Morning Drive | Games of the Future | Mira Business FM
Tim Elliott explores the ground-breaking "Games of the Future" making their debut at the AdNEC Centre in Abu Dhabi. Joining the programme is Niccolo Nicotra, Head of Aspire’s CEO Office, to discuss the rise of phygital sports—a unique hybrid format where athletes compete first on digital consoles before transitioning to the physical pitch. With a significant $5 million prize pool and 11 different disciplines, they delve into how this international event is reshaping the sporting experience and why global partners like Adnoc and the Abu Dhabi Sports Council are backing this new…
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