Latest / Leveraging Thought Leadership
Leveraging Thought Leadership | Alan Alper | 210
A lot of thought leaders wonder how to align their thought leadership to business metrics, and what it looks like to achieve "success" with your thought leadership. If it's crossed your mind, then this is the episode for you!
We interviewed Alan Alper, V.P. of corporate marketing and global thought leadership programs at Cognizant Technology Solutions, which is a global I.T. consulting and business services company.
Alan's work with organizational thought leadership is groundbreaking, and helping to forge new standards for content marketing in major organizations worldwide. He talks about…
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