Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Why Most Founders Set the Wrong Growth Goals
Randall Thompson built an ecommerce brand from scratch, scaled it to eight figures, and sold it. Along the way, he learned that the goals he set had almost nothing to do with what his business could actually deliver.
In this episode, Randall joins Richard to break down what it means to understand your business's DNA, the non-negotiable metrics (COGS, repeat rate, margins) that determine what's actually possible, and how to align your goals to reality instead of fantasy.
They cover the three goal buckets every founder should be thinking about, why all roads lead to profit regardless of your…
The skinny
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