
• 21:45
  vast
• 21:46
  opportunity
• 21:47
  that
• 21:47
  the
• 21:47
  US
• 21:48
  has
• 21:48
  for
• 21:48
  land,
• 21:49
  right?
• 21:49
  So
• 21:50
  in
• 21:50
  the
• 21:50
  uk,
• 21:50
  that's
• 21:50
  what
• 21:51
  you
• 21:51
  got,
• 21:51
  right?
• 21:51
  You
• 21:51
  don't
• 21:52
  have
• 21:52
  unlimited.
• 21:52
  Territory
• 21:53
  and
• 21:54
  resources,
• 21:54
  right?
• 21:55
  And
• 21:55
  then
• 21:55
  the
• 21:56
  opportunity
• 21:56
  for,
• 21:57
  a
• 21:57
  country
• 21:57
  like
• 21:57
  Greece
• 21:58
  or
• 21:58
  France
• 21:59
  or
• 21:59
  Portugal,
• 22:00
  is,
• 22:00
  you
• 22:00
  can
• 22:00
  tie
• 22:01
  in
• 22:01
  from
• 22:01
  a
• 22:01
  lot
• 22:02
  of
• 22:02
  people
• 22:02
  coming
• 22:02
  from
• 22:02
  Germany.
• 22:03
  A
• 22:03
  lot
• 22:03
  of
• 22:03
  people
• 22:03
  come
• 22:04
  in
• 22:04
  from
• 22:04
  the
• 22:04
  uk.
• 22:04
  You've
• 22:04
  got
• 22:05
  different
• 22:06
  cultures
• 22:06
  and
• 22:06
  different,
• 22:07
  vast
• 22:08
  numbers
• 22:08
  of
• 22:08
  travelers
• 22:09
  that
• 22:09
  can,
• 22:10
  that
• 22:10
  are
• 22:10
  already
• 22:10
  familiar
• 22:11
  with
• 22:11
  that
• 22:11
  destination,
• 22:12
  right?
• 22:12
  It's
• 22:12
  an
• 22:13
  easier
• 22:13
  flight.
• 22:13
  So
• 22:14
  there's,
• 22:14
  I
• 22:14
  think
• 22:14
  there's
• 22:15
  different
• 22:15
  opportunities,
• 22:17
  and
• 22:17
  different
• 22:17
  strengths
• 22:18
  and
• 22:18
  then
• 22:18
  different
• 22:19
  weaknesses
• 22:19
  of
• 22:19
  each
• 22:19
  market.
• 22:20
  But
• 22:20
  I,
• 22:20
  I'm
• 22:20
  still
• 22:20
  very
• 22:21
  fascinated
• 22:21
  learning
• 22:22
  about
• 22:22
  what
• 22:22
  some
• 22:23
  of
• 22:23
  the
• 22:23
  other
• 22:23
  international
• 22:24
  markets
• 22:24
  are
• 22:24
  doing
• 22:24
  because
• 22:25
  I
• 22:25
  think
• 22:25
  there's
• 22:25
  stuff
• 22:25
  that
• 22:25
  we
• 22:25
  can
• 22:26
  learn,
• 22:27
  like
• 22:27
  each
• 22:27
  country
• 22:27
  can
• 22:28
  learn
• 22:28
  from
• 22:28
  what
• 22:28
  that
• 22:28
  other
• 22:29
  market
• 22:29
  is
• 22:29
  doing,
• 22:30
  and
• 22:30
  each
• 22:30
  country
• 22:31
  can
• 22:31
  learn
• 22:31
  what
• 22:32
  to
• 22:32
  stay
• 22:32
  away
• 22:32
  from
• 22:32
  because
• 22:33
  if
• 22:33
  they
• 22:33
  were
• 22:33
  three
• 22:33
  years
• 22:34
  ahead,
• 22:34
  it's
• 22:34
  like
• 22:34
  looking
• 22:35
  into
• 22:35
  a
• 22:35
  a
• 22:36
  glass
• 22:36
  ball
• 22:36
  to
• 22:36
  say,
• 22:37
  Let's
• 22:37
  just
• 22:38
  not
• 22:38
  do
• 22:38
  that
• 22:39
  because
• 22:39
  that
• 22:39
  didn't
• 22:39
  really
• 22:39
  work
• 22:40
  out
• 22:40
  for
• 22:40
  them.
• 22:40
  Or,
• 22:41
  how
• 22:41
  do
• 22:41
  we
• 22:41
  want
• 22:41
  to
• 22:41
  change
• 22:42
  that?
• 22:42
  I
• 22:42
  think
• 22:42
  it's
• 22:43
  interesting.
• 22:43
  I
• 22:43
  think
• 22:43
  what
• 22:44
  I,
• 22:44
  I
• 22:44
  totally
• 22:44
  agree
• 22:45
  that
• 22:45
  they're
• 22:45
  to
• 22:45
  different
• 22:46
  markets
• 22:46
  at
• 22:47
  all.
• 22:47
  I
• 22:47
  think
• 22:47
  that
• 22:47
  what
• 22:48
  we
• 22:48
  feel
• 22:48
  about
• 22:49
  us
• 22:49
  is
• 22:49
  mostly
• 22:50
  that
• 22:50
  you
• 22:50
  have
• 22:50
  more
• 22:51
  an
• 22:51
  outdoor
• 22:52
  lifestyle
• 22:53
  than
• 22:53
  the
• 22:53
  rest,
• 22:54
  anything
• 22:54
  here
• 22:55
  in
• 22:55
  Europe
• 22:55
  in
• 22:55
  general.
• 22:56
  But
• 22:56
  of
• 22:56
  course
• 22:57
  when
• 22:57
  we're
• 22:57
  talking
• 22:57
  about
• 22:58
  glamping
• 22:58
  or
• 22:58
  campsites
• 22:59
  or
• 22:59
  even
• 23:00
  RV
• 23:00
  life,
• 23:00
  we're
• 23:01
  talking
• 23:01
  mostly
• 23:01
  about
• 23:02
  people
• 23:02
  from
• 23:02
  Central
• 23:03
  Europe
• 23:03
  that
• 23:04
  will
• 23:04
  travel
• 23:04
  around
• 23:05
  Europe,
• 23:05
  either
• 23:05
  with
• 23:06
  RV
• 23:06
  or
• 23:07
  to
• 23:07
  to
• 23:07
  try
• 23:08
  GL
• 23:08
  experience.
• 23:09
  Yeah,
• 23:09
  I
• 23:09
  would
• 23:09
  say
• 23:09
  I
• 23:09
  would
• 23:10
  agree
• 23:10
  that
• 23:10
  it's
• 23:10
  just
• 23:10
  different.
• 23:11
  And
• 23:12
  of
• 23:12
  course
• 23:12
  the
• 23:13
  thing
• 23:13
  here
• 23:13
  is
• 23:13
  also
• 23:14
  that
• 23:14
  when
• 23:15
  you
• 23:15
  have
• 23:15
  different
• 23:15
  countries,
• 23:16
  you
• 23:16
  also
• 23:16
  have
• 23:16
  different
• 23:16
  legislations,
• 23:18
  which
• 23:18
  makes
• 23:18
  it
• 23:18
  more
• 23:19
  difficult
• 23:19
  for
• 23:20
  someone
• 23:20
  to
• 23:20
  go
• 23:21
  from
• 23:21
  one
• 23:21
  country
• 23:21
  to
• 23:21
  the
• 23:22
  other
• 23:22
  and
• 23:22
  create
• 23:22
  something
• 23:23
  because
• 23:23
  they
• 23:23
  need
• 23:24
  so
• 23:24
  many
• 23:24
  things
• 23:25
  to,
• 23:25
  to
• 23:25
  figure
• 23:26
  out
• 23:26
  before
• 23:26
  they
• 23:26
  do
• 23:27
  that.
• 23:28
  which
• 23:28
  I
• 23:28
  don't
• 23:29
  think
• 23:29
  it's
• 23:29
  that
• 23:29
  big
• 23:29
  in
• 23:30
  us.
• 23:32
  Okay.
• 23:32
  So
• 23:32
  that
• 23:32
  makes
• 23:33
  sense.
• 23:33
  So
• 23:33
  from
• 23:33
  an
• 23:34
  entrepreneurial
• 23:34
  standpoint
• 23:34
  you
• 23:34
  mean?
• 23:35
  Yeah
• 23:36
  either
• 23:36
  we're
• 23:36
  talking
• 23:37
  about
• 23:37
  someone
• 23:38
  creating
• 23:38
  a
• 23:38
  Islamic
• 23:38
  property
• 23:39
  in
• 23:39
  Italy
• 23:39
  and
• 23:40
  then
• 23:40
  if
• 23:40
  they
• 23:40
  wanna
• 23:41
  go
• 23:41
  in
• 23:41
  France
• 23:41
  or
• 23:42
  if
• 23:42
  they
• 23:42
  wanna
• 23:42
  go,
• 23:42
  if
• 23:42
  they
• 23:42
  wanna
• 23:43
  come
• 23:43
  in
• 23:43
  Greece,
• 23:43
  they
• 23:43
  have
• 23:44
  to
• 23:44
  deal
• 23:44
  with
• 23:44
  different
• 23:44
  legislations
• 23:45
  in
• 23:46
  terms
• 23:46
  of
• 23:46
  creating
• 23:47
  the
• 23:47
  whole
• 23:47
  glamping
• 23:48
  property.
• 23:49
  So
• 23:49
  it's
• 23:49
  easier
• 23:50
  for
• 23:50
  them
• 23:50
  to
• 23:50
  create
• 23:51
  multiple
• 23:51
  glamping,
• 23:52
  the
• 23:52
  same
• 23:52
  area,
• 23:52
  origin
• 23:53
  or
• 23:53
  country
• 23:54
  than
• 23:54
  going
• 23:54
  in
• 23:55
  another
• 23:55
  one.
• 23:56
  Versus,
• 23:56
  yeah,
• 23:57
  so
• 23:57
  Colorado
• 23:57
  to
• 23:57
  Texas.
• 23:58
  Texas
• 23:58
  to
• 23:58
  Cal,
• 23:59
  maybe
• 23:59
  not
• 23:59
  California
• 23:59
  there,
• 24:00
  but
• 24:01
  lots
• 24:01
  of
• 24:01
  regulations
• 24:02
  in
• 24:02
  California
• 24:02
  I
• 24:02
  keep
• 24:02
  hearing,
• 24:03
  but
• 24:03
  yeah,
• 24:04
  state
• 24:04
  to
• 24:04
  state
• 24:04
  I
• 24:04
  completely
• 24:05
  agree
• 24:05
  with
• 24:05
  you.
• 24:05
  That's
• 24:05
  that
• 24:06
  definitely.
• 24:06
  And
• 24:06
  again,
• 24:06
  it's
• 24:07
  just
• 24:07
  something
• 24:07
  never
• 24:07
  popped
• 24:07
  into
• 24:07
  my
• 24:08
  head
• 24:08
  right
• 24:08
  before
• 24:09
  having
• 24:09
  this
• 24:09
  conversation,
• 24:10
  but
• 24:10
  it's
• 24:10
  fascinating
• 24:10
  to
• 24:10
  learn
• 24:10
  it
• 24:11
  all.
• 24:11
  And
• 24:11
  just
• 24:11
  a
• 24:11
  quick
• 24:11
  que
• 24:11
  David,
• 24:12
  any,
• 24:12
  is
• 24:12
  there
• 24:13
  anything
• 24:13
  that
• 24:13
  you
• 24:13
  could
• 24:13
  shine
• 24:14
  any
• 24:14
  light
• 24:14
  on
• 24:15
  when
• 24:15
  it
• 24:15
  comes
• 24:15
  to
• 24:15
  the
• 24:15
  international
• 24:16
  markets?
• 24:16
  Cuz
• 24:17
  while
• 24:17
  we
• 24:17
  have
• 24:18
  Katrina
• 24:18
  and
• 24:18
  she's
• 24:19
  in
• 24:19
  a
• 24:19
  very
• 24:19
  unique
• 24:19
  market,
• 24:20
  as.
• 24:21
  As
• 24:22
  whether
• 24:22
  they're
• 24:23
  professional
• 24:24
  investors
• 24:24
  or
• 24:25
  different
• 24:25
  organizations
• 24:26
  as
• 24:26
  they're
• 24:26
  looking
• 24:26
  to
• 24:27
  put
• 24:27
  money
• 24:27
  into
• 24:28
  expansion,
• 24:29
  has
• 24:30
  there
• 24:30
  been
• 24:30
  much
• 24:30
  of
• 24:30
  what
• 24:31
  that
• 24:31
  would
• 24:31
  look
• 24:31
  like
• 24:32
  on
• 24:32
  an
• 24:32
  international
• 24:33
  stage
• 24:33
  and
• 24:34
  what
• 24:34
  the
• 24:34
  viewpoint
• 24:35
  would
• 24:35
  be
• 24:35
  from
• 24:36
  a
• 24:36
  capital
• 24:37
  infusion?
• 24:38
  Seeing
• 24:38
  that,
• 24:38
  it's
• 24:39
  hard
• 24:39
  to
• 24:39
  do.
• 24:39
  So
• 24:39
  from
• 24:40
  state
• 24:40
  to
• 24:40
  state
• 24:40
  here.
• 24:41
  I'm
• 24:41
  sure
• 24:41
  it's
• 24:41
  hard
• 24:41
  to
• 24:41
  do
• 24:42
  from
• 24:42
  country
• 24:43
  to
• 24:43
  country,
• 24:43
  but
• 24:43
  is
• 24:43
  that,
• 24:44
  are
• 24:44
  those
• 24:45
  part
• 24:45
  of
• 24:45
  the
• 24:45
  conversations
• 24:46
  yet?
• 24:46
  Are
• 24:46
  people
• 24:46
  still
• 24:47
  with
• 24:48
  interest
• 24:48
  rates
• 24:48
  where
• 24:48
  they
• 24:49
  are
• 24:49
  with
• 24:50
  the
• 24:50
  industry
• 24:50
  where
• 24:50
  it
• 24:50
  is
• 24:51
  it
• 24:51
  still,
• 24:51
  maybe
• 24:52
  in
• 24:52
  a
• 24:52
  few
• 24:52
  years
• 24:52
  type
• 24:53
  of
• 24:53
  conversation?
• 24:56
  Yeah,
• 24:56
  I
• 24:56
  think
• 24:57
  just
• 24:57
  as
• 24:57
  a
• 24:57
  general
• 24:58
  comment,
• 24:58
  I
• 24:58
  think
• 24:58
  that,
• 24:59
  my
• 24:59
  experience
• 24:59
  from
• 25:00
  the
• 25:00
  hotel
• 25:00
  side
• 25:01
  of
• 25:01
  the
• 25:01
  industry
• 25:02
  is
• 25:02
  that
• 25:02
  the
• 25:02
  capital
• 25:03
  markets
• 25:03
  for
• 25:05
  hospitality
• 25:05
  real
• 25:05
  estate
• 25:06
  in
• 25:06
  general
• 25:07
  in
• 25:07
  the
• 25:07
  US
• 25:07
  are
• 25:07
  probably
• 25:08
  better
• 25:09
  organized
• 25:09
  than,
• 25:10
  almost
• 25:10
  anywhere
• 25:10
  else
• 25:11
  in
• 25:11
  the
• 25:11
  world,
• 25:11
  if
• 25:11
  not
• 25:12
  everywhere
• 25:12
  else
• 25:12
  in
• 25:12
  the
• 25:13
  world.
• 25:13
  And
• 25:13
  I
• 25:13
  think
• 25:13
  that
• 25:14
  part
• 25:14
  of,
• 25:15
  part
• 25:15
  of
• 25:15
  what
• 25:15
  you've
• 25:15
  seen
• 25:15
  in
• 25:16
  the,
• 25:16
  when
• 25:17
  you
• 25:17
  zoom
• 25:17
  out
• 25:17
  from
• 25:18
  on
• 25:18
  the
• 25:18
  glamping
• 25:19
  or
• 25:19
  experiential
• 25:20
  nature
• 25:20
  based
• 25:21
  lodging
• 25:21
  space,
• 25:21
  whatever,
• 25:22
  however
• 25:22
  you
• 25:22
  want,
• 25:22
  describe
• 25:23
  it.
• 25:23
  I
• 25:23
  think
• 25:23
  there's
• 25:23
  a
• 25:23
  few
• 25:24
  things
• 25:24
  that
• 25:24
  are
• 25:25
  clear
• 25:25
  or
• 25:25
  just
• 25:25
  a
• 25:25
  few
• 25:26
  observations.
• 25:27
  Number
• 25:27
  one
• 25:28
  I
• 25:28
  think
• 25:28
  it
• 25:28
  depends
• 25:29
  what
• 25:29
  part
• 25:29
  of
• 25:29
  the
• 25:30
  industry
• 25:30
  you're
• 25:30
  talking
• 25:30
  about.
• 25:31
  And
• 25:31
  glamping,
• 25:32
  if
• 25:32
  that's
• 25:32
  your
• 25:32
  preferred
• 25:33
  term.
• 25:33
  It
• 25:34
  obviously
• 25:34
  has
• 25:34
  a,
• 25:34
  very
• 25:35
  strong
• 25:35
  pedigree
• 25:35
  in
• 25:35
  history
• 25:36
  in
• 25:36
  southern
• 25:37
  Africa.
• 25:37
  A
• 25:37
  lot
• 25:37
  of
• 25:37
  the
• 25:37
  safari
• 25:38
  destinations
• 25:40
  have
• 25:40
  had,
• 25:40
  tinted
• 25:41
  camps
• 25:42
  of
• 25:42
  all
• 25:42
  sorts
• 25:43
  of,
• 25:43
  varying
• 25:43
  price
• 25:43
  points
• 25:44
  and
• 25:44
  amenity
• 25:44
  sets
• 25:45
  for
• 25:45
  decades
• 25:46
  and
• 25:46
  decades.
• 25:46
  In
• 25:46
  Australia
• 25:47
  where
• 25:47
  I'm
• 25:47
  from
• 25:48
  the,
• 25:48
  what
• 25:48
  we
• 25:49
  call
• 25:49
  the
• 25:49
  caravan
• 25:49
  park
• 25:50
  industry,
• 25:50
  which
• 25:50
  is
• 25:51
  the,
• 25:51
  our
• 25:51
  equivalent
• 25:51
  to
• 25:51
  the
• 25:52
  RV
• 25:52
  park
• 25:52
  space
• 25:53
  is
• 25:53
  actually.
• 25:55
  Actually
• 25:55
  extremely
• 25:55
  well
• 25:56
  organized.
• 25:56
  And
• 25:56
  there's
• 25:57
  a
• 25:57
  lot
• 25:57
  of
• 25:58
  institutional
• 25:58
  capital
• 25:58
  that's
• 25:59
  been
• 25:59
  in
• 25:59
  that
• 25:59
  sector
• 25:59
  for
• 26:00
  a
• 26:00
  long
• 26:00
  time.
• 26:00
  And
• 26:01
  I
• 26:01
  would
• 26:01
  I
• 26:02
  would
• 26:02
  I've
• 26:02
  never
• 26:02
  really
• 26:02
  studied
• 26:03
  this,
• 26:03
  but
• 26:03
  I
• 26:03
  would
• 26:03
  guess
• 26:04
  that
• 26:04
  the
• 26:04
  overall
• 26:05
  level
• 26:05
  of
• 26:05
  brand
• 26:06
  penetration
• 26:06
  there
• 26:06
  is
• 26:07
  probably
• 26:07
  higher
• 26:07
  than
• 26:08
  it
• 26:08
  is
• 26:09
  here.
• 26:09
  And
• 26:09
  that's,
• 26:10
  that
• 26:10
  might
• 26:10
  be
• 26:10
  true
• 26:10
  in
• 26:10
  the
• 26:10
  UK
• 26:11
  as
• 26:11
  well.
• 26:11
  So
• 26:11
  I
• 26:11
  think
• 26:12
  it
• 26:12
  depends,
• 26:12
  what
• 26:13
  part
• 26:13
  of
• 26:13
  the
• 26:13
  industry
• 26:14
  you're
• 26:14
  talking
• 26:14
  about.
• 26:14
  But
• 26:15
  the
• 26:15
  one
• 26:15
  thing
• 26:15
  I
• 26:15
  would
• 26:15
  say
• 26:16
  is
• 26:16
  that
• 26:16
  the
• 26:16
  US
• 26:17
  is
• 26:17
  probably,
• 26:17
  the
• 26:18
  friendliest
• 26:18
  market
• 26:19
  for,
• 26:19
  risky
• 26:20
  venture
• 26:20
  capital
• 26:21
  in
• 26:21
  the
• 26:21
  world.
• 26:21
  And
• 26:22
  think
• 26:22
  that's
• 26:22
  been
• 26:22
  a
• 26:22
  really
• 26:23
  important
• 26:23
  part
• 26:24
  of
• 26:24
  why
• 26:24
  we've
• 26:24
  seen
• 26:25
  some
• 26:26
  of
• 26:26
  the
• 26:26
  kind
• 26:26
  of
• 26:26
  emerging
• 26:27
  outdoor
• 26:27
  hospitality
• 26:28
  brands,
• 26:29
  pick
• 26:29
  up
• 26:29
  and
• 26:29
  take
• 26:30
  off
• 26:30
  here
• 26:30
  in
• 26:30
  the
• 26:30
  US
• 26:31
  in
• 26:31
  a
• 26:31
  way
• 26:31
  I
• 26:31
  haven't
• 26:32
  really
• 26:32
  seen
• 26:32
  done
• 26:33
  in
• 26:33
  such
• 26:33
  a,
• 26:33
  in,
• 26:34
  in
• 26:34
  such
• 26:34
  an
• 26:34
  organized
• 26:35
  fashion
• 26:35
  abroad.
• 26:37
  But
• 26:37
  again
• 26:37
  it
• 26:38
  all
• 26:38
  just
• 26:38
  depends
• 26:38
  what
• 26:38
  you're
• 26:38
  talking
• 26:39
  about.
• 26:39
  And
• 26:39
  I
• 26:39
  think
• 26:40
  whatever,
• 26:40
  whatever
• 26:41
  segment
• 26:41
  of
• 26:41
  the
• 26:41
  industry
• 26:42
  you
• 26:42
  like,
• 26:43
  you
• 26:43
  can
• 26:43
  look
• 26:43
  overseas
• 26:44
  and
• 26:44
  find
• 26:44
  really
• 26:45
  interesting
• 26:45
  examples
• 26:46
  of
• 26:46
  how
• 26:46
  things
• 26:46
  are
• 26:46
  being
• 26:46
  done
• 26:47
  in
• 26:48
  a
• 26:48
  unique
• 26:48
  way.
• 26:48
  And
• 26:49
  I
• 26:49
  think
• 26:49
  that's,
• 26:49
  like
• 26:50
  I
• 26:50
  said,
• 26:50
  that's,
• 26:50
  I
• 26:50
  think
• 26:50
  that's
• 26:51
  true
• 26:51
  at
• 26:51
  the,
• 26:51
  the
• 26:51
  very
• 26:51
  most
• 26:52
  budget
• 26:52
  end.
• 26:52
  If
• 26:53
  you
• 26:53
  just
• 26:53
  look
• 26:53
  up
• 26:53
  some
• 26:53
  of
• 26:53
  the
• 26:54
  brands
• 26:54
  in
• 26:54
  Australia,
• 26:55
  like
• 26:55
  Big
• 26:55
  Four
• 26:55
  Discovery
• 26:56
  Parks
• 26:56
  that,
• 26:57
  these
• 26:57
  are
• 26:57
  really
• 26:57
  big,
• 26:58
  sophisticated,
• 26:59
  innovative
• 26:59
  companies
• 27:00
  that
• 27:01
  I
• 27:01
  think
• 27:01
  are
• 27:01
  tackling
• 27:02
  Camping
• 27:03
  and
• 27:03
  caravan
• 27:04
  slash
• 27:04
  RV
• 27:05
  travel
• 27:05
  in
• 27:05
  a
• 27:05
  way
• 27:05
  that
• 27:06
  can
• 27:06
  be,
• 27:07
  could
• 27:07
  be
• 27:07
  described
• 27:07
  as
• 27:08
  world
• 27:08
  best
• 27:08
  or
• 27:08
  world
• 27:09
  leading.
• 27:09
  But,
• 27:09
  even
• 27:09
  at
• 27:09
  the
• 27:09
  luxury
• 27:10
  end
• 27:10
  of
• 27:10
  the
• 27:10
  market,
• 27:11
  you
• 27:11
  can
• 27:11
  go
• 27:11
  to
• 27:11
  Southeast
• 27:12
  Asia
• 27:12
  and
• 27:12
  find
• 27:13
  properties
• 27:13
  like
• 27:13
  the,
• 27:14
  the
• 27:14
  Four
• 27:14
  Seasons
• 27:15
  tented
• 27:15
  camp
• 27:16
  in
• 27:16
  the,
• 27:16
  in
• 27:16
  Thailand
• 27:17
  or
• 27:18
  the
• 27:18
  Capella
• 27:18
  property
• 27:19
  in
• 27:19
  Bali.
• 27:20
  These
• 27:20
  are
• 27:20
  truly
• 27:21
  world
• 27:21
  class
• 27:22
  luxury.
• 27:23
  Clamping
• 27:23
  properties.
• 27:23
  If
• 27:24
  that's
• 27:24
  a
• 27:24
  word
• 27:24
  you
• 27:24
  want
• 27:24
  to
• 27:24
  use.
• 27:25
  So
• 27:26
  yeah
• 27:26
  I,
• 27:27
  there
• 27:27
  was
• 27:27
  a
• 27:27
  lot
• 27:27
  in
• 27:27
  there,
• 27:27
  Ruben,
• 27:28
  but
• 27:28
  I
• 27:28
  think
• 27:28
  it,
• 27:29
  to
• 27:29
  summarize,
• 27:30
  I
• 27:30
  think
• 27:30
  it
• 27:30
  depends,
• 27:31
  but
• 27:31
  I
• 27:31
  think
• 27:31
  that
• 27:32
  the
• 27:32
  US
• 27:32
  is
• 27:32
  probably
• 27:33
  the
• 27:33
  kind
• 27:33
  of,
• 27:33
  lowest
• 27:34
  friction
• 27:35
  point,
• 27:35
  if
• 27:35
  you
• 27:36
  like,
• 27:36
  in
• 27:36
  terms
• 27:36
  of,
• 27:37
  you
• 27:37
  know
• 27:37
  where
• 27:37
  in
• 27:37
  the
• 27:37
  world
• 27:37
  you
• 27:38
  can
• 27:38
  go
• 27:38
  and
• 27:38
  access
• 27:39
  capital
• 27:39
  for
• 27:39
  some
• 27:40
  more
• 27:40
  of
• 27:40
  these
• 27:40
  kind
• 27:40
  of
• 27:41
  innovative,
• 27:42
  offbeat
• 27:42
  concepts,
• 27:44
  in
• 27:45
  my
• 27:45
  opinion.
• 27:49
  Do
• 27:50
  you
• 27:50
  feel
• 27:50
  like
• 27:50
  I,
• 27:50
  I'll
• 27:50
  just
• 27:51
  jump
• 27:51
  in
• 27:51
  since
• 27:51
  no
• 27:51
  one
• 27:52
  else
• 27:52
  is
• 27:52
  jumping
• 27:52
  in.
• 27:52
  Do
• 27:52
  you
• 27:53
  feel
• 27:53
  like,
• 27:53
  just
• 27:53
  given
• 27:53
  your,
• 27:54
  we're
• 27:54
  talking
• 27:54
  about
• 27:54
  capital
• 27:55
  briefly,
• 27:55
  do
• 27:55
  you
• 27:55
  feel
• 27:55
  like
• 27:56
  that
• 27:56
  risk
• 27:57
  nature
• 27:57
  in
• 27:57
  the
• 27:57
  US
• 27:58
  is
• 27:58
  going
• 27:58
  to
• 27:59
  be
• 27:59
  less
• 27:59
  risky
• 28:00
  as
• 28:00
  we
• 28:00
  move
• 28:00
  forward
• 28:01
  given
• 28:01
  inflation
• 28:01
  rates
• 28:02
  in
• 28:02
  the
• 28:02
  economy
• 28:02
  or
• 28:02
  I
• 28:03
  think
• 28:03
  in
• 28:03
  the
• 28:04
  infl
• 28:04
  inflation
• 28:05
  rate,
• 28:05
  high
• 28:05
  inflation,
• 28:07
  higher
• 28:07
  interest
• 28:07
  rates,
• 28:08
  more
• 28:08
  macro
• 28:09
  demand
• 28:09
  risk.
• 28:10
  These
• 28:10
  things
• 28:10
  aren't
• 28:10
  really
• 28:11
  good
• 28:11
  for
• 28:11
  anybody.
• 28:12
  Whether
• 28:12
  it's
• 28:13
  outdoor
• 28:13
  hospitality
• 28:14
  or
• 28:14
  traditional
• 28:14
  hospitality.
• 28:16
  And
• 28:16
  I
• 28:16
  made
• 28:17
  the
• 28:17
  comment
• 28:17
  at
• 28:17
  the
• 28:17
  glamping
• 28:18
  show
• 28:18
  last
• 28:18
  week
• 28:19
  that
• 28:20
  interest
• 28:20
  rates
• 28:20
  are
• 28:20
  like,
• 28:21
  they're
• 28:21
  like
• 28:21
  a
• 28:21
  gravitational
• 28:22
  force
• 28:23
  for
• 28:23
  valuations
• 28:24
  of
• 28:24
  anything,
• 28:24
  whether
• 28:25
  it's
• 28:25
  glamping
• 28:26
  or,
• 28:26
  Ruben's
• 28:27
  Popsicle
• 28:27
  factory
• 28:28
  or
• 28:29
  whatever
• 28:29
  you
• 28:29
  like.
• 28:29
  So
• 28:30
  I
• 28:30
  think
• 28:31
  if
• 28:31
  we
• 28:31
  do
• 28:31
  end
• 28:32
  up
• 28:32
  in
• 28:32
  a
• 28:32
  higher
• 28:32
  rate
• 28:33
  environment
• 28:34
  where
• 28:34
  there's
• 28:34
  just
• 28:34
  more
• 28:35
  macro
• 28:36
  risk,
• 28:36
  I
• 28:36
  think
• 28:36
  it
• 28:36
  will
• 28:37
  at
• 28:38
  the
• 28:38
  margin,
• 28:38
  I
• 28:38
  think
• 28:38
  it
• 28:39
  will
• 28:39
  probably
• 28:39
  be,
• 28:40
  harder
• 28:40
  in
• 28:40
  general
• 28:42
  to
• 28:42
  fund,
• 28:42
  most
• 28:42
  hospitality
• 28:43
  initiatives.
• 28:44
  But
• 28:44
  having
• 28:45
  said
• 28:45
  that,
• 28:45
  and
• 28:46
  I
• 28:46
  also
• 28:46
  made
• 28:46
  this
• 28:46
  point
• 28:47
  last
• 28:47
  week
• 28:47
  I
• 28:47
  think
• 28:48
  in
• 28:48
  here
• 28:49
  in
• 28:49
  outdoor
• 28:49
  hospitality,
• 28:50
  we
• 28:50
  have
• 28:50
  this
• 28:50
  interesting
• 28:52
  case
• 28:52
  to
• 28:52
  make,
• 28:52
  which
• 28:53
  is
• 28:53
  that,
• 28:53
  when
• 28:53
  you
• 28:53
  look
• 28:54
  back.
• 28:54
  And
• 28:54
  we,
• 28:54
  we've
• 28:54
  done
• 28:54
  a
• 28:55
  lot
• 28:55
  of
• 28:55
  research
• 28:55
  on
• 28:55
  this
• 28:56
  at
• 28:56
  outside
• 28:56
  Capital.
• 28:57
  When
• 28:57
  you
• 28:57
  look
• 28:58
  back,
• 28:58
  at
• 28:58
  the
• 28:58
  last
• 28:59
  macro
• 28:59
  downturn,
• 29:00
  the
• 29:00
  last
• 29:01
  really
• 29:01
  significant
• 29:01
  macro
• 29:02
  downturn,
• 29:02
  ex
• 29:03
  excluding
• 29:03
  covid,
• 29:04
  which
• 29:04
  was,
• 29:04
  nearly
• 29:05
  15
• 29:05
  years
• 29:05
  ago
• 29:06
  now
• 29:06
  we
• 29:06
  don't
• 29:06
  have
• 29:07
  great
• 29:08
  data
• 29:08
  from
• 29:08
  the
• 29:09
  RV
• 29:09
  Park
• 29:09
  Campground
• 29:10
  industry
• 29:10
  from
• 29:10
  back
• 29:11
  then
• 29:11
  about,
• 29:11
  what
• 29:11
  the
• 29:12
  impact
• 29:12
  of
• 29:12
  that
• 29:12
  shock
• 29:13
  was
• 29:13
  on
• 29:14
  overall
• 29:15
  levels
• 29:15
  of
• 29:15
  outdoor
• 29:16
  travel.
• 29:16
  But
• 29:17
  there
• 29:17
  is
• 29:18
  a
• 29:18
  bunch
• 29:18
  of
• 29:18
  anecdotal
• 29:19
  data
• 29:20
  points
• 29:20
  to
• 29:20
  suggest
• 29:21
  that
• 29:21
  industry
• 29:21
  actually,
• 29:22
  outperformed
• 29:24
  the
• 29:24
  rest
• 29:24
  of
• 29:24
  hospitality
• 29:25
  and
• 29:25
  the
• 29:26
  rest
• 29:26
  of
• 29:26
  the
• 29:26
  economy
• 29:26
  in
• 29:27
  general,
• 29:27
  by
• 29:27
  an
• 29:27
  enormous
• 29:28
  margin.
• 29:28
  And
• 29:29
  I
• 29:29
  think
• 29:30
  when
• 29:30
  you
• 29:30
  think
• 29:30
  about,
• 29:32
  when
• 29:32
  you
• 29:32
  think
• 29:32
  about
• 29:33
  what
• 29:33
  people
• 29:33
  do
• 29:34
  in
• 29:34
  a,
• 29:34
  in
• 29:34
  a
• 29:34
  downturn
• 29:36
  and
• 29:36
  the
• 29:36
  way
• 29:36
  that
• 29:37
  people
• 29:37
  tend
• 29:37
  to
• 29:37
  switch,
• 29:38
  to
• 29:39
  may,
• 29:39
  may
• 29:40
  switch
• 29:40
  to
• 29:40
  lower
• 29:40
  cost
• 29:41
  or
• 29:41
  more
• 29:41
  affordable
• 29:41
  forms
• 29:42
  of
• 29:42
  travel.
• 29:43
  Instead
• 29:43
  of
• 29:43
  canceling
• 29:44
  their
• 29:44
  travel,
• 29:45
  vacation
• 29:45
  plans
• 29:45
  altogether,
• 29:46
  that,
• 29:46
  that
• 29:46
  sort
• 29:47
  of
• 29:47
  makes
• 29:47
  sense
• 29:47
  to
• 29:47
  me.
• 29:48
  And
• 29:48
  I
• 29:48
  think
• 29:48
  that,
• 29:48
  every,
• 29:49
  anyone
• 29:49
  in
• 29:49
  the
• 29:49
  hospitality
• 29:50
  business
• 29:50
  competes
• 29:51
  in
• 29:51
  a
• 29:51
  global
• 29:51
  marketplace
• 29:52
  now.
• 29:52
  And
• 29:53
  I
• 29:53
  think,
• 29:54
  you
• 29:54
  can
• 29:54
  probably
• 29:54
  make
• 29:54
  that
• 29:55
  same
• 29:55
  argument
• 29:55
  even
• 29:56
  for
• 29:56
  some
• 29:56
  of
• 29:56
  the
• 29:57
  higher
• 29:57
  priced,
• 29:58
  more
• 29:58
  kind
• 29:58
  of
• 29:59
  amenitized
• 30:00
  alternatives
• 30:01
  that
• 30:01
  exist
• 30:01
  in
• 30:02
  the
• 30:02
  marketplace
• 30:02
  now
• 30:02
  that
• 30:02
  didn't
• 30:03
  15
• 30:03
  years
• 30:03
  ago.
• 30:04
  That
• 30:04
  will
• 30:04
  probably
• 30:04
  benefit
• 30:05
  in
• 30:05
  a
• 30:06
  way
• 30:06
  from
• 30:06
  people,
• 30:06
  not
• 30:07
  deciding
• 30:07
  to
• 30:07
  travel
• 30:07
  overseas
• 30:08
  if
• 30:08
  that's,
• 30:08
  if
• 30:09
  that's
• 30:09
  one
• 30:09
  of
• 30:09
  the
• 30:09
  consequences
• 30:10
  we
• 30:10
  see
• 30:11
  from
• 30:11
  a,
• 30:11
  period
• 30:12
  of
• 30:12
  higher
• 30:12
  energy
• 30:12
  prices
• 30:13
  and
• 30:13
  lower
• 30:14
  economic
• 30:15
  demand.
• 30:16
  So
• 30:16
  anyway,
• 30:17
  long
• 30:17
  story
• 30:17
  short,
• 30:18
  I
• 30:18
  think
• 30:18
  that
• 30:18
  I
• 30:19
  think
• 30:19
  that
• 30:19
  the
• 30:19
  environment
• 30:20
  that
• 30:20
  people
• 30:20
  are
• 30:21
  worried
• 30:21
  that
• 30:21
  we're
• 30:21
  entering
• 30:22
  right
• 30:22
  now
• 30:22
  is
• 30:23
  probably
• 30:23
  not
• 30:23
  good
• 30:23
  for
• 30:23
  anybody.
• 30:25
  But
• 30:25
  I
• 30:25
  do
• 30:25
  think
• 30:25
  that
• 30:26
  the
• 30:26
  outdoor
• 30:27
  hospitality
• 30:27
  space,
• 30:28
  whatever
• 30:28
  part
• 30:28
  of
• 30:29
  it
• 30:29
  you're
• 30:29
  in
• 30:29
  Can
• 30:30
  really
• 30:30
  make
• 30:30
  a
• 30:31
  convincing
• 30:31
  case
• 30:32
  that,
• 30:32
  this
• 30:32
  part
• 30:33
  of
• 30:33
  the
• 30:33
  hospitality
• 30:34
  and
• 30:34
  travel
• 30:34
  industry
• 30:35
  is
• 30:35
  actually,
• 30:35
  pretty
• 30:36
  well
• 30:36
  positioned
• 30:37
  to
• 30:37
  outperform
• 30:38
  relative
• 30:38
  to,
• 30:39
  old
• 30:39
  world
• 30:39
  hospitality
• 30:40
  and
• 30:40
  travel
• 30:41
  businesses.
• 30:42
  If
• 30:42
  if
• 30:42
  we
• 30:42
  do,
• 30:42
  and
• 30:43
  if
• 30:43
  we
• 30:43
  do
• 30:43
  end
• 30:44
  up
• 30:44
  in
• 30:44
  that
• 30:44
  sort
• 30:44
  of
• 30:44
  environment
• 30:45
  and
• 30:45
  to
• 30:46
  that
• 30:46
  point,
• 30:46
  a
• 30:46
  question
• 30:46
  around
• 30:47
  environment,
• 30:48
  Irene,
• 30:49
  Catarina,
• 30:49
  Miguel,
• 30:51
  this
• 30:51
  is
• 30:51
  kinda
• 30:51
  the
• 30:52
  question
• 30:52
  that
• 30:52
  keeps
• 30:52
  coming
• 30:52
  up
• 30:53
  over
• 30:53
  the
• 30:53
  last
• 30:53
  few
• 30:53
  months
• 30:53
  too
• 30:54
  is
• 30:54
  what
• 30:55
  are,
• 30:55
  what's
• 30:55
  pricing,
• 30:56
  what
• 30:56
  does
• 30:56
  that
• 30:56
  environment
• 30:56
  really
• 30:57
  doing
• 30:57
  on
• 30:57
  the
• 30:57
  ground?
• 30:58
  Are
• 30:58
  you
• 30:58
  seeing
• 30:58
  a
• 30:58
  change
• 30:59
  in
• 31:00
  the
• 31:00
  pricing
• 31:00
  in
• 31:00
  your
• 31:00
  local
• 31:01
  level,
• 31:01
  demand
• 31:02
  occupancy,
• 31:04
  AVR
• 31:05
  at
• 31:05
  your
• 31:05
  kind
• 31:06
  of
• 31:06
  local
• 31:06
  level?
• 31:06
  I
• 31:07
  know
• 31:07
  that
• 31:07
  during
• 31:07
  covid
• 31:07
  obviously
• 31:08
  there's
• 31:08
  a
• 31:08
  big
• 31:09
  boost
• 31:09
  in
• 31:09
  boom,
• 31:10
  there's
• 31:10
  a
• 31:10
  level
• 31:11
  of
• 31:11
  question
• 31:11
  around
• 31:12
  stabilization
• 31:13
  and,
• 31:14
  but
• 31:14
  what
• 31:14
  are
• 31:14
  you
• 31:15
  guys
• 31:15
  seeing
• 31:16
  at
• 31:16
  your
• 31:16
  local
• 31:16
  levels
• 31:17
  for
• 31:17
  that?
• 31:17
  In
• 31:17
  terms
• 31:18
  of
• 31:18
  pricing
• 31:19
  here
• 31:19
  in
• 31:19
  Mexico,
• 31:19
  what
• 31:20
  we
• 31:20
  have
• 31:20
  done
• 31:20
  suddenly
• 31:20
  we
• 31:21
  cannot
• 31:21
  increase
• 31:21
  prices
• 31:22
  by
• 31:22
  a
• 31:22
  lot.
• 31:23
  That's
• 31:23
  number
• 31:23
  one,
• 31:24
  two.
• 31:24
  Even
• 31:24
  though,
• 31:25
  for
• 31:25
  example,
• 31:25
  here
• 31:25
  in
• 31:25
  Mexico,
• 31:26
  the
• 31:26
  interest
• 31:26
  rates
• 31:27
  have
• 31:27
  always
• 31:27
  been
• 31:27
  high
• 31:28
  spread
• 31:28
  to
• 31:28
  the
• 31:28
  states
• 31:29
  or
• 31:29
  Europe
• 31:29
  getting
• 31:30
  outside
• 31:31
  fun,
• 31:31
  it's
• 31:31
  pretty
• 31:32
  hard.
• 31:32
  Or
• 31:32
  the
• 31:33
  terms
• 31:33
  are
• 31:33
  not
• 31:33
  as
• 31:34
  in
• 31:34
  these
• 31:34
  other
• 31:35
  nations.
• 31:36
  What
• 31:36
  that
• 31:36
  has
• 31:36
  done
• 31:37
  to
• 31:37
  most
• 31:37
  of
• 31:37
  the
• 31:37
  glamping
• 31:38
  operators
• 31:39
  in
• 31:39
  Mexico
• 31:40
  is
• 31:41
  make
• 31:41
  them
• 31:41
  more
• 31:41
  efficient.
• 31:42
  For
• 31:42
  example
• 31:43
  in
• 31:43
  our
• 31:43
  case
• 31:43
  at
• 31:43
  monthly
• 31:44
  living
• 31:44
  for
• 31:45
  first
• 31:45
  property,
• 31:46
  we
• 31:47
  made
• 31:47
  a
• 31:47
  we
• 31:47
  made
• 31:47
  a
• 31:48
  profit
• 31:48
  on
• 31:49
  month
• 31:49
  three,
• 31:50
  and
• 31:50
  on
• 31:50
  the
• 31:50
  second
• 31:50
  one
• 31:51
  it
• 31:51
  was
• 31:51
  on
• 31:52
  month
• 31:52
  11.
• 31:52
  At
• 31:53
  the
• 31:53
  sadly
• 31:54
  for
• 31:54
  most
• 31:54
  of
• 31:55
  the,
• 31:56
  it's
• 31:56
  not
• 31:56
  only
• 31:56
  gls,
• 31:57
  but
• 31:57
  also
• 31:57
  in
• 31:58
  the
• 31:58
  whole,
• 31:58
  I
• 31:58
  will
• 31:59
  say
• 31:59
  economy
• 31:59
  not
• 31:59
  even
• 32:00
  in
• 32:00
  the
• 32:01
  tourism,
• 32:02
  In
• 32:02
  the
• 32:02
  whole
• 32:02
  economy.
• 32:03
  There
• 32:03
  are
• 32:04
  too
• 32:04
  many
• 32:04
  people
• 32:04
  that
• 32:05
  are
• 32:05
  very,
• 32:05
  that
• 32:06
  are
• 32:06
  highly
• 32:07
  leveraged.
• 32:08
  And
• 32:08
  sadly,
• 32:09
  with
• 32:09
  this
• 32:10
  downturn
• 32:11
  in
• 32:11
  the
• 32:11
  economy,
• 32:12
  we're
• 32:12
  gonna
• 32:12
  see
• 32:13
  a
• 32:13
  porch
• 32:13
  where
• 32:14
  operators
• 32:14
  or
• 32:15
  owners
• 32:15
  that
• 32:15
  don't
• 32:16
  make
• 32:17
  a
• 32:17
  profit
• 32:17
  as
• 32:17
  soon
• 32:17
  as
• 32:18
  possible,
• 32:19
  sadly
• 32:19
  they
• 32:19
  will
• 32:20
  go
• 32:20
  out
• 32:20
  of
• 32:21
  the
• 32:21
  market.
• 32:21
  Now
• 32:22
  on
• 32:22
  the
• 32:22
  pricing
• 32:23
  strategy
• 32:23
  here
• 32:24
  in
• 32:24
  Mexico,
• 32:24
  sure
• 32:25
  we
• 32:25
  can.
• 32:25
  We,
• 32:26
  when
• 32:26
  I
• 32:26
  was
• 32:26
  at
• 32:26
  the
• 32:26
  Lamping
• 32:27
  show
• 32:27
  last
• 32:27
  year,
• 32:28
  I
• 32:28
  heard
• 32:28
  about
• 32:29
  amazing
• 32:29
  stories
• 32:30
  of
• 32:30
  people
• 32:30
  charging
• 32:31
  600,000,
• 32:32
  $600
• 32:34
  per
• 32:34
  night.
• 32:35
  And
• 32:35
  that,
• 32:36
  that's
• 32:36
  great.
• 32:37
  But
• 32:37
  also
• 32:37
  here
• 32:37
  in
• 32:37
  Mexico,
• 32:39
  even
• 32:39
  if
• 32:39
  you
• 32:39
  have
• 32:39
  premium
• 32:40
  locations
• 32:40
  such
• 32:41
  as
• 32:41
  Loom,
• 32:42
  you're
• 32:42
  gonna
• 32:42
  charge
• 32:42
  that.
• 32:43
  There's
• 32:43
  always
• 32:44
  handicap
• 32:44
  on
• 32:44
  the
• 32:44
  pricing
• 32:45
  that
• 32:45
  you
• 32:45
  can
• 32:45
  have.
• 32:46
  Now
• 32:46
  what
• 32:46
  we
• 32:46
  have
• 32:47
  seen
• 32:47
  is
• 32:47
  that
• 32:47
  there
• 32:47
  are
• 32:48
  a
• 32:48
  industry
• 32:49
  or
• 32:49
  tourism
• 32:50
  hubs
• 32:50
  such
• 32:50
  as
• 32:50
  Tulum
• 32:51
  or
• 32:51
  Cancun.
• 32:52
  That
• 32:52
  sadly
• 32:53
  they
• 32:53
  have
• 32:53
  seen
• 32:54
  a
• 32:54
  downturn
• 32:54
  on
• 32:54
  the
• 32:55
  demand
• 32:55
  as
• 32:55
  well.
• 32:55
  But
• 32:56
  what
• 32:56
  we're
• 32:56
  seeing
• 32:56
  is
• 32:57
  that
• 32:57
  the
• 32:57
  internal
• 32:57
  market
• 32:58
  is
• 32:58
  the
• 32:58
  one
• 32:58
  that
• 32:58
  is
• 32:59
  making
• 32:59
  up
• 32:59
  for
• 32:59
  the
• 33:00
  lost
• 33:00
  sales
• 33:01
  to
• 33:02
  foreigners.
• 33:03
  So
• 33:04
  I
• 33:04
  think
• 33:04
  that
• 33:05
  the,
• 33:05
  sadly
• 33:06
  in
• 33:06
  Latin
• 33:06
  America
• 33:06
  downturns
• 33:07
  are
• 33:07
  something
• 33:07
  that
• 33:08
  we
• 33:08
  spec
• 33:08
  a
• 33:09
  little
• 33:09
  bit
• 33:09
  more
• 33:09
  often
• 33:10
  than
• 33:10
  in
• 33:10
  the
• 33:10
  states.
• 33:10
  So
• 33:11
  I
• 33:11
  think
• 33:11
  that
• 33:11
  we're
• 33:12
  a
• 33:12
  little
• 33:12
  bit
• 33:12
  more
• 33:13
  prepared
• 33:14
  in
• 33:14
  order
• 33:14
  to
• 33:14
  take
• 33:14
  this
• 33:15
  challenges.
• 33:16
  But
• 33:16
  at
• 33:16
  the
• 33:16
  same
• 33:17
  time
• 33:17
  it's
• 33:17
  an
• 33:17
  internal
• 33:18
  market
• 33:18
  here
• 33:18
  in
• 33:18
  Mexico,
• 33:19
  the
• 33:19
  end,
• 33:19
  Mexico
• 33:20
  is
• 33:21
  pretty
• 33:21
  much
• 33:21
  as
• 33:21
  large
• 33:22
  as
• 33:22
  Europe.
• 33:22
  So
• 33:23
  I
• 33:23
  was
• 33:23
  seeing
• 33:23
  this
• 33:24
  picture
• 33:24
  the
• 33:24
  other
• 33:24
  day
• 33:24
  where
• 33:25
  from
• 33:25
  Tijuana,
• 33:26
  which
• 33:26
  is
• 33:26
  in
• 33:27
  the
• 33:27
  upper
• 33:27
  left
• 33:27
  corner
• 33:28
  of
• 33:28
  Mexico
• 33:29
  to
• 33:29
  the
• 33:29
  south
• 33:30
  the
• 33:30
  southeast
• 33:31
  of
• 33:31
  Mexico
• 33:31
  it's
• 33:31
  pretty
• 33:31
  much
• 33:32
  if
• 33:32
  you
• 33:32
  go
• 33:32
  from
• 33:32
  Arab
• 33:33
  to
• 33:33
  Greece,
• 33:34
  so
• 33:34
  Mexico,
• 33:34
  it.
• 33:35
  Quite
• 33:35
  a
• 33:36
  large
• 33:36
  country
• 33:37
  and
• 33:38
  it
• 33:38
  has
• 33:38
  some
• 33:39
  interesting
• 33:39
  opportunities
• 33:40
  for
• 33:40
  Americans
• 33:41
  that
• 33:41
  might
• 33:42
  look
• 33:43
  to
• 33:43
  diversify
• 33:44
  their
• 33:44
  portfolio,
• 33:45
  but
• 33:46
  also
• 33:46
  for
• 33:47
  Latin
• 33:47
  Americans
• 33:49
  building
• 33:49
  their
• 33:49
  own
• 33:49
  facilities.
• 33:50
  And
• 33:50
  I
• 33:51
  think
• 33:51
  that's
• 33:51
  one
• 33:51
  of
• 33:51
  the
• 33:51
  conversations
• 33:52
  that
• 33:52
  we
• 33:52
  had
• 33:53
  at
• 33:53
  the
• 33:53
  last
• 33:53
  napping
• 33:54
  show
• 33:54
  where
• 33:55
  there
• 33:55
  are
• 33:55
  a
• 33:56
  lot
• 33:56
  of
• 33:57
  Hispanics
• 33:57
  in
• 33:57
  the
• 33:58
  industry
• 33:58
  and
• 33:59
  I'm
• 33:59
  very
• 34:00
  grateful
• 34:00
  and
• 34:00
  thankful
• 34:01
  for
• 34:01
  that.
• 34:01
  I
• 34:01
  used
• 34:02
  to
• 34:02
  work
• 34:02
  at
• 34:02
  a
• 34:03
  technology
• 34:04
  companies
• 34:04
  and
• 34:05
  whenever
• 34:05
  go
• 34:05
  to
• 34:06
  any
• 34:06
  of
• 34:06
  these
• 34:06
  animal
• 34:07
  retreats
• 34:07
  sadly
• 34:08
  the
• 34:08
  Latinos
• 34:08
  or
• 34:09
  these
• 34:09
  Hispanics,
• 34:10
  we
• 34:10
  were
• 34:11
  the
• 34:11
  minority.
• 34:11
  And
• 34:12
  at
• 34:12
  the
• 34:12
  end,
• 34:12
  the
• 34:12
  the
• 34:12
  GL
• 34:13
  industry
• 34:13
  we're
• 34:13
  pretty
• 34:14
  large.
• 34:14
  Or
• 34:14
  we
• 34:15
  have
• 34:15
  a
• 34:15
  large
• 34:15
  represe.
• 34:19
  So
• 34:19
  how
• 34:20
  do
• 34:20
  you
• 34:20
  think,
• 34:20
  just
• 34:21
  following
• 34:21
  up
• 34:21
  on
• 34:21
  your
• 34:21
  last
• 34:22
  point
• 34:22
  before
• 34:22
  we
• 34:22
  get
• 34:22
  into
• 34:23
  some
• 34:23
  of
• 34:23
  the
• 34:23
  other
• 34:23
  issues,
• 34:23
  like
• 34:24
  how
• 34:24
  do
• 34:24
  you
• 34:24
  think
• 34:24
  we
• 34:24
  involve
• 34:25
  Hispanic
• 34:25
  people
• 34:26
  more
• 34:26
  in
• 34:26
  the
• 34:26
  glamping
• 34:26
  industry,
• 34:27
  get
• 34:27
  them
• 34:27
  to
• 34:27
  come
• 34:28
  to
• 34:28
  more
• 34:28
  of
• 34:28
  these
• 34:28
  conferences
• 34:28
  so
• 34:29
  they
• 34:29
  could
• 34:29
  be
• 34:29
  represented
• 34:29
  more
• 34:30
  fairly
• 34:31
  well?
• 34:32
  For
• 34:32
  example,
• 34:32
  here
• 34:32
  in
• 34:32
  Mexico
• 34:33
  we're
• 34:33
  working
• 34:34
  on
• 34:34
  and
• 34:35
  we
• 34:35
  would
• 34:35
  like
• 34:35
  to
• 34:35
  create
• 34:36
  the
• 34:36
  Mexican
• 34:37
  Glamping
• 34:37
  Association
• 34:38
  that
• 34:38
  is
• 34:38
  bound
• 34:38
  to
• 34:38
  happen.
• 34:39
  There
• 34:39
  are
• 34:39
  world
• 34:40
  leading
• 34:40
  facilities
• 34:41
  pretty
• 34:41
  much
• 34:41
  across
• 34:42
  Mexico
• 34:43
  and
• 34:43
  for
• 34:44
  most
• 34:44
  of
• 34:44
  them
• 34:44
  it's
• 34:45
  a
• 34:45
  dream
• 34:45
  or
• 34:46
  a
• 34:46
  goal
• 34:47
  to
• 34:47
  attend
• 34:47
  the
• 34:47
  Lamping
• 34:48
  show.
• 34:48
  Thing,
• 34:48
  God,
• 34:48
  that
• 34:49
  it's
• 34:49
  in
• 34:49
  Denver,
• 34:49
  so
• 34:50
  there's
• 34:50
  a
• 34:50
  direct
• 34:50
  flight
• 34:51
  street
• 34:51
  from
• 34:51
  Mexico
• 34:51
  City
• 34:52
  and
• 34:53
  I'm
• 34:53
  pretty
• 34:53
  sure
• 34:53
  that
• 34:54
  by
• 34:54
  next
• 34:54
  year
• 34:54
  we're
• 34:55
  gonna
• 34:55
  have
• 34:55
  a
• 34:55
  large
• 34:55
  representation
• 34:56
  of
• 34:56
  lamping
• 34:57
  operators.
• 34:58
  This
• 34:58
  year,
• 34:59
  I,
• 34:59
  from
• 34:59
  what
• 35:00
  I
• 35:00
  heard,
• 35:00
  is
• 35:00
  that
• 35:00
  we
• 35:00
  have
• 35:01
  a
• 35:01
  large
• 35:01
  representation
• 35:02
  of
• 35:03
  constructors
• 35:04
  and.
• 35:05
  10
• 35:06
  manufacturers.
• 35:06
  So
• 35:07
  I
• 35:07
  think
• 35:07
  that's
• 35:07
  healthy
• 35:08
  now.
• 35:08
  I
• 35:09
  would
• 35:09
  like
• 35:09
  to
• 35:09
  share
• 35:09
  an
• 35:09
  increase
• 35:11
  maybe
• 35:11
  either
• 35:12
  on
• 35:12
  investing
• 35:13
  or
• 35:13
  on
• 35:14
  sales
• 35:16
  increase
• 35:16
  or
• 35:16
  revenue
• 35:17
  increase.
• 35:18
  And
• 35:18
  by
• 35:18
  that
• 35:18
  is
• 35:19
  sharing
• 35:19
  best
• 35:19
  practices
• 35:20
  among
• 35:21
  different
• 35:21
  lump
• 35:22
  owners.
• 35:22
  At
• 35:23
  the
• 35:23
  end,
• 35:23
  I
• 35:23
  think
• 35:23
  that
• 35:24
  regardless
• 35:24
  of
• 35:24
  your
• 35:24
  location,
• 35:25
  money
• 35:25
  is
• 35:25
  always
• 35:25
  an
• 35:26
  issue,
• 35:26
  but
• 35:26
  there
• 35:27
  are
• 35:27
  amazing
• 35:28
  like
• 35:28
  lessons
• 35:29
  that
• 35:29
  we
• 35:29
  can
• 35:29
  share.
• 35:29
  For
• 35:29
  example,
• 35:30
  here
• 35:30
  in
• 35:30
  Mexico
• 35:31
  at
• 35:31
  least
• 35:32
  and
• 35:32
  mentally
• 35:32
  living,
• 35:33
  only
• 35:33
  5%
• 35:34
  of
• 35:34
  our
• 35:34
  reservations
• 35:35
  come
• 35:36
  through
• 35:36
  OTAs.
• 35:37
  So
• 35:37
  that's
• 35:37
  amazing.
• 35:38
  We're
• 35:38
  saving
• 35:39
  a
• 35:39
  lot
• 35:39
  of
• 35:39
  money.
• 35:40
  Sure.
• 35:40
  I
• 35:41
  talk
• 35:41
  with
• 35:41
  some
• 35:41
  folks
• 35:42
  where
• 35:42
  they
• 35:42
  say,
• 35:43
  Maybe
• 35:43
  you
• 35:43
  are
• 35:44
  doing
• 35:44
  something
• 35:44
  wrong
• 35:45
  because
• 35:45
  in
• 35:45
  the
• 35:45
  American
• 35:46
  market,
• 35:47
  most
• 35:47
  of
• 35:47
  the
• 35:48
  reservations,
• 35:48
  they
• 35:48
  come
• 35:49
  through
• 35:49
  this,
• 35:50
  but
• 35:50
  at
• 35:50
  the
• 35:50
  same
• 35:51
  time,
• 35:51
  maybe
• 35:51
  we're
• 35:51
  doing
• 35:52
  something
• 35:52
  right
• 35:52
  and
• 35:53
  at
• 35:53
  the
• 35:53
  end,
• 35:53
  It's
• 35:54
  everything
• 35:54
  goes
• 35:54
  back
• 35:55
  to
• 35:55
  the
• 35:55
  profits
• 35:55
  that,
• 35:56
  that
• 35:56
  the
• 35:57
  business
• 35:57
  is
• 35:57
  making.
• 36:00
  Yeah,
• 36:00
  I
• 36:00
  would,
• 36:00
  I
• 36:00
  would
• 36:01
  agree
• 36:01
  with
• 36:01
  that.
• 36:01
  I
• 36:01
  think
• 36:02
  you're
• 36:02
  maybe
• 36:02
  doing
• 36:02
  something
• 36:03
  right
• 36:03
  would
• 36:03
  be
• 36:03
  where
• 36:03
  I
• 36:03
  would
• 36:04
  lean
• 36:04
  because
• 36:04
  I'd
• 36:04
  rather
• 36:05
  have
• 36:05
  that
• 36:05
  20%
• 36:06
  in
• 36:06
  my
• 36:06
  pocket
• 36:06
  or
• 36:06
  whatever
• 36:07
  percentage
• 36:07
  it
• 36:07
  is
• 36:07
  that
• 36:07
  those
• 36:08
  OTAs
• 36:08
  take
• 36:08
  away
• 36:09
  from
• 36:09
  me.
• 36:09
  But
• 36:09
  Go
• 36:09
  ahead.
• 36:09
  I
• 36:09
  think
• 36:09
  Ruben,
• 36:10
  you
• 36:10
  were
• 36:10
  gonna
• 36:10
  say
• 36:10
  something?
• 36:10
  I
• 36:10
  wasn't
• 36:11
  looking
• 36:11
  at
• 36:11
  my
• 36:11
  screen,
• 36:11
  but
• 36:11
  before
• 36:12
  I
• 36:12
  jumped
• 36:12
  in.
• 36:12
  No.
• 36:12
  That
• 36:13
  I
• 36:13
  think
• 36:13
  there's,
• 36:13
  as
• 36:13
  we
• 36:14
  look
• 36:14
  at
• 36:14
  every,
• 36:15
  as
• 36:15
  we
• 36:15
  bump
• 36:15
  into
• 36:16
  the
• 36:16
  next
• 36:16
  question
• 36:16
  here,
• 36:17
  Miguel,
• 36:17
  I
• 36:17
  think
• 36:17
  that
• 36:18
  this
• 36:18
  is
• 36:18
  not,
• 36:18
  this
• 36:18
  is
• 36:18
  kind
• 36:19
  like
• 36:19
  a
• 36:19
  local
• 36:19
  and
• 36:19
  global
• 36:20
  thing
• 36:20
  that
• 36:20
  we're
• 36:20
  working
• 36:21
  on
• 36:21
  always,
• 36:21
  right?
• 36:22
  It's
• 36:22
  what
• 36:22
  works
• 36:23
  you
• 36:23
  in
• 36:23
  Chile
• 36:24
  and
• 36:24
  then
• 36:24
  what
• 36:24
  works
• 36:25
  in
• 36:25
  Scotland,
• 36:25
  what
• 36:26
  works
• 36:26
  in
• 36:26
  Australia,
• 36:27
  what's
• 36:27
  working
• 36:27
  in
• 36:28
  New
• 36:28
  York,
• 36:28
  right?
• 36:29
  And
• 36:29
  what
• 36:29
  we
• 36:29
  can
• 36:29
  all
• 36:29
  learn
• 36:30
  from
• 36:31
  each
• 36:31
  other.
• 36:31
  So
• 36:31
  it's
• 36:32
  just
• 36:32
  great
• 36:32
  to,
• 36:33
  to
• 36:33
  always
• 36:33
  hear
• 36:33
  all
• 36:33
  the
• 36:33
  successes
• 36:34
  that
• 36:34
  are
• 36:34
  happening
• 36:35
  in
• 36:35
  the
• 36:36
  market
• 36:36
  in
• 36:36
  Mexico.
• 36:37
  And
• 36:37
  it
• 36:37
  just
• 36:37
  shows
• 36:38
  how.
• 36:39
  How
• 36:39
  much
• 36:40
  we're
• 36:40
  barely
• 36:40
  scratching
• 36:41
  the
• 36:41
  surface
• 36:41
  right
• 36:42
  across
• 36:42
  the
• 36:42
  globe
• 36:43
  in
• 36:43
  a
• 36:43
  way,
• 36:43
  which
• 36:43
  is
• 36:43
  an
• 36:44
  exciting,
• 36:45
  it's
• 36:45
  a
• 36:45
  really
• 36:45
  exciting
• 36:45
  thing.
• 36:46
  And
• 36:46
  then
• 36:46
  what
• 36:46
  we
• 36:46
  can
• 36:46
  do
• 36:46
  is
• 36:46
  really
• 36:47
  take
• 36:47
  on
• 36:48
  what
• 36:48
  do
• 36:48
  we
• 36:48
  learn
• 36:48
  from
• 36:49
  last
• 36:49
  year
• 36:49
  and
• 36:49
  do
• 36:50
  it
• 36:50
  a
• 36:50
  little
• 36:50
  bit
• 36:50
  better.
• 36:50
  A
• 36:51
  kind
• 36:51
  of
• 36:51
  question
• 36:51
  for
• 36:51
  you,
• 36:51
  Irene,
• 36:52
  and
• 36:52
  then
• 36:53
  Miguel,
• 36:53
  David,
• 36:54
  everybody
• 36:54
  else
• 36:54
  can
• 36:54
  follow
• 36:55
  up,
• 36:55
  but
• 36:56
  as
• 36:56
  and
• 36:56
  Irene,
• 36:56
  I
• 36:56
  know
• 36:57
  you're
• 36:57
  not
• 36:57
  counting,
• 36:57
  but
• 36:57
  there's
• 36:58
  what,
• 36:58
  12
• 36:58
  days
• 36:59
  left
• 36:59
  to
• 36:59
  your
• 36:59
  season
• 37:00
  or
• 37:00
  whatever
• 37:00
  it
• 37:00
  is
• 37:00
  but
• 37:00
  who's
• 37:01
  counting?
• 37:01
  Yes.
• 37:01
  Me,
• 37:03
  for
• 37:04
  those
• 37:04
  that
• 37:04
  are
• 37:04
  listening
• 37:05
  and
• 37:05
  whatnot.
• 37:05
  Were
• 37:05
  there
• 37:06
  any
• 37:06
  kind
• 37:06
  of
• 37:06
  big
• 37:07
  lessons
• 37:07
  that
• 37:07
  you
• 37:07
  were
• 37:07
  able
• 37:08
  to
• 37:08
  pick
• 37:08
  up
• 37:08
  or
• 37:08
  things
• 37:08
  that
• 37:08
  were
• 37:09
  top
• 37:09
  of
• 37:09
  mind
• 37:09
  this
• 37:09
  year
• 37:10
  that
• 37:10
  you're
• 37:10
  looking
• 37:11
  in
• 37:11
  excited
• 37:11
  for
• 37:12
  next
• 37:12
  year?
• 37:12
  And
• 37:12
  then
• 37:13
  for
• 37:13
  anybody
• 37:13
  else
• 37:13
  to
• 37:13
  Cause
• 37:14
  I
• 37:14
  think
• 37:14
  that's
• 37:14
  with
• 37:14
  the
• 37:14
  industry
• 37:15
  that's
• 37:15
  moving
• 37:15
  so
• 37:16
  fast,
• 37:16
  what
• 37:17
  can
• 37:17
  we
• 37:17
  pick
• 37:17
  up
• 37:17
  from
• 37:17
  what
• 37:18
  we
• 37:18
  just
• 37:18
  did
• 37:18
  over
• 37:18
  the
• 37:18
  last
• 37:19
  12
• 37:19
  months
• 37:19
  and
• 37:20
  make
• 37:21
  our
• 37:21
  business
• 37:22
  everybody
• 37:22
  else's
• 37:22
  organizations
• 37:24
  better
• 37:24
  and
• 37:24
  better?
• 37:24
  I
• 37:25
  guess
• 37:25
  group
• 37:25
  question
• 37:26
  of.
• 37:26
  I
• 37:27
  know
• 37:27
  it's
• 37:27
  weird
• 37:27
  with
• 37:27
  the
• 37:27
  seasonality,
• 37:28
  but
• 37:28
  as
• 37:28
  we
• 37:28
  get
• 37:28
  in
• 37:28
  October,
• 37:29
  November,
• 37:29
  things
• 37:29
  start
• 37:30
  to
• 37:30
  shut
• 37:30
  down.
• 37:31
  We
• 37:31
  revamp.
• 37:31
  So
• 37:32
  what
• 37:32
  does
• 37:32
  that
• 37:33
  look
• 37:33
  like?
• 37:33
  Anything
• 37:33
  that
• 37:33
  was
• 37:33
  top
• 37:34
  of
• 37:34
  mind?
• 37:35
  Yeah,
• 37:35
  so
• 37:36
  one
• 37:36
  of
• 37:36
  the
• 37:36
  things
• 37:36
  I,
• 37:37
  when
• 37:37
  you
• 37:37
  start
• 37:37
  four
• 37:38
  years
• 37:38
  ago,
• 37:38
  so
• 37:38
  let's
• 37:38
  just
• 37:39
  start
• 37:39
  with
• 37:39
  I
• 37:40
  opened
• 37:40
  the
• 37:40
  field
• 37:40
  four
• 37:40
  years
• 37:41
  ago,
• 37:41
  which
• 37:41
  is
• 37:41
  really
• 37:42
  years
• 37:42
  zero.
• 37:43
  And
• 37:43
  we
• 37:43
  started
• 37:43
  halfway
• 37:44
  through
• 37:44
  the
• 37:44
  season,
• 37:44
  so
• 37:44
  we
• 37:45
  never
• 37:45
  got
• 37:45
  really
• 37:45
  the
• 37:45
  full
• 37:46
  brush
• 37:47
  of
• 37:47
  what
• 37:47
  a
• 37:47
  season
• 37:47
  would
• 37:47
  look
• 37:47
  like.
• 37:48
  And
• 37:48
  then
• 37:48
  the
• 37:48
  following
• 37:49
  two
• 37:49
  years
• 37:49
  was
• 37:49
  covid.
• 37:50
  So
• 37:51
  there
• 37:51
  are
• 37:52
  a
• 37:52
  couple
• 37:52
  things
• 37:52
  when,
• 37:52
  we're
• 37:53
  evaluating
• 37:53
  how
• 37:53
  did
• 37:53
  the
• 37:54
  year
• 37:54
  perform
• 37:54
  and
• 37:54
  how
• 37:54
  did
• 37:54
  the
• 37:55
  year
• 37:55
  perform
• 37:55
  according
• 37:55
  to
• 37:55
  plan.
• 37:56
  But
• 37:56
  oftentimes
• 37:57
  in
• 37:57
  the
• 37:57
  very
• 37:57
  beginning,
• 37:58
  you're
• 37:58
  moving
• 37:58
  a
• 37:58
  lot
• 37:58
  of
• 37:59
  levers,
• 37:59
  you're
• 38:00
  moving
• 38:00
  levers
• 38:00
  with
• 38:00
  pricing
• 38:01
  and
• 38:01
  amenities.
• 38:02
  And
• 38:02
  so
• 38:02
  it
• 38:02
  gets
• 38:03
  really
• 38:04
  challenging
• 38:04
  oftentimes
• 38:05
  to
• 38:05
  sift
• 38:05
  through
• 38:05
  all
• 38:05
  the
• 38:06
  data
• 38:06
  points
• 38:07
  and
• 38:07
  then
• 38:07
  land.
• 38:07
  Where
• 38:08
  where
• 38:08
  do
• 38:09
  you
• 38:09
  think,
• 38:09
  and
• 38:09
  how
• 38:09
  did
• 38:09
  your
• 38:10
  business
• 38:10
  perform?
• 38:10
  I
• 38:10
  was
• 38:11
  thinking
• 38:11
  of
• 38:11
  what
• 38:12
  Miguel
• 38:12
  had
• 38:12
  said
• 38:12
  in
• 38:13
  terms
• 38:13
  of,
• 38:13
  occupancy
• 38:14
  and
• 38:14
  then
• 38:15
  there's
• 38:15
  a
• 38:15
  lot
• 38:15
  of
• 38:15
  data
• 38:15
  out
• 38:16
  there
• 38:16
  that
• 38:16
  shows.
• 38:16
  What
• 38:16
  occupancy
• 38:17
  of
• 38:17
  hotels
• 38:18
  has
• 38:18
  been
• 38:18
  for
• 38:18
  the
• 38:18
  last
• 38:19
  few
• 38:19
  years,
• 38:19
  and
• 38:19
  then
• 38:20
  what
• 38:20
  it's
• 38:20
  been
• 38:20
  for
• 38:20
  bed
• 38:20
  and
• 38:20
  breakfast.
• 38:21
  And
• 38:22
  really,
• 38:22
  I
• 38:22
  feel
• 38:22
  Lamping
• 38:23
  kind
• 38:23
  of
• 38:23
  falls
• 38:23
  between
• 38:24
  a
• 38:24
  hotel
• 38:24
  and
• 38:25
  bed
• 38:25
  and
• 38:25
  breakfast,
• 38:25
  so
• 38:25
  in
• 38:26
  that
• 38:26
  occupancy
• 38:26
  rate.
• 38:27
  But
• 38:27
  I
• 38:28
  do
• 38:28
  think
• 38:29
  that
• 38:29
  there
• 38:29
  are
• 38:29
  some,
• 38:30
  benefits
• 38:31
  or
• 38:31
  kicks
• 38:31
  that
• 38:31
  the
• 38:32
  business
• 38:32
  got
• 38:32
  during
• 38:33
  Covid
• 38:34
  that
• 38:34
  now
• 38:35
  we're
• 38:35
  starting
• 38:35
  to
• 38:35
  realize,
• 38:36
  when
• 38:36
  now
• 38:36
  that
• 38:36
  Covid
• 38:37
  is
• 38:37
  lifted.
• 38:37
  And
• 38:38
  one
• 38:38
  of
• 38:38
  'em,
• 38:38
  that
• 38:38
  I
• 38:39
  think
• 38:39
  David
• 38:39
  and
• 38:39
  I
• 38:39
  had
• 38:39
  chatted
• 38:40
  about
• 38:40
  is,
• 38:40
  the
• 38:41
  reality
• 38:41
  is
• 38:41
  kids
• 38:41
  are
• 38:41
  going
• 38:42
  back
• 38:42
  to
• 38:42
  school
• 38:43
  and
• 38:43
  so
• 38:43
  the
• 38:43
  kids
• 38:43
  are
• 38:43
  going
• 38:44
  back
• 38:44
  to
• 38:44
  school,
• 38:44
  which
• 38:44
  means
• 38:45
  that
• 38:45
  the
• 38:45
  season
• 38:45
  that
• 38:45
  maybe
• 38:46
  somebody
• 38:46
  had,
• 38:47
  which
• 38:47
  was
• 38:47
  really
• 38:48
  all
• 38:48
  year
• 38:48
  round,
• 38:49
  or
• 38:49
  in
• 38:49
  essence
• 38:50
  May
• 38:50
  through
• 38:51
  October,
• 38:52
  if
• 38:52
  that
• 38:52
  was
• 38:52
  your
• 38:52
  season,
• 38:53
  could
• 38:53
  be
• 38:53
  pretty
• 38:54
  much
• 38:54
  utilized.
• 38:55
  The
• 38:55
  reality
• 38:55
  is
• 38:55
  that
• 38:55
  every
• 38:56
  now
• 38:56
  we
• 38:57
  had
• 38:57
  two
• 38:57
  years
• 38:57
  of
• 38:57
  that
• 38:58
  opportunity
• 38:59
  where
• 39:00
  we're
• 39:00
  past
• 39:00
  that
• 39:00
  now,
• 39:00
  where
• 39:00
  everybody's
• 39:01
  going
• 39:01
  back
• 39:01
  to
• 39:01
  school
• 39:02
  and
• 39:02
  their
• 39:02
  school
• 39:03
  seasons.
• 39:04
  Into
• 39:05
  June,
• 39:05
  and
• 39:05
  then
• 39:05
  everybody
• 39:06
  seems
• 39:06
  to
• 39:06
  be
• 39:06
  going
• 39:07
  back
• 39:07
  to
• 39:07
  school
• 39:07
  in
• 39:07
  August.
• 39:08
  So
• 39:09
  the
• 39:09
  season
• 39:09
  of
• 39:10
  being
• 39:10
  able
• 39:10
  to
• 39:10
  catch
• 39:11
  travelers
• 39:11
  has
• 39:12
  gotten
• 39:12
  a
• 39:12
  little
• 39:12
  bit
• 39:12
  condensed.
• 39:13
  And
• 39:13
  a
• 39:14
  lot
• 39:14
  of
• 39:14
  people,
• 39:14
  I
• 39:14
  think
• 39:15
  in
• 39:15
  the
• 39:15
  glamping
• 39:15
  industry
• 39:15
  are
• 39:16
  in
• 39:16
  those
• 39:16
  areas
• 39:16
  where
• 39:16
  somebody's
• 39:17
  traveling
• 39:17
  to
• 39:18
  and
• 39:18
  oftentimes
• 39:18
  they're
• 39:18
  considering
• 39:19
  traveling
• 39:19
  to
• 39:19
  with
• 39:20
  their
• 39:20
  kids.
• 39:20
  So
• 39:20
  I
• 39:20
  have
• 39:21
  seen
• 39:21
  a
• 39:21
  softening
• 39:23
  from
• 39:24
  a,
• 39:24
  not
• 39:25
  adr,
• 39:25
  but
• 39:25
  from
• 39:26
  an
• 39:26
  occupancy
• 39:27
  that
• 39:27
  maybe
• 39:28
  next
• 39:28
  year
• 39:28
  with
• 39:28
  a
• 39:29
  movement
• 39:29
  of
• 39:29
  a
• 39:29
  lever
• 39:30
  in
• 39:30
  terms
• 39:30
  of
• 39:30
  pricing
• 39:31
  or
• 39:31
  dynamic
• 39:31
  pricing
• 39:32
  could
• 39:32
  pick
• 39:33
  up
• 39:33
  those
• 39:34
  I
• 39:34
  wanna
• 39:34
  call
• 39:35
  'em
• 39:35
  shoulder
• 39:35
  months.
• 39:36
  So
• 39:36
  that's
• 39:36
  one
• 39:37
  of
• 39:37
  the
• 39:37
  things
• 39:37
  that
• 39:37
  I
• 39:37
  think
• 39:38
  about
• 39:38
  as
• 39:38
  for,
• 39:39
  planning
• 39:39
  for
• 39:39
  2023.
• 39:41
  And
• 39:41
  then
• 39:41
  the
• 39:41
  other
• 39:42
  things
• 39:42
  too
• 39:42
  is,
• 39:43
  Americans,
• 39:44
  and
• 39:45
  I
• 39:45
  don't
• 39:45
  know
• 39:45
  if
• 39:45
  anybody
• 39:46
  else
• 39:46
  is
• 39:46
  saying
• 39:46
  this,
• 39:46
  they
• 39:47
  need,
• 39:47
  they
• 39:48
  have
• 39:48
  this
• 39:48
  feeling
• 39:48
  of
• 39:49
  constant
• 39:49
  change
• 39:50
  and
• 39:50
  I
• 39:50
  felt
• 39:50
  like
• 39:50
  when
• 39:51
  I
• 39:51
  saw
• 39:51
  collective
• 39:51
  retreats
• 39:53
  do
• 39:53
  their
• 39:53
  presentation,
• 39:54
  that,
• 39:54
  that's
• 39:54
  a
• 39:54
  pretty
• 39:55
  young
• 39:55
  company
• 39:56
  and
• 39:56
  for
• 39:56
  already
• 39:56
  in
• 39:56
  such
• 39:57
  a
• 39:57
  short
• 39:57
  time
• 39:57
  to.
• 39:58
  To
• 39:58
  be
• 39:59
  announcing
• 39:59
  a
• 39:59
  new
• 39:59
  product
• 40:00
  tells
• 40:01
  me
• 40:01
  that
• 40:01
  what
• 40:01
  they're
• 40:02
  seeing
• 40:02
  is
• 40:03
  a
• 40:03
  response
• 40:03
  to
• 40:04
  maybe
• 40:04
  people
• 40:05
  tiring
• 40:05
  of
• 40:05
  a
• 40:05
  certain
• 40:06
  look
• 40:07
  and
• 40:07
  needing
• 40:07
  to
• 40:07
  replace
• 40:07
  that
• 40:08
  certain
• 40:08
  look
• 40:09
  with
• 40:09
  another
• 40:09
  certain
• 40:10
  look
• 40:10
  right.
• 40:10
  To
• 40:10
  keep
• 40:11
  keep
• 40:11
  it
• 40:11
  fresh
• 40:11
  consumers
• 40:12
  engaged.
• 40:12
  Cause
• 40:12
  you
• 40:12
  went
• 40:13
  from,
• 40:14
  what
• 40:14
  was
• 40:14
  it
• 40:14
  igloos
• 40:15
  to
• 40:15
  then?
• 40:15
  Tens
• 40:16
  to
• 40:16
  now.
• 40:16
  Duke,
• 40:16
  let's
• 40:17
  just
• 40:17
  talk
• 40:17
  about
• 40:17
  how
• 40:18
  awesome
• 40:18
  those
• 40:19
  little
• 40:19
  accommodations
• 40:20
  were.
• 40:20
  That's
• 40:20
  one
• 40:20
  of
• 40:20
  the
• 40:20
  things
• 40:21
  I
• 40:21
  think
• 40:21
  that
• 40:21
  is
• 40:21
  very
• 40:22
  different
• 40:22
  than
• 40:22
  resorts
• 40:24
  and
• 40:24
  then
• 40:24
  at
• 40:24
  breakfast
• 40:25
  is
• 40:25
  the
• 40:25
  accommodation
• 40:26
  change,
• 40:26
  particularly
• 40:27
  in
• 40:27
  the
• 40:27
  United
• 40:28
  States,
• 40:28
  has
• 40:29
  to
• 40:29
  keep
• 40:29
  up
• 40:29
  with
• 40:29
  the
• 40:30
  attention
• 40:30
  span
• 40:30
  of
• 40:30
  Americans,
• 40:31
  which
• 40:31
  is
• 40:31
  very
• 40:31
  short.
• 40:33
  And
• 40:33
  so
• 40:33
  I
• 40:34
  think
• 40:34
  that
• 40:34
  those
• 40:34
  are,
• 40:35
  if
• 40:35
  I
• 40:35
  were
• 40:35
  to
• 40:35
  look
• 40:35
  at
• 40:36
  two
• 40:36
  main
• 40:37
  players,
• 40:37
  I
• 40:37
  think
• 40:38
  about
• 40:38
  the
• 40:38
  how
• 40:38
  Covid
• 40:39
  is
• 40:39
  done
• 40:39
  and
• 40:39
  how
• 40:40
  that's
• 40:40
  changed
• 40:40
  really,
• 40:41
  the
• 40:41
  travel
• 40:42
  habits
• 40:42
  of
• 40:42
  people,
• 40:42
  because
• 40:43
  the
• 40:43
  travel
• 40:44
  season
• 40:44
  has
• 40:44
  now
• 40:44
  gotten
• 40:44
  shorter
• 40:45
  simply
• 40:46
  because
• 40:46
  everybody's.
• 40:47
  Got
• 40:47
  kids
• 40:47
  that
• 40:47
  are
• 40:48
  in
• 40:48
  school.
• 40:48
  The
• 40:48
  second
• 40:49
  thing
• 40:49
  is
• 40:49
  that
• 40:50
  we
• 40:50
  as
• 40:50
  Americans
• 40:51
  get
• 40:51
  bored
• 40:51
  very
• 40:51
  easily.
• 40:52
  And
• 40:53
  that's
• 40:53
  evident
• 40:53
  in
• 40:54
  what
• 40:54
  I
• 40:54
  saw
• 40:54
  at
• 40:54
  the
• 40:54
  Glenham
• 40:54
  show
• 40:55
  with
• 40:55
  all
• 40:55
  the
• 40:55
  new
• 40:55
  accommodations
• 40:56
  that
• 40:56
  are
• 40:56
  coming
• 40:56
  forward.
• 40:57
  And
• 40:57
  then
• 40:58
  the
• 40:58
  third
• 40:58
  thing
• 40:58
  is
• 40:58
  that
• 40:59
  because
• 40:59
  everybody
• 41:00
  is
• 41:00
  fairly
• 41:00
  new
• 41:00
  to
• 41:01
  the
• 41:01
  industry,
• 41:01
  there
• 41:02
  is
• 41:02
  a
• 41:02
  lot
• 41:02
  of
• 41:03
  levers
• 41:03
  being
• 41:04
  moved,
• 41:04
  which
• 41:04
  makes
• 41:04
  it
• 41:05
  very
• 41:05
  hard
• 41:05
  to
• 41:05
  target
• 41:06
  which
• 41:06
  lever
• 41:07
  had
• 41:07
  the
• 41:07
  most
• 41:07
  impact.
• 41:08
  Is
• 41:08
  it
• 41:08
  pricing?
• 41:09
  Is
• 41:09
  it
• 41:11
  like
• 41:11
  all
• 41:11
  of
• 41:11
  your
• 41:11
  auxiliary?
• 41:12
  Is
• 41:12
  it
• 41:12
  your
• 41:12
  location?
• 41:13
  Is
• 41:14
  it
• 41:14
  because
• 41:14
  you're
• 41:14
  a
• 41:15
  cool,
• 41:15
  trendy
• 41:15
  brand?
• 41:15
  Is
• 41:16
  it
• 41:16
  because
• 41:16
  you've
• 41:17
  you've
• 41:17
  got
• 41:17
  a,
• 41:17
  So
• 41:17
  there's
• 41:17
  just
• 41:18
  a
• 41:18
  lot
• 41:18
  of
• 41:18
  moving
• 41:18
  pieces.
• 41:19
  And
• 41:19
  I
• 41:19
  think
• 41:19
  that's
• 41:19
  what
• 41:20
  makes
• 41:20
  this
• 41:20
  so
• 41:20
  fascinating
• 41:21
  is
• 41:21
  you
• 41:21
  actually
• 41:21
  do
• 41:22
  have
• 41:22
  to
• 41:22
  be
• 41:22
  on
• 41:22
  your
• 41:22
  toes
• 41:23
  and
• 41:24
  very
• 41:24
  nimble,
• 41:25
  which
• 41:25
  I
• 41:25
  think
• 41:26
  that
• 41:26
  this
• 41:26
  business
• 41:27
  does.
• 41:27
  And
• 41:28
  really
• 41:28
  back
• 41:28
  to
• 41:29
  David's
• 41:29
  point,
• 41:29
  why
• 41:29
  I
• 41:29
  think
• 41:30
  this
• 41:30
  industry
• 41:30
  is
• 41:30
  going
• 41:31
  to
• 41:31
  survive,
• 41:31
  what
• 41:31
  I
• 41:32
  believe
• 41:32
  to
• 41:32
  be
• 41:32
  a
• 41:32
  tough,
• 41:33
  probably
• 41:34
  24
• 41:35
  months
• 41:35
  for
• 41:35
  most
• 41:36
  of
• 41:36
  us
• 41:37
  is
• 41:37
  is
• 41:38
  that,
• 41:38
  the
• 41:38
  profit
• 41:39
  margins.
• 41:40
  which
• 41:41
  is
• 41:41
  why
• 41:41
  everybody
• 41:41
  wants
• 41:41
  to
• 41:42
  get
• 41:42
  into
• 41:42
  it,
• 41:42
  right?
• 41:42
  I
• 41:43
  empathize
• 41:43
  with
• 41:43
  my
• 41:43
  husband
• 41:44
  who
• 41:45
  runs
• 41:45
  an
• 41:45
  automotive
• 41:45
  company
• 41:46
  and
• 41:46
  when
• 41:46
  they
• 41:46
  talk
• 41:46
  about
• 41:46
  their
• 41:47
  margins
• 41:47
  are
• 41:47
  at,
• 41:47
  in
• 41:47
  the
• 41:47
  single
• 41:48
  digits
• 41:48
  when
• 41:49
  you're
• 41:49
  talking
• 41:49
  about
• 41:49
  the
• 41:49
  glamping
• 41:49
  industry,
• 41:50
  which
• 41:50
  is
• 41:50
  why
• 41:50
  a
• 41:50
  lot
• 41:51
  of
• 41:51
  people
• 41:51
  are
• 41:51
  very
• 41:51
  attracted
• 41:52
  to
• 41:52
  it
• 41:53
  and
• 41:53
  is
• 41:53
  in
• 41:53
  the
• 41:54
  double
• 41:54
  digits
• 41:55
  and
• 41:55
  oftentimes
• 41:56
  in
• 41:56
  the,
• 41:56
  mid
• 41:57
  forties,
• 41:57
  low
• 41:58
  forties
• 41:58
  to
• 41:58
  sometimes
• 41:59
  60%.
• 42:00
  So
• 42:00
  we'll
• 42:00
  be
• 42:00
  able
• 42:00
  to
• 42:01
  ride
• 42:01
  that
• 42:01
  out
• 42:01
  because
• 42:01
  you
• 42:02
  have
• 42:02
  a
• 42:02
  little
• 42:02
  bit
• 42:02
  more
• 42:02
  buffer
• 42:03
  than
• 42:03
  other
• 42:03
  industries
• 42:04
  do.
• 42:04
  So
• 42:06
  for
• 42:06
  me
• 42:06
  we're
• 42:06
  probably
• 42:07
  at
• 42:07
  the
• 42:07
  end
• 42:07
  of
• 42:07
  the
• 42:07
  season
• 42:08
  in
• 42:08
  two
• 42:08
  weeks,
• 42:08
  gonna
• 42:09
  do
• 42:09
  a
• 42:09
  lot
• 42:09
  of
• 42:09
  evaluation
• 42:10
  and
• 42:10
  data
• 42:10
  scrubbing
• 42:11
  and
• 42:11
  guest
• 42:11
  scrubbing
• 42:12
  to
• 42:12
  see
• 42:12
  again
• 42:13
  what
• 42:13
  the
• 42:14
  real
• 42:14
  performance
• 42:14
  was
• 42:15
  and
• 42:15
  then
• 42:15
  put
• 42:15
  together
• 42:15
  a
• 42:15
  plan
• 42:16
  for
• 42:16
  next
• 42:17
  year
• 42:17
  and
• 42:18
  try
• 42:18
  to
• 42:18
  stay
• 42:19
  on
• 42:19
  our
• 42:19
  toes
• 42:19
  and
• 42:19
  be
• 42:19
  nimble
• 42:20
  or
• 42:20
  gas
• 42:21
  the
• 42:21
  industry
• 42:23
  and
• 42:23
  everybody
• 42:23
  else.
• 42:25
  So
• 42:25
  much
• 42:26
  of
• 42:26
  all
• 42:26
  that
• 42:26
  I
• 42:26
  feel
• 42:26
  like
• 42:27
  I
• 42:27
  can
• 42:27
  unpack
• 42:27
  for
• 42:27
  another
• 42:28
  hour.
• 42:29
  But
• 42:30
  we
• 42:30
  don't
• 42:30
  have
• 42:30
  that
• 42:30
  much
• 42:31
  time.
• 42:31
  So
• 42:31
  the
• 42:31
  one
• 42:31
  question
• 42:32
  that
• 42:32
  I
• 42:32
  did
• 42:32
  want
• 42:32
  to
• 42:32
  ask
• 42:33
  is
• 42:33
  regarding
• 42:33
  collective
• 42:33
  retreats,
• 42:34
  and
• 42:34
  I
• 42:34
  missed
• 42:34
  their
• 42:34
  presentation,
• 42:35
  I
• 42:35
  think
• 42:35
  I
• 42:35
  don't
• 42:35
  remember
• 42:36
  seeing
• 42:36
  that
• 42:36
  there
• 42:36
  were
• 42:37
  new
• 42:37
  accommodations
• 42:38
  and
• 42:38
  things
• 42:38
  and
• 42:38
  so
• 42:38
  maybe
• 42:39
  I
• 42:39
  just
• 42:39
  wasn't
• 42:39
  in
• 42:39
  the
• 42:39
  room
• 42:39
  for
• 42:39
  that.
• 42:40
  I
• 42:40
  think
• 42:40
  I
• 42:40
  agree
• 42:40
  with
• 42:40
  you
• 42:41
  on
• 42:41
  America's
• 42:41
  attention
• 42:41
  span,
• 42:42
  but
• 42:42
  given
• 42:42
  the
• 42:42
  saturation
• 42:43
  or
• 42:43
  lack
• 42:44
  of
• 42:44
  it
• 42:44
  maybe
• 42:44
  that
• 42:44
  we
• 42:44
  have
• 42:45
  in
• 42:45
  America,
• 42:45
  do
• 42:46
  you
• 42:46
  think
• 42:46
  it's
• 42:46
  a
• 42:46
  collective
• 42:47
  retreats
• 42:47
  pivot
• 42:47
  problem?
• 42:49
  Cause
• 42:49
  I
• 42:49
  feel
• 42:49
  like
• 42:49
  a
• 42:49
  lot
• 42:49
  of
• 42:49
  Americans
• 42:50
  have
• 42:50
  stayed
• 42:50
  in
• 42:50
  those,
• 42:51
  but
• 42:51
  many
• 42:51
  have
• 42:51
  not
• 42:51
  experienced
• 42:52
  them
• 42:52
  at
• 42:52
  all
• 42:53
  yet.
• 42:53
  And
• 42:53
  so
• 42:53
  their
• 42:53
  attention
• 42:54
  is
• 42:54
  still
• 42:55
  maybe
• 42:55
  can
• 42:55
  be
• 42:55
  taken
• 42:56
  advantage
• 42:56
  of
• 42:56
  for
• 42:56
  the
• 42:56
  year.
• 42:56
  It's
• 42:57
  in
• 42:57
  the
• 42:57
  more
• 42:57
  original
• 42:58
  accommodations.
• 42:58
  I'm
• 42:58
  just
• 42:59
  gonna
• 42:59
  answer
• 42:59
  from
• 42:59
  my
• 42:59
  perspective.
• 43:00
  Once
• 43:00
  you
• 43:01
  start
• 43:01
  to
• 43:01
  hit
• 43:01
  that
• 43:02
  price
• 43:02
  point
• 43:02
  of,
• 43:03
  collective
• 43:03
  retreats,
• 43:04
  they
• 43:04
  have
• 43:04
  their
• 43:04
  own
• 43:05
  following
• 43:06
  and
• 43:06
  what
• 43:06
  they've
• 43:07
  really
• 43:07
  amped
• 43:07
  up
• 43:08
  is
• 43:08
  actually
• 43:08
  what
• 43:08
  I
• 43:09
  would
• 43:09
  feel
• 43:09
  like
• 43:09
  I
• 43:09
  would
• 43:09
  compare
• 43:10
  to
• 43:10
  the
• 43:10
  tented
• 43:11
  camps
• 43:11
  of
• 43:11
  The
• 43:12
  poor
• 43:12
  seasons.
• 43:13
  They've
• 43:13
  really
• 43:14
  made
• 43:14
  a
• 43:14
  huge
• 43:14
  investment.
• 43:16
  I
• 43:16
  do
• 43:16
  believe
• 43:16
  they
• 43:16
  will
• 43:16
  have
• 43:17
  the
• 43:17
  premier
• 43:18
  accommodation.
• 43:18
  I
• 43:19
  think
• 43:19
  that
• 43:19
  they're
• 43:20
  probably
• 43:20
  targeting
• 43:20
  a
• 43:21
  market
• 43:22
  that
• 43:22
  has
• 43:22
  already
• 43:22
  seen
• 43:23
  their
• 43:23
  product
• 43:23
  and
• 43:23
  is
• 43:23
  very
• 43:24
  excited
• 43:25
  for
• 43:25
  the
• 43:25
  next
• 43:25
  product.
• 43:26
  But
• 43:27
  I
• 43:27
  do
• 43:27
  believe
• 43:28
  that
• 43:28
  there
• 43:28
  is
• 43:29
  a
• 43:29
  lot
• 43:29
  of
• 43:30
  people
• 43:30
  who
• 43:30
  haven't
• 43:30
  entered
• 43:31
  the
• 43:31
  market
• 43:31
  yet,
• 43:31
  who
• 43:31
  are
• 43:32
  just
• 43:32
  seeing
• 43:32
  it.
• 43:32
  But
• 43:32
  again,
• 43:33
  gotta
• 43:34
  think,
• 43:34
  Peppa
• 43:34
  Pig
• 43:34
  was
• 43:35
  talking
• 43:35
  about
• 43:35
  glamping
• 43:36
  three
• 43:36
  years
• 43:36
  ago,
• 43:37
  and
• 43:37
  Barbie
• 43:37
  put
• 43:37
  out
• 43:38
  a
• 43:38
  whole
• 43:38
  glamping
• 43:38
  slash
• 43:39
  Camping
• 43:39
  theme
• 43:40
  two
• 43:40
  years
• 43:40
  ago.
• 43:41
  So
• 43:41
  I
• 43:41
  feel
• 43:42
  like
• 43:42
  there
• 43:42
  was
• 43:42
  an
• 43:42
  influx
• 43:43
  of
• 43:43
  a
• 43:43
  lot
• 43:43
  of
• 43:43
  people
• 43:44
  talking
• 43:44
  about
• 43:44
  it.
• 43:45
  If
• 43:45
  they
• 43:45
  didn't
• 43:45
  know
• 43:45
  about
• 43:45
  it,
• 43:46
  they
• 43:46
  heard
• 43:46
  about
• 43:46
  it.
• 43:46
  I'd
• 43:47
  be
• 43:47
  curious
• 43:47
  to
• 43:47
  see,
• 43:47
  and
• 43:47
  maybe
• 43:48
  Ruben,
• 43:48
  you
• 43:48
  have
• 43:48
  the
• 43:48
  data.
• 43:49
  How
• 43:49
  many
• 43:49
  more
• 43:49
  consumers
• 43:50
  do
• 43:50
  we
• 43:50
  have
• 43:50
  out
• 43:50
  there
• 43:50
  to
• 43:51
  go
• 43:51
  grab
• 43:51
  that
• 43:51
  Haven't
• 43:52
  touched
• 43:52
  Lamping
• 43:52
  yet?
• 43:55
  That's
• 43:55
  a
• 43:55
  good
• 43:55
  question.
• 43:56
  For,
• 43:56
  that's
• 43:56
  didn't
• 43:56
  know.
• 43:56
  That's,
• 43:58
  Yeah.
• 43:58
  And
• 43:59
  I
• 43:59
  think,
• 43:59
  as
• 43:59
  you're
• 43:59
  saying
• 44:00
  that,
• 44:00
  and
• 44:00
  if.
• 44:01
  Anybody
• 44:02
  else
• 44:02
  has
• 44:02
  a
• 44:03
  perspective
• 44:03
  here
• 44:03
  in
• 44:04
  the
• 44:04
  last
• 44:04
  few
• 44:04
  minutes
• 44:04
  on
• 44:05
  this?
• 44:05
  I
• 44:05
  think
• 44:05
  from
• 44:05
  that,
• 44:06
  I've
• 44:06
  said
• 44:06
  for
• 44:06
  quite
• 44:06
  some
• 44:07
  time
• 44:07
  now
• 44:07
  that
• 44:07
  just
• 44:07
  this
• 44:08
  post
• 44:08
  pandemic
• 44:08
  or
• 44:09
  during
• 44:09
  the
• 44:09
  pandemic,
• 44:09
  that
• 44:10
  glamping
• 44:10
  has
• 44:11
  proven
• 44:11
  to
• 44:11
  be
• 44:11
  this
• 44:11
  gateway
• 44:12
  to
• 44:12
  the
• 44:12
  outdoors.
• 44:13
  So
• 44:13
  people
• 44:14
  who
• 44:14
  were
• 44:14
  just
• 44:14
  like,
• 44:14
  I
• 44:14
  can't
• 44:15
  really
• 44:15
  do
• 44:15
  Camping,
• 44:15
  but
• 44:16
  hey,
• 44:16
  glamping
• 44:16
  sounds
• 44:17
  pretty
• 44:17
  good.
• 44:18
  And
• 44:19
  this
• 44:20
  year
• 44:20
  and
• 44:20
  at
• 44:20
  this
• 44:21
  show,
• 44:21
  and
• 44:21
  over
• 44:21
  the
• 44:21
  last
• 44:21
  few
• 44:22
  months
• 44:22
  or
• 44:23
  last
• 44:23
  year,
• 44:24
  I
• 44:24
  think
• 44:24
  there's
• 44:24
  this
• 44:25
  shift
• 44:25
  in
• 44:25
  even
• 44:26
  the
• 44:26
  term
• 44:26
  glamping
• 44:27
  where
• 44:28
  five
• 44:28
  years
• 44:28
  ago
• 44:28
  you
• 44:29
  wouldn't
• 44:29
  really
• 44:29
  be
• 44:29
  caught
• 44:29
  dead
• 44:30
  using
• 44:30
  it
• 44:30
  in
• 44:30
  certain
• 44:30
  circles
• 44:31
  cuz
• 44:31
  people
• 44:31
  would
• 44:31
  be
• 44:31
  like,
• 44:32
  Nah,
• 44:32
  that's
• 44:33
  no,
• 44:33
  absolutely
• 44:33
  not.
• 44:34
  So
• 44:34
  I
• 44:35
  don't
• 44:35
  know
• 44:35
  Catarina,
• 44:35
  Miguel
• 44:36
  and
• 44:36
  David
• 44:36
  car
• 44:37
  if
• 44:37
  you
• 44:37
  feel
• 44:37
  that
• 44:37
  same
• 44:38
  way
• 44:38
  where
• 44:38
  the,
• 44:39
  just
• 44:39
  the
• 44:39
  term
• 44:39
  itself
• 44:40
  I
• 44:40
  think
• 44:40
  is
• 44:41
  Irene,
• 44:41
  to
• 44:41
  your
• 44:42
  point,
• 44:42
  could
• 44:43
  signal
• 44:44
  some
• 44:44
  of
• 44:44
  that.
• 44:45
  All
• 44:45
  the
• 44:45
  little
• 44:46
  PR
• 44:46
  that's
• 44:46
  happened,
• 44:47
  all
• 44:47
  the
• 44:47
  Barbie,
• 44:48
  all
• 44:48
  the
• 44:48
  different
• 44:49
  articles,
• 44:49
  all
• 44:49
  the
• 44:50
  Kardashians
• 44:51
  going,
• 44:51
  all
• 44:52
  of
• 44:52
  the,
• 44:52
  whatever
• 44:52
  it.
• 44:53
  I,
• 44:54
  and
• 44:54
  I
• 44:54
  think
• 44:54
  that
• 44:54
  just
• 44:55
  takes
• 44:55
  time
• 44:55
  to
• 44:55
  get
• 44:56
  there.
• 44:56
  I
• 44:56
  feel
• 44:57
  this
• 44:57
  year
• 44:58
  honestly
• 44:58
  is
• 44:58
  the
• 44:58
  first
• 44:59
  year
• 44:59
  where
• 44:59
  you
• 45:00
  sometimes
• 45:00
  don't
• 45:00
  have
• 45:01
  to
• 45:01
  look
• 45:01
  over
• 45:01
  your
• 45:01
  shoulder
• 45:02
  before
• 45:02
  you
• 45:03
  use
• 45:03
  the
• 45:04
  term,
• 45:04
  but
• 45:04
  that's
• 45:04
  just
• 45:05
  could
• 45:05
  be
• 45:05
  just
• 45:05
  me.
• 45:06
  Yeah.
• 45:06
  No,
• 45:07
  I
• 45:07
  definitely
• 45:07
  agree
• 45:08
  with
• 45:08
  that
• 45:08
  big
• 45:08
  time.
• 45:09
  Absolutely.
• 45:09
  We've
• 45:10
  got
• 45:10
  some
• 45:10
  members
• 45:11
  in
• 45:11
  I,
• 45:12
  I
• 45:12
  won't
• 45:12
  call
• 45:12
  anybody
• 45:12
  out,
• 45:13
  but
• 45:13
  I
• 45:13
  joke
• 45:13
  with
• 45:14
  one
• 45:14
  all
• 45:14
  the
• 45:14
  time
• 45:14
  about
• 45:15
  he
• 45:15
  doesn't
• 45:16
  have
• 45:16
  to
• 45:16
  like
• 45:16
  the
• 45:16
  term,
• 45:17
  what
• 45:17
  matters
• 45:18
  is
• 45:18
  that
• 45:18
  the
• 45:19
  consumers
• 45:19
  understand
• 45:20
  and
• 45:20
  are
• 45:20
  embracing
• 45:21
  the
• 45:21
  term
• 45:22
  and
• 45:22
  are
• 45:22
  seeking
• 45:23
  out
• 45:23
  those
• 45:23
  experiences.
• 45:24
  The
• 45:24
  word
• 45:25
  the
• 45:25
  definition
• 45:26
  stuff,
• 45:26
  I
• 45:26
  think
• 45:26
  took
• 45:26
  a
• 45:26
  while
• 45:27
  to
• 45:27
  get
• 45:27
  there.
• 45:27
  And
• 45:27
  we
• 45:27
  see
• 45:27
  that
• 45:28
  in,
• 45:28
  in
• 45:28
  other
• 45:29
  areas
• 45:29
  of
• 45:29
  the
• 45:29
  outdoor
• 45:30
  hospitality
• 45:30
  industry,
• 45:30
  in
• 45:30
  my
• 45:30
  opinion
• 45:31
  too.
• 45:31
  But
• 45:31
  specifically
• 45:32
  with
• 45:32
  glamping
• 45:32
  it's
• 45:32
  just
• 45:33
  that
• 45:34
  market
• 45:34
  awareness
• 45:35
  and
• 45:35
  understanding
• 45:36
  has
• 45:36
  grown
• 45:36
  significantly
• 45:37
  over
• 45:37
  the
• 45:37
  last
• 45:37
  while.
• 45:37
  And
• 45:38
  I
• 45:38
  agree.
• 45:38
  I
• 45:39
  think
• 45:39
  it's
• 45:39
  because
• 45:39
  of,
• 45:40
  those
• 45:40
  big
• 45:40
  PR
• 45:41
  things
• 45:42
  that
• 45:42
  have
• 45:42
  worked
• 45:42
  in
• 45:42
  our
• 45:42
  favor
• 45:43
  that
• 45:43
  way.
• 45:45
  I
• 45:45
  agree
• 45:45
  as
• 45:45
  well.
• 45:45
  Sorry,
• 45:46
  sorry
• 45:46
  for
• 45:46
  that.
• 45:47
  So
• 45:47
  what
• 45:47
  I
• 45:47
  feel
• 45:48
  is
• 45:48
  that
• 45:48
  same
• 45:48
  thing
• 45:49
  now.
• 45:49
  People
• 45:49
  are
• 45:49
  really
• 45:50
  going
• 45:51
  into
• 45:51
  using
• 45:51
  this
• 45:52
  word,
• 45:52
  even
• 45:52
  if
• 45:52
  sometimes
• 45:53
  they're
• 45:53
  not
• 45:53
  sure
• 45:53
  of
• 45:54
  what
• 45:54
  it
• 45:54
  is,
• 45:54
  but,
• 45:54
  they
• 45:54
  feel
• 45:55
  that
• 45:55
  it's
• 45:55
  a
• 45:55
  grounded
• 45:55
  experience.
• 45:56
  So
• 45:56
  we've
• 45:57
  seen
• 45:57
  that
• 45:57
  a
• 45:57
  lot.
• 45:57
  And
• 45:58
  if
• 45:58
  we're
• 45:58
  talking
• 45:58
  about
• 45:59
  next
• 45:59
  several
• 46:00
  months,
• 46:00
  what
• 46:00
  I
• 46:00
  feel
• 46:01
  is,
• 46:01
  it's
• 46:01
  a
• 46:01
  realization
• 46:02
  of
• 46:02
  everything
• 46:03
  has
• 46:03
  to
• 46:03
  do
• 46:03
  with
• 46:03
  outdoors.
• 46:04
  Everything
• 46:04
  has
• 46:04
  to
• 46:04
  do
• 46:05
  with
• 46:05
  how
• 46:05
  you
• 46:05
  feel
• 46:06
  about
• 46:06
  going
• 46:07
  in
• 46:07
  the
• 46:07
  great
• 46:07
  outdoors.
• 46:08
  And
• 46:08
  its
• 46:09
  place
• 46:09
  has
• 46:09
  their
• 46:09
  unique
• 46:10
  points.
• 46:11
  Even
• 46:11
  Greece
• 46:11
  or
• 46:12
  in
• 46:12
  Italy
• 46:12
  maybe
• 46:13
  North
• 46:13
  Italy
• 46:13
  is
• 46:13
  different
• 46:14
  from
• 46:14
  South
• 46:14
  Italy.
• 46:14
  In
• 46:15
  North
• 46:15
  there
• 46:15
  are
• 46:15
  more
• 46:15
  wineries
• 46:16
  or
• 46:16
  farms
• 46:17
  that
• 46:17
  can
• 46:17
  serve
• 46:17
  lumping.
• 46:18
  And
• 46:18
  then
• 46:18
  we
• 46:18
  have
• 46:19
  South
• 46:19
  Italy,
• 46:19
  which
• 46:20
  is
• 46:20
  more
• 46:20
  sun
• 46:20
  and
• 46:20
  beach.
• 46:21
  So
• 46:21
  I
• 46:21
  feel
• 46:21
  that
• 46:21
  every
• 46:22
  place
• 46:22
  and
• 46:22
  every
• 46:23
  operator
• 46:23
  has
• 46:23
  find
• 46:24
  their
• 46:24
  own
• 46:24
  way
• 46:24
  to
• 46:24
  to
• 46:25
  promote,
• 46:25
  let's
• 46:26
  say
• 46:26
  their
• 46:26
  place
• 46:27
  and
• 46:27
  create
• 46:28
  a
• 46:28
  unique
• 46:28
  a
• 46:28
  solid
• 46:29
  presence
• 46:29
  for
• 46:29
  themselves.
• 46:30
  To
• 46:30
  bring
• 46:31
  the
• 46:31
  right
• 46:31
  guests
• 46:31
  at
• 46:32
  their
• 46:32
  accommodations.
• 46:32
  I
• 46:33
  think
• 46:33
  that
• 46:33
  we're
• 46:33
  still
• 46:33
  on
• 46:34
  the
• 46:34
  early
• 46:34
  days
• 46:34
  of
• 46:34
  the
• 46:35
  on
• 46:35
  the
• 46:35
  industry.
• 46:36
  I
• 46:36
  really
• 46:37
  recognize
• 46:37
  all
• 46:38
  the
• 46:38
  hard
• 46:38
  work
• 46:39
  that
• 46:39
  the
• 46:40
  OG
• 46:40
  Lambers
• 46:41
  have
• 46:41
  done
• 46:41
  for
• 46:41
  the
• 46:42
  industry.
• 46:42
  But
• 46:43
  at
• 46:43
  the
• 46:43
  same
• 46:43
  time
• 46:43
  for
• 46:43
  example,
• 46:44
  here
• 46:44
  in
• 46:44
  Mexico,
• 46:45
  we're
• 46:45
  only
• 46:45
  seeing
• 46:46
  that
• 46:46
  people
• 46:46
  are
• 46:46
  getting,
• 46:47
  or
• 46:47
  that
• 46:48
  the
• 46:48
  industry
• 46:48
  or
• 46:49
  the
• 46:49
  category
• 46:49
  is
• 46:49
  getting
• 46:49
  traction.
• 46:50
  So
• 46:51
  even
• 46:52
  though
• 46:52
  that
• 46:52
  the
• 46:53
  glamping
• 46:53
  industry
• 46:53
  in
• 46:53
  Mexico,
• 46:54
  boom,
• 46:55
  I
• 46:55
  will
• 46:55
  say
• 46:55
  in
• 46:56
  the
• 46:56
  last
• 46:56
  two
• 46:56
  years
• 46:57
  the
• 46:57
  level
• 46:58
  of
• 46:58
  attention
• 47:00
  that
• 47:00
  the
• 47:00
  glamping
• 47:01
  industry
• 47:01
  is
• 47:01
  getting
• 47:01
  based
• 47:02
  on
• 47:02
  rural
• 47:02
  searches
• 47:03
  it's
• 47:03
  pretty
• 47:03
  much
• 47:04
  at
• 47:04
  the
• 47:04
  same
• 47:04
  level
• 47:05
  as
• 47:05
  hostels,
• 47:06
  which
• 47:07
  is
• 47:07
  a
• 47:07
  well
• 47:07
  established
• 47:08
  category
• 47:08
  that
• 47:09
  has
• 47:09
  been
• 47:09
  for
• 47:09
  a
• 47:09
  long
• 47:10
  time.
• 47:11
  So
• 47:11
  that
• 47:11
  only
• 47:12
  shows
• 47:12
  that
• 47:12
  we're
• 47:13
  on
• 47:13
  the
• 47:13
  very
• 47:13
  early
• 47:14
  stages.
• 47:15
  That
• 47:15
  people
• 47:15
  are
• 47:16
  discovering
• 47:16
  the
• 47:16
  category.
• 47:18
  And
• 47:18
  the
• 47:19
  other
• 47:19
  thing
• 47:19
  is
• 47:19
  that
• 47:19
  here
• 47:20
  in
• 47:20
  Mexico,
• 47:20
  according
• 47:21
  to
• 47:21
  to
• 47:21
  our
• 47:22
  estimates
• 47:22
  at
• 47:22
  mental
• 47:22
  living,
• 47:23
  is
• 47:23
  that
• 47:24
  there
• 47:24
  are
• 47:24
  somewhere
• 47:24
  around
• 47:25
  12
• 47:25
  to
• 47:25
  40
• 47:26
  to
• 47:26
  million
• 47:26
  people
• 47:27
  who
• 47:28
  could
• 47:28
  potentially
• 47:29
  be
• 47:29
  lumpers.
• 47:30
  So
• 47:31
  I
• 47:31
  think
• 47:31
  that
• 47:32
  we
• 47:32
  have
• 47:34
  a
• 47:34
  lot
• 47:34
  of
• 47:34
  work
• 47:35
  for
• 47:35
  improvement
• 47:36
  and
• 47:36
  to
• 47:37
  get
• 47:37
  people
• 47:38
  involved.
• 47:38
  And
• 47:39
  with
• 47:39
  the
• 47:39
  economic
• 47:40
  downturn,
• 47:40
  maybe
• 47:41
  that
• 47:41
  means
• 47:42
  that
• 47:42
  will
• 47:42
  mean
• 47:43
  that
• 47:43
  longer
• 47:43
  days
• 47:44
  or
• 47:44
  we
• 47:44
  charge
• 47:45
  whatever
• 47:45
  amount
• 47:46
  and
• 47:47
  maybe
• 47:47
  we
• 47:48
  should
• 47:48
  decrease
• 47:48
  our
• 47:49
  prices
• 47:49
  and
• 47:50
  make
• 47:50
  it
• 47:50
  a
• 47:50
  little
• 47:51
  bit
• 47:51
  more
• 47:51
  affordable
• 47:52
  to
• 47:52
  the
• 47:52
  regular
• 47:52
  people.
• 47:53
  But
• 47:53
  at
• 47:54
  this,
• 47:54
  for
• 47:54
  example,
• 47:54
  here
• 47:55
  in
• 47:55
  Mexico,
• 47:55
  one
• 47:55
  of
• 47:55
  the
• 47:55
  main
• 47:56
  issues
• 47:56
  that
• 47:56
  we
• 47:56
  have
• 47:56
  is
• 47:57
  that
• 47:57
  even
• 47:58
  though
• 47:58
  that
• 47:58
  we
• 47:58
  have
• 47:59
  national
• 47:59
  parks
• 48:00
  the
• 48:01
  level
• 48:01
  of
• 48:01
  quality
• 48:02
  that
• 48:02
  we
• 48:02
  get
• 48:03
  from
• 48:03
  the
• 48:04
  lodging
• 48:04
  options
• 48:04
  nearby,
• 48:05
  those
• 48:06
  national
• 48:06
  parks
• 48:07
  are
• 48:07
  extremely
• 48:07
  low.
• 48:09
  Soloing.
• 48:09
  It's
• 48:10
  it's,
• 48:10
  it
• 48:10
  is
• 48:10
  a
• 48:10
  perfect
• 48:11
  solution
• 48:11
  for
• 48:12
  that
• 48:12
  in
• 48:12
  order
• 48:13
  for
• 48:13
  Mexicans
• 48:13
  to
• 48:14
  go
• 48:14
  and
• 48:14
  enjoy
• 48:15
  this
• 48:15
  this
• 48:15
  wonders.
• 48:19
  All
• 48:19
  right
• 48:20
  we've
• 48:20
  got
• 48:20
  about
• 48:20
  two
• 48:20
  and
• 48:21
  a
• 48:21
  half
• 48:21
  more
• 48:21
  minutes.
• 48:21
  Does
• 48:21
  anybody
• 48:22
  have
• 48:22
  any
• 48:22
  final
• 48:22
  thoughts
• 48:23
  here
• 48:23
  before
• 48:23
  I
• 48:24
  briefly
• 48:24
  give
• 48:24
  mine?
• 48:29
  Everybody's
• 48:29
  so
• 48:30
  quiet.
• 48:31
  All
• 48:31
  right.
• 48:32
  I
• 48:32
  think
• 48:32
  what
• 48:32
  I'm
• 48:32
  taking
• 48:32
  away
• 48:33
  from
• 48:33
  all
• 48:33
  of
• 48:33
  this,
• 48:33
  at
• 48:33
  least
• 48:34
  in
• 48:34
  my
• 48:34
  personal
• 48:34
  perspective
• 48:35
  and
• 48:35
  in
• 48:35
  my
• 48:35
  eyes
• 48:36
  as
• 48:36
  I've
• 48:36
  discussed,
• 48:36
  like
• 48:37
  I
• 48:37
  have
• 48:37
  a
• 48:37
  background
• 48:37
  in
• 48:37
  campgrounds
• 48:38
  and
• 48:38
  re
• 48:38
  parks
• 48:39
  for
• 48:39
  a
• 48:39
  number
• 48:40
  of
• 48:40
  years
• 48:40
  now.
• 48:40
  And
• 48:40
  through
• 48:40
  that
• 48:41
  I've
• 48:41
  had
• 48:41
  that
• 48:41
  slow
• 48:42
  exposure
• 48:42
  to
• 48:42
  glamping
• 48:43
  as
• 48:43
  campgrounds
• 48:44
  and
• 48:44
  have
• 48:44
  continued
• 48:44
  to
• 48:45
  add
• 48:45
  yours
• 48:45
  and
• 48:45
  other
• 48:45
  alternative
• 48:46
  accommodations.
• 48:47
  And,
• 48:47
  and
• 48:47
  Insider,
• 48:47
  Perks,
• 48:48
  we're
• 48:48
  picking
• 48:48
  up
• 48:48
  some
• 48:48
  clients
• 48:49
  now
• 48:49
  that
• 48:49
  are
• 48:49
  just,
• 48:50
  in
• 48:50
  the
• 48:50
  last
• 48:50
  two
• 48:50
  or
• 48:50
  three
• 48:50
  years
• 48:51
  that
• 48:51
  are
• 48:51
  solely
• 48:52
  glamping
• 48:52
  focused.
• 48:52
  But
• 48:52
  I
• 48:52
  think
• 48:53
  especially,
• 48:53
  attending
• 48:54
  this
• 48:54
  show,
• 48:54
  meeting
• 48:54
  all
• 48:55
  the
• 48:55
  people
• 48:55
  from,
• 48:55
  I
• 48:55
  don't
• 48:55
  know,
• 48:56
  37
• 48:56
  different
• 48:56
  countries.
• 48:57
  I
• 48:57
  don't
• 48:57
  know
• 48:57
  how
• 48:57
  many
• 48:57
  countries
• 48:57
  I
• 48:57
  met,
• 48:58
  but
• 48:58
  it
• 48:58
  was
• 48:58
  quite
• 48:58
  a
• 48:58
  lot
• 48:58
  hearing
• 48:59
  you
• 48:59
  guys
• 48:59
  talk
• 48:59
  on
• 49:00
  here
• 49:00
  about
• 49:00
  Mexico
• 49:01
  and
• 49:01
  Greece
• 49:01
  and
• 49:01
  Europe
• 49:02
  and
• 49:02
  talking
• 49:02
  to,
• 49:02
  Nick
• 49:03
  Perlo
• 49:03
  from
• 49:04
  EK
• 49:04
  about
• 49:04
  the
• 49:04
  UK
• 49:04
  and
• 49:05
  everything
• 49:05
  that
• 49:05
  Ruben
• 49:05
  is
• 49:05
  sharing.
• 49:06
  It's
• 49:06
  just
• 49:06
  really
• 49:06
  eye
• 49:06
  opening
• 49:07
  and
• 49:07
  very
• 49:07
  exciting
• 49:08
  seeing
• 49:08
  how
• 49:09
  the
• 49:09
  industries
• 49:10
  are
• 49:10
  the
• 49:10
  same
• 49:10
  but
• 49:11
  different
• 49:11
  and
• 49:11
  progressing
• 49:11
  at
• 49:12
  different
• 49:12
  rates
• 49:12
  at
• 49:12
  different
• 49:12
  times,
• 49:13
  but
• 49:13
  also
• 49:14
  at
• 49:14
  the
• 49:14
  same
• 49:14
  rate
• 49:14
  at
• 49:15
  the
• 49:15
  same
• 49:15
  time.
• 49:16
  And
• 49:16
  just
• 49:16
  learning
• 49:17
  that
• 49:17
  there's
• 49:17
  so
• 49:18
  much
• 49:18
  knowledge
• 49:18
  that
• 49:18
  we
• 49:19
  can
• 49:19
  share
• 49:19
  regardless
• 49:20
  of
• 49:20
  how
• 49:20
  far
• 49:21
  away
• 49:21
  we
• 49:21
  might
• 49:21
  be
• 49:21
  from
• 49:22
  each
• 49:22
  other
• 49:23
  that
• 49:23
  can
• 49:24
  benefit
• 49:24
  everybody.
• 49:25
  It's
• 49:25
  just
• 49:25
  opened
• 49:25
  my
• 49:25
  I'll
• 49:26
  be
• 49:26
  honest,
• 49:26
  like
• 49:26
  I
• 49:26
  put
• 49:27
  my
• 49:27
  head
• 49:27
  down
• 49:27
  for
• 49:27
  the
• 49:27
  last
• 49:27
  13
• 49:28
  years,
• 49:28
  I've
• 49:28
  been
• 49:28
  an
• 49:28
  entrepreneur
• 49:29
  running
• 49:29
  my
• 49:29
  company
• 49:30
  until
• 49:30
  December.
• 49:32
  I'm
• 49:32
  not,
• 49:32
  I've
• 49:32
  never
• 49:33
  stepped
• 49:33
  foot,
• 49:33
  step
• 49:34
  foot
• 49:34
  in
• 49:34
  Europe.
• 49:34
  I'm
• 49:34
  gonna
• 49:35
  take
• 49:35
  my
• 49:35
  first
• 49:35
  European
• 49:36
  trip,
• 49:36
  and
• 49:36
  I'm
• 49:36
  40
• 49:37
  years
• 49:37
  old
• 49:37
  because
• 49:38
  I've
• 49:38
  had
• 49:38
  my
• 49:38
  head
• 49:38
  down
• 49:38
  working
• 49:39
  110
• 49:39
  hours
• 49:40
  a
• 49:40
  week
• 49:40
  for
• 49:40
  the
• 49:40
  last
• 49:40
  12
• 49:40
  years,
• 49:41
  right?
• 49:41
  And
• 49:42
  so
• 49:42
  it's
• 49:42
  opening
• 49:42
  my
• 49:43
  eyes
• 49:43
  not
• 49:43
  only
• 49:43
  to
• 49:44
  the
• 49:44
  world,
• 49:44
  but
• 49:44
  just
• 49:45
  to
• 49:45
  how
• 49:45
  we
• 49:45
  can
• 49:45
  more
• 49:46
  come
• 49:46
  together,
• 49:46
  especially
• 49:47
  in
• 49:47
  a
• 49:47
  tight
• 49:48
  niche
• 49:48
  industry
• 49:48
  like
• 49:48
  this,
• 49:49
  and
• 49:49
  just
• 49:49
  share
• 49:50
  all
• 49:50
  the
• 49:50
  resources
• 49:50
  and
• 49:51
  knowledge
• 49:51
  we
• 49:51
  have
• 49:51
  together.
• 49:51
  And
• 49:51
  it's
• 49:52
  really
• 49:52
  cool.
• 49:52
  I
• 49:53
  think
• 49:55
  I
• 49:55
  Sounds
• 49:56
  like
• 49:56
  you
• 49:56
  need
• 49:56
  a
• 49:56
  holiday
• 49:58
  I
• 49:58
  do,
• 49:58
  but
• 49:58
  it's
• 49:58
  by
• 49:58
  choice.
• 49:59
  It's
• 49:59
  by
• 49:59
  choice.
• 50:00
  So
• 50:00
  it's
• 50:00
  okay.
• 50:02
  I
• 50:02
  foresee
• 50:03
  that
• 50:03
  a
• 50:03
  lot
• 50:03
  of
• 50:04
  international
• 50:05
  corporation
• 50:06
  among
• 50:06
  lamps
• 50:07
  will
• 50:07
  start
• 50:07
  to
• 50:08
  emerge.
• 50:08
  So
• 50:09
  I
• 50:09
  am
• 50:09
  really
• 50:10
  grateful
• 50:10
  for
• 50:10
  you
• 50:11
  Brian
• 50:11
  on
• 50:11
  having
• 50:12
  me
• 50:12
  and
• 50:13
  this
• 50:13
  very
• 50:14
  diverse
• 50:14
  cast.
• 50:15
  And
• 50:15
  well
• 50:15
  of
• 50:15
  course,
• 50:16
  Ruben,
• 50:16
  he's
• 50:16
  doing
• 50:16
  an
• 50:16
  amazing
• 50:17
  job
• 50:17
  with
• 50:17
  Lamping
• 50:18
  Hub
• 50:18
  and
• 50:18
  American
• 50:19
  Lamping
• 50:19
  Institution.
• 50:20
  So
• 50:20
  I
• 50:20
  think
• 50:20
  that
• 50:21
  it's
• 50:21
  bound
• 50:21
  to
• 50:21
  happen.
• 50:22
  And
• 50:22
  now
• 50:23
  we
• 50:23
  certain
• 50:24
  technologies
• 50:25
  such
• 50:25
  as
• 50:25
  crypto.
• 50:26
  Maybe
• 50:26
  worrying
• 50:26
  money
• 50:27
  from
• 50:27
  one
• 50:27
  country
• 50:28
  to
• 50:28
  the
• 50:28
  other
• 50:28
  would
• 50:29
  not
• 50:29
  be
• 50:30
  a
• 50:30
  hurdle
• 50:30
  as
• 50:30
  it
• 50:31
  is
• 50:31
  right
• 50:31
  now.
• 50:32
  And
• 50:33
  I
• 50:33
  don't
• 50:33
  know
• 50:33
  I'm
• 50:33
  very
• 50:33
  excited
• 50:34
  about
• 50:34
  the
• 50:34
  future
• 50:37
  for
• 50:37
  sure.
• 50:38
  Ruben,
• 50:38
  any
• 50:38
  final
• 50:38
  questions?
• 50:39
  No,
• 50:40
  thank
• 50:40
  you
• 50:40
  guys
• 50:40
  for
• 50:40
  all
• 50:41
  taking
• 50:41
  the
• 50:41
  time.
• 50:42
  Really
• 50:42
  appreciate
• 50:43
  it.
• 50:43
  Any
• 50:43
  time
• 50:43
  that
• 50:43
  we
• 50:43
  get
• 50:44
  to
• 50:44
  talk
• 50:45
  glamping
• 50:45
  is
• 50:45
  a
• 50:45
  nice
• 50:46
  reminder
• 50:46
  that
• 50:46
  how
• 50:46
  lucky
• 50:47
  we
• 50:47
  are
• 50:47
  to
• 50:47
  be
• 50:47
  in
• 50:47
  part
• 50:48
  of
• 50:48
  this
• 50:48
  space
• 50:48
  that
• 50:49
  is
• 50:49
  exciting
• 50:49
  and
• 50:50
  still
• 50:50
  emerging
• 50:51
  and
• 50:51
  everybody's
• 50:52
  still
• 50:52
  trying
• 50:52
  to
• 50:52
  figure
• 50:53
  everything
• 50:54
  out
• 50:54
  in
• 50:54
  a
• 50:54
  way.
• 50:55
  And
• 50:55
  so
• 50:55
  it's
• 50:55
  just
• 50:56
  great.
• 50:56
  I
• 50:56
  think,
• 50:57
  like
• 50:57
  I
• 50:57
  said,
• 50:57
  whether
• 50:57
  it's
• 50:57
  a
• 50:58
  show,
• 50:58
  these
• 50:58
  conversations,
• 51:00
  other
• 51:00
  gatherings
• 51:02
  get
• 51:02
  togethers
• 51:02
  conversations,
• 51:03
  it's
• 51:03
  just
• 51:04
  good
• 51:04
  to
• 51:05
  have
• 51:05
  these
• 51:05
  types
• 51:06
  of
• 51:06
  topics
• 51:07
  be
• 51:07
  brought
• 51:07
  up
• 51:07
  because
• 51:08
  this
• 51:08
  is
• 51:08
  what
• 51:08
  we're
• 51:08
  thinking
• 51:08
  about
• 51:09
  on
• 51:09
  a
• 51:09
  daily
• 51:09
  basis.
• 51:10
  And
• 51:10
  it's
• 51:10
  just
• 51:10
  great
• 51:10
  to
• 51:11
  always
• 51:11
  be
• 51:11
  connected
• 51:12
  with
• 51:12
  just
• 51:13
  intelligent,
• 51:13
  like-minded
• 51:14
  individual.
• 51:14
  So
• 51:14
  thank
• 51:15
  you
• 51:15
  guys
• 51:15
  for
• 51:15
  taking
• 51:16
  the.
• 51:17
  For
• 51:17
  sure.
• 51:17
  These
• 51:17
  conversations
• 51:18
  are
• 51:18
  so
• 51:19
  stimulating
• 51:19
  for
• 51:19
  me.
• 51:20
  Like
• 51:20
  it's
• 51:20
  almost
• 51:20
  like
• 51:21
  a
• 51:21
  vacation,
• 51:21
  just
• 51:21
  having
• 51:22
  them,
• 51:22
  the
• 51:22
  intellectual
• 51:22
  conversations,
• 51:23
  learning
• 51:23
  new
• 51:24
  things
• 51:24
  and
• 51:24
  stuff
• 51:24
  like
• 51:24
  that.
• 51:24
  Care,
• 51:25
  Any
• 51:25
  final
• 51:26
  thoughts?
• 51:28
  Sorry.
• 51:28
  Yeah,
• 51:29
  no,
• 51:29
  I
• 51:29
  I'll
• 51:30
  echo
• 51:30
  what
• 51:30
  Ruben
• 51:30
  said.
• 51:30
  I
• 51:31
  appreciate
• 51:31
  everybody's
• 51:31
  time
• 51:32
  and
• 51:32
  joining
• 51:33
  us.
• 51:33
  I,
• 51:34
  same
• 51:34
  thing.
• 51:34
  I
• 51:34
  really
• 51:34
  love
• 51:35
  these
• 51:35
  conversations
• 51:36
  here
• 51:36
  in
• 51:36
  Canada.
• 51:37
  dynamic
• 51:37
  is
• 51:38
  really
• 51:38
  fresh
• 51:39
  and
• 51:39
  super
• 51:40
  exciting
• 51:40
  here
• 51:40
  too.
• 51:41
  I'm
• 51:41
  excited
• 51:42
  like
• 51:42
  you
• 51:42
  all
• 51:42
  to
• 51:42
  see
• 51:43
  what
• 51:43
  the
• 51:43
  next
• 51:44
  five
• 51:44
  or
• 51:44
  10
• 51:44
  years
• 51:44
  going
• 51:45
  on
• 51:45
  this
• 51:45
  front
• 51:45
  specifically.
• 51:47
  Awesome.
• 51:47
  Thank
• 51:47
  you
• 51:47
  all
• 51:48
  for
• 51:48
  joining
• 51:48
  us.
• 51:48
  I
• 51:48
  really
• 51:48
  appreciate
• 51:49
  it.
• 51:49
  Miguel
• 51:49
  and
• 51:49
  Catrina
• 51:50
  especially.
• 51:50
  Hopefully
• 51:50
  you
• 51:50
  guys
• 51:51
  will
• 51:51
  join
• 51:51
  us
• 51:51
  back
• 51:51
  for
• 51:51
  future
• 51:52
  episode
• 51:52
  sometime
• 51:53
  to
• 51:53
  give
• 51:53
  us
• 51:53
  an
• 51:53
  update
• 51:53
  on
• 51:53
  all
• 51:54
  your
• 51:54
  adventures
• 51:54
  and
• 51:54
  things
• 51:55
  that
• 51:55
  are
• 51:55
  happening
• 51:55
  in
• 51:55
  both
• 51:56
  of
• 51:56
  your
• 51:56
  countries
• 51:56
  and
• 51:56
  both
• 51:56
  of
• 51:57
  your
• 51:57
  businesses.
• 51:57
  Ruben,
• 51:58
  As
• 51:58
  always,
• 51:58
  thanks
• 51:58
  for
• 51:58
  co-hosting
• 51:59
  this
• 51:59
  special
• 52:00
  glamping
• 52:00
  episode
• 52:01
  with
• 52:01
  us.
• 52:01
  We're
• 52:01
  looking
• 52:01
  forward
• 52:01
  to
• 52:01
  seeing
• 52:02
  you
• 52:02
  back
• 52:02
  next
• 52:02
  month
• 52:02
  as
• 52:02
  well
• 52:03
  as
• 52:03
  Irene
• 52:04
  and
• 52:04
  David
• 52:04
  for
• 52:04
  more
• 52:04
  awesome
• 52:05
  conversations.
• 52:06
  So
• 52:06
  take
• 52:06
  care
• 52:06
  guys,
• 52:07
  and
• 52:07
  we'll
• 52:07
  see
• 52:07
  you
• 52:07
  next.
• 52:07
  Thanks
• 52:08
  a
• 52:08
  lot.
• 52:08
  Fireside
• 52:09
  Chats.
• 52:10
  Thanks
• 52:10
  Alice
• 52:10
  for
• 52:10
  having
• 52:11
  us.
• 52:11
  Bye-bye.
• 52:12
  Thank
• 52:12
  very
• 52:12
  much.
• 52:12
  Thank
• 52:13
  you.
• 52:13
  See
• 52:13
  you
• 52:13
  guys.
• 52:14
  Bye.
• 52:14
  Bye-Bye.