079T – Who Are You Writing For?

WRITE NOW! Workshop Podcast: Write a Book, Change the World with Kitty Bucholtz · Jun 19, 2018 · 15m

I've taken a page from the big online marketing gurus, and twisted it to work for me as a novelist. They want you to figure out your avatar, your one perfect customer, and create all your sales and marketing information focused on what that one person would love.

Well, it works great for staying focused in your story, too!

But instead of creating a fictional avatar - I'm already creating tons of fictional characters! - I think of the one person that I think would like this book more than anyone else I know. I write different genres, so I have a different "perfect reader" for each one.

For…