396. Revisiting "Bullets Then Cannonballs"

No Days Off with Brian Gubernick · Oct 3, 2024 · 10m

Brian revisits an impactful concepts from past episodes: "Bullets Before Cannonballs." Originally discussed in Episode 180, this strategy—coined by Jim Collins—emphasizes the importance of small, low-risk experiments before committing to large-scale initiatives.

Brian takes a fresh look at this idea, connecting it to the rapidly evolving world of AI, using examples like OpenAI, Tesla, and Waymo. These industry giants have mastered the art of testing small before scaling big, and Brian challenges you to apply this mindset to your own business decisions.

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