Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How Local Businesses Capture Voice Search Traffic
Voice search is changing how locals find services, yet most small businesses optimize only for text. We explore a specific case of a regional plumbing company that adjusted its Google Business Profile to match conversational query patterns, resulting in a measurable shift in morning call volume. Lucas and Luna break down the difference between typed queries like 'plumber near me' and spoken questions like 'why is my water heater making noise.' The episode covers practical adjustments to business descriptions, FAQ sections, and review responses that align with natural…
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