#58: How to know the difference between patience and avoidance in your outreach

The Quietly Disruptive Business · Jul 23, 2026 · 18m

If you've ever sent a message, had a brilliant conversation, and genuinely believed something good was coming from it.....and then heard absolutely nothing back, this episode is for you, because I've been there more times than I can count. What I've learned from getting it wrong is honestly some of the most useful feedback I've ever had.

Following on from our last episode about why most outreach doesn't work, today I'm answering the question I know every founder is sitting with: how do I actually know whether I'm being patient or just avoiding the fact that something isn't working?

In this…