EP353 How to Find the Clients Driving Your Most Profitable Growth
How to Find the Clients Driving Your Most Profitable Growth 🎯 Episode Summary
More leads and more customers do not always create more profit. Sometimes the clients taking the most time, support, and attention are quietly pulling resources away from the clients that are truly helping your business grow.
Christine Day joins Marcia Riner to explain how businesses can identify their High Value Clients using objective data, customer profitability, cost to serve, and business-aligned metrics. You will learn how to stop relying on assumptions, focus sales and marketing on the right buyer personas…
The skinny
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