She Rebuilt a 120-Year-Old Brand to Survive the Enrollment Cliff | Lauran Hundshamer

Hart & Hustle Podcast · May 5, 2026 · 23m

Lauran Hundshamer, VP of Marketing & Enrollment at St. Catherine University, shares how she rebuilt a 120-year-old brand strategy to compete—and grow—during the enrollment cliff crisis threatening universities nationwide.In this conversation, you'll learn:✅ How to use data dashboards and segmentation to identify high-intent audiences and convert them at higher rates✅ Why hyper-personalized communication campaigns outperform list-buying — and how to build them on a constrained budget✅ How St. Kate's serves first-gen, BIPOC, and Pell-eligible students while achieving the #1 upward mobility…