Lamborghini’s Profit Puzzle | Durham News

Durham News Today | 2 Min News | The Daily News Now! · Aug 17, 2026 · 1m

Lamborghini just smashed its half-year revenue record with €1.74 billion—but delivered fewer cars than last year, revealing a deeper financial puzzle. Higher prices per vehicle mask shrinking profit margins, fueled by U.S. tariffs and global market pressures. To counter this, they’re betting big on the Revuelto SV: a 1,050-hp hybrid V12 that hits 62 mph in 2.4 seconds, capped at 1,963 units (a nod to the brand’s founding year) and priced at $741,172. Deliveries won’t start until 2027, locking in future revenue while preserving exclusivity—a high-stakes gamble to keep the luxury engine roaring…