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Solsten: Adventuring into the Psychograph for Games

Knowing and understanding your audience is a foundational principle to building a great game or great business. But how well do we all actually know and understand the people we are building for? How often are we straying and building games more for ourselves than our audience? And how much are we unknowingly building for the past version of our audience and not their future selves?

In this episode of Bits of Signum, Angela and Eliza are joined by Solsten Founder and CEO Joe Schaeppi to break down some of these questions and learn how he and Solsten are changing the way we analyze our…

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