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288: The Real Reason Entrepreneurs Can’t Stay Focused with Behavioral Design Expert, Nir Eyal

Staying focused and avoiding distractions has never been more difficult. We blame our phones, the constant notifications, and endless distractions, but the root cause of distraction isn’t your phone—it’s how you respond to it.

Nir Eyal is a globally recognized behavioral design expert and NYT bestselling author of Hooked, Indistractable, and has just released his newest book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results.

With a background in psychology, technology, and business, Nir has spent years studying how habits are formed and how…

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