The Membership Myth | The GrowthPro Edge
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Are memberships quietly hurting your business instead of helping it?
In this episode of The GrowthPro Edge, Denise Killian sits down with Lasertron founder Jim Kessler to talk about why memberships often fail to increase revenue—and what actually drives guests to come back.
Drawing from decades of real-world testing, Jim shares what many operators get wrong about frequency, loyalty, discounts, and customer behavior.
In this episode, you'll hear:
• Why memberships may attract your best customers but lower what they spend
• Why repeat visits are driven by…
The skinny
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