Latest / Christopher S. Penn – Marketing AI Keynote Speaker
You Ask, I Answer: Setting Test Timeline Expectations?
Summary In today's episode, I answer a question about how to set realistic client expectations for marketing A/B testing timelines using data-driven calculators and confidence intervals. Here's what this means for you. You gain a method to build interactive tools that let stakeholders understand and own the risks of their testing decisions. You'll also learn…
The skinny
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