“I Replaced My Advertising Budget With People” — Christopher Fuller | GGP #106
Most shop owners think growth comes from advertising, promotions, or bigger marketing budgets. Christopher Fuller explains why customer trust is often built through everyday interactions that never show up on an invoice. From helping stranded motorists to creating memorable customer experiences, this episode explores how visibility, reputation, and human connection drive long-term growth.
Christopher is a fourth-generation owner of Fuller Automotive Group in Auburn, Massachusetts. Growing up in a family deeply rooted in automotive service, he inherited more than a business—he inherited a…
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