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S2 Episode 16|029 Beyond Demographics: Why Data Without Craft Fails and Craft Without Data Guesses
S2 Episode 16|029 Beyond Demographics: Why Data Without Craft Fails and Craft Without Data Guesses
Guests: Deborah Patton and Justin Thorp
You can have the most sophisticated data infrastructure in the world and still send communications that land with the emotional weight of a form letter. You can also write something genuinely moving and send it to the wrong people at the wrong moment. The first is data without craft. The second is craft without data. Most organizations operate with one or the other, and never both.
In this episode of the Human Factor Podcast, Kevin Novak is joined by…
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