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Scaling to $1M Profit Without Burnout with Davis Nguyen · Business Roundtable

0:12
Speaker 1: Welcome back to the Business Roundtable podcast.
0:15
Speaker 2: My name is David Carr, your host.
0:17
Speaker 1: If you've been following along, we're over one hundred episodes
0:20
Speaker 1: this year, getting all of our episodes in the last
0:22
Speaker 1: couple of years. Super excited to have a brand new
0:24
Speaker 1: guest with us, Davis NuGen. Welcome to the podcast, Davis.
0:29
Speaker 3: Thanks for having me.
0:29
Speaker 2: David absolutely well.
0:31
Speaker 1: I want to have Davis on the podcast because we're
0:32
Speaker 1: going to dive into some key points on how you
0:35
Speaker 1: run your business, particularly if you're a coach a consultant.
0:38
Speaker 1: I think you're going to really benefit from this conversation
0:41
Speaker 1: with Davis today in a world a lot of complexity, confusion,
0:45
Speaker 1: we're trying to help grow our businesses and that's where
0:48
Speaker 1: I have a passion of steward your business. But when
0:50
Speaker 1: I met with Davis recently and I was on his
0:52
Speaker 1: podcast Is Company Purple Circle, we just had a great conversation.
0:57
Speaker 1: I said, David, you've got to come on here share
0:59
Speaker 1: with our listeners your journey as a business owner, entrepreneur
1:02
Speaker 1: and helping others grow their business sustainably. So again, David
1:07
Speaker 1: is super glad to have you here. I love to
1:10
Speaker 1: have you share a little bit in your own words.
1:12
Speaker 1: For those that haven't come across you, Davis has been
1:15
Speaker 1: around for quite a while. He's got quite a following,
1:18
Speaker 1: and if you haven't found him, you're gonna be able
1:20
Speaker 1: to connect with him on LinkedIn. We're probably look find
1:22
Speaker 1: resources here at the end of the podcast, but I'd
1:23
Speaker 1: love Davis for you to share about your journey as
1:26
Speaker 1: a business owner entrepreneur. What got you to where you're
1:29
Speaker 1: at now with Purple Circle.
1:32
Speaker 4: Sure, so today what I do is I buy and
1:34
Speaker 4: scale coaching businesses.
1:36
Speaker 3: But let's take a time back.
1:37
Speaker 4: Before I had I was buying businesses as well as
1:39
Speaker 4: helping owners sell their business or to be removed them
1:41
Speaker 4: from the operations of it. And even before I have
1:43
Speaker 4: my own seven or eight figure coaching business, I get
1:46
Speaker 4: all the way back. In fact, I'm actually here for
1:48
Speaker 4: the week visiting my parents. So I'm back in my
1:50
Speaker 4: hometown and so my family we grew up. We grew
1:54
Speaker 4: up in one of the poorest communities in America. So
1:57
Speaker 4: I buy Atlanta Airport and growing up there wasn't much helpe.
2:00
Speaker 4: So the community I grew up and most people don't
2:02
Speaker 4: think about college. It's not part of our kabulary. It's
2:04
Speaker 4: more like how do you survive? How do you get
2:06
Speaker 4: past high school? And I already do better than what
2:08
Speaker 4: your parents likely did. And so I grew up in
2:10
Speaker 4: a very similar environment where I became the first person
2:13
Speaker 4: in my family to actually complete high school and eventually
2:16
Speaker 4: be a first with my family to go to college,
2:18
Speaker 4: and wanted the first of my community to go to
2:20
Speaker 4: an ID school.
2:21
Speaker 3: And I was at this goal.
2:22
Speaker 4: When I was growing up that I wanted more than
2:24
Speaker 4: what I was having. It's like, for example, my waking
2:27
Speaker 4: up and losing electricity, losing power that wasn't very fun
2:30
Speaker 4: to be a reduced I want how do I create
2:32
Speaker 4: this better life for it myself? And I remember the
2:35
Speaker 4: turning point in my life actually came when I was
2:36
Speaker 4: a third grade So actually one of the teachers who
2:39
Speaker 4: i'll be meeting with them the shrip is, she basically said, hey,
2:43
Speaker 4: what do you want to do when you're growing up?
2:44
Speaker 4: And I was like, well, at the time, I'm in
2:45
Speaker 4: door grade, so I was like, oh, we might supposed
2:47
Speaker 4: to know what to do, and so I said, hey,
2:48
Speaker 4: well I just want to not be poor. They know
2:50
Speaker 4: the time, I remember being in third grade getting my
2:52
Speaker 4: clothes from good Will and even having a pair of shoes,
2:54
Speaker 4: I was just duct tape because we couldn't afford to
2:56
Speaker 4: yet another good will pair of shoes, and so I
3:00
Speaker 4: was able to essentially build up this.
3:02
Speaker 3: It was like, well, can you do better in life?
3:04
Speaker 4: And I told her, Hey, I want to not be
3:05
Speaker 4: bored and she said, well, you got to go to
3:06
Speaker 4: good college. And I asked her which one was the
3:08
Speaker 4: best college, and of course she said Harvard, and that
3:10
Speaker 4: became the directory of what I wanted for the next
3:12
Speaker 4: until I was eighteen, was well, how do I get
3:15
Speaker 4: into Harvard? And that became That became my operating modem
3:19
Speaker 4: to go through and eventually I would to get into
3:21
Speaker 4: college and from there eyes opened into what was possible there.
3:26
Speaker 4: And eventually, after college, ended up working in San Francisco
3:29
Speaker 4: where I was a management consultant at Banning Companies. I
3:31
Speaker 4: was advising these private equity firms, these hedge funds, about
3:34
Speaker 4: how to make their next zero right in terms of
3:37
Speaker 4: and so. But eventually the turning point of how I
3:39
Speaker 4: got into the coaching space and the sulting space was
3:44
Speaker 4: after my time at Bane, I was asked to join
3:47
Speaker 4: a company and at the time company is Fantastic. They
3:49
Speaker 4: had this vision of making education accessible to people, even
3:53
Speaker 4: if you're not the type of person who was going
3:55
Speaker 4: to go to a Yale or Princeton and Whatnot's like,
3:56
Speaker 4: how do you make it accessible? But at the time,
3:59
Speaker 4: we hadn't figured out our lead generation, we hadn't figured
4:01
Speaker 4: out our sales and mechanism, we hadn't figured out the
4:02
Speaker 4: operations yet, and so we're losing hundreds of thousands of
4:05
Speaker 4: dollars every single time. The only thing driving us was
4:07
Speaker 4: that we had this the owner's vision. And so eventually
4:10
Speaker 4: though we were turning around, I figure out, well, this
4:12
Speaker 4: is how we get leads, this is how we do
4:14
Speaker 4: our conversion process, and is how we do our fulfillment.
4:16
Speaker 4: And so we ended up having one hundred thousand dollars
4:19
Speaker 4: losses to million dollar weeks and of course of it
4:22
Speaker 4: and so that was like a transformation. But there was
4:24
Speaker 4: a time period in between which where I needed to
4:29
Speaker 4: pay off of medical bill. It was like twenty one
4:30
Speaker 4: thousand dollars and I didn't have the money at the time,
4:33
Speaker 4: right and this is before the company would hit their
4:35
Speaker 4: million dollar weeks, and of course I would make my
4:36
Speaker 4: money from there, but I need to figure out a
4:39
Speaker 4: way to make ends meet, and so that's where I
4:41
Speaker 4: started to become a coach. In the beginning, it was
4:43
Speaker 4: just a career coaching business, just helping people at their resumes, coverlers,
4:46
Speaker 4: job interviews. It's something I was doing on Saturdays and Sundays.
4:48
Speaker 4: So it's all public information now, But that first year
4:50
Speaker 4: I ended up making about two hundred forty nine thousand,
4:52
Speaker 4: and I was just working salaries Sundays, and so I
4:54
Speaker 4: thought of myself, well, if you can make two hundred
4:56
Speaker 4: forty nine thousand dollars just working Saurais and Sundays, what
4:58
Speaker 4: could I do if I did this full time? And
5:00
Speaker 4: so that's exactly what ended up happening. It was I
5:02
Speaker 4: ended up going full time in the following year. It's
5:04
Speaker 4: me part time coach, full time assistant. We ended up
5:06
Speaker 4: hitting a million eventually that year, and he continued to
5:10
Speaker 4: grow from there to where the point where that original business,
5:13
Speaker 4: like her coaching business runs on his own, has a
5:15
Speaker 4: leadership team. And along the way, I ended up having
5:17
Speaker 4: a bunch of friends who were executive coaches, leadership coaches,
5:20
Speaker 4: my set coaches who reached out and said, hey, Davis,
5:22
Speaker 4: I don't need a ten million dollar business. I don't
5:23
Speaker 4: even need a million dollar business, but how do I
5:24
Speaker 4: just increase my income to at least how whever the
5:27
Speaker 4: goal was. And so that was ended up starting what
5:29
Speaker 4: I work on now, which is purple Circles. Because I
5:31
Speaker 4: had so much time on my hand, I was like, well,
5:33
Speaker 4: I can't guarantee you anything, David, but I'll cheer everything knew.
5:37
Speaker 4: And so this broke down to three phases of purple Circle.
5:40
Speaker 4: So the first phase was ken this actually work, and
5:42
Speaker 4: so we ended up taking four people on from from that.
5:45
Speaker 3: First cohort, I'll share of it. Like.
5:47
Speaker 4: One person ended up selling his business, made his million
5:50
Speaker 4: dollars that way, ended up basically spending his early thirties
5:53
Speaker 4: being able to explore his passions.
5:55
Speaker 3: One couple sold their business last year.
5:57
Speaker 4: They had grown their busines from a hundred thousand to
5:58
Speaker 4: about two point five million, sold it for multiples of that.
6:01
Speaker 4: Ended up having a delayed honeymoon, so that was pretty cool.
6:04
Speaker 4: Then took her money and took the profits of her
6:06
Speaker 4: Buney made a down payment for her home and where
6:09
Speaker 4: she and her five kids live today. And one person
6:12
Speaker 4: continues to set to run his business. He's way over
6:14
Speaker 4: four million at this point. But at the time it
6:16
Speaker 4: was like doing one hundred thousand and so that was
6:17
Speaker 4: pretty cool to be able to see that transformation.
6:19
Speaker 3: Right, So that first.
6:20
Speaker 4: Group PHO that it worked, but eventually it led to
6:22
Speaker 4: the second group of circle members, which was, well, we
6:25
Speaker 4: know it works, but how well can it work? So
6:27
Speaker 4: for the second group, person I have on one person
6:29
Speaker 4: at the time he was executive coach doing two thousand
6:31
Speaker 4: dollars a month. Halfway through, who's doing six figures a
6:34
Speaker 4: year and everybody the end of the year, he's doing
6:36
Speaker 4: well over a million, and so you can kind of
6:37
Speaker 4: see that the process the first group who to work,
6:39
Speaker 4: second group was like, well, how well can it work?
6:41
Speaker 4: And eventually, well can you do it without burnout? Because
6:44
Speaker 4: a lot of it was they were hardworking, But that
6:46
Speaker 4: third group they were hardworking too, but they're like, well, hey,
6:48
Speaker 4: this coaching is part of what I do is my retirement.
6:52
Speaker 4: I'm not looking to scale to six million dollars? Can
6:54
Speaker 4: I do it on the small scale? Story answers, Yes,
6:56
Speaker 4: you're not going to get six million dollars in a
6:58
Speaker 4: year doing that, but in the first year anyways, But
7:02
Speaker 4: be able to make that process and that's basically what
7:04
Speaker 4: led me to Purple Circle, and so their short answer
7:06
Speaker 4: is that we help coaching businesses grow. The evil plan,
7:09
Speaker 4: of course, and I share this is that at some point,
7:11
Speaker 4: if you decide to sell the business, I hope you'll
7:13
Speaker 4: consider me as a want of the buyers.
7:15
Speaker 3: No need to do that. If you don't.
7:16
Speaker 4: There's something you sign in Purple Circle that says you
7:19
Speaker 4: have to sell to me, or even sell at all.
7:21
Speaker 3: But it's one of the services that we offer.
7:23
Speaker 4: No.
7:23
Speaker 1: I think that's great and I'm you covered a lot there.
7:25
Speaker 1: I want to look forward to unpacking this a bit.
7:28
Speaker 2: Uh Davis. Is you know the.
7:31
Speaker 1: Ability that you have become what I wanted to get
7:33
Speaker 1: you on the podcast is that you're stewarding your time,
7:35
Speaker 1: your research as well. You said, hey, look I'm successful here.
7:37
Speaker 1: How do I take what I did? And I love
7:39
Speaker 1: your mission of helping with Purple Circle. You reach all
7:44
Speaker 1: these businesses and individuals and help them, and that's sure passion, right.
7:48
Speaker 1: How do we help liberate people, get them in a
7:50
Speaker 1: much healthier, better place of being and not out of
7:54
Speaker 1: out of deficit. And so one of the things you
7:56
Speaker 1: mentioned was, you know the point of getting clear and
8:01
Speaker 1: this is one thing I want to resonate and maybe
8:02
Speaker 1: we can unpack this a little bit about I mean
8:04
Speaker 1: before we even get to the burnoutside. But first of all,
8:07
Speaker 1: like you know, you and I believe that, you know,
8:10
Speaker 1: complexity kills that momentum.
8:12
Speaker 2: You know, I know that from my experience.
8:13
Speaker 1: Like if we just come standing things down, so you know,
8:17
Speaker 1: one of the things I teach you know, leaders is
8:20
Speaker 1: you know, confusion is expensive and clarity drives performance. So
8:24
Speaker 1: talk a little bit. I mean, this is definitely what
8:26
Speaker 1: I hear part of the DNA of purple circle. And
8:30
Speaker 1: how would you example define clarity that's helped businesses scale
8:34
Speaker 1: in particularly in the coaching business.
8:36
Speaker 4: Davis's it comes out of three things. I'm a huge
8:40
Speaker 4: fan of simplicity, Pasimplicity scales, fancy fails is what we say.
8:45
Speaker 4: So when you think about it is I noticed this
8:48
Speaker 4: too because we get to work with coaches who are new,
8:50
Speaker 4: who are trying to make their first dollar go to
8:52
Speaker 4: their first hundred thousand dollars year. Coaches who are making
8:55
Speaker 4: hundred thousand dollars years go to their one hundred thousand
8:56
Speaker 4: dollars months, and coaches who are making a hundred thosand
8:59
Speaker 4: of all months go to their hundred dolls a.
9:00
Speaker 3: Dollar weeks and beyond.
9:01
Speaker 4: And the thing I see is that fundamentally is it
9:04
Speaker 4: goes down to to how complex is your business is
9:07
Speaker 4: in it doesn't need to be complex at all, and
9:09
Speaker 4: for most coaching businesses, if it is complex and you're
9:11
Speaker 4: not at a large scale, sometimes I always think, is
9:14
Speaker 4: there someone who has a simpler business doing better than you?
9:15
Speaker 4: If so, then they proved a path that can be there.
9:18
Speaker 4: So when I think about the work that we do
9:20
Speaker 4: that the secret is this, which is we think about
9:22
Speaker 4: what's the one big thing? We call it the obt,
9:24
Speaker 4: but it's like the one big thing that if you
9:26
Speaker 4: do this, everything else becomes easier. And so I'll share
9:28
Speaker 4: with your story of this to illustrate this is that
9:31
Speaker 4: I am huge into workouts and one of the movements
9:35
Speaker 4: I love is the deadlifts. So deadlift is basically just
9:37
Speaker 4: lifting the bar off from the ground. And a lot
9:39
Speaker 4: of times people think, Okay, well, how do I get
9:41
Speaker 4: stronger with the deadlifts? For example, let's imagine that your
9:44
Speaker 4: back can carry one hundred kilograms but your arms can
9:47
Speaker 4: only hold eighty kilograms. Well, you're always going to be
9:50
Speaker 4: limited by how strong your grip is not eighty kilograms.
9:53
Speaker 2: Right.
9:53
Speaker 4: You can make your back go from one hundred to
9:54
Speaker 4: one hundred and eighty, but your grip's going to destroy
9:57
Speaker 4: and you have so you always want to work out
9:59
Speaker 4: what's the weakest link. And so how this translates that
10:01
Speaker 4: I often see a lot of coaches. They're focusing on
10:03
Speaker 4: what either they enjoy doing they know well, or three
10:06
Speaker 4: they think is important, but is actually the constraint.
10:09
Speaker 3: So I'll trade a story, which is this is a
10:11
Speaker 3: purpose local member.
10:12
Speaker 4: When they first started, they were doing about five thousand
10:13
Speaker 4: dollars a month, and within three months they were doing
10:16
Speaker 4: seventy thousand dollars months. And I'll tell you the secret
10:18
Speaker 4: of it, which is that they the person amazing coach
10:20
Speaker 4: and also an amazing marketer. So to him, he was
10:24
Speaker 4: like always having a wait list about people going through.
10:26
Speaker 3: But here it was the catch.
10:27
Speaker 4: Out of every one hundred sales calls that booked with
10:30
Speaker 4: him to talk to him, he only converted three people
10:33
Speaker 4: three out of one hundred, so three percent conversion rate.
10:35
Speaker 4: And so I joke with him, you know, you're better
10:38
Speaker 4: off selling Selo panels in an article.
10:41
Speaker 3: And so the thing was that he always tried.
10:43
Speaker 4: To fix that by ever becoming a better coach, by
10:46
Speaker 4: having better delivery or doing better marketing, because that's that's
10:48
Speaker 4: what you knew. But the really the constraint wise, well,
10:50
Speaker 4: your seales suck. And so let's figure out a sales
10:53
Speaker 4: process is filter it outlets go through and eventually all
10:55
Speaker 4: we need to do was be able to increase that. Right,
10:57
Speaker 4: and so from three percent to the average of thirty,
11:00
Speaker 4: that's already a ten x increase. Right, so we're going
11:01
Speaker 4: from five years a month to fifty thousand dollars a
11:04
Speaker 4: month and then a seventy thousand combination of a few things.
11:06
Speaker 4: We can kind of see that how one item, if
11:08
Speaker 4: you work on it well, unlocks everything.
11:10
Speaker 2: Else for you.
11:11
Speaker 4: I demonstrate this because a lot of people they focused
11:14
Speaker 4: on the wrong thing. For example, you are a great coach,
11:17
Speaker 4: but you don't have enough leads coming into you. But
11:19
Speaker 4: you try to figure out how to make the coaching
11:21
Speaker 4: better while you're not solving the problem, which is you
11:22
Speaker 4: need more clients. But right all the time, though, but
11:26
Speaker 4: you could be an amazing marketer and an amazing salesperson,
11:28
Speaker 4: but you're not retaining your clients long enough.
11:30
Speaker 3: Well, you have a coaching retention problem.
11:34
Speaker 2: Yeah, that's that's super important.
11:35
Speaker 1: And I think you know, we all have these blind spots,
11:37
Speaker 1: and that's why it's helpful to have somebody like you,
11:40
Speaker 1: Davis or myself come in and say, look, you know,
11:42
Speaker 1: look at things and say I didn't even see I
11:44
Speaker 1: was I was missing that, I didn't even see how
11:45
Speaker 1: I was behaving or or approaching it that way. And
11:49
Speaker 1: I do to your point, Davis, whether you're a coach
11:51
Speaker 1: or not, I've seen this other business to say well
11:52
Speaker 1: that this is a service isn't working or I don't think
11:54
Speaker 1: it's working, let me add another service or another service,
11:57
Speaker 1: and now you've got multiple complexities right deliver and messaging,
12:01
Speaker 1: and now it's made it much harder even I mean again,
12:03
Speaker 1: not even just a small I've seen this at bigger
12:05
Speaker 1: companies too, where they try to add this on and
12:08
Speaker 1: they've not got to your point, Davis, the clarity of
12:11
Speaker 1: what's what really needs to be unlocked, and they're just
12:15
Speaker 1: making it harder on themselves if you will, and then ultimately,
12:18
Speaker 1: I mean unfortunately, ultimately can lead to the demise of
12:21
Speaker 1: the business. I mean, most businesses don't make it. That's
12:23
Speaker 1: the reality.
12:25
Speaker 4: Correct on it is, especially the way I always phrase
12:28
Speaker 4: it is that so it's all one Tomi design. I
12:30
Speaker 4: never forgot it, which is that you could be an
12:31
Speaker 4: amazing coach, could be an amazing consultant.
12:34
Speaker 3: But think about it.
12:34
Speaker 4: When you work with your clients, you tell them near
12:36
Speaker 4: blind spots. It's the same thing with us, right is.
12:39
Speaker 4: I was always like, we have the noses, but we
12:41
Speaker 4: still need someone to tell us that we have bad breath.
12:44
Speaker 2: Right, Yeah, you can't. Sometimes you can't tell.
12:47
Speaker 1: And I think you know that having that, And I think, Davis,
12:51
Speaker 1: one thing you said to your background, coming from you know,
12:54
Speaker 1: being having an understanding of you know, buying or selling
12:57
Speaker 1: a business.
12:58
Speaker 2: I think it's really unique.
12:59
Speaker 1: Not everybody has that perspective, which I talk with folks
13:02
Speaker 1: in that space murdered acquisitions, you know, and and private
13:06
Speaker 1: equity and and and they're looking at the things like
13:08
Speaker 1: you're saying, Davis, they're looking at these components of the
13:10
Speaker 1: business because that's how that's how valuable the business is.
13:13
Speaker 1: If it doesn't have systems and processes, if it's not
13:15
Speaker 1: clear and it's messaging, if all of these things, the
13:17
Speaker 1: sales system's broken, right Davis, if you're it's not really
13:21
Speaker 1: that valuable. And I think people don't realize in their
13:23
Speaker 1: mind they think it's more valuable. Oftentimes I've found that
13:26
Speaker 1: they believe for companies more valuable than it really is.
13:28
Speaker 1: And somebody like you, Davis can look at and say,
13:31
Speaker 1: you know, I'm seeing breakdowns here right.
13:35
Speaker 4: Exactly is depends on what your goal is on it.
13:37
Speaker 4: If your goal is eventually to sell the business, the
13:39
Speaker 4: buyer needs to know that you have all the systems
13:41
Speaker 4: and processes in the place, because, for example, David, if
13:43
Speaker 4: you sell your business and all of a sudden they
13:44
Speaker 4: don't get David and David's the wine and doing holding
13:46
Speaker 4: all the strings together, well, you didn't really buy anything here, yeah,
13:50
Speaker 4: And so that's the extreme of it. But even if
13:52
Speaker 4: you don't buy a business, at some point you want
13:53
Speaker 4: to be able to take breaks and take vacations and
13:55
Speaker 4: time with people and not worry that the business are
13:57
Speaker 4: concromable apart. So that's sort of the systems and pros
14:00
Speaker 4: these need to come in and it doesn't have to
14:02
Speaker 4: be complicated for coaching business that she doesn't. It's like
14:04
Speaker 4: it's not like we're trying to run a nuclear power plant.
14:06
Speaker 3: It's just way's he doing right?
14:09
Speaker 2: Well, So so if we get clear.
14:12
Speaker 1: If we have a better you know, were understanding of
14:14
Speaker 1: where we're at, then what's happens is hopefully that's clear.
14:17
Speaker 1: But you've got that understanding. Now, what I found is okay.
14:21
Speaker 1: Even if they're clear, sometimes they still try to do everything.
14:25
Speaker 1: And I think, recognizing I've been this and myself, I've
14:28
Speaker 1: seen this other companies and business owners they try even
14:30
Speaker 1: though they're really good at business, but they they have
14:33
Speaker 1: trouble letting go and then there's this burnout phase where
14:35
Speaker 1: they feel like they got to do everything or they
14:38
Speaker 1: got to touch everything. And speak to me, speak if
14:41
Speaker 1: you wouldn't meet Davis, You've done this, You've built multimillion
14:43
Speaker 1: dollar companies of like and you said like you said,
14:46
Speaker 1: I could step away, now I could you know, speak
14:48
Speaker 1: to that kind of mindset understanding of like you chose to,
14:52
Speaker 1: I can step away. I don't have to be there
14:54
Speaker 1: every day. And when there's like I don't know that
14:57
Speaker 1: that shift in your space. I mean you came to
14:59
Speaker 1: it quickly, but I feel some business owners day they're
15:01
Speaker 1: slower to accept that.
15:03
Speaker 2: But I've got to be involved. I've got to have
15:05
Speaker 2: my hands on everything.
15:07
Speaker 4: You know, you know, so you to think about like
15:10
Speaker 4: what is your goal, like what is your role responsibility?
15:12
Speaker 4: For example, if you're a business owner, you're trying to
15:14
Speaker 4: build a business that can run without you. If you're
15:16
Speaker 4: just trying to be a coach, and obviously you're going
15:18
Speaker 4: to be a coach, and that's totally nothing wrong with that.
15:20
Speaker 4: If you just want to be a coach forever and
15:21
Speaker 4: take on how many you can people do that?
15:23
Speaker 3: There's one aspect when you're.
15:24
Speaker 4: Trying to own a business, I can operate without you,
15:26
Speaker 4: where you can go to sleep and it actually runs
15:28
Speaker 4: and so forth. Like the way I think about it
15:30
Speaker 4: is that think like going to an apple store, Tim
15:32
Speaker 4: Cook is not in there opening the door and closing
15:34
Speaker 4: every single location every single day. And so that's the
15:37
Speaker 4: aspect of it, is like how do you do that?
15:39
Speaker 4: You can choose to still be involved in the business
15:40
Speaker 4: in other ways. So the way that I think about
15:42
Speaker 4: this is that I think about a coaching business in
15:45
Speaker 4: four phases. There's phase one, which is what I call
15:47
Speaker 4: the pioneer. Pioneer is you wake up, you push the
15:49
Speaker 4: wagon to wagon moves. But if you decide, hey, you
15:52
Speaker 4: know what, I'm going to take a day off, the
15:53
Speaker 4: wagon does not move.
15:54
Speaker 3: Nothing happens. You're like this leopreneur. So that's what one.
15:57
Speaker 4: But eventually you want to be able to evolve at least,
15:59
Speaker 4: so level two, which is a pacer. So a pacer
16:01
Speaker 4: is you have some systems, some process in place, and
16:03
Speaker 4: here you can step away as in it doesn't mean
16:06
Speaker 4: you can step away every day for the rest of
16:08
Speaker 4: your life. You still to come back in, but at
16:09
Speaker 4: least you know that, Okay, you know what I've I
16:11
Speaker 4: know the clients will be taken care of. I know
16:13
Speaker 4: that I have a legiond trusting going in and you
16:16
Speaker 4: can set that pace right a simple two. Then you
16:18
Speaker 4: move into level three, which is what I call the pilot.
16:20
Speaker 4: And David, this is what you alluded to, is that
16:22
Speaker 4: oftentimes we started our business because there's something that we
16:25
Speaker 4: just love and other part so that you don't love.
16:27
Speaker 4: For example, is it the coaching, is it being the visionary,
16:29
Speaker 4: is it creating the content?
16:30
Speaker 3: What is it?
16:31
Speaker 4: So the pilot allows you to step into that role,
16:33
Speaker 4: like similar to a United pilot or a Delta pick
16:36
Speaker 4: your favorite airline.
16:37
Speaker 3: You want to step onto.
16:39
Speaker 4: The air blame, but you don't want to think that,
16:41
Speaker 4: oh wait, why is the pilot serving me in my water?
16:43
Speaker 4: Why is he emptying my cargo bags here? Right, It's
16:45
Speaker 4: like I want to do the one thing they do
16:47
Speaker 4: well and everything else is served by someone else.
16:49
Speaker 3: So that's the pilot. And eventually you go through each
16:52
Speaker 3: of the faces.
16:52
Speaker 4: So you start from a pioneer while you're doing everythingle
16:54
Speaker 4: you go out to the pacer where you're setting the pace.
16:56
Speaker 3: Of the business.
16:56
Speaker 4: Does it go fast as it goes slow? Eventually you
16:58
Speaker 4: go into level three, which is pilot. You get to
17:00
Speaker 4: choose what you work on at level four if you
17:02
Speaker 4: decide is the passengor so. This is like Richard Branson
17:05
Speaker 4: steps on version and it says, all right, you know
17:07
Speaker 4: what I want to go to next to island?
17:09
Speaker 3: Take me there.
17:10
Speaker 2: Right.
17:10
Speaker 4: He doesn't have to worry about every single aspect of it,
17:13
Speaker 4: but you can choose, like if he wants to step.
17:14
Speaker 3: Out and be involved, he could, but he doesn't need to.
17:17
Speaker 4: And the national levels I want to and not every
17:19
Speaker 4: coach and iary business owner wants to get to level four,
17:22
Speaker 4: but at least define your vision of where you want
17:24
Speaker 4: to be. I haven't find anyone who wants to be
17:25
Speaker 4: on level one. Usually if you want at least to
17:27
Speaker 4: get to level two, but level two, three or four?
17:29
Speaker 3: Where do you want to be?
17:30
Speaker 2: Yeah? No, I think that's really important.
17:32
Speaker 1: And I think again, having something like yourself, Davis, or
17:35
Speaker 1: a coach, somebody that's looking at these things, asking these questions,
17:39
Speaker 1: you're going to go be much healthier and go further
17:42
Speaker 1: and do it sustainably. And I think that's so important
17:46
Speaker 1: because if you're if you're not aware of this, I
17:49
Speaker 1: think some people maybe someone are aware, but they realize
17:52
Speaker 1: they need somebody to like just kind of reflect.
17:53
Speaker 2: That, Like to your point is that your goal? Is
17:55
Speaker 2: that really where you want to be?
17:57
Speaker 1: And you're like, no, not really, Okay, well then then
17:59
Speaker 1: we have have to shift our focus and and and
18:02
Speaker 1: and I think someone like you Davis helps unlock folks
18:04
Speaker 1: to then say, okay, where what is it that.
18:07
Speaker 2: You want to be? You know, get clarity and so
18:09
Speaker 2: that you're not burning out.
18:09
Speaker 1: Because I feel like if you have a and I'd
18:11
Speaker 1: love your thoughts, but if you have a compelling vision,
18:14
Speaker 1: but where you want to go, then you're like, Okay,
18:16
Speaker 1: that's the vision's way, it's out there, but I'm gonna
18:19
Speaker 1: I'm gonna adjust how I need to to get there,
18:22
Speaker 1: because it's just burning inside in me and I want
18:24
Speaker 1: to and I want to get that.
18:25
Speaker 2: I want to get stuck in my own way.
18:28
Speaker 3: Yeah, exactly.
18:29
Speaker 4: It's it's very clear about where the world map has
18:31
Speaker 4: to be, so I always all to people this too.
18:33
Speaker 4: Is like I learned this when when I was a kid.
18:34
Speaker 4: So when when I was playing video games, I would
18:37
Speaker 4: also get stuck at a level, and I knew that
18:38
Speaker 4: you can get past that level.
18:39
Speaker 3: So there's a couple of things you do.
18:40
Speaker 4: You can ever grind it out, play a couple more days, weeks, months,
18:43
Speaker 4: whatever it is, and gets a nice little or you
18:45
Speaker 4: just find someone who's been there and to show you
18:47
Speaker 4: to rops.
18:48
Speaker 3: Out and get there.
18:48
Speaker 4: It's a lot easier, right, great to be really And
18:50
Speaker 4: the same thing with my business. I can't credit myself
18:52
Speaker 4: for having created everything myself as and I had to
18:54
Speaker 4: figure out and basically get coaching, get mentoring, get consultants
18:58
Speaker 4: at every single level ad Like for example, when I
19:01
Speaker 4: first hired my first general manager, I was like, well,
19:03
Speaker 4: I want to make sure that I accompetate them well in responsibilities.
19:05
Speaker 3: I can step away form the business and transition plan.
19:07
Speaker 4: I've had some big ideas about it, do it, but
19:10
Speaker 4: it was like, well, what if I just hire other people,
19:11
Speaker 4: Like even if there were one thousand dollars an hour
19:13
Speaker 4: or fifteen hundred two thousand dollars or whatever they've done it,
19:15
Speaker 4: I want to.
19:15
Speaker 3: Learn from their playbooks. Like, well, that's me ten years
19:17
Speaker 3: of learning into just a few hours.
19:21
Speaker 4: And that has been my motus in terms of being
19:24
Speaker 4: able to figure anything out. So when I went from
19:26
Speaker 4: the neighborhood where people don't go to college to also
19:29
Speaker 4: can go in to the Yale at Harvard, the secret was,
19:31
Speaker 4: well I couldn't afford college counseling at the time. But
19:33
Speaker 4: what I ended up doing is just code emailing students
19:36
Speaker 4: who were at Harvard and Yale trying to learn about
19:37
Speaker 4: how did you get in? And when I was at
19:39
Speaker 4: Yale and Harvard, I was like, well, I want to
19:41
Speaker 4: work at Bathing Company. I want to work at mckinzie's.
19:43
Speaker 4: And even though they only take one out of every
19:44
Speaker 4: sixty thousand applicants or whatnot, like one percent of the applicants,
19:47
Speaker 4: It's like, well, I want to learn how.
19:49
Speaker 2: To do that.
19:49
Speaker 4: And so I reached out to the consultan who were there,
19:51
Speaker 4: and so I was like, every simple a way, It's like,
19:53
Speaker 4: didn't have to reinvent the world. Like I said, we're
19:54
Speaker 4: not building nuclear power plans, but even if you were
19:56
Speaker 4: building a nuclear power plant, you're probably not start from scratch.
19:59
Speaker 4: You're probably find other people who built out nuclear popcuts.
20:02
Speaker 4: It's the same thing when we talk about coaching consulting,
20:04
Speaker 4: and a lot of people who are here listening to
20:06
Speaker 4: did episode. I was like, well, we got to take
20:08
Speaker 4: our own medicine, right. It's like you imagine going to
20:10
Speaker 4: a doctor who doesn't believe in medicine.
20:12
Speaker 1: Right, Yeah, no, absolutely. I mean that's why we have
20:15
Speaker 1: the Business around Table podcast. We want voices like yours
20:17
Speaker 1: out there.
20:17
Speaker 2: Davis.
20:17
Speaker 1: It's like, hey, come learn listen. And if you're like,
20:20
Speaker 1: oh my gosh, there's there's value here and I'm getting
20:23
Speaker 1: unlocked and I'm many help, come check it out. I mean, so,
20:27
Speaker 1: by the for those of you that you know I
20:28
Speaker 1: mentioned earlier, you know, I'm connected with Davis on LinkedIn,
20:31
Speaker 1: and you guys will put purple circle and the links
20:33
Speaker 1: there so you guys can go check out the community
20:35
Speaker 1: learn more.
20:37
Speaker 2: You know, It's been a great resource for.
20:39
Speaker 1: Me and I'm really was really glad to be on
20:42
Speaker 1: the podcast as well, because again, you know, don't go alone.
20:47
Speaker 1: And what I love about what you're doing, Davis, is
20:49
Speaker 1: you're helping business owners and they realize, Okay, like I said,
20:51
Speaker 1: what would this investment? And I think you did this
20:54
Speaker 1: with me a calculator of time, like how much time
20:56
Speaker 1: is it taking you to do this? And like how
20:58
Speaker 1: would if we could change and channel that time into
21:01
Speaker 1: something more productive? And I mean somebody else come in there,
21:04
Speaker 1: and that's what I love to do. Or your business
21:05
Speaker 1: is like how do I integrate the team into your vision?
21:08
Speaker 1: And why having you on the podcast Davis as you're
21:10
Speaker 1: unlocking them saying Okay, here's the real focus. Let's get
21:13
Speaker 1: your rest of your team in place so that you
21:16
Speaker 1: can do what's the most impactful.
21:18
Speaker 2: Right correct? Yeah, what would you say? You know, once
21:23
Speaker 2: we get that part of you know?
21:25
Speaker 1: So we were like, okay, like you said, we're moving
21:27
Speaker 1: toward not everybody, but many of us want to move
21:30
Speaker 1: to that passenger role. But in order to do that,
21:33
Speaker 1: it requires, you know the power of what I say,
21:36
Speaker 1: frameworks and systems. And I think what I loved about
21:40
Speaker 1: your Purple Circle framework, if you will, Davis, was this
21:42
Speaker 1: is a simple we talked about earlier, simple clarifying way
21:46
Speaker 1: of where is the where is the breakdown? You know,
21:49
Speaker 1: we all have these different things and happens, you know
21:51
Speaker 1: over the business life cycle. You know, you might have
21:54
Speaker 1: one dialed in it right now, but then that could
21:56
Speaker 1: break down depending on what other You know, pressure is
21:58
Speaker 1: always kind of what do they say at the weak
21:59
Speaker 1: point in the There's always something that kind of gives
22:02
Speaker 1: and then shifts one thing and then we fix that
22:04
Speaker 1: and then another part has to adjust. So talk a
22:06
Speaker 1: little bit, if you would, about you how you've created
22:09
Speaker 1: you know, you've had my consulting offer, you have this
22:12
Speaker 1: career coaching you know, like scaling blueprint if you will,
22:15
Speaker 1: If you wouldn't mind just kind of walking us through that.
22:17
Speaker 3: Davis happy to share that.
22:19
Speaker 4: Actually, yeah, so for anyone who's listening to this on
22:22
Speaker 4: the audio version, there is another reason for you to
22:24
Speaker 4: check out David's YouTube and check out the videos. But yeah,
22:26
Speaker 4: let me then pull us off for you. Happy to
22:28
Speaker 4: share the framework, So I'll give you a backdrop of it,
22:30
Speaker 4: which is, this is the framework I wish I had
22:32
Speaker 4: when I was building my business, and it's the same
22:33
Speaker 4: framework I use when I think about buying a coaching
22:36
Speaker 4: business or I think about scaling a coaching business. And
22:38
Speaker 4: it's the same one where I'm actually consulting with two
22:40
Speaker 4: coaching businesses are doing about one hundred million dollars each.
22:43
Speaker 3: And this is the same framework we institute with them
22:45
Speaker 3: as well.
22:46
Speaker 4: And so let me actually, I'm sure I'm a screen here.
22:51
Speaker 1: You may need to let's see make sure. We'll make
22:53
Speaker 1: sure that you can access it. If you have a trouble,
22:55
Speaker 1: we'll see if I.
22:56
Speaker 2: Move it around here for you, Davis.
22:59
Speaker 4: No worries, all right, no whereas here, let's let's do this.
23:02
Speaker 4: I think what we'll need to be able to do
23:04
Speaker 4: is all right, since this is on stream yard, we
23:10
Speaker 4: might need to be able to do two our steps.
23:12
Speaker 2: Here, here we go. If you have the file we'll
23:15
Speaker 2: put like, I can pull it up or the purple
23:17
Speaker 2: circle itself.
23:19
Speaker 3: Yeah, how about that. Let's say is up drawing it.
23:21
Speaker 3: Let me just do the let me do this, let
23:25
Speaker 3: me actually do this for you, and.
23:28
Speaker 2: Well, Davis is pulling that up.
23:29
Speaker 1: We are on on YouTube, so you guys can always
23:35
Speaker 1: click up our YouTube videos. Of course, we appreciate you
23:38
Speaker 1: guys subscribing on it. Whatever the podcast platform you like,
23:41
Speaker 1: we'd run all of them pretty much and if if
23:43
Speaker 1: you don't find me on one, let me know if
23:45
Speaker 1: your look up David Carr or the Business Roundtable podcast.
23:49
Speaker 1: Happy to you know. Have you guys subscribe? Leave comments too,
23:53
Speaker 1: as you guys are listening to this. If you have
23:55
Speaker 1: a specific comment, put it into the with the feed
23:59
Speaker 1: wherever you find us, whether it's LinkedIn Spotify, Amazon Music,
24:03
Speaker 1: whatever the case might be. Leave a review and share
24:06
Speaker 1: your comment with you know, thoughts feedback. We welcome it
24:11
Speaker 1: and it's doesn't always have to be positive, but we
24:13
Speaker 1: just wanted to be constructive, I should say so constructive
24:16
Speaker 1: feedback is always helpful and welcomed.
24:20
Speaker 2: And Davis, i't know if you have trouble.
24:22
Speaker 1: Pulling it up because I know we use the platform streamer,
24:25
Speaker 1: which is a lot of fun, but sometimes there's a
24:26
Speaker 1: little technical fun Thames we have to work around.
24:29
Speaker 3: It's all good on that one.
24:31
Speaker 4: So worst case scenario, what I'll do is I'll just
24:33
Speaker 4: do the pop one version or actually know what I
24:35
Speaker 4: can do here is all right? What do you do
24:37
Speaker 4: when do a workaround? It's always all about entrepreneurship.
24:39
Speaker 2: So there we go.
24:40
Speaker 1: See this is we're doing it in real time, so
24:42
Speaker 1: we're collaborating, so you guys get to see. This is
24:44
Speaker 1: what it's like to work with a true professional. It's like, hey,
24:47
Speaker 1: you know what, how can we work together on this?
24:49
Speaker 4: Uh?
24:49
Speaker 2: And I love it.
24:52
Speaker 3: Here.
24:52
Speaker 4: I'm gonna go ahead and do something as will come out.
24:57
Speaker 4: Is I'm gonna share my screen on So usually on
25:00
Speaker 4: Zoom you can just go ahead and just share an iPad.
25:02
Speaker 4: But obviously I just thought that there's no pact connectivity.
25:04
Speaker 4: So I'm gonna do is this.
25:06
Speaker 3: I'm gonna go ahead, and.
25:09
Speaker 1: And I think if you while you're doing that, I
25:12
Speaker 1: have I think I have the actual purple circle too.
25:14
Speaker 2: I'm gonna see if I've got it here. Let me
25:16
Speaker 2: see if I can pull that up as well.
25:18
Speaker 4: All good, I got it the quick, I got it.
25:21
Speaker 4: I'm gonna share my screen here, and I'm sure scenes
25:25
Speaker 4: it's good. All right, let's go share a window here, sir?
25:29
Speaker 3: All right? Great, all right, so you should be able
25:32
Speaker 3: to see my screen now, which we go.
25:34
Speaker 2: Yeah.
25:34
Speaker 3: So whenever I think about.
25:36
Speaker 4: Evaluing a coaching business, consulting business's work, there is I
25:39
Speaker 4: think about three things. So I am a coach, non artist,
25:42
Speaker 4: so you are excused the handwriting here, and so whenever
25:46
Speaker 4: I think about a coaching business, there's really three things
25:48
Speaker 4: I look for. First off is when I buy them
25:51
Speaker 4: is do they have consistent leads? If they don't have
25:54
Speaker 4: consistent leads, you don't have revenue coming in right. Second
25:58
Speaker 4: is do you have consistent sales? The reason why is
26:01
Speaker 4: that you can have all the leads coming in, but
26:03
Speaker 4: if you can't convert them. Similar to what I mentioned
26:05
Speaker 4: about the coach who was doing five thousand, what the
26:07
Speaker 4: unlocked for him doing fifty thousand a month and beyond
26:10
Speaker 4: was just being able to have consistent sales. And then finally,
26:13
Speaker 4: you need to be able to deliver on the sales,
26:15
Speaker 4: which is the consistent results. Otherwise people will leave bad reviews. Now,
26:18
Speaker 4: let's talk about what happens a lot of coaches. They
26:20
Speaker 4: have one, maybe two d's, but they don't have all three.
26:23
Speaker 4: Let's talk about what happens when you're missing a crucial component.
26:25
Speaker 4: Let's imagine you're an amazing marketer and you're amazing at sales.
26:29
Speaker 4: People come to you, you have a might as such,
26:31
Speaker 4: they become clients, but you don't have the results to
26:34
Speaker 4: back it up. Like people fall through the cracks and
26:37
Speaker 4: you're trying to be the center of everything. Well, at
26:39
Speaker 4: least the two things. First off, it leads to a
26:41
Speaker 4: bad brand, so people will speak poorly of you, like
26:44
Speaker 4: bad brand. And the second thing it leads to is
26:49
Speaker 4: burnout because you're trying to ruggle everything as once. So
26:53
Speaker 4: you want to avoid that, right now, that's the first part.
26:56
Speaker 4: Now the second part of it is if you have
26:57
Speaker 4: consistent leads and consistent results, but you don't have consistent sales,
27:00
Speaker 4: you run into cash flow issues, which is some months
27:03
Speaker 4: you are like, oh my gosh, I'm gonna be rich.
27:05
Speaker 4: I'll remind you like, wow, how do I pay myself?
27:07
Speaker 4: You want to avoid that, and you could be an
27:09
Speaker 4: amazing salesperson, an amazing coach, amazing operator, but you don't
27:12
Speaker 4: have leads coming in. You basically have low revenue because
27:16
Speaker 4: not enough people know about you. So ultimately, what you
27:18
Speaker 4: want to do is be in this purpose cercle in
27:20
Speaker 4: the middle. Right you have because this is in leads,
27:22
Speaker 4: because it's in sales and results. So now how do
27:25
Speaker 4: you actually get that. I'm actually going to unpractice one
27:28
Speaker 4: level further and walk you through how to think about
27:30
Speaker 4: each of these levels. So whenever you're thinking about consistent leads,
27:35
Speaker 4: and this will work with you to whatever. Again, if
27:37
Speaker 4: you're trying to go to your first hundred thousand, your
27:38
Speaker 4: first one hundred thousand dollars a month, you're herd firste
27:40
Speaker 4: hundred thusand dollars a week, it's first off, you need
27:43
Speaker 4: to be very clear on your offer promise, who do
27:46
Speaker 4: you serve and what do you serve? So a lot
27:47
Speaker 4: of times I find that coaches they try to be
27:49
Speaker 4: everything to everyone. Oh yeah, and that's basically trying to
27:54
Speaker 4: be a buffet. Like some people just want sushi, but
27:57
Speaker 4: you're trying to be a buffet that happens to serve sushi, right,
28:00
Speaker 4: So that's slows you down. So in order to more
28:03
Speaker 4: just need to be able to figure out who you
28:05
Speaker 4: deliver and what's the outcome that you're delivering to. Second
28:07
Speaker 4: is you need to have your one channel. And so
28:09
Speaker 4: a lot of coaches I find are are trying to
28:11
Speaker 4: be on five, six, seven different channels, but really all
28:14
Speaker 4: they need to do is be on one channel and
28:16
Speaker 4: to be on that channel consistently. Whoever that's LinkedIn Instagram, Facebook,
28:20
Speaker 4: ass whatever it is, just be consistent on it. There
28:22
Speaker 4: are businesses I work with they're doing like eighty million
28:25
Speaker 4: and they're pretty much have one primary marketing channel on it.
28:28
Speaker 4: But for most businesses, I find out you can get
28:30
Speaker 4: to one point seven million without even touching a second channel.
28:34
Speaker 4: You can do in LinkedIn, one point seven million on Instagram,
28:37
Speaker 4: whatever it is, you.
28:38
Speaker 2: Can do that.
28:39
Speaker 4: And once you have that process, once you have that channel,
28:41
Speaker 4: doubt in, you need to be able to have the
28:42
Speaker 4: marketing process behind it. Otherwise you're just basically wishing for
28:46
Speaker 4: luck or you're trying to burn yourself out. So think
28:48
Speaker 4: about can you step away and the marketing engine continues
28:50
Speaker 4: to work. Now, those are the first three things I
28:52
Speaker 4: work for. But if you have that the offer promise,
28:55
Speaker 4: the one channel in the marketing process, you're going to
28:56
Speaker 4: get consistent leads. Now, from consistent leads, you're able to
29:00
Speaker 4: get to consistent sales. So what happens now is you
29:03
Speaker 4: have you should have be able to generate so many
29:04
Speaker 4: leads that you have a wait list and people who
29:07
Speaker 4: want to work with you talk to you about your services.
29:09
Speaker 4: And so the next thing that breaks down is you
29:11
Speaker 4: need to have a pre sales process. This is like
29:14
Speaker 4: a qualification. So a lot of coaches, once we unlock
29:16
Speaker 4: their consistent leads, they run to this problem where they're
29:19
Speaker 4: having so many people reach out to them, but not
29:21
Speaker 4: everyone's qualified. Sure, so you need to be able to
29:23
Speaker 4: qualify people. The type of people you want to work with.
29:25
Speaker 4: They have the budget and they have their desire. What
29:28
Speaker 4: you're offering them don't imagine that's all trip. So the
29:31
Speaker 4: people who show up and then coaching you can relate to.
29:33
Speaker 4: This is if you ever talk to someone who drags
29:35
Speaker 4: on the conversation, you know that they're never going to
29:36
Speaker 4: join you. They don't believe in investing themselves and they
29:39
Speaker 4: don't have to. They don't even want you offer terrible
29:42
Speaker 4: waste of time. And once you have that pre sales process,
29:44
Speaker 4: we then move into the sales process. The sales process
29:49
Speaker 4: is making sure that you have a clear, defined sales
29:51
Speaker 4: process so that you're not reinventing the wheel every single day,
29:54
Speaker 4: because if you're reinventing the wheel every single day, what
29:56
Speaker 4: ends up happening is that you're going to end up
29:57
Speaker 4: struggling find to find the scale r And once you
30:00
Speaker 4: have a sales process, you need to be able to
30:02
Speaker 4: have the capacity to be able to take on the
30:04
Speaker 4: sales calls and to be able to serve the clients
30:07
Speaker 4: that you're onboarding, because if you don't have any of those,
30:08
Speaker 4: you don't have a business.
30:09
Speaker 3: You're just constrained by yourself.
30:10
Speaker 4: So we talked about that, right, Yeah, So the test
30:12
Speaker 4: I always think is that, well, the tests I always
30:15
Speaker 4: think about is that if you lose your voice tomorrow,
30:18
Speaker 4: could someone else take over for you temporarily?
30:21
Speaker 3: And the answer is no, you don't have the capacity.
30:24
Speaker 2: Yeah.
30:25
Speaker 4: Well, let's imagine right now you did all for six
30:27
Speaker 4: you have existent leads and consistent sales. You need to
30:30
Speaker 4: be able to deliver on the back end, and delivering
30:32
Speaker 4: on the back end.
30:32
Speaker 2: What was like this?
30:33
Speaker 3: There's three things.
30:34
Speaker 4: First off is the delivery right now, if you're at
30:37
Speaker 4: the center of your delivery, like the delivery doesn't happen
30:39
Speaker 4: without you, then you don't really have a business. You
30:42
Speaker 4: just have a job that people pay you and hopefully.
30:44
Speaker 2: Pay a lot for it.
30:46
Speaker 3: Youinu to be able to move yourself from delivery.
30:48
Speaker 4: But outside of delivery, you also need the systems and
30:50
Speaker 4: of course you talk about this they're done your podcast here.
30:53
Speaker 4: You need to have the systems and procesies in the
30:54
Speaker 4: back end to make sure that everything gets caught. You
30:57
Speaker 4: have someone doing your pay roll, so you're paying everyone
30:59
Speaker 4: on time, someone who's collecting the invoices from clients payments
31:03
Speaker 4: all the way to hey, I know exactly how to
31:06
Speaker 4: track my leads and my sales. So this system's behind it.
31:09
Speaker 4: And finally, most importantly, you need a scale plan. If
31:13
Speaker 4: you're planning to grow your business. It's knowing exactly what
31:15
Speaker 4: you need to work on, when to work on it,
31:17
Speaker 4: and how to work on it. If you don't do that,
31:19
Speaker 4: you're just spinning your wheels and you see other people growing.
31:22
Speaker 4: You know you're capable growing, but yet you're struggling. And
31:25
Speaker 4: so this is how I think about it too. And
31:27
Speaker 4: this is self assessment. So if anyone wants to go
31:29
Speaker 4: through the self assessment, you need just go through our website.
31:31
Speaker 4: It will allow you to walk through this and you
31:32
Speaker 4: can do this exercise to see where you're at in
31:34
Speaker 4: your business. It will allow you to figure out the model.
31:37
Speaker 4: Neck For example, if you have consistent leads and as
31:39
Speaker 4: the results, but you're just not getting considered sales, well,
31:41
Speaker 4: work on consident sales and work on is it the
31:43
Speaker 4: pre sales process? Is the process or is it the
31:45
Speaker 4: lack of capacity to be able to keep up?
31:49
Speaker 2: Yeah? I love it.
31:50
Speaker 1: I love it you guys, So those are you are
31:52
Speaker 1: I'm going to bring us back here, but those of
31:54
Speaker 1: you that are not watching the video you can still
31:56
Speaker 1: obviously take notes, come come back. There's a lot in
31:58
Speaker 1: there that David just broke down. But I really feel
32:01
Speaker 1: like the simplification, Davis of Okay, obviously there's nuanced in
32:06
Speaker 1: those things that we talked you talked about, but the
32:08
Speaker 1: overall simplification understanding this and where where we need to
32:12
Speaker 1: focus in it really goes to you know, leading our
32:15
Speaker 1: business as well leading ourselves well and focusing on those things.
32:18
Speaker 1: And again, I appreciate you presenting that, Davis, and I
32:22
Speaker 1: think really this speaks to your what I love again
32:24
Speaker 1: your your mission of Purple Circle is to really transform.
32:27
Speaker 1: I love this a billion lives. That's that's a goal,
32:29
Speaker 1: that's a that's a you know, that's putting it out there,
32:32
Speaker 1: and I love that to empower coaches that we can
32:34
Speaker 1: that we can make this lasting impact and get out
32:37
Speaker 1: of our own way, because I feel like there's a
32:39
Speaker 1: lot of folks that you know, they really want to
32:41
Speaker 1: help k they really they really called they want to
32:43
Speaker 1: help them, and they're in their own way, and so
32:47
Speaker 1: you know, seeing Davis, what you've been able to do
32:50
Speaker 1: what I.
32:50
Speaker 2: Call it this, I love it. I call it like
32:52
Speaker 2: a ripple effect.
32:53
Speaker 1: If you will that you're you're you're creating this space
32:55
Speaker 1: where coaches grow and their clients can thrive. And it's
32:59
Speaker 1: not just stuck only on me. Yes, I have the
33:02
Speaker 1: idea of the vision, but it's like leading myself well
33:05
Speaker 1: so I can be in the right place at the
33:07
Speaker 1: right time. I think that is a fantastic tool that
33:11
Speaker 1: you've presented it to us today.
33:13
Speaker 3: I appreciate it.
33:15
Speaker 1: Yeah, I know we're getting to the end of the
33:18
Speaker 1: podcast and I would love to go alonger with you, Davis,
33:20
Speaker 1: but I know our time is short.
33:23
Speaker 2: You know, you just covered a whole lot of different things.
33:25
Speaker 1: If if you know, if I'm coming into this, and
33:28
Speaker 1: maybe maybe you can speak to this in a couple
33:30
Speaker 1: of different ways. If if if they're a new coach,
33:32
Speaker 1: maybe they've been around for a little while, they're getting stuck,
33:36
Speaker 1: or maybe they're they're you know, where would you suggest
33:40
Speaker 1: to them to start, like, Hey, you know you're not
33:43
Speaker 1: getting the results that you want because obviously you're stressed,
33:46
Speaker 1: you're burned out, you're not seeing the results. Like you said,
33:48
Speaker 1: those different areas, whether it be cash flow or they're
33:51
Speaker 1: they're not getting consistent leads right, or you're you're getting
33:54
Speaker 1: you know that that scalability isn't there. What would you
33:57
Speaker 1: suggest to somebody as they are listening to this podcast
33:59
Speaker 1: as they walk away they're listening to it today, Dave,
34:02
Speaker 1: is that they should take action on.
34:05
Speaker 4: So two things that I have found always been a
34:08
Speaker 4: proof point where I feel like eiver. The first thing
34:11
Speaker 4: I always think about is like, do you actually want
34:12
Speaker 4: to change? So the question I always ask people to
34:15
Speaker 4: is that how do you feel about the quality of
34:19
Speaker 4: your income, the quality of your life, and the quality
34:22
Speaker 4: of the type of clients you're working with? And the
34:24
Speaker 4: answer is I wouldn't change a single thing at all.
34:26
Speaker 4: Just keep doing what you're doing and then you don't
34:28
Speaker 4: need to change anything. But if you do believe that
34:31
Speaker 4: you're capable of more income, you're capable of having more
34:33
Speaker 4: or better clients, and you're capable of having more time
34:35
Speaker 4: freedom and how they got well, who's done the thing
34:37
Speaker 4: that you want to be able to do. Have a
34:39
Speaker 4: conversation with them and figure out because if they've cracked it,
34:42
Speaker 4: it's not impossible for you to do the same thing
34:45
Speaker 4: just finding those people and just having that conversation and
34:47
Speaker 4: from there you'll see what the future looks like.
34:48
Speaker 3: It's not only to me.
34:50
Speaker 4: Probably the biggest hack I've had in again, just my
34:52
Speaker 4: whole journey is that successfully is clues is you can
34:55
Speaker 4: try to find and figure out all this alone, but
34:58
Speaker 4: better yet, just talk to someone.
35:00
Speaker 1: I love that, Davis, and I love that you've created
35:03
Speaker 1: a community with Purple Circle. So you know, I've I've
35:06
Speaker 1: found power in communities who different you know, folks that
35:09
Speaker 1: I've been a part of, And one hundred percent agree, Davis,
35:11
Speaker 1: is like finding a community, find a tribe that you
35:13
Speaker 1: can be a part of that gets that you'll go
35:16
Speaker 1: further together and you're not isolated, you're not alone. I
35:19
Speaker 1: love hearing the successes that you've shared earlier on the
35:22
Speaker 1: podcast of folks that have come in the different cohorts,
35:24
Speaker 1: because Davis, I'm sure they weren't I mean they were
35:27
Speaker 1: just going in there alone. You've created not only they
35:29
Speaker 1: work in the frameworks and systems that you have them
35:31
Speaker 1: in together talking with each other, right.
35:34
Speaker 4: Correct, So I mean it's a huge aspect of it.
35:36
Speaker 4: To me, it's more like two things. I'll tell you
35:39
Speaker 4: what the importance of the community in general, where it's
35:41
Speaker 4: purpose or going anywhere else is. I always believe that
35:42
Speaker 4: if you find a community in places where there are
35:44
Speaker 4: people doing the things that you want to do, you
35:46
Speaker 4: gradulate naturally towards it. So when I was starrying my
35:48
Speaker 4: first business, when I was starrying with my consulting offer
35:50
Speaker 4: for a coaching business, I was like, well, I was
35:53
Speaker 4: in rooms where I was hanging out with people who
35:55
Speaker 4: are doing one hundred thousand dollars years as coaches, and
35:57
Speaker 4: I was like, Oh, if they can do it, I
35:58
Speaker 4: can do it too. Of course I've blasted past that,
36:00
Speaker 4: and I was like, wow, what they can do it?
36:01
Speaker 4: Why would I hang out with people who are doing
36:03
Speaker 4: a million dollars a year. It's like the same thing, right,
36:05
Speaker 4: well ten million. It's the same aspect of it is
36:07
Speaker 4: like your your vision of it always changes. So for example,
36:10
Speaker 4: one of the groups I'm in right now, not that
36:12
Speaker 4: I want of private ject, but he's just like, ohya,
36:13
Speaker 4: I'm just casually flying around his private ject.
36:15
Speaker 3: And I'm like, oh wow, okay, that levels possible too.
36:18
Speaker 2: Yeah, absolutely, the possibility is there.
36:21
Speaker 1: And Davis, I just want to say thank you for
36:22
Speaker 1: coming on the podcast here, if you guys got any
36:25
Speaker 1: you know value, which I got a ton out of
36:27
Speaker 1: here and just hearing it again the Purple Circle and
36:29
Speaker 1: my other things, I would really encourage you to reach
36:31
Speaker 1: out to Davis go to go to join Purple circle
36:35
Speaker 1: dot com check it out, and any other notes. We'll
36:38
Speaker 1: make sure we put it in the show notes so
36:39
Speaker 1: you guys can follow up. Davis, Thank you so much
36:41
Speaker 1: for being here with us today.
36:43
Speaker 3: Awesome.
36:44
Speaker 2: Thanks David absolutely.
36:46
Speaker 1: Of course, again, like earlier on the podcast, you guys like.
36:50
Speaker 5: I'll love you, welcome your reviews as well, and just
36:55
Speaker 5: encourage you to steward yourself well, steward your business well,
36:59
Speaker 5: keep that vision alive and come back.
37:01
Speaker 1: Into the next episode of the Business Round People podcast.
37:03
Speaker 1: Thanks everybody for listening. MHM