Latest / Cleaning Business Life / CBL-Episode # 133-Dan Young-Social Media on Autopilot

Transcript

CBL-Episode # 133-Dan Young-Social Media on Autopilot · Cleaning Business Life

• 1:00
  Speaker 1: Oh my gosh, everyone.
• 1:01
  Speaker 1: We have Dan Young.
• 1:02
  Speaker 1: Dan, this is your second time on the podcast Cleaning Business Life and you have some big announcements on a new product you're getting ready to launch and you're going to give us an update on your current product that you offer, cleanpixel.
• 1:15
  Speaker 1: So we'll just let you take it away.
• 1:17
  Speaker 2: Yeah, no, absolutely so.
• 1:19
  Speaker 2: Thanks so much for having me on board again.
• 1:21
  Speaker 2: It was a great time last time.
• 1:22
  Speaker 2: I'm hoping that the visual side remember the last time it was on we had some visual issues, so this way you get to see everybody's face this time, which is nice.
• 1:31
  Speaker 2: Also, jamie's joining us, so, yeah, things have been going really well.
• 1:36
  Speaker 2: Clean Pixel obviously a lot of our customers are out there probably listening.
• 1:39
  Speaker 2: We've also been listening to you, which kind of gets to the next.
• 1:44
  Speaker 2: Yeah, we try to make sure to listen to our customers as much as possible, and late last year we kind of went down this venture of doing some discovery and some interviews and one of the things that we had found that was very out of all the tools that we've done with CleanPixel, the social media generator has always kind of been like the most popular part of the product.
• 2:06
  Speaker 2: But a lot of people have kind of spoken up and said, well, dan, this is great, but it doesn't actually do the work for me, it doesn't automate the whole process.
• 2:14
  Speaker 2: It kind of does a partial, you know, automation.
• 2:17
  Speaker 2: And so our team kind of went back to the drawing board late last year and we started to develop something earlier this year and we're going to be happy to announce a soft launch coming up in about two weeks that there's a sister company called PostPixel.
• 2:32
  Speaker 2: Now PostPixel is a fully automated social media generator and so this kind of takes what we were doing with CleanPixel specifically for social posts and takes it to a crazy level.
• 2:47
  Speaker 2: So how it works, it's really really simple.
• 2:50
  Speaker 2: If you have a website, great, it makes life a lot easier for you.
• 2:53
  Speaker 2: If you don't have a website, by the way, you should get one Personal advice.
• 2:57
  Speaker 2: You know it's hard to find somebody's online presence if you're not present online, right, and you want to put your website inside of the process that we have.
• 3:06
  Speaker 2: It's kind of like a little bit of a wizard and you paste in your website From there, our AI basically ingests that information and creates what we call a brand profile Right, cool.
• 3:18
  Speaker 2: And then what we do is we take your logo and we extract the color schemes from your brand, right, and then we kind of mix all that together in an algorithm and then we basically produce social media content off of that.
• 3:30
  Speaker 2: So think about like Canva, right, like designs, but fully automated, actually done for you, and oh, by the way, it actually schedules it for you too.
• 3:42
  Speaker 1: Awesome I love that.
• 3:46
  Speaker 3: Wow, and this is strictly for cleaning businesses, because, let's all be real, marketing is what you have to do in order for people to realize that you're there.
• 4:03
  Speaker 3: This is a game changer especially for those that are just starting out, because, like you said, man people, I remember there was days like, oh man, I gotta make this post, I gotta.
• 4:15
  Speaker 3: You know.
• 4:16
  Speaker 3: You're just like I'd use clean pixel ai, I used it and I loved it, and then I grew and scale, and grew and scale and I I've been fortunate enough to get a VA, now hire a VA, but that's interesting, so it can schedule Like everything Mine's just blown, right now wait well I have a question.
• 4:47
  Speaker 1: Yeah, it's very like.
• 4:49
  Speaker 1: I use prebler, which is not as advanced as what you're offering, which is like the shiny, the shiny thing.
• 4:55
  Speaker 1: Can you like integrate, like, can you switch out the website and add in a second website, if like, for I have four websites, right, so I would want to create, if I'm like, pondering the ideas in my head, right, the thing is starting to go.
• 5:09
  Speaker 1: So could I move?
• 5:11
  Speaker 1: Does it have to be one website only, or can you switch out websites?
• 5:16
  Speaker 1: How does that work?
• 5:18
  Speaker 2: So this is the beautiful part We've thought about a couple steps ahead when it came to this.
• 5:22
  Speaker 1: Okay.
• 5:23
  Speaker 2: So every single client or every single company that uses PostPixel, we create what we call a workspace.
• 5:30
  Speaker 2: Okay, right, and so a single workspace is a single business.
• 5:34
  Speaker 2: So to add a secondary workspace, it's a click of a button.
• 5:39
  Speaker 2: Okay, right, it's super simple.
• 5:42
  Speaker 2: You go through the same onboarding drop your website, creates the assets for you all over again.
• 5:46
  Speaker 2: Taking it a step further, because I know that there might be some agencies or freelancers listening to this that are like wait a minute, dan, what are you doing to us?
• 5:55
  Speaker 2: Yeah, hold on.
• 5:57
  Speaker 2: Thanks, listen to this part.
• 5:59
  Speaker 2: This is for you.
• 6:00
  Speaker 2: We actually create an agency model as well, right?
• 6:05
  Speaker 2: So if you are an agency and you have 15 or 20 or 50 or 100 clients that you do social media, for what used to take you about seven or eight hours as an agency which is the time motion study we did it takes about seven or eight hours per client.
• 6:22
  Speaker 2: Now it takes you five minutes.
• 6:25
  Speaker 1: I think Sarah's going to love this.
• 6:26
  Speaker 1: I know.
• 6:28
  Speaker 3: I was just thinking okay.
• 6:29
  Speaker 1: I just rolled her name down Sarah.
• 6:30
  Speaker 1: Sarah's our VA.
• 6:32
  Speaker 1: So, yeah, we shared the same VA.
• 6:34
  Speaker 1: I'm like, oh man, she's going to be all over this, yeah perfect.
• 6:39
  Speaker 2: Yep, so we're in the process right now.
• 6:43
  Speaker 2: We're in the process right now.
• 6:44
  Speaker 2: Yeah, we're in the process of, right now alpha testing with a couple dozen companies and, by the way, some of them are agencies, so they're already starting to use it with their clients.
• 6:49
  Speaker 2: We have a lot of.
• 6:51
  Speaker 2: We actually have a couple of VAs that are using it, so part of our go to market strategy is going to be going to VA companies, right, because, honestly, this is just an easier, better mousetrap, right, for them to actually use this tool.
• 7:05
  Speaker 2: And we have some other exciting stuff that will be coming in the in the future with, like, creating reels based on images and things like that that are really cool and a whole lot of other things, of so many different people that you can make great connections with.
• 7:22
  Speaker 3: I mean, like you know, like Chris Schwab who runs, you know, I'm sure you already have probably- that's exciting Gosh everybody really.
• 7:38
  Speaker 2: It's such a problem.
• 7:39
  Speaker 2: Like it's.
• 7:39
  Speaker 2: It's a, it's a thing that like it's the one thing Everybody hates posting.
• 7:42
  Speaker 2: Everybody hates the schedule.
• 7:43
  Speaker 2: It's time consuming, everybody hates to create the post.
• 7:47
  Speaker 2: You're wasting a lot of time and it's like, yeah, you could pay a VA or you could pay an agency.
• 7:53
  Speaker 2: Let's say anywhere from I don't know 800 to two grand a month.
• 7:57
  Speaker 2: But at the end of the day, the small, mid-sized players really can't afford that retainer model.
• 8:03
  Speaker 1: Right.
• 8:03
  Speaker 2: And so we're trying to fill that void.
• 8:06
  Speaker 2: Specifically, and I want to be very clear, we work with like and I've worked with a lot of agencies in the past.
• 8:11
  Speaker 2: I've actually worked at agencies in the past.
• 8:13
  Speaker 2: If you're a cleaning company, that you have a marketing director, you have a social media marketing manager, you're kind of at the scale of like, you know, 50, 100 employees.
• 8:23
  Speaker 2: This might not be necessarily for you, right.
• 8:27
  Speaker 2: This is more for the smaller player to the midsize company that wants to be efficient, wants to do their scheduling at the beginning of the month and not worry about it and then move on with things and focus on the business.
• 8:39
  Speaker 3: Right, the people that that's who I love working with is those people that you know.
• 8:46
  Speaker 3: They step into the game and they're like I think I can make a go at this.
• 8:51
  Speaker 3: There are people just like me that's out there, and I think, as soon as I did it, I was like you know, I think I can grow an actual bid Like I want.
• 9:01
  Speaker 3: As soon as I did it, I was like I thought big and I was like I can, I think I can do this.
• 9:07
  Speaker 3: That is the people that I love and drew like, how you know, step one go get your EIN number.
• 9:17
  Speaker 3: Step two you're, you're that.
• 9:21
  Speaker 3: But on the marketing, that's one of the biggest things.
• 9:29
  Speaker 3: It's like I always hear it all the time how do I get more clients?
• 9:33
  Speaker 3: Well, do these people know that you even exist?
• 9:35
  Speaker 3: You have to get up there and scream from the rooftops.
• 9:39
  Speaker 3: You got to get out there and start rubbing elbows with people.
• 9:42
  Speaker 3: You have to scream from the rooftops I am here, I am, I'm here to stay and you don't have to bulldoze your way.
• 9:54
  Speaker 3: But you're, you really got to be tough and this is one of those things that just is there.
• 10:02
  Speaker 3: That is a necessity that you have to do and that is a game changer and it's called PostPixel.
• 10:10
  Speaker 3: Postpixel in collaboration with CleanPixel, right, yes?
• 10:15
  Speaker 2: Yep Wow.
• 10:17
  Speaker 1: So have you guys gotten over price points or have you decided on that?
• 10:20
  Speaker 1: You're working on it still.
• 10:22
  Speaker 2: Yeah, so we want to make sure that, and this is really interesting.
• 10:27
  Speaker 2: So this is actually beyond cleaning companies, by the way right so I can see where this is going.
• 10:33
  Speaker 2: This is yeah so this product, initially, from the onset, is is for all home service companies.
• 10:40
  Speaker 2: So roofing, landscaping, painters, pest control, plumbing, all of that I'll tell you a secret.
• 10:49
  Speaker 2: Don't tell.
• 10:50
  Speaker 2: Well, actually tell everybody, I don't care.
• 10:52
  Speaker 2: So you can use this if you're a coffee shop, you can use this if you're a cat rescue place, right, like you can use this if you're so, because it's agnostic and it's taking your website and doing certain things with it.
• 11:06
  Speaker 2: We even have people that are like short term rental, like Airbnb hosts, that are using it.
• 11:36
  Speaker 2: So there's interesting use cases in real estate and some other areas, but we're really, really focused, quite honestly, with the cleaning industry.
• 11:44
  Speaker 3: Oh, wow, yeah.
• 11:45
  Speaker 2: Yeah, so we're hyper-focused on the cleaning industry because it's just what we've been in for quite some time.
• 11:51
  Speaker 2: We know the space very, very well.
• 11:54
  Speaker 2: Some of the names you had named, you know, with Amar from ZenMaid and others that are great.
• 11:58
  Speaker 2: You know potential partners and things like that.
• 12:00
  Speaker 2: The price points are going to be as followed so we'll have like a lighter plan which is like $69 a month, where you're kind of limited on how many posts you can generate.
• 12:12
  Speaker 2: It doesn't include social media integrations or calendar scheduling.
• 12:15
  Speaker 2: It's like if you want to download it and take it and copy and paste it, that's fine.
• 12:19
  Speaker 2: But then if you want a fully automated option, it's going to be $99 a month, right, so it's affordable.
• 12:25
  Speaker 2: Yes, it's very affordable.
• 12:26
  Speaker 2: A month, right, so it's affordable.
• 12:27
  Speaker 2: Yes, it's very affordable.
• 12:28
  Speaker 3: Wow.
• 12:29
  Speaker 3: And what about affiliates?
• 12:31
  Speaker 3: What about an affiliate links?
• 12:34
  Speaker 1: Yes.
• 12:34
  Speaker 2: So we are launching an affiliate and an influencer program.
• 12:38
  Speaker 2: There's a lot of influencers in the space.
• 12:44
  Speaker 2: You'll be able to make commissions reoccurring for up to 12 months.
• 12:45
  Speaker 2: So, yeah, we have a full affiliate.
• 12:46
  Speaker 2: I'm actually working back with one of the marketers on our team and setting all that up right now.
• 12:51
  Speaker 2: So by the time this ends up airing, we'll have the affiliate program ready.
• 12:55
  Speaker 3: We know a couple of content creators that I feel would love something like this.
• 13:03
  Speaker 3: That would free up a lot of their time, you know yeah, carly, samantha, nicole, like there's rose there's so many people that could get on board with this.
• 13:21
  Speaker 3: The introductions would be great.
• 13:24
  Speaker 3: Yeah, an affiliate link yeah, and I love that it that you opened it up to home service industry.
• 13:32
  Speaker 3: I see people all the time in different areas at okay, my husband's a roofer, he's been a roofer for 27 years and I'm like how he don't even.
• 13:47
  Speaker 3: How does he not advertise Like?
• 13:49
  Speaker 3: You know, you guys up there working on the roof with the, you know the, the media.
• 13:56
  Speaker 3: I just had a media post.
• 13:58
  Speaker 3: I was me that filmed it.
• 14:00
  Speaker 3: I was like, oh, this is awesome, I got to stop, let me film you guys walking into this place.
• 14:06
  Speaker 3: And they were so cute and I just I was like, oh, I love it.
• 14:09
  Speaker 3: And I don't know what Sarah did.
• 14:13
  Speaker 3: She took it and did all this, but that's what this post pixel does.
• 14:19
  Speaker 3: And I was like, wouldn't that be a good idea for my husband's company To like have the guys up there on the roof.
• 14:27
  Speaker 3: You know, like doing things like your roof could be like this too.
• 14:31
  Speaker 3: I could almost see this going on television.
• 14:34
  Speaker 3: I mean really making what you need for marketing advertising in broadcasting, you know.
• 14:45
  Speaker 2: Yeah, I mean, it's kind of, and my mind kind of runs wild with it too.
• 14:50
  Speaker 3: I know I'm going to go.
• 14:52
  Speaker 2: Yeah, I try to reel myself back in pretty quickly.
• 14:54
  Speaker 2: But yeah, I don't want to say that we're because this is a very big statement but like trying to rage war on Canva, because Canva is actually a great product.
• 15:06
  Speaker 2: It is a great product.
• 15:07
  Speaker 2: It's a great product.
• 15:09
  Speaker 3: If you can learn how to utilize it.
• 15:11
  Speaker 3: I never had the time in the very beginning and I skipped over that part.
• 15:17
  Speaker 3: But I did learn how to copy and paste a little bit.
• 15:19
  Speaker 3: I know there's people out there like me.
• 15:24
  Speaker 3: You know, I know there is.
• 15:26
  Speaker 2: They're like I can't so what's interesting that I find and we've found this with clean pixel clients too, because we've we've done some done for you services, so we've done social media marketing for cleaning companies for a couple years, so we're deeply immersed in like what the right posts are and which ones are getting the most engagement, and you know all those things I find that there's like a couple of buckets of people, right?
• 15:51
  Speaker 2: So like the first bucket is I never post anything.
• 15:54
  Speaker 2: You know, there's arguments.
• 15:57
  Speaker 2: I know a lot of people say well, I get a lot of referrals and things like that, and so it depends on where you're at.
• 16:05
  Speaker 2: You know, and it's a personal preference.
• 16:06
  Speaker 2: If you're trying to go after like a growth model and you want to grow the business, sadly, you know you're going to be limited by that, right?
• 16:14
  Speaker 1: So COVID could happen and you could get just wiped right off the table because nobody knew who you were Exactly.
• 16:19
  Speaker 1: Yeah, yeah.
• 16:22
  Speaker 2: So and then if you're doing like one time services, right, you're doing some deep cleans or move ins, move out, you know type cleans.
• 16:28
  Speaker 2: You're not getting in front of your audience on a regular basis, right, right.
• 16:33
  Speaker 2: So while you, you know they remember somewhat of your name and your color scheme, or maybe the wrap on your car, whatever it was, six months later, as they need somebody to do a reoccurring you know cleaning for them, you've not stayed top of mind at all.
• 16:49
  Speaker 2: And now they go to Facebook, because that's where everybody is, everybody lives there, and they go to see an ad from your competitor, right, and it's a timing and circumstance situation where they end up calling them for a quote, not remembering who you were because you never stayed top of mind.
• 17:04
  Speaker 2: So there's also a lot of like psychology behind a lot of this.
• 17:08
  Speaker 2: It's more of like.
• 17:10
  Speaker 2: Number one is if you're not posting, let's say, at least three times a week, your account, especially on Facebook, is going to be considered a dormant account, right, and their algorithm is going to demote you, right, and you're not going to be seen.
• 17:27
  Speaker 2: So if you're not keeping up to speed with that, that's an issue.
• 17:32
  Speaker 2: In addition to that, if your competitors in your local market are very active online, you're in trouble, right, because your customers are going to probably see them at some point and maybe potentially follow them at some point, and then you're going to have this competition of who they're going to see first or the most, and so it's a long-term strategy, but obviously it's something that pays off in the end and it contributes towards, you know, the online presence.
• 17:58
  Speaker 2: How is your?
• 17:58
  Speaker 2: You know Google reviews, right?
• 18:00
  Speaker 2: Is your Google profile up to date?
• 18:02
  Speaker 2: Do you have a website?
• 18:03
  Speaker 2: If you do, does that match everything, right?
• 18:06
  Speaker 2: A lot of people make this mistake where they don't have everything kind of aligned, and so if your Google business page doesn't match what your website says, doesn't match what your Facebook business page says, you're getting penalized and not even knowing it, right?
• 18:22
  Speaker 2: And so it's a really.
• 18:24
  Speaker 1: I'm like thinking about my website.
• 18:25
  Speaker 1: I'm like it's all mine.
• 18:27
  Speaker 1: I'm like that's where I get that frowny face.
• 18:32
  Speaker 2: So there's a real thing.
• 18:33
  Speaker 2: It's called NAP or NAP, right?
• 18:35
  Speaker 2: They call it for short.
• 18:36
  Speaker 2: So it's your name, your address and your phone number, right?
• 18:39
  Speaker 2: And the main core thing that they look at is on your Google profile.
• 18:44
  Speaker 2: I know that some people use their personal residence, so they don't put their address, but your name, the name of your business, the address and the phone number.
• 18:52
  Speaker 2: If they go to your website and for some reason, you have an old phone number or an old address or something's different about your name, right?
• 18:59
  Speaker 2: Maybe you put LLC here, but you didn't put LLC over there.
• 19:02
  Speaker 2: And then you go to things like Yelp and Yellow Pages and, believe it or not, mapquest I know that that's like a name from the, from 2000s no, it's true.
• 19:14
  Speaker 2: Get out?
• 19:18
  Speaker 3: No, it's like what are you ranking?
• 19:20
  Speaker 3: And people map quest where your location or where your store is basically, and Google will tell you how many clicks, how many people have researched that, like one day I had 16.
• 19:39
  Speaker 1: I'm like like who's trying to find out where I live.
• 19:41
  Speaker 3: Yeah, yeah, it's crazy.
• 19:42
  Speaker 2: Yeah, I didn't know that yeah, it's almost like google, like their search algorithm, if you look at like, if it's like a core of a system, and then they have like I don't know what that is.
• 19:52
  Speaker 2: What is that?
• 19:54
  Speaker 1: I have no idea.
• 19:56
  Speaker 1: Pixel man.
• 19:57
  Speaker 1: We have image this time and we didn't have images last time, so it's making up we had some internet stuff.
• 20:04
  Speaker 1: Last time that we couldn't get any of the picture, it was awful there you go.
• 20:08
  Speaker 2: I'm just spreading the love, I guess just spreading it.
• 20:10
  Speaker 1: Keep on going, dan.
• 20:11
  Speaker 1: I don't know if I'll do that again.
• 20:14
  Speaker 3: That was cool, that was cool, and for the audience that didn't see it, a bunch of hearts just flew out whenever.
• 20:24
  Speaker 1: Of Dan's hands.
• 20:26
  Speaker 2: Next time it'll be doves.
• 20:27
  Speaker 2: You know they kind of like yeah.
• 20:28
  Speaker 2: So, yeah, what happens is like Google's known as, like, the domain authority right, it's the authority of the internet.
• 20:37
  Speaker 2: So when you're putting this information there, it has kind of these webs, of all these different citation or directory websites, which is the ones that I mentioned Apple Maps, google Maps, mapquest, yellow Pages, yelp, and then there's a bunch of like small ones, almost like Foursquare.
• 20:55
  Speaker 2: Do you remember Foursquare?
• 20:56
  Speaker 3: Yes.
• 20:57
  Speaker 2: Yeah, believe it or not, it still exists.
• 20:59
  Speaker 3: Yeah, wait.
• 20:59
  Speaker 3: Yeah, I don't know, maybe I do, I don't know.
• 21:05
  Speaker 2: It sounds so silly, but we used to do this for clients too.
• 21:08
  Speaker 2: But it sounds so silly.
• 21:09
  Speaker 2: You need to register yourself as a profile on those websites silly, you need to register yourself as a profile on those websites.
• 21:16
  Speaker 1: Oh really.
• 21:17
  Speaker 2: Yeah, okay, yeah, and it you know it takes maybe a day or something like that.
• 21:20
  Speaker 2: Get a VA to do it or whatever.
• 21:22
  Speaker 2: But if you start, or not, advertising, but if you start building profiles on there, you get rewarded by Google's domain authority and your authority score goes up.
• 21:33
  Speaker 3: Oh.
• 21:34
  Speaker 2: Which means your ranking will actually go up indirectly because of that.
• 21:39
  Speaker 3: That's awesome.
• 21:40
  Speaker 3: I keep track and I'm going to tell you that Jobber does that all for me, because I'm like Shannon check this out, and she goes, what is that?
• 21:53
  Speaker 3: And I'm like what's keeping track of that?
• 21:55
  Speaker 3: And I'm like Jabber is, but I keep an eye on my competition Anybody that has a website.
• 22:03
  Speaker 3: As far as a website's concerned, I see where their rating is and right now we're, you know, because we're so rural, we really are.
• 22:12
  Speaker 3: But I will say that the place that and hopefully they're not listening the place that that has been open for 25 years, here it's my longest, it's the longest, it's the only real competitor, which is A1 cleaning.
• 22:28
  Speaker 3: Here they have 700, I mean, who can be 700 over 25 years?
• 22:34
  Speaker 3: 700 some.
• 22:36
  Speaker 3: But because I have, I'm like boom, boom, boom, boom, boom, boom, boom.
• 22:42
  Speaker 3: I have become the top spot in my area for so you know, whenever they search those keywords and everything, anyways, it's a great.
• 22:52
  Speaker 3: They search those keywords and everything, anyways, it's a great.
• 22:57
  Speaker 3: Those are right metrics to look for whenever you get into a place where you start needing to look at those kinds of things.
• 23:02
  Speaker 3: If you're just starting out, that's probably not relevant yet, but it will be.
• 23:08
  Speaker 3: But yeah, but now you're making me wonder.
• 23:11
  Speaker 3: I need to make sure that all my transaction or not transaction my everything is going good, everything is uploaded properly.
• 23:23
  Speaker 3: Address changes.
• 23:27
  Speaker 2: So I swear this is not a plug, because I don't have any affiliation with this company, right, but we used to use a company called I think it's called Bright.
• 23:35
  Speaker 2: What is it called?
• 23:37
  Speaker 2: Seo, bright Local?
• 23:40
  Speaker 2: That's what we used to use, and they'll run a report and I actually think you might be able to do it for free for the first one.
• 23:45
  Speaker 2: So you put your website in there and it will tell you which directories you're on or not on oh, that's directories you're on or not on, and it will tell you, yeah, and it will tell you the nap, which ones are not aligned.
• 23:59
  Speaker 2: And aligned, to go fix, love it yeah, so we used to run like a report.
• 24:01
  Speaker 2: I used to pay an agency subscription for it.
• 24:03
  Speaker 2: We don't know, but that that company does it and I think there's a couple other ones.
• 24:08
  Speaker 2: There's got to be one that's like a free software, I believe out there that can do that like analyze my google business profile or or ask chat, gbt free software.
• 24:18
  Speaker 3: I believe out there that can do that, Like analyze my Google business profile or ask.
• 24:21
  Speaker 2: ChatGBT Right.
• 24:21
  Speaker 2: Yeah, I know what a doubt, I don't know.
• 24:22
  Speaker 2: Maybe it could work.
• 24:23
  Speaker 3: My 10-year-old son tried to hide his phone from me because I finally gave it in and gave him a phone I don't know, and he kept.
• 24:32
  Speaker 3: He's going to baseball practice last night and he kept hiding his phone.
• 24:37
  Speaker 3: I said let me see your phone as I'm driving.
• 24:39
  Speaker 3: I said let me see your phone, he's all.
• 24:42
  Speaker 3: I was like what are you downloading?
• 24:45
  Speaker 3: Because I, I said I, you know I need to look at everything that you download.
• 24:50
  Speaker 3: You're not allowed to download anything.
• 24:51
  Speaker 3: He goes.
• 24:52
  Speaker 3: It's cat gpt and he goes.
• 24:54
  Speaker 3: I said the paid or free version, because it's free, mom, and he goes.
• 25:00
  Speaker 3: I'm not doing it to cheat or anything.
• 25:02
  Speaker 3: And he was doing.
• 25:06
  Speaker 3: He was blowing my mind, just like that.
• 25:09
  Speaker 3: I was just like geez he was.
• 25:11
  Speaker 3: He was taking his dog and making it create all these.
• 25:19
  Speaker 3: I don't know, it's just blowing my mind.
• 25:21
  Speaker 3: I was like what?
• 25:22
  Speaker 3: You know how to do that.
• 25:23
  Speaker 3: I'm like, oh, 12 years old, whenever they turn 12, they can be on your payroll with the IRS so long as they are family, and you can deduct what?
• 25:36
  Speaker 3: $14,000 or something, $12,000 or $14,000, something like that.
• 25:40
  Speaker 3: I'm like you are so hired, you are so hired, you're my chat GPT consultant now.
• 25:47
  Speaker 3: Right, I was so.
• 25:48
  Speaker 3: I mean a matter of minutes, a matter of minute.
• 25:51
  Speaker 3: I was like how did you know all that already?
• 25:53
  Speaker 3: But yeah, chat, gpt is.
• 25:56
  Speaker 3: This is a.
• 25:57
  Speaker 3: This is the leading segue.
• 25:59
  Speaker 3: I can imagine there's more to come with this.
• 26:03
  Speaker 3: There's no competition right now for that, and are we like the first to know about this?
• 26:12
  Speaker 2: So from a public standpoint, I did do, which was a very interesting podcast, but it was kind of a pre-launched podcast.
• 26:19
  Speaker 2: It was called Home Service Happy Hour.
• 26:24
  Speaker 1: Oh, that's a good name.
• 26:27
  Speaker 2: Yeah, yeah, yeah.
• 26:28
  Speaker 2: So Dan runs it.
• 26:30
  Speaker 2: He's actually a great interviewer.
• 26:31
  Speaker 2: He's got a great radio voice, like just got like a perfect kind's got a great radio voice.
• 26:34
  Speaker 2: He's got a perfect, raspy, deep voice and we had fun.
• 26:39
  Speaker 2: It's at night, you bring a beer and you talk.
• 26:41
  Speaker 2: You just kind of keep it open.
• 26:44
  Speaker 2: I began speaking about it a little bit then, but I haven't really fully stepped into it yet because we've been working on a lot of the design elements, which is probably the most difficult part about what we're doing.
• 26:56
  Speaker 2: I'll explain briefly, kind of, why it's so difficult.
• 27:01
  Speaker 2: So when you're in Canva and you're doing designs, right, and you're manipulating things, they're all called elements, right, all the pieces of it.
• 27:09
  Speaker 2: It's like a puzzle, and so those elements, you're using it in what they call a source file, which is an SVG file, right, and then when you download it, it's a PNG or a JPEG and that's your image, right.
• 27:20
  Speaker 2: Right Now, when it comes to ChatGBT, chatgbt is giving you an output that is a PNG or a JPEG and unfortunately you can't edit that right, no, right, and even if you try to convert that into an SVG, the elements or the puzzle pieces would actually go crazy, right, they would break, and so it's really complicated.
• 27:40
  Speaker 2: And this is why I think imagery or design imagery hasn't really been addressed with with AI yet is because a lot of people are still relying on generative AI to come up with the right design, on generative AI to come up with the right design, when, if you look at some of the designs like even in Canvas AI, it's like the couch is melting.
• 28:03
  Speaker 2: You've got the person like they've got too many teeth, you know, like they've got two left hands.
• 28:06
  Speaker 2: There's a lot of like hallucination going on with the AI, and so we have figured out a way that we could minimize the hallucination, still allow you to create not just an SVG file but something called a JSON file, which is actual code.
• 28:21
  Speaker 2: So we're actually creating code from a source file which allows you to manipulate it, but also allows our AI to manipulate it too, and it's taken months and months and months to figure out the right combination, and we are building a large language model from scratch.
• 28:39
  Speaker 1: Wow.
• 28:40
  Speaker 2: Yeah.
• 28:40
  Speaker 2: That's a big project yeah, yeah.
• 28:43
  Speaker 2: So you know, eventually, over the course of, you know, the next several months I won't say it's right now, but over the course of the next several months, several months.
• 28:53
  Speaker 2: I won't say it's right now, but over the course of the next several months, the combinations of processed templates that we can build will go from, let's say, a few hundred to a few thousand, to tens of thousands, to maybe hundreds of thousands of templates very quickly, and so that's the code that I'm ultimately looking to crack, and I think that that is what.
• 29:13
  Speaker 2: When we get to that point, then I'll maybe start talking a little bit.
• 29:15
  Speaker 2: Smack to Canva, but for now, canva, you're amazing.
• 29:21
  Speaker 3: Thank you.
• 29:23
  Speaker 1: Well, let's look at the evolution process.
• 29:27
  Speaker 1: I mean back in the day, I mean having a photo printer was the big thing, and then you had to learn Photoshop, and then you had to pay for the upgrades that was the evolution.
• 29:34
  Speaker 1: And then you had to learn Photoshop, and then you had to pay for the upgrades that was the the evolution.
• 29:36
  Speaker 1: And then, when Canva hit, I was like this is awesome.
• 29:40
  Speaker 1: Well no there was no like special.
• 29:44
  Speaker 1: You know 5,700 page book trying to figure out, I saw that on page 699 or whatever.
• 29:53
  Speaker 3: On to onto the printer.
• 29:54
  Speaker 1: It's come a long ways.
• 29:56
  Speaker 2: Well, you know, the thing with Photoshop, that's been interesting and their evolution.
• 30:00
  Speaker 2: And I was just watching something with their.
• 30:02
  Speaker 2: I think it was their CEO or their chief design officer, I don't know one of them.
• 30:06
  Speaker 2: I've been paying attention.
• 30:07
  Speaker 2: Obviously I'm in the space, right, so I want to watch what everybody's doing.
• 30:10
  Speaker 2: And that is the moment where I'm kind of like why are you not paying attention to Canva?
• 30:15
  Speaker 2: And like trying to go down that path more.
• 30:18
  Speaker 1: Right.
• 30:18
  Speaker 1: I don't understand why they haven't done just like with Apple and iMovie.
• 30:21
  Speaker 1: I'm like you guys are behind the curve with all of the AI stuff.
• 30:24
  Speaker 1: I'm like so, cause I Googled it the other day, I'm like I need iMovie or any of the products I'm like.
• 30:36
  Speaker 1: Are they intentionally holding back?
• 30:37
  Speaker 1: What was the process, the thought process behind making?
• 30:39
  Speaker 1: Are they trying to stay in their own lane?
• 30:41
  Speaker 1: I don't know, you know just evolution.
• 30:45
  Speaker 3: You know, I'm sure I mean look at apple, apple vision.
• 30:48
  Speaker 3: Have you seen apple vision?
• 30:50
  Speaker 3: Of course, it's $3,000 right now.
• 30:52
  Speaker 3: But I'm like that's kind of going on the coattails of what meta meta quest?
• 30:57
  Speaker 3: I remember that interview we did with he uses meta quest.
• 31:06
  Speaker 3: I'm like why am I getting a Frank request?
• 31:08
  Speaker 3: He goes, I use it for meetings.
• 31:11
  Speaker 3: I like, get out.
• 31:13
  Speaker 3: He was.
• 31:14
  Speaker 3: He's like yeah, we're doing meetings with MetaQuest, get out.
• 31:19
  Speaker 3: That's funny, it's cool.
• 31:20
  Speaker 3: It's so cool.
• 31:22
  Speaker 3: I think it's the aquarium, it's like this yeah, you're just sitting there and over here we are, and just like it's so advanced and I don't know if I want to do a meeting that way?
• 31:35
  Speaker 3: I don't either.
• 31:36
  Speaker 3: I don't.
• 31:36
  Speaker 3: Well, whenever I seen that Apple vision, I was like what I?
• 31:43
  Speaker 3: All I see is people walking around with those things on their face, because you can see everything that's going on around you, right, have a constant like a computer chip in your head, for real and I'll wait.
• 31:58
  Speaker 3: I won't be the first one on that one, no but I can also say that I didn't know that I wanted to have chat GPT until we and it has gone so fast.
• 32:12
  Speaker 3: I remember probably 18 months ago, maybe two years ago.
• 32:16
  Speaker 1: We were trying to figure out how to prompt it.
• 32:17
  Speaker 1: I'm like I don't know how to make it work.
• 32:19
  Speaker 1: I'm like what?
• 32:20
  Speaker 3: What is this?
• 32:22
  Speaker 3: What do you have to say to get it to put something out?
• 32:24
  Speaker 3: That's what it is.
• 32:25
  Speaker 1: I'm like I don't get it.
• 32:27
  Speaker 1: It was funny.
• 32:28
  Speaker 1: You would have actually gotten a good laugh.
• 32:29
  Speaker 1: I mean, we would literally we're like well, what prompt did you put?
• 32:38
  Speaker 2: I don't know what should we put in there Now.
• 32:40
  Speaker 2: We use it all the time, all over the place, but, oh my gosh, yeah, I don't know.
• 32:48
  Speaker 2: I hope and this is just my hope, but I think it's a great tool if you know how to use it, which it's gotten easier to use.
• 32:52
  Speaker 2: But one day, I wonder, like will it move away from like a chat?
• 32:56
  Speaker 1: I think so.
• 32:57
  Speaker 2: Right, Like that seems like to me.
• 32:59
  Speaker 2: Just, you know it's a great way to like segue, to like get to where you want to go.
• 33:04
  Speaker 3: But you know, I just feel like our, honestly, our brain can't.
• 33:08
  Speaker 3: Maybe you're because you're in again.
• 33:12
  Speaker 3: You're in that space, but for somebody I just cannot comprehend the capabilities that it's going to be at and save five years.
• 33:22
  Speaker 3: I just I this happened so fast and us as humans are trying to keep up and like, oh wow, this is cool.
• 33:32
  Speaker 3: But like I just just I'm like where is this going?
• 33:35
  Speaker 1: that's all, that's it, it's a tool and I love, I love the tool.
• 33:40
  Speaker 1: Every sci-fi film I've ever seen.
• 33:42
  Speaker 3: I'm like I don't know, I'm like man.
• 33:44
  Speaker 3: We have really come a long way.
• 33:46
  Speaker 3: I mean, gosh, what we see in one day, a cat, the caveman scene in all of its lifetime, is on the same thing.
• 33:55
  Speaker 3: It just blows my mind.
• 33:58
  Speaker 2: I don't, so I have a prediction on where it might go.
• 34:02
  Speaker 2: I might be completely off base by saying this maybe so, sam Altman, who's the founder of OpenAI, which created ChatGBT.
• 34:13
  Speaker 2: They follow principles of Silicon Valley and that part of the world that has a lot of innovations come from and a lot of great products your Ubers, your Twitters, your Googles, your Netflix like every company.
• 34:29
  Speaker 3: I was just in San Rafael.
• 34:30
  Speaker 2: Yeah.
• 34:31
  Speaker 3: Heck center.
• 34:34
  Speaker 2: Absolutely like every company's just in san rafael yeah, heck center, absolutely you could be going to starbucks and rubbing elbows, founder of you know google and stuff like that.
• 34:39
  Speaker 2: So the way that they built chat gbt makes sense that it's almost like a playground and it's like a blank canvas.
• 34:49
  Speaker 2: So it's kind, oh well, we know you're an artist, go paint and like you're teaching the system how you like to interact with it and what's important to you.
• 34:59
  Speaker 2: And I think they're collecting that data at scale for a couple years in order to then build the real thing of whatever they're actually building.
• 35:10
  Speaker 1: Right, I think so too.
• 35:11
  Speaker 2: That's what I think and you'll see that maybe in the next few years, the agentic, like the AI agents and stuff you're starting to see some of that, but you know it might be.
• 35:19
  Speaker 2: Hey, welcome back Shannon, welcome back Jamie.
• 35:22
  Speaker 2: We know that you like and here's your life, and like their dashboard shows up and you're like Whoa, like you're now my therapist, you're now my, my social, like all these things, and you know personal and professional and everything right.
• 35:37
  Speaker 2: So like I'll just put like a disclaimer out there just for people that are listening, because I didn't know this and just be very careful and your children should also be careful.
• 35:46
  Speaker 2: I've got three kids.
• 35:47
  Speaker 2: Yeah, chat gbt is not necessarily a safe place to put data.
• 35:53
  Speaker 2: They're now using it in divorce cases.
• 35:55
  Speaker 2: They're using it in like police reports.
• 35:58
  Speaker 3: Wow, like there's a lot of something that I don't even want to bring it up, but it was.
• 36:03
  Speaker 3: You know, some parents that were like I need to put some, they've lost a child and they have to put something in place for that chat.
• 36:15
  Speaker 3: Gpt, yep.
• 36:16
  Speaker 3: Some sort of something in place, because there is nothing right now.
• 36:23
  Speaker 3: I'm sure that they're starting to become.
• 36:26
  Speaker 3: You're starting to see things pop up here and there.
• 36:29
  Speaker 2: Yeah, so, as a product person, sometimes you build things for certain intentions and when you throw it out to the world and the world's like, no, we want it for this, this reason or this use case that you never thought of, and usually that turns out to be where the market goes, like paypal as an initially started as like a thing for like video gamers and it was a way for them to pay for things, and you know.
• 36:57
  Speaker 1: I had no idea that's actually new to me.
• 36:59
  Speaker 1: Yeah, no.
• 37:02
  Speaker 2: And so.
• 37:02
  Speaker 3: Yeah.
• 37:03
  Speaker 2: So people were.
• 37:05
  Speaker 2: Yeah, they were hacking their product to use it for this other use case, and Elon and, you know, peter Thiel, the founders, were like hey, stop using our product for this other use case.
• 37:11
  Speaker 2: And Elon and Peter Thiel, the founders, were like hey, stop using our product for this purpose, thank you.
• 37:15
  Speaker 2: And more people started using it for that purpose.
• 37:18
  Speaker 2: All right, tell us what to do.
• 37:20
  Speaker 2: Yeah, and they're like no, we're going to use this as a payment gateway because it's easy.
• 37:24
  Speaker 2: And all of a sudden, other companies started using it finance companies and things like that and initially their market was to go after like very like, like banks, like we're going to be the client, and it turns out that end customers had a problem with paying things online back when I remember that.
• 37:42
  Speaker 2: And so what they built the product for, versus who it was intended for, versus who it actually later on became for sometimes are, you know, not necessarily like happy accidents that happen Right, part of the reason why PostPixel is going all home services is because it allows us to.
• 38:02
  Speaker 2: We know the cleaning industry needs it, because we've been in it right, we've been in this, immersed in this for a couple of years.
• 38:08
  Speaker 2: But we also know that you know small like.
• 38:11
  Speaker 2: But we also know that you know small like subcategories of home services like painting and garage door, open garage door companies and pressure washer companies.
• 38:23
  Speaker 2: These companies don't have any resources that are like they can't afford the agency.
• 38:30
  Speaker 1: Right.
• 38:34
  Speaker 2: And so.
• 38:34
  Speaker 2: But they need to post and they're doing it at 11 o'clock at night, you know when they don't want to do it.
• 38:37
  Speaker 2: They want to lay down, they want to go to sleep.
• 38:39
  Speaker 2: They've worked 1012 hours and it's like I just want to post something and just get it over and done with.
• 38:43
  Speaker 2: Well, what if you could do it at the beginning of the month, spend five minutes on it, set it and forget it and then just go back next month.
• 38:49
  Speaker 2: And so that's kind of why we're also going across other industries is because we know that there's some serious underserved markets and it's a way for us to test those markets as well.
• 39:03
  Speaker 1: Yeah, exactly, dog poop, lawn care, gutter cleaning, power washing, car detailers I mean I could go car wash.
• 39:11
  Speaker 1: I mean there's so many Realtors.
• 39:13
  Speaker 2: Yeah.
• 39:16
  Speaker 3: I keep bringing up realtors is because I keep seeing this video that my realtor friends have made and they're all on this new bandwagon of making funny clips.
• 39:28
  Speaker 3: Yes, because it keeps me engaged, because I think that, as a cleaning business owner, we love real estate also.
• 39:37
  Speaker 3: I mean, you have to love the home and, oh my gosh, those are beautiful floors, like you know you, just you, you, you end up loving the home.
• 39:46
  Speaker 3: So realtors are we're friends with.
• 39:49
  Speaker 3: So you know that's what on my algorithm, a lot of realtors that are local friends.
• 39:55
  Speaker 3: I see that.
• 39:58
  Speaker 3: I just I'm glad you opened up to the home service industry.
• 40:04
  Speaker 3: I really, I don't know.
• 40:06
  Speaker 3: I've always thought that clean pixel would be.
• 40:09
  Speaker 3: I'm like man, if this could go to the home service industry, this is gonna be the next.
• 40:17
  Speaker 3: This is the next new thing that's great.
• 40:22
  Speaker 3: Yeah, I have a feeling that a lot of people may follow suit yeah, they're leading the segue right now, suit, yeah, they're leading the segue right now, and by the time this probably comes out, right, shannon?
• 40:39
  Speaker 3: Probably by the time this comes out, you will have your soft opening, right yes, correct yeah, when are you launching yet?
• 40:48
  Speaker 2: september.
• 40:49
  Speaker 2: So we're going to be launching, right before the uh summit, the maid summit.
• 40:54
  Speaker 2: Yes, so are you?
• 40:58
  Speaker 3: are you there at the maid summit?
• 41:00
  Speaker 2: so I did.
• 41:00
  Speaker 2: I did one of the the speaking events yeah yep so if you pick the 11th of september.
• 41:06
  Speaker 2: It's a pretty good day yes, well, I picked the 10th, just for you know okay yeah so the 10th after a certain time is better.
• 41:16
  Speaker 1: Yes, I don't know what time you guys picked, but yeah, if you go a little bit later in the afternoon, like after 4 44 okay should be better.
• 41:25
  Speaker 1: The 11 is best, but yeah yeah, the 11th, all the weirdness that I have on my calendar.
• 41:30
  Speaker 3: I love that you're supposed to send me my link too, for that I forgot.
• 41:36
  Speaker 3: I'm sorry.
• 41:36
  Speaker 3: I know Well, gosh, all the people you've asked Well this has been exciting, dan.
• 41:41
  Speaker 1: I'm excited for you.
• 41:42
  Speaker 1: This is big.
• 41:44
  Speaker 1: This is like I feel blessed to be here.
• 41:46
  Speaker 1: I can't believe.
• 41:48
  Speaker 1: You just told all of us this stuff.
• 41:51
  Speaker 2: Yeah, no, it's exciting stuff.
• 41:53
  Speaker 2: I'm also going to be doing something different this time, that I'll be doing some like office hours, where I'll probably maybe take like Tuesdays and Thursdays for two hours and just kind of keep my calendar open and have like, basically, like you know, an AI slash, ai marketing Zoom call every week.
• 42:15
  Speaker 3: Oh, like a chat almost.
• 42:17
  Speaker 2: Yeah, yes.
• 42:18
  Speaker 3: Those are so much fun.
• 42:20
  Speaker 3: I was just telling Shannon, whenever we did our Zoom with the Structure Scale Profit Cleaning Academy and we did it as a group like this, and every time I do this podcast I forget where that this goes out to everybody, but because I'm genuinely interested I'm such a nerd about this stuff I'm like you know, but I retained so much and remember there's people out there like me, but I retained so much and remember there's people out there like me.
• 42:57
  Speaker 3: I retained so much information whenever because you're amongst people that genuinely want to grow their business and you're amongst good company and just bouncing the ideals off of and it's just that's how I always loved doing those zoom in person.
• 43:18
  Speaker 1: In person zoom, yeah you know, yeah, live rounds is what I call them.
• 43:23
  Speaker 3: Yeah, I believe I got I got something from you too, yeah I'm excited about that yeah, yeah, that should be fun yeah, Awesome Dan.
• 43:38
  Speaker 1: Well, I feel like we're going to have to email Sarah here.
• 43:40
  Speaker 1: She's going to be excited.
• 43:41
  Speaker 1: So, yeah, I think this is awesome.
• 43:45
  Speaker 1: I thank so much for coming on.
• 43:46
  Speaker 1: Do you have?
• 43:49
  Speaker 2: any questions for us When's?
• 43:54
  Speaker 1: the next one.
• 43:54
  Speaker 1: I always enjoy these calls, so do I.
• 43:58
  Speaker 1: Uh, do you want to get you on the schedule for we're almost finished for the year, so we could probably get you on the schedule for next year.
• 44:03
  Speaker 1: Just reach out when you're ready and we can.
• 44:05
  Speaker 1: We can fit you in, just let me know?
• 44:07
  Speaker 2: no, absolutely.
• 44:08
  Speaker 2: I always appreciate having the conversation with you all.
• 44:10
  Speaker 2: You know we covered a lot of topics, you know, covered AI, we covered chat, gbt, kids, everything.
• 44:16
  Speaker 3: Yeah, yeah.
• 44:17
  Speaker 1: That's super, super fun.
• 44:19
  Speaker 1: All right, well, it was good to see you.
• 44:21
  Speaker 1: Thanks so much for coming on.
• 44:22
  Speaker 1: We'll talk soon Bye.
• 44:25
  Speaker 2: Bye.
• 44:26
  Speaker 1: Bye.