Latest / Retail Media Breakfast Club
Is ChatGPT's Instant Checkout 'Really' Agentic? And Does It Actually Matter?
The retail world is buzzing over OpenAI’s new Instant Checkout. But here’s the big question: is it truly agentic commerce, or just another slick integration?
In this episode, I break down the debate between definition purists and pragmatists, unpack what 'agentic' really means in the context of AI-assisted shopping, and explore why this conversation might be missing the real story.
While the industry argues over semantics, I share why the ground beneath retail media’s most profitable foundation (its data) may already be shifting. From Walmart’s partnership with OpenAI, to new research showing…
The skinny
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