Dynamic Pricing: Who Profits?
Everyone wants to get the best price they can when they buy, whether that’s a product, a service or an experience. But the ‘best price’ can look different for different people, and at different times.
Surge pricing, tiered prices, off-peak discounts, time-of-use pricing- technology has enabled more industries to employ dynamic pricing to get the best prices for their products by altering them depending on a range of sophisticated considerations.
But this has made pricing less predictable and left customers feeling like the prices are often stacked against them; most notably after the Oasis…
The skinny
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