Shashank Mehta, Founder, The Whole Truth on secrets of building a brand and his learnings & insights from his experience with Hindustan Unilever
Why is HUL considered a Leadership factory?
“Every great brand is built on a fundamental human insights.”
Do you agree that people come before revenue?
“Invest in Brand, even as little as possible, and not just Performance Marketing from Day 1.”
Listen to Shashank Mehta, Founder of The Whole Truth Foods and a passionate HUL Ex-employee in today’s episode to know his perspective about everything mentioned above.
Notes -
03:43 - Definition of D2C market in India context
07:11 - His early career prior to starting his entrepreneurial journey
09:40 - Post-MBA why he chose Marketing over Finance?…
The skinny
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