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Latest / Ecommerce Playbook: Numbers, Struggles & Growth

Ryan Reynolds Hates Iterative Creative Testing

On this episode, Taylor and Richard sit down to further unpack what we mean when we talk about being “against” creative testing. Topics of discussion include the importance of getting everything right before you start designing an ad, the behind-the-scenes work that goes into a great piece of creative, and why Ryan Reynolds (probably) would hate iterative creative testing.

Show Notes:

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