Latest / Abbey the Podcast Lady / Batch Episodes & Build Systems with Seth Goldstein

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Batch Episodes & Build Systems with Seth Goldstein · Abbey the Podcast Lady

• 0:04
  Hello and welcome back to another episode of
• 0:07
  Abby the Podcast Lady. I have another special
• 0:10
  guest on today. I am so excited to be doing interviews
• 0:13
  courtesy of the Podmatch system to find me some
• 0:16
  really great interviews to talk about the wonderful
• 0:18
  world of podcasting. So please welcome Seth Goldstein.
• 0:23
  Hello! This is where we put the cheer noises.
• 0:28
  I love Podmatch. Podmatch is great. Sanfilippo,
• 0:33
  he's the hardest name to say, but he's put together
• 0:35
  a great network there. He really has. I mentioned
• 0:38
  this in my previous interview I did that by the
• 0:41
  time this comes out, everyone will have heard
• 0:43
  that. I met him down at Podfest last year in
• 0:45
  Orlando. What a great guy. What a great, just
• 0:48
  mission driven. He just wants to do some really
• 0:51
  cool things in the industry. And I'm so glad
• 0:53
  that I signed up for this service. It's been
• 0:55
  fantastic. Yeah, it's not expensive either. I'm
• 0:58
  like, dude, you gotta charge more. He's like,
• 1:00
  don't tempt me. I'm like, all right, I won't.
• 1:01
  Well, keep us like legacy ones that have been
• 1:04
  here for a while. Charge everyone else. I've
• 1:06
  been there for years. So yeah. Well, Seth, give
• 1:09
  us a little bit of background. Who are you? What's
• 1:11
  kind of your role in this podcasting media landscape?
• 1:14
  Oh, wow. Very broad. I like that. So I've...
• 1:18
  Started my career out of the University of Delaware.
• 1:21
  I went to journalism school at the University
• 1:23
  of Delaware. I went there actually wanting to
• 1:26
  go into digital marketing. But by then, back
• 1:29
  in the Stone Age, there was no digital marketing
• 1:31
  in the early 2000s. So I decided I wanted to
• 1:35
  do journalism so I could show that I could write.
• 1:38
  And from there, I got a job in a few newspapers.
• 1:42
  So I worked at the newspapers for about six years
• 1:45
  before massive burnout, just because I overdid
• 1:48
  it. I was in my early 20s, overdid it. Worked,
• 1:51
  you know, 70, 80 hours a week, if it's even possible.
• 1:56
  I'm not sure there's that many hours in the week.
• 1:57
  I'm sure there is. Terrible at math, if you couldn't
• 2:00
  tell. I got out. I decided that I wanted to go
• 2:03
  back into digital marketing because that's what
• 2:05
  I wanted to do in the first place. Whoops, sidetrack,
• 2:08
  you know, a tangent, story of my life. So a lot
• 2:10
  of journals, when they escape, they either go
• 2:12
  into PR or they go into digital marketing. I
• 2:15
  went to the digital marketing route because I
• 2:17
  was kind of over PR people at that point. So
• 2:19
  nothing against PR people, but it's the other
• 2:21
  side of the journalism and skateboarders. Digital
• 2:24
  marketing was a little bit different. And I was
• 2:26
  like, it's not as much the dark side, in my opinion.
• 2:28
  It can be, especially now with AI. But I digress.
• 2:32
  Started my company in 2008, Goldstein Media.
• 2:36
  Best time to start a business, I have to tell
• 2:38
  you. To start a global banking crisis. There
• 2:41
  was nothing going on then. Oh, my God. Literally,
• 2:43
  it was actually part of the smartest thing I
• 2:45
  did was because no one was hiring during a banking
• 2:48
  crisis. So I was like, okay, not me. Start paying
• 2:52
  my shingle up. And I started building websites
• 2:54
  for people. And this whole time, since high school,
• 2:56
  I've been building websites for people. So it
• 2:58
  wasn't like I was starting blind with it. But
• 3:01
  it was the first time I actually had my business.
• 3:03
  18 years later, I'm still doing that. Along the
• 3:05
  way, Adam Curry and Eva Terra, they all kind
• 3:10
  of started the podcasting space. Leo Laporte,
• 3:13
  they all got into podcasting around 2005. So
• 3:16
  I had been listening to their shows for a while.
• 3:18
  I love this medium. I love it. And around 2010
• 3:22
  was when Google Plus came out and Hangouts on
• 3:26
  Air came out and podcasting got democratized.
• 3:30
  It wasn't like you had to hand code your RSS
• 3:33
  feed anymore. I jumped into podcasting at that
• 3:35
  point. And so it's been 15, 16 years later. I'm
• 3:38
  still podcasting. I have two podcasts I do regularly.
• 3:41
  I just got off one of them right before this
• 3:43
  call. So I'm insane. It's called Digital Marketing
• 3:46
  Dive. It's on its fourth season. And then I have
• 3:49
  Entrepreneur's Enigma. That's going on 300 episodes.
• 3:52
  I think by the time this comes out, I'll be past
• 3:54
  300 episodes. And that's been going on since
• 3:56
  the pandemic. Wow. And now I coach podcasters.
• 3:59
  About a year and a half ago, I decided to jump
• 4:00
  in. I don't do the full suite like you do. I'm
• 4:03
  the front end where I kind of get them started.
• 4:06
  And I hand people off to people like you saying,
• 4:08
  hey, you don't want to edit your own podcast?
• 4:10
  I don't blame you. Good talk to Abby. Well, we're
• 4:12
  going to get into all of this. I love the fact
• 4:15
  that you came from the journalism world because
• 4:17
  I came from the radio broadcasting world. And
• 4:19
  I worked at a station that had the largest newsroom
• 4:23
  in the central Minnesota area. So like I'm very
• 4:27
  familiar with the journalism side of things and
• 4:29
  with the broadcasting side of things. And I just
• 4:31
  think it's so cool how we can kind of take that
• 4:34
  traditional media approach and. I did the same
• 4:38
  thing. I burnt myself out working every hour
• 4:40
  that I possibly could just because it was a lot
• 4:43
  of fun. Yeah, it was fun. And we're young and
• 4:46
  stupid at that point. Young, stupid, passionate,
• 4:49
  just trying to prove yourself in this difficult
• 4:52
  world and like just trying to prove. Being nothing
• 4:54
  for it. Next to nothing. Next to nothing. But
• 4:57
  then finding a way, not necessarily out of it,
• 5:00
  but out of it and in a different light. Because
• 5:03
  when I discovered that I could start podcasting
• 5:07
  and, oh, wait, I can actually make a living doing
• 5:09
  this and helping others do it as well. Like it's
• 5:12
  just a way to like reignite that light inside.
• 5:14
  of you, still be doing something that you really
• 5:16
  love. So I love that we kind of had a similar
• 5:17
  trajectory with that. Yeah. And a funny story
• 5:21
  real fast. Everyone in high school knew I was
• 5:24
  going to be a journalist. I started a school
• 5:25
  paper in my prep school. Then my editor -in -chief
• 5:28
  said I should go into radio. And I'm like, what,
• 5:30
  this voice? He's like, you should go into radio.
• 5:32
  So he projected podcasts. Everyone was like,
• 5:35
  you should teach people how to do podcasts. You
• 5:37
  should teach people how to do websites. Everyone
• 5:39
  kind of knew my trajectory before I did. Have
• 5:41
  fun that way. That is really cool. It's always
• 5:43
  interesting to see. Sometimes we get so tunnel
• 5:46
  visioned into what we're doing. We can't see
• 5:48
  the next step in front of us, but it just takes
• 5:50
  one person nudging you in the right direction
• 5:51
  because they can see it from their outside view,
• 5:53
  which I think is so cool. Absolutely. Yeah. So
• 5:57
  let's go back to your journalism time and kind
• 6:00
  of that. era of time you were in when you were
• 6:03
  transitioning out of that and going, okay, well,
• 6:05
  it's 2008. Transitioning. I tripped and fell
• 6:07
  out of it. So I'll use this as a turn. Yeah.
• 6:10
  Kind of stumbled out of journalism, but still.
• 6:13
  Rants, kicking and screaming, that kind of thing.
• 6:16
  It's a lovely visual. So you have this experience
• 6:18
  building websites. Which came first, kind of
• 6:21
  the podcasting or the website building for other
• 6:23
  people? Oh, websites, hands down. I left journalism.
• 6:26
  I had been doing websites on the side. And since
• 6:28
  high school, I've been doing websites on the
• 6:29
  side. Everyone's like, oh, if you're not going
• 6:31
  to do journalism, you're going to do websites.
• 6:32
  You're going to do digital marketing. You're
• 6:34
  going to do something in marketing. So for 17,
• 6:36
  18 years, I've been doing websites, SEO. now
• 6:40
  GEO, AI, EIO, whatever the heck it's called nowadays.
• 6:44
  And so I've been doing that for a while and it's
• 6:49
  just fun. And that's been ever -changing. And
• 6:52
  like, and kind of funny thing is podcasting hasn't
• 6:55
  been as changey as the marketing space. People
• 6:59
  are trying different things. Like Inception Point
• 7:02
  AI is trying to make money doing AI podcasts,
• 7:04
  which is ridiculous. It's still a little bit
• 7:07
  more steadfast, a little bit more traditional,
• 7:09
  and I kind of like that. It's kind of steady.
• 7:12
  Yeah, the website building is definitely a skill,
• 7:14
  and I would love to get your feedback on this.
• 7:16
  I work with a marketing agency. They're one of
• 7:18
  my clients, and they build countless websites
• 7:20
  every single day for different people. And they
• 7:24
  have kind of a love -hate relationship with these
• 7:27
  online website builders like Squarespace and
• 7:30
  things like that. I'm more impressed every day.
• 7:33
  They are too. On the flip side of that real fast
• 7:36
  is that like for podcast websites and that pod
• 7:39
  page for a lot of people is enough. You just
• 7:43
  need something to store your podcast. You can't
• 7:45
  just put it out on a hosting platform. They give
• 7:48
  you a website, which is great. You know, a lot
• 7:50
  of these hosting platforms like Transistor, who
• 7:51
  I love, RSS .com are fantastic. And they give
• 7:56
  you a, you know, a webpage to use, but it's rudimentary.
• 8:01
  But by pod page is fantastic. And when you build
• 8:05
  a quick WordPress website for your podcast, it's
• 8:08
  plugins that are great. But yeah, absolutely.
• 8:11
  You need to have a website. What would you say
• 8:13
  like if you were, someone was coming to you,
• 8:14
  I need a podcast website. What would be like
• 8:16
  the three things that you would tell them to
• 8:18
  for sure have as like pages on that site? Oh,
• 8:21
  your about page, your episodes page. Well, that
• 8:24
  episodes page could be your homepage. But in
• 8:27
  the homepage, the about page, your content page.
• 8:30
  And then, other than that, all the places you
• 8:32
  can find your podcast. Every freaking directory
• 8:35
  have listed on your website. Don't rely solely
• 8:38
  on Apple. And absolutely don't rely solely on
• 8:41
  Spotify. But, like, have it in the Podcast Index.
• 8:45
  Have it in Podcast Guru. Have it in Podcast Addict.
• 8:48
  Have it in Overcast. Have it in all these apps.
• 8:52
  Because you never know when someone's going to
• 8:53
  be looking for your show. But the main two I'd
• 8:56
  say make sure you get into would be... Apple
• 8:58
  Podcasts, because they're the old dogs in the
• 9:00
  game. Spotify, begrudgingly, because it's Spotify.
• 9:03
  And then the podcastindex .org is the open source
• 9:07
  one that's run by the podfather himself, Adam
• 9:10
  Curry. Some of them are defunct. So a lot of
• 9:14
  these apps will pull from either Apple or will
• 9:18
  pull from Podcast Index. And that's how people
• 9:22
  are going to find you when they search for you
• 9:23
  in the search bar. I have an RSS feed too, please.
• 9:27
  Make that easy to find because if you're not
• 9:29
  in these indexes, people are going to find your
• 9:31
  RSS feed if they know what the heck that is and
• 9:34
  paste it in and that gets found. I think that
• 9:38
  is really solid advice. I was just talking to
• 9:40
  someone randomly yesterday and they were listening
• 9:43
  to their podcasts. I should have wrote down the
• 9:46
  name of this hosting site they were listening
• 9:48
  on, but it was paying them in Bitcoin to listen
• 9:50
  to podcasts. True fans, true fans. True fans.
• 9:53
  There we go. I knew Sam Sethi very well. I was
• 9:56
  one of his beta testers. Really? It's a great
• 9:59
  platform. His web app is great. His mobile app
• 10:05
  is garbage. I've told him that much. He's working
• 10:08
  towards it. He just got funding. So congratulations,
• 10:10
  Sam. And he's going to build it in like native.
• 10:13
  Okay. Whereas he kind of did the rapper thing
• 10:16
  to start off with. You know, true fans is fantastic
• 10:18
  because you top up your podcast with some Satoshis.
• 10:23
  The micro payments of Bitcoin are called Satoshis
• 10:26
  after Satoshi, Necro, whatever his name is, who
• 10:29
  started, who is the legendary founder of Bitcoin.
• 10:32
  What that does is you can give a dollar. If you
• 10:35
  like a podcast or you like an episode, you can
• 10:37
  comment and give a dollar. It's a very neat platform.
• 10:40
  I really like it. I'm so glad that you know so
• 10:43
  much about this because I was so thrown off when
• 10:46
  I was having this conversation yesterday. And
• 10:48
  I'm like, this is something I really need to
• 10:49
  look into. It's relatively new. And it's because
• 10:52
  I'm embedded in the ecosystem. I listen to Pod
• 10:56
  News Weekly, the podcast. I listen to the podcast
• 11:00
  in 2 .0, which is by Adam Curry. And they talk
• 11:03
  about it's very inside baseball. Half the time
• 11:05
  I don't understand a word they're saying because
• 11:07
  they're talking about some technology that's
• 11:08
  building into the index. And I'm like, sounds
• 11:11
  interesting. Once again, in English, please.
• 11:14
  Yeah, exactly. They get right in the weeds, but
• 11:16
  it's fun. Definitely. So, okay. Building a website,
• 11:21
  three things you need, about page, contact. Episodes
• 11:25
  page. Episodes page. Get it on all the indexes.
• 11:27
  I think that is great advice, especially for
• 11:30
  beginners. And they might be overwhelmed by making
• 11:32
  a website for their podcast. I think that's a
• 11:34
  really great place to experiment and start and
• 11:36
  build something that can be really functional
• 11:38
  for a person. Yeah. And actually, any podcast
• 11:40
  host worth their salt will have one -click submissions
• 11:45
  to most of these platforms. I mean, it's a five
• 11:48
  -click sample podcast because it's Apple. But
• 11:51
  Spotify podcast index, it's all one click within
• 11:55
  three seconds. You're in the index. Yes, I'm
• 11:59
  a big fan of RSS .com. I have me and all of my
• 12:02
  clients hosted on there just purely because distribution
• 12:05
  is so dang easy. Oh, it's awesome. And I love
• 12:10
  Transistor for that reason, too, because I can
• 12:12
  have my clients on there. They have control of
• 12:15
  their account, but I can have an account that
• 12:18
  is in there and stuff like that. Yeah, makes
• 12:21
  life easy for everyone. So the bulk of my audience
• 12:24
  is new podcasters. They're just dipping their
• 12:27
  toe into the industry. So I would love to hear
• 12:29
  your story of, do you remember when you first
• 12:32
  started your podcast and kind of what that journey
• 12:34
  looked like for you? What podcast? There's been
• 12:36
  a bunch of them. I've in 15 years, I've already
• 12:39
  had 10 to 15 podcasts. Let's take it back to
• 12:42
  your very first one. My very first podcast. When
• 12:45
  you're trying to figure out how to do all this.
• 12:47
  Oh, at that point, that's just why I started
• 12:50
  when I started was because literally I went on
• 12:54
  hangouts on air hangouts on Google and this hit
• 12:57
  record and then slowly figured out, okay, got
• 13:00
  this. Now I have the file, how do I get there?
• 13:04
  It's literally taking a sledgehammer and whacking
• 13:08
  a bunch of windows trying to figure out how to
• 13:10
  get this thing to go where you need it to go.
• 13:13
  And I have to give a shout out to Ivo Tara, who's
• 13:15
  one of the original podcasters. He wrote the
• 13:17
  dummy book on podcasting back in 2004, end of
• 13:21
  2004. I read that book cover to cover because
• 13:24
  it was for dummies. It was, hi, I was a dummy
• 13:27
  at that point, you know, and that kind of thing.
• 13:29
  So the idea was that was very helpful. Now it's
• 13:32
  easier because you can just ask AI, how do I
• 13:35
  get this damn thing into this damn? RSS feed.
• 13:39
  Hopefully Anki has the explicit tags just then.
• 13:41
  Oh, no, we're adults here. I declare open swearing.
• 13:44
  Open swearing. Open season on swearing. Open
• 13:46
  season on swearing. Yeah, that is so true now.
• 13:49
  Like even when I started my first podcast coming
• 13:52
  up on almost five years ago now. Wow. I remember
• 13:55
  like. Chad GPT wasn't really in the zeitgeist
• 13:58
  at all. Oh, I don't think it was around even
• 14:01
  then. Yeah. And so it was literally like, I just
• 14:04
  so happened to have a very loose friend who had
• 14:06
  a podcast. And I'm like, do I dare message them
• 14:10
  and ask them what they're doing? Like, I want
• 14:12
  a podcast, but I'm scared to ask this like loose
• 14:15
  acquaintance how they're doing it. And it's very
• 14:18
  intimidating. But podcasters love to talk about
• 14:20
  their industry and they're always and they're
• 14:23
  very welcoming bunch. Yes. And that is something
• 14:25
  I definitely learned. I think coming from the
• 14:27
  world of radio, I was a little like, oh, everyone's
• 14:30
  like keeping all their secrets and their tricks
• 14:32
  of the trade close to the chest. And what I realized
• 14:35
  in podcasting is there's really no gatekeeping.
• 14:37
  We're all here to see each other succeed. We're
• 14:39
  all throwing shit at the wall and seeing what
• 14:41
  sticks. Yes, 100%. Half of them, it doesn't stick.
• 14:45
  I mean, pod fade is a real thing. I mean, of
• 14:48
  those 4 million podcasts, around 200 ,000 are
• 14:51
  active. Of that, about 60 ,000, 62 ,000 are actually
• 14:55
  past the pod fade. Most people fade after seven
• 14:59
  episodes. This is tough work. Not everyone's
• 15:01
  as insane as I am to have a 300 -episode podcast,
• 15:04
  because I'm just insane. There is something to
• 15:06
  be said for, like, sticking it out past the pod
• 15:08
  fade and force it yeah you have to like force
• 15:12
  it and i always celebrate with my clients when
• 15:14
  we get up to episode 20 because i'm like this
• 15:16
  is a huge milestone like you guys have stuck
• 15:18
  it out for 20 episodes and a lot of them are
• 15:21
  weekly episodes i'm like you guys we've made
• 15:23
  it like essentially half a year at this point
• 15:26
  i am so proud of you we need to celebrate these
• 15:28
  milestones because not everyone makes it this
• 15:30
  far no and honestly i tell people a lot a lot
• 15:33
  of people do as i say now as i do because Seasons
• 15:37
  are better because you can say like, and you
• 15:39
  set expectations. You say, hey, look, audience,
• 15:42
  we're going to do a digital marketing dive. We're
• 15:45
  aiming for around 12 episodes this season. It
• 15:49
  was supposed to be monthly. We missed a month
• 15:51
  by accident. It happens. Remember, it's not NPR.
• 15:54
  It's not radio. It's not newspapers. It doesn't
• 15:56
  have to be as consistent, but consistency is
• 15:58
  important. Setting expectations is important.
• 16:02
  Making sure that you say, hey, this is going
• 16:04
  to be a 20 -episode season. We're going to take
• 16:06
  a break for a month or two and come back for
• 16:08
  season two. And we'll have another 20 episodes.
• 16:12
  Set expectations for yourself. Set expectations
• 16:14
  for your audience. And I think knowing that if
• 16:18
  you do set that expectation of, hey, we're taking
• 16:20
  a month off or two months off, that gives you
• 16:23
  time to not necessarily burn yourself out on
• 16:25
  it, having to produce an episode every single
• 16:27
  week and get all this content made for it. Gives
• 16:30
  you a light at the end of the tunnel. Like, hey,
• 16:32
  I do have a break coming up and I can recharge
• 16:34
  and evaluate what went well, what didn't go well.
• 16:38
  And adjust. And adjust. That is so crucial. I'm
• 16:42
  a very big proponent of banking episodes. Yes.
• 16:46
  I'm not a fan of live. I'm like, bank some episodes.
• 16:48
  Do three or four. Release the trailer. Release
• 16:51
  two episodes up front. And then after that, always
• 16:56
  have one or two in the hopper so you can go on
• 16:57
  vacation for crying out loud. Mm -hmm. Or get
• 17:00
  sick, God forbid. Yes, cold and flu season. It
• 17:03
  has been hitting all of my clients so hard. I'm
• 17:05
  like, you guys, we're prepared for this because
• 17:07
  I told you everyone needs to have two emergency
• 17:09
  episodes in the shoot just in case of this happening.
• 17:12
  And then it's been happening. And they're like,
• 17:14
  thank you so much. Laryngitis is the worst. Yes.
• 17:16
  My 200th episode, I had laryngitis. And I put
• 17:19
  it off and put it off. And I went through my
• 17:22
  200th episode. So it was kind of like I couldn't
• 17:26
  really put it off. But that's also there's something
• 17:35
  to be said for that real life element. I was
• 17:38
  creeping on you, obviously, because no one should
• 17:41
  go into an interview blind. And I noticed that
• 17:44
  you have a online course on the school platform.
• 17:48
  Yeah, school's pretty fun. Just recently have
• 17:51
  been getting so many ads served to me on social
• 17:55
  media. Well, and I'm like, what is this? Because
• 17:58
  I work with some clients who use platforms like
• 18:00
  Kajabi for online coaching programs. Oh, God.
• 18:03
  I would love to hear. I hate Kajabi. It's very
• 18:06
  complex. I would love to hear your experience
• 18:09
  with discovering school and what your kind of
• 18:14
  course is about and how it can help people. I
• 18:16
  think this is fantastic. Well, first of all,
• 18:18
  Alex Ramosi is like a cockroach. I mean, in the
• 18:22
  nicest way possible. He's everywhere and you
• 18:23
  can't kill him. So he's been talking about his
• 18:26
  investment and his co -founding of school. He
• 18:28
  owns acquisition .com. He's a big -time investor,
• 18:32
  kind of like Gary Vee. So Alex has been talking
• 18:35
  about this school platform forever. I'm going
• 18:37
  to check it out. $99 a month for the platform.
• 18:41
  That's a nice nut to have to crack there. And
• 18:46
  eventually I was like, you know what? I have
• 18:48
  the podcast coaching platform where I'm coaching
• 18:51
  people. One -on -one, it's a higher ticket item.
• 18:54
  And I want to democratize this a little bit,
• 18:57
  make it so it's a little bit lower level so people
• 19:00
  can come in. And the community right now is free.
• 19:03
  Eventually, they're going to release tiers. I'm
• 19:05
  going to have a mastermind in there. It's going
• 19:07
  to be like $60 a month to get into a little bit
• 19:10
  more in there. There's going to be a top tier,
• 19:12
  which is going to be higher than that. But I'm
• 19:15
  still figuring out the numbers. The idea is that
• 19:17
  school is a community and a course where... I
• 19:21
  can help people figure out how to get out of
• 19:24
  the weeds that's in their head. The problem with
• 19:28
  a lot of podcasters and people in general is
• 19:31
  they think too much about the nitty gritty and
• 19:36
  sometimes you've got this damn thing out. The
• 19:38
  first episode is going to suck regardless. Entrepreneur's
• 19:42
  Enigma, I was podcasting for 10 years prior to
• 19:45
  starting Entrepreneur's Enigma. The first of
• 19:47
  them episodes don't exist anymore. You know why?
• 19:50
  It sucked. But they're still out there. I mean,
• 19:53
  if you look around, you can probably still find
• 19:55
  them. I'm not going hunting them and killing
• 19:57
  them. Episode one of Entrepreneur's Enigma was
• 20:01
  actually episode 11. Because I pivoted. I literally
• 20:05
  was doing pontificating about my entrepreneurial
• 20:07
  journey. Whereas no one gave a shit. Who gives
• 20:11
  a shit about Seth and his journey? And no one
• 20:13
  was listening. And I went back to my journalism
• 20:15
  roots. I had been doing interview podcasts. For
• 20:18
  10 years prior to that, interviewing people,
• 20:21
  I have a knack for interviewing people because
• 20:23
  it is beat into your head with it in journalism
• 20:25
  school. So I'm good at interviews. So I pivoted.
• 20:31
  Episode 11 was my first one. And off to the races.
• 20:38
  And I used to do them live and then pull them
• 20:41
  down so people could watch the show live. Pull
• 20:44
  them down, slightly edit them, you know, put
• 20:46
  the bumpers in and stuff like that. I don't edit
• 20:49
  that much. So you take your knowledge and then
• 20:52
  turn it into this online course. What was kind
• 20:54
  of that process like for you? Literally throwing
• 20:56
  shit at the wall and seeing what's stuck, really.
• 20:58
  I had been doing a few webinars about, you know,
• 21:02
  just get started with your podcast. I was like,
• 21:04
  well, this should just be a course. This should
• 21:06
  just be something that people can go evergreen,
• 21:09
  go into and like watch whenever they want. I
• 21:13
  have a 26 -page e -book on, which you can get
• 21:16
  at podcastmastery .co. But you can get my e -book
• 21:20
  on the Podcasting 101, basic kind of like no
• 21:24
  -crap Sherlock kind of tips. But, you know, content
• 21:28
  creation is key to anything in podcasting and
• 21:32
  media and getting your voice out there, getting
• 21:34
  your knowledge out there. So I was like, this
• 21:36
  community is something that needs to happen.
• 21:39
  And so I made it happen. That's amazing. I think
• 21:42
  I answered your question in a very roundabout
• 21:44
  way, but still. Yes, definitely. So how many
• 21:47
  people do you have part of your community right
• 21:48
  now? Right now we're up to 35. Wow, that's awesome.
• 21:52
  I know. It's amazing what good quality and free
• 21:55
  can do. Yes, for sure. Are you doing anything
• 21:58
  to go deeper with that community? Have you created
• 22:00
  like specific meeting in smaller groups in that
• 22:03
  35? Or are you doing anything engagement wise?
• 22:05
  When school gets to act together, it gives us
• 22:08
  tears. Okay. So I'm sitting there, I have a whole
• 22:11
  list of things I want to do, but I'm like having
• 22:13
  smaller masterminds and having, you know, quick
• 22:17
  30 minute, get your head out of the weed sessions
• 22:20
  with me that I have. Those are in the classroom.
• 22:23
  You can get them. And if you're a member, please
• 22:25
  join podcastmastery .community. I bought all
• 22:28
  the domain names. So I was like, except for .com.
• 22:31
  I can't get podcastmastery .com. So I'm squatting
• 22:34
  on it and I'm not going to pay thousands for
• 22:36
  it. But podcastmaster .community, you can go
• 22:39
  join it today. Abby, you're more than welcome
• 22:42
  to come on in and hang out with us as well. The
• 22:44
  idea is that it's especially the hive mind welcoming
• 22:48
  to everybody because we're all in this together.
• 22:51
  There's something special about sitting in. even
• 22:53
  virtual rooms with people who are like -minded
• 22:56
  and trying to do something similar to what you're
• 22:58
  doing. It's the ability to pick people's brains
• 23:01
  and kind of like what you mentioned earlier with
• 23:03
  people seeing what was in front of you before
• 23:05
  you saw what was in front of you. Just having
• 23:07
  a different view of what's going on can just
• 23:09
  kind of send you in the right direction. Absolutely.
• 23:12
  Get in on your group now on school so that when
• 23:16
  they level up their online presence, you can
• 23:19
  be part of all the... extra step of going because
• 23:21
  I think everything that you listed that you want
• 23:23
  to do, I think that's fantastic. I'm just waving.
• 23:26
  I'm like, come on, guys, give me tears. Give
• 23:29
  me tears, please. People are going to get so
• 23:30
  much out of that, which I think is so amazing.
• 23:33
  We're getting up to kind of that half an hour
• 23:35
  point, which is like my sweet spot, which is
• 23:37
  what I like to listen to. And I think it's the
• 23:39
  size of American commute, I usually say. Yes,
• 23:42
  exactly. Exactly. So I just have a couple of
• 23:44
  things to wrap up this interview here. I would
• 23:47
  love to get the Complete rundown on your podcast
• 23:50
  right now, Entrepreneur in Your Mind. So tell
• 23:53
  me all about it. All right. So that one started,
• 23:56
  as we all know, as me pontificating into the
• 23:58
  microphone and no one listening. It's going on
• 24:00
  300 episodes. It's where I talk to, I've talked
• 24:03
  to Guy Kawasaki. I've talked to all kinds of
• 24:05
  Rand Fishkin, name dropping these people that
• 24:07
  people probably don't even know who the hell
• 24:09
  they are, but still their names in my space.
• 24:12
  I use it as a way to get to know people, reach
• 24:14
  out to people and potentially work with them.
• 24:17
  on projects and so it's a weekly podcast entrepreneurs
• 24:21
  enigma .com could not have picked a harder url
• 24:25
  or word words name my podcast because entrepreneurs
• 24:28
  is hard to spell and there's a lot of e's in
• 24:31
  that one e's and u's and r's and it's french
• 24:34
  so go figure so entrepreneur but it's a fun show
• 24:39
  we get around 3 000 people listen to a month
• 24:41
  so it's my bigger podcast another one's digital
• 24:44
  marketing dive it's monthly now And like I said,
• 24:47
  that's the biggest pivot. It was weekly. It was
• 24:49
  biweekly at one point. Now it's monthly. It was
• 24:53
  all different kinds of formats. It was me just
• 24:54
  talking to people. It was me and a co -host talking
• 24:57
  to people. It's me and my co -host just us talking
• 25:00
  about a topic this season. So fun times. Yeah,
• 25:04
  for sure. And then my last question I have for
• 25:07
  you is what podcast are you currently listening
• 25:09
  to for fun? Oh, for fun. The Morning Stream.
• 25:13
  It's with Scott Johnson and Brian Nibbitt. It's
• 25:16
  a daily freaking podcast. These guys are insane.
• 25:20
  It's like a morning show. It's like a radio morning
• 25:22
  show. And they live stream it. And it's fantastic.
• 25:26
  You can check it out. I'll give them a hat. It's
• 25:27
  frogpants .com slash TMS. Yes, I just said frogpants.
• 25:32
  That's the name of the network. Frogpants .com
• 25:34
  slash TMS. Fantastic guys. I know them. And they're
• 25:40
  hilarious. And they go for an hour every day.
• 25:42
  As someone who did morning radio, it's hard enough
• 25:45
  to do it when you're a salaried employee, but
• 25:47
  doing it on the daily as your main bread and
• 25:50
  butter, you're in charge of it. I've been doing
• 25:52
  it for 12 years. That's crazy. It's insane. Well,
• 25:57
  I'm going to have to tune into that one because
• 25:58
  I'm definitely interested. It's a fun one. And
• 26:00
  honestly, just the mechanics of how they're doing
• 26:02
  this. All the mechanics are hilarious because
• 26:04
  Scott always mispresses the soundboard. It's
• 26:06
  like quack, quack when we want to go moo or whatever
• 26:09
  the heck it is. That is so funny. And it's live.
• 26:12
  So he just puts the bumpers on it and calls it
• 26:14
  a day. And they have a great Patreon, which is
• 26:15
  worth paying for. Well, I absolutely love this,
• 26:18
  Seth. This was such a fantastic conversation.
• 26:20
  I would love to have you back again. Wealth of
• 26:22
  knowledge and a great conversation. So thank
• 26:24
  you so much for taking some time for those listening.
• 26:27
  We are recording this on a Friday and Fridays
• 26:31
  get busy. We're all trying to wrap up our to
• 26:32
  -do list for the week. So I appreciate you carving
• 26:34
  out time for me today. Always a pleasure. Thanks
• 26:36
  for having me. This was awesome, Seth. Thank
• 26:38
  you.