Google’s Online Local Ads, Bard & Local SEO, The Impact of Chat on Future of Local Search
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Unpacking OLAs: The Pros and Cons of Google's New Ad Type for Local Businesses:
OLAs, a new ad type that appear on the business profile for local businesses, have been formally released. These ads are independent of the business and can be placed by allowlisted companies. Google has a whitelist to get into this program, and the ads can be placed by companies such as Groupon, Michelin, or a hair product company. The ad targets specific products, such as hair treatments, tires, or events, and appear on the business profile of local businesses that carry these products.
From a…
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