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He Built an AI Wingman for Dealers… and It’s Not What You Think with Jay Ku

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Jay Ku says the next wave of AI in automotive won’t win by automating people out—it’ll win by making average teams deliver a top-tier human experience every single time.

Jay’s path into automotive is the kind you don’t storyboard—he left home at 14, found cycling in New Hampshire, rode a bike across America at 17, turned pro while at Harvard, and eventually landed in auto through OEM work and his time leading at TrueCar. But the throughline isn’t prestige or titles—it’s obsession with human interaction: what people feel, what they carry into a dealership, and why trust is so…

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