Latest / The Christian Reeve Podcast / Introducing Raffy | The Christian Reeve Podcast | #76

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Introducing Raffy | The Christian Reeve Podcast | #76 · The Christian Reeve Podcast

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  It's another episode of the Christian we've podcast.
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  But are you subscribed? If not make sure to like, share
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  and subscribe, spread the word about the Christian Reef podcast
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  and enjoy this episode. Hello and welcome to another
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  episode of the Christian wreath podcast.
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  Now, before I get into today's proceedings, today's podcast for
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  those watching the podcast by video, you're probably noticing
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  a massive lag. I do apologize for that at the
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  time of recording. This, we just had massive,
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  massive, internet issues on both sides for me and my guests.
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  So I'm going to since we both live in the UK, I'm going to say
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  that we Is a UK problem. But yeah, for those listening to
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  the question we've podcast, you won't probably notice a
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  difference. And that's, you know, at the
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  heart of it, what really matters is the audio for a podcast but
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  all the same, I just want to apologize for any lags.
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  There are now my guest today is special guest because she's my
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  first guest, I've had on the show who actually doesn't want
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  to be. Let's, let's Put it this way.
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  Like she deliberately keeps her name concealed for various
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  different reasons. So we're going to work with the
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  Rope, the with the working name of Rafi.
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  And we're not going to talk about what she does for a
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  living. I believe, you told me,
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  actually, it was because of, for legal reasons, am I right?
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  And that and welcome by the way. Hey guys, yeah.
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  Legal reasons. Okay, okay, now, I'm just going
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  to quickly explain what you do. So away from that, you have kind
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  of like a background. Let's say, in sort of things,
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  like business, insights statistics, stuff like that.
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  So, I want to kind of just delve straight into that right off the
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  bat, but before I do that, and I know I've done that but five
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  times now, but this is a bit of a different podcast episode
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  because Rafi is going to become A regular part of the podcast
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  moving forward. Now, one of the things I wanted
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  to do on the Christian, we podcast for a long time is have
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  more discussion based episodes. Now, traditionally I've done
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  that, you know, through single only podcasts.
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  I did a few with Dutch deals where it was discussion-based.
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  But my excuse me, my plan has always been to come in with a
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  particular topic and, you know, roll with that topic each and
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  every time that's always The plan because I want to expand
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  this podcast, I want to grow it, extend it Beyond just the
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  traditional interviews. Now, today is going to be a
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  standard interview like every other interview, but it's more.
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  The reason I'm doing this is because I want to introduce Rafi
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  to work to the podcast to you guys, the viewers the listeners,
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  and that's why it's called Introducing Rafi.
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  And yeah, I just, I just wanted it to kind of be an introduction
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  to you. You who you are.
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  Also another thing is of as you can see for those watching the
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  Christian room focused, Raffi's a big giant piece of cake today
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  and I understand you're going to go with different filters each
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  time so I'm quite interested to see where this will go leaving
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  for. But anyway yeah like I said
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  before, welcome Rafi. It's going to be a pleasure
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  having these discussions with you moving forward and very
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  excited to sort of to do. Because I know there's a lot of
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  different topics that we can cover and that we can go into
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  both based on our own experiences and also things were
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  interested in. And also hopefully once we build
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  this community enough, I want to accept, you know, requests from
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  the audience as well. So if you guys do have a
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  particular topic, you like us to cover.
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  Please send us a comment either in the Discord server or to me
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  on Instagram or wherever you follow me online.
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  Line. And we will look into that
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  potentially cover on the show in the future episode.
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  Now enough of this, plugging enough of this setting up, let's
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  begin the interview. Now, first thing I'm going to
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  ask you is why a business insights.
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  So important in today's business world and what are the key
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  things that businesses can learn from business, insights?
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  Well, let's question of course, But as you can see I take myself
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  very seriously. Yeah maybe I will put my serious
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  tone on and no jokes aside. I think that each industry have
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  their own definition of business insights.
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  What they actually mean okay and that varies in terms of trends
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  globally company and also within that industry, what kind of like
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  need what kind of New Horizons they need to actually achieve.
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  So it's a very generic term that could assume different kinds of
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  definitions and at the same time what it should actually mean, is
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  something that well in Insight in itself is, An action that the
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  company could take in order to bring the growth of the company
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  to another level. Hmm.
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  So I remember in the past that, you know, it was one of the be
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  of the interview questions. What is your definition of an
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  insight? And I have to say, in the past,
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  I did have a job that I passed it because I give my own
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  definition of it and I think at the time, Talking about years
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  ago now, but I think at the time I say it's the catching catch
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  in, kind of like sentence. So it's that sentence is that
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  nugget factual wisdom for the actually brings to the
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  conclusion and say, okay, let's implement this new action.
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  Let's do something about it because it would be profitable
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  for the company. Any or that will be good for
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  growth Improvement. So yeah, before I quiz you on
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  that, I just want to ask like what's the stupidest like
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  interview questions? You've been asked like in these
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  situations because I mean already I already hate that
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  question. Straight off the bat.
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  How would you define businesses? Like I get the point the
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  question but it's, you know, it's you've always got to play
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  the game. With interviews and I hate that.
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  And yeah, I was just wondering that was some of the silliest
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  you've received. well, I have to say First of all, before I
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  answer that question because I have to think about it, I think
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  it's very good to always, keep yourself doing interviews
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  because it's a practice. And then, the more you practice
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  the better, you will get at it. So even when you, when you start
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  to have like a demotivational moment of work, just, you know,
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  just put yourself out there stupidest.
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  I think it's more about The classic would use.
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  Where do you see yourself in the next five years?
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  I think it's too bad because if the company doesn't really give
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  you the opportunity to grow is always the purpose of the
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  question itself, but I think that I done experienced other
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  other. Another spectrum of stupidness,
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  when a company is totally convinced, they you, you know,
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  Inside out the best structure and they ask you, some specific
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  questions that you come in from another company.
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  You would never know. So, that is a little, be
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  short-sighted, cactus a little be myopic, really, and some
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  recruiters should be more aware of it.
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  Okay, it's a serious. Let's have a like, hey, this is
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  what I do when I'm interviewing people.
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  I mean, yeah, we can go in different directions as you
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  know, we've discussed. We've discussed a lot but well,
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  I think the whole purpose of this interview is I really want
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  to kind of give people an understanding of your background
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  because I think that moving forward naturally, we're going
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  to do a lot of business related stuff just because of our
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  backgrounds, you know, I'm always talking about Mark.
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  Saying, you know. Like I don't I don't know if
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  they often think about that. It just seems to apply to a lot
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  and I have, you know, I've studied it.
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  I've worked in there. Bubba blah.
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  All right. And you often you'll talk about
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  what, you know, you know what I mean.
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  But I think it helps to kind of for the audience to understand,
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  just, you know, your level of expertise where it extends to,
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  you know, just what you know what you've been through Etc.
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  You know, obviously will learn more and more about you as time
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  goes on but you know it's good to have Have a good frame of
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  reference to start with its move it back to business insights
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  day. What are the things I'm quite
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  interested in knowing it's like we call these different systems
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  these days and I lost a lot of them seem to be kind of heading
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  towards this idea of having like automatic systems that deliver
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  you statistics, what automatically, as opposed to
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  having to manually, kind of work with these systems.
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  So what I mean by that is like, instead of, you know, having to
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  okay, if you take Google analytics, as a quick example,
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  you still have two very much kind of interface with it, set
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  things up self-reports. It will still deliver stuff to
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  you automatically. So you can get 28 days, 60, 90
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  days. Any all it will come sort of
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  automatically, right? So you can get reports on that.
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  But there are systems like power bi.
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  For example, which I have a little bit of an understanding
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  about, I think Tableau is another one, something similar,
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  right? Could you talk to us a little
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  bit about Tableau and power bi, and how that, you know, sort of
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  relates to business? And you know how they differ and
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  what they actually deliver as opposed to standard, you know,
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  analytical sources. All right, so So going back to
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  your framing, I think. You're right.
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  So we started off with the definition of what it could be.
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  It's a business Insight but the Insight is self is like the
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  research of the ultimate, why? So it comes from a process of
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  applying different methods of scrutinizing, analyzing
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  different data points, not only one data source, so it's like
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  that kind of process that you join the dots and each dot has
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  required, A certain level of Investigation in the data.
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  So somebody that does analysis, somebody that works with any
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  insights, it's kind of like a research and detective and
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  literally an investigator that goes into the rabbit hole and
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  digs out everything they need to be dipped out and then
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  synthesize is to one nugget, the Golden Nugget, which ultimately
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  is the business Insight. Now the automation is self is
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  because now we are kind of like so.
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  Emerged by data like everywhere. And all different systems is
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  puke out, all sorts of data and those data made of Matrix.
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  So Matrix are like the building blocks of that, kind of like
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  wall that you need to build yourself because you have to
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  take them back the best bricks in order to have the fundamental
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  for your methodology. So even though there is a level
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  of optimization, there's always the need of the Analytical human
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  eye and skills to synthesize everything to answer that
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  business question. Fully 360° really that could
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  serve not only what department by could be cross-departmental
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  and also ultimately has to resonate to what to this T.
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  The big cheese is not the bigwigs.
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  They need to know which you know, big decisions that have to
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  take about it. So yeah, you know in the I've
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  been doing Insights overall, I would say 16 years.
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  Oh my, I mean three artists. Yeah.
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  Overall and different across different Industries and their
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  different angles different approaches.
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  Of course, and without was say that in terms of tools.
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  Yeah, different tools. So power, bi, and tableau Bi
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  self is integrated with Microsoft Suite.
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  So sometimes some Tom Industries.
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  They prefer to use that because it's kind of like easier to to
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  interact with it. And also it depends on what type
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  of database you have. If the database is also hosted
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  within a package that is easy to connect with that on Microsoft
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  server. So in that case, some people
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  they use power bi in other cases.
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  I Tableau, it has been has been around for a long time.
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  It's not you. Hello.
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  I think I've been using Tableau for the last and it is Seven.
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  Oh wow. Difference is that Tableau
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  especially in the last 45 years, it has really pushed on the
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  marketing level of reaching out, to big companies, be more
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  prominent on LinkedIn and social platforms and basically
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  establish itself to be or at least recognized as the way to
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  go the portal, the visualization tool, then the analysis.
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  Me too. That's you know it's kind of
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  like easier or nice to interact with.
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  Yeah you can do analysis with both with power bi and Tableau
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  I've been using both in the past.
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  At the moment I'm using more Tableau and actually I would
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  like to get like a certification of tablet itself because it's
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  very nice in my view. It's In terms of digging into
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  the data, it's kind of like intuitive to some extent, right?
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  So, I'm never the less. I mean, there are so many other
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  programs out there. It depends on the budget of the
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  company. So if they have a big budget, if
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  they can do it, if they have a good relationship with Tableau,
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  everybody would use Tableau. I remember in the past, I use a
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  similar data visualization and Analysis and analytical tools.
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  It all depends really, they're all kind of like based on the
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  same, fundamentals of building a query query is basically a
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  question that you ask to the database and then that question
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  answers you with the right metrics that you need.
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  I'm answering quite well, am I? Yeah, you're doing a great job
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  and thank you so much but it is this, you explaining something
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  really serious and very well and very intellectually but yeah.
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  But I have your cake. I don't know why I'm so tired is
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  sometimes, but is it No, the listeners.
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  Hold on, we're sorry for the listeners that, you know,
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  they're missing out. But well, that they'll have to
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  come check out the YouTube version to see this wonderful
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  cake. I realized that I can serve
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  being a piece of cake. So I hey, and I also have a
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  candle and with my kids, You're like, okay.
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  All right. Yes, ma'am.
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  So what are your thoughts on Google analytics?
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  Like, do you think it considering there are like these
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  more powerful sort of, analytical tools, like Tableau
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  and be a power? Bi do you think there's any kind
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  of point to Google analytics for businesses?
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  Or do you think it's just kind of a bit of nice kind of free
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  software, but otherwise not really useful?
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  There's always a, there is always like a purpose right
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  there is a solution. So it depends really if there is
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  a company that the business model is based on not being
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  discovered and keywords and search as well.
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  Yeah, kind of like tapped into it in the past, but at the
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  moment, In the past, I would say four years, I'm not been reliant
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  on it. So I don't think that's my usage
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  of it has been done, extensive to say oh yeah there's no point
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  of it, there is yeah. If there is a solution, that's a
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  point. I guess I should kind of
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  reiterate why what I want to further, explain what I meant.
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  They're so like obviously there is a point but like when you
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  look at these more complex systems that do exist and you
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  know, because I've used Google analytics and then I've seen
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  what tableau Like by comparison and it kind of feels like Google
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  analytics is your option. Like, let's say you don't have a
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  particularly Big Marketing budget or something and you need
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  a free tool, then it's it's useful and you can do a fair
• 18:39
  amount of stuff with it, but you'll point just then you made.
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  I think is very interesting where you said that, like Google
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  analytics is probably more intended for those companies
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  that are looking to really get seen in that.
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  Google S erps search engine results pages and And make use
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  of your SEO keywords and stuff like that.
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  And that's very interesting because that would kind of imply
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  that, you know if you're a business that really like let's
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  say you're b2c as opposed to a B2B so business to Consumer
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  versus business to business. If your business the business,
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  then you're building essentially kind of like Word of Mouth
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  really, you're kind of making Partnerships with companies and
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  all your business. I mean, you might get sort of
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  Business from your website, but more often than not, you're
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  getting referred by other companies by other people.
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  You're making direct sales cause to companies Etc.
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  Whereas, if you're, you know, looking to kind of appear in the
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  Google s, erps then chances are you're either selling a product
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  or a service that's intended for a consumer directly.
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  Obviously a bit B2B situation, is still serving a customer, but
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  it's different because, you know, You know, if you're if
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  you're a retail retailer or a service provider of some
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  description, then it's going to be very important for you to
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  appear high in those Google search results because, you
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  know, you're going to have a lot of competition and such and, you
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  know, since this search is important on any kind of
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  consumer Journey. So that, for example, let's
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  apply that to your podcast. In order to respond and growth.
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  The community searchability is extremely important.
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  Yeah. So yeah.
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  Maybe one day we're going to look into the Google analytics,
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  you know, you know, why not? And based on based on previous
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  experiences. Like, for example, let's say
• 20:49
  there is a product is about to be launched and is linked to to
• 20:52
  seasonality. So let's say, like, for example,
• 20:55
  I think that tomorrow, Oh, is Mother's Day, right?
• 20:58
  Yes. So people will, and I'm just
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  saying and I quote, their typical scenario will search for
• 21:10
  companies like Moon pick.com, or like cards company and in order
• 21:16
  to send this card like as quickly as possible.
• 21:19
  Yes, look down. You know, for example, they
• 21:22
  forget and now, you know, everything can be purchased on
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  my anyway. So there are some Trends in
• 21:30
  terms of keywords, they become more popular and observing that
• 21:33
  is extremely important for the launch of products and go
• 21:38
  learner. Google analytics.
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  Can also give you a breakdown of what other terms have been
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  searched as well. And from where that is very
• 21:50
  interesting for my perspective, like locally, you will have
• 21:53
  different terminologies and therefore, if you want to be,
• 21:57
  Covered in more than one country.
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  It's important to use the right keywords.
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  Now, I always collaborated with Apartments today specialized in
• 22:05
  a studio and it, you know, usually a department has his own
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  strategy that feeds within the overarching marketing strategy.
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  So yeah, it's definitely important push for the Discover
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  explore stage of the consumer journey.
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  And if it's good enough, people will land on the right.
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  Paige and therefore they could consider the purchase and then
• 22:31
  they close the loop by purchasing it and that, you
• 22:34
  know, the journey continues after that.
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  One of the things I learned, when I sort of learn all about
• 22:41
  SEO and how you do it, like logically and how you approach
• 22:45
  it. Like I actually worked under a
• 22:47
  guy who was really good and knew exactly what he was doing and I
• 22:51
  learned a lot in a very short space of time.
• 22:53
  So thanks for that if you ever are listening to this, The first
• 22:57
  thing I learned off that guy was that like, it's absolutely
• 23:00
  pointless to try and rank for like already highly established
• 23:05
  keywords. So for example, we were working
• 23:07
  in a financial Trading Company, right?
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  And the first thing he said to me is like as an SEO guy, I
• 23:13
  would never waste my money trying to rank, for example, for
• 23:16
  the term Forex because that already has a ton of money
• 23:21
  pumped into it, and he said it is feasible.
• 23:23
  That if you put enough money into it you could appear On that
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  top, top front page of Google but like you'd have to spend the
• 23:33
  sort of an astronomical amount of money and it just wouldn't be
• 23:35
  worth it. And sort of what he sort of said
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  is their strategy and what we then continue to do for the next
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  year was ranked for what we call a long tail keywords.
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  So like that can be a couple of words together or maybe even
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  like a whole sentence you know, like so like those Listicle
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  style articles, for instance, like top 10 things to know about
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  financial trading or something like that that would count.
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  And I think the thing that I realized right off the bat is if
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  you're trying to rank for anything, any kind of business
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  product, then you need to make it as niche as possible but
• 24:16
  still related to it. So like for example, let's say I
• 24:19
  was going to do SEO keyword research for this podcast and I
• 24:23
  was going to then sort of create content for that or, or try and
• 24:27
  bump us up in the search results.
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  Then I would look at like, you know, for example, more
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  specific. So like, man, Chester interview
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  podcast. I would try and rank for that,
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  for example, or you know, something where like the
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  competition, the whole point of it is the competition is much
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  less sort of also a good way of putting this.
• 24:52
  There's less competition for the keyword, so and there's the
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  thing. Like if there's less competition
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  and you make it as specific as possible, you don't always
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  necessarily have to put a massive budget into it.
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  Like for example with my website, okay it's very
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  specific. But I was able to get my website
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  on the front page of Google. I think it's like the second
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  research results or something like that.
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  And it always has been it goes up and down constantly B always
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  on the front. Paige, and I did that with zero
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  money. I just made sure all of my
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  keywords were top-notch. I've always kept updating the
• 25:30
  website, you know, I own my domain, all of these different
• 25:34
  things. And there's also options that
• 25:37
  I've done, like, SEO stuff behind the scenes as well that
• 25:40
  you do with websites and point is that it's like it is possible
• 25:47
  to do that it. I think it just comes down to
• 25:51
  How? How you do your SEO, keyword
• 25:55
  research, and how specific you make it?
• 26:02
  It's true. Interesting to see how many, you
• 26:06
  know, because your name Christian you know, some people
• 26:10
  think that you are Christian like as a Believer.
• 26:13
  Oh, you know what, sorry, I just want to say to you real quick
• 26:17
  actually. On that note.
• 26:19
  I am actually getting some interesting Advertising based on
• 26:22
  that. So like I get like emails,
• 26:28
  sometimes that I like Christian related or sometimes advert.
• 26:32
  I've advertisements in like Google and Stuff for Christian
• 26:37
  related stuff like worship thee stuff and it's interesting it
• 26:40
  really is. So there is something to that
• 26:45
  but at the same time, the top things that come up when you
• 26:48
  search my name, are well me. Christopher Reeve the got the
• 26:53
  actor who played Superman and also fun fact there's actually
• 26:57
  an actor called Christian. Reeve who his biggest claim to
• 27:01
  fame was being an extra with a couple of lines.
• 27:04
  As in the movie, You Don't Mess with the Zohan.
• 27:07
  If you remember that movie, he was he was in that parently.
• 27:11
  He was also apparently in Jarhead, which is some war
• 27:15
  movie, that I think Jake Gyllenhaal was in, but anyway.
• 27:21
  Yeah, it's like me probably a better part of six months to get
• 27:25
  on the front page, but it wasn't too difficult to do it.
• 27:27
  I think you just have to kind of know what you're doing with SEO
• 27:30
  that work. Once you know what you're doing
• 27:32
  with SEO? It's actually very simple.
• 27:35
  Like I generally use the approach of content creation as
• 27:39
  the style. So like, you know, set yourself
• 27:42
  up a Blog, start publishing articles Target for those more
• 27:48
  complex keywords via the Articles.
• 27:51
  And then continuously, just look for the highest ranking also,
• 27:56
  highest searched, trending keywords, and then write content
• 28:00
  around that. And also, I give you guys some
• 28:05
  advice for any marketeers wanting to know is time.
• 28:08
  It's not a big secret but basically every company does
• 28:12
  this, if you're trying to rank in Google s erps, what you do is
• 28:16
  you look at the first five entries for that are, you know,
• 28:20
  that topic and you basically take content from all of those
• 28:24
  places and you rewrite it in your own words and try to add to
• 28:28
  it if you possibly can. But the idea is everyone.
• 28:33
  Everything Practice everyone does it.
• 28:36
  I swear to God every company does this everyone?
• 28:39
  This is, this is the ultimate irony because when I was at
• 28:42
  University they would go on and on and on about you must never
• 28:47
  plagiarize and it's they made it seem like it was a legal, right?
• 28:51
  But then I started working for various different companies
• 28:54
  around the world and they all tell you to do the same thing.
• 28:57
  They don't come out and say it, they never come out and say this
• 29:00
  is what we're doing. You just quickly realize that
• 29:03
  that's what you got to do. And to be fair, there are some
• 29:06
  people who literally plagiarized, which I don't
• 29:09
  condone, you know, don't copy other people's work.
• 29:11
  You'll quickly get found out. Google will punish you though
• 29:15
  actively push you down in the search results if you just copy
• 29:19
  content, or if you write it badly, like Google's actually,
• 29:23
  yes, machine learning. So it very quickly picks these
• 29:25
  things up. And could kind of push you down
• 29:27
  and punish you as a result. They can also stop you from
• 29:31
  doing things like keyword stuffing.
• 29:32
  That's why you need to write good code.
• 29:34
  Here in articles in order to get to the very top.
• 29:38
  But the best practice generally that I found is to just kind of
• 29:43
  look at what the other companies are doing and essentially create
• 29:48
  like your own thing based on what they're doing.
• 29:50
  And make sure you have everything in there and then
• 29:53
  ideally so kind of top it off. You want to either add a
• 29:57
  different angle that some, you know, that the rest of them
• 30:00
  haven't done or you do like an article call or a web page that
• 30:06
  has like extra content that the others are missing or something.
• 30:09
  But one of the key things, I just want to add as a final kind
• 30:12
  of, you know, string to the bow is try to look at all of the
• 30:18
  questions that people aren't asked on Google.
• 30:21
  So sometimes when you search for a particular thing, it will give
• 30:24
  you, you know, those queries that drop down.
• 30:26
  It was so like, what people have searched for the similar, try to
• 30:29
  answer those questions in your article as well, and that will
• 30:33
  help. Big time with pushing you up in
• 30:35
  the Ser piece. It's very specific.
• 30:41
  To continent. Well, I mean, yeah, cons
• 30:44
  content, Creation with SEO is just one strategy.
• 30:48
  Like you can use SEO another. I mean, there's we could do an
• 30:54
  entire podcast on SEO to be and different things you could do
• 30:59
  but yeah you're right. It's one particular strategy, I
• 31:03
  suppose. 10, but it's not sustainable over time as well.
• 31:16
  From one side, the SEO strategy could could seem intuitive, but
• 31:21
  if you really want to be the Forerunner of be there for a
• 31:26
  special occasion or for in connection with something that
• 31:30
  comes in mind with people. Yeah.
• 31:32
  So you need to be, you need to be like, you know what they say
• 31:35
  about it? Yeah, I remember company.
• 31:41
  It was a best, it was a case study that basically, this
• 31:45
  company fmcg company so fast moving consumer goods in the UK.
• 31:54
  I was talking about years ago, in the UK, we had an
• 31:57
  exceptionally cold and rainy summer even though that could
• 32:01
  sound as the basic really but it was in the middle of think of
• 32:06
  June July and and it was very strange at the time.
• 32:10
  So we talking about I think six seven years ago okay and that
• 32:14
  got company reacted very quickly and they were able to position
• 32:22
  Themselves there. Yeah.
• 32:26
  And you know selling tissue paper and being like exploding
• 32:32
  really digitally and be very accessible to everybody that we
• 32:37
  need of that. So that's that's clever, of
• 32:40
  course, I think it depends on the circumstances.
• 32:42
  If for example the business need is to kind of like, steal the
• 32:49
  share of your competitors or trying to You know, have a
• 32:53
  different angle from your competitor.
• 32:55
  That is a different perspective and understand it.
• 32:58
  But sometimes when you really need to be the Forerunner or the
• 33:04
  really want to leave the mark, you need to be Innovative about
• 33:08
  it and be able to foresee the opportunity.
• 33:12
  Yeah, no, I agree. I agree.
• 33:13
  I mean, what you're essentially talking about is jumping on
• 33:16
  Trends, which is not dissimilar to what I was talking about with
• 33:19
  regards to like, keyword research and looking at what
• 33:22
  Trending. But at the same time, it is
• 33:27
  there's different ways you can go about that.
• 33:29
  And like I said, content management is one way.
• 33:32
  And one thing I'll add to that, with regards to what you were
• 33:35
  saying is that you mentioned I call you don't think it's
• 33:39
  sustainable your right. If you don't, if you just upload
• 33:41
  stuff that content and then you don't do anything with it,
• 33:45
  moving forward then you will lose your ranking.
• 33:48
  So that one thing that companies often do especially when they
• 33:51
  make like list of cool style articles is they'll update them
• 33:54
  every year and have like, okay let's say like it's a guide
• 33:57
  business guide for entrepreneurs 2021.
• 34:01
  I don't know. For example, you know, that
• 34:05
  guide needs to get updated every single year to reflect what's
• 34:08
  changed and you know, new approaches new information
• 34:12
  whatever potentially have content taken deleted out of it.
• 34:16
  That's no longer relevant or is too specific.
• 34:18
  To a particular year point is you need to constantly develop
• 34:22
  You know, the content on your website to reflect that.
• 34:26
  But yeah, like you said before it's just one particular style.
• 34:30
  Like for me, I particularly favored content management as a
• 34:35
  strategy because it's It's just probably the quickest way and,
• 34:39
  you know, it's a free way to potentially, you know, push you
• 34:44
  up in the Ser PS and if you've got, if you've got like a
• 34:48
  particularly short, you know, small budget and you not got
• 34:54
  many options, then it's a good place to start.
• 34:56
  But obviously, like you said, I mean, it's if you've got more
• 34:59
  money to work with, then it's all about positioning and, and
• 35:03
  reactiveness, like these days, the winners are The winners are
• 35:11
  the reactive ones like you said, you know, those who see a trend,
• 35:16
  you know, as it's about to happen or happening and they
• 35:18
  jump on it, you know. So, we've seen many examples of
• 35:22
  this over the years, for example, for example, companies,
• 35:25
  you know, doing like Super Bowl adverts, for example, that, you
• 35:30
  know, get grab, people's attention, and it will be
• 35:32
  something related to the game, or the time, or whatever, the
• 35:35
  case may be. And it's effective.
• 35:39
  Is it really reactiveness actually, I think is being
• 35:42
  proactive because reactiveness is when you see the wave coming,
• 35:46
  that's you know, has already worked with big companies and
• 35:49
  you can write copy the same if you are proactive in that case
• 35:53
  in the example that I brought before they were people that
• 35:56
  they were like fmcg did so they could very easily have copied
• 36:00
  what their competitors we're doing.
• 36:02
  But instead they look outside their category and they looked
• 36:05
  at the, you know, material, you know, the weather Trends market
• 36:10
  and they did something about it. So, that's the cleverness.
• 36:13
  So it's like, yes, having a micro also Mark review of other
• 36:18
  industries that will impact yours and then do something
• 36:23
  about it because that is, you know, creating the world is the
• 36:27
  wave itself. Not just like jumping donating,
• 36:30
  trying to serve it for the Super Bowl.
• 36:33
  I mean, that's that's something else.
• 36:35
  I mean so the Super Bowl a is Annual events, you know, we just
• 36:43
  spent behind it, it's extremely big even for few seconds.
• 36:47
  So from my perspective, I do understand that, you know, your
• 36:52
  experiences in the content creation, but in marketing, but
• 36:55
  also marketing takes in consideration media
• 36:58
  implementation as well. And the and that's the paid
• 37:02
  media. Also leverages the owned content
• 37:06
  and Desta kerned. Kind of word of mouth that comes
• 37:11
  from it once once you kind of like, reach out to yes.
• 37:16
  And then you brought them through that consumer Journey.
• 37:19
  Yes. Coming content management is
• 37:21
  only just one style, though. That's what I'm trying to say.
• 37:23
  It's one strategy. And I have worked with other
• 37:26
  types of marketing as well. It's not just content
• 37:28
  management, you know, I've worked with companies that have
• 37:32
  their marketing and sales together so I've done more sales
• 37:35
  based stuff, you know I've done. Basic cooling face-to-face
• 37:40
  stuff, like all sorts, you know what I mean?
• 37:41
  Like, I know the value of different methods and strategies
• 37:46
  and stuff. I'm just saying that that one
• 37:47
  particular example, that many companies cannot for paid media,
• 37:51
  like you say, it's a completely different ballgame.
• 37:53
  Like, look at the Super Bowl. The companies are spending
• 37:57
  Millions for ad spend for like, probably 10-15 seconds.
• 38:02
  But the companies that make it work best are the ones that try
• 38:07
  to be more. Creative with their approach.
• 38:09
  They don't just put a standard advert there.
• 38:11
  They put something that people are going to remember, and
• 38:14
  people are going to talk about and that is what will drive,
• 38:18
  more attention towards them and more sales potentially General.
• 38:22
  I mean, because it's gets stuck in people's heads, you know,
• 38:24
  it's it's the same reason like Coca-Cola spend so much money on
• 38:29
  Advertising every single year and they probably don't need to.
• 38:32
  But they do so because you gets in people's heads, you do it
• 38:35
  enough, it's almost subliminal ginetta mean when Yeah, you get,
• 38:39
  you see it enough. It gets stuck in your head and
• 38:41
  then maybe later on when you want to go, grab a drink.
• 38:44
  Oh, grab a Coke. And it's like, damn, like, do I
• 38:47
  even control my own mind like that?
• 38:51
  It's, you know, they have a legacy to live up to, okay?
• 38:56
  True. And they also to some, to some
• 38:58
  extent, they might have been the creator of advertisement brand
• 39:05
  advertisement, right? It's Legacy, is this Legend the
• 39:12
  way that he has been created and crafted the whole kind of like
• 39:18
  feeling behind it as well. When you actually drink, it is
• 39:21
  connected to a feeling is connected to a moment.
• 39:24
  If you want to refresh, refresh your yourself in that moment,
• 39:28
  that moment is sickness. The I don't drink, I don't like
• 39:36
  it. Are, you know, so bad kind of
• 39:39
  like messaging behind it. Yeah, you're right, you're
• 39:42
  right. Okay, tokus, because you've got
• 39:47
  background in market research, so talk us through the process
• 39:50
  of conducting market research. My God, Conducting.
• 39:57
  Okay, well, I think as you say before, or if I want to, To
• 40:03
  flush it all out, there will take as it would be a topic
• 40:08
  about entire podcast itself Market to be searched.
• 40:15
  Can be of two, you can be qualitative and quantitative.
• 40:24
  You can take a different shapes and in the last year's, in the
• 40:32
  last years has have evolved over time.
• 40:34
  So, the focus groups that in the past, Took like a few more like
• 40:42
  work to put together something. The right people that you, that
• 40:47
  is your target audience. Nowadays, I seen the development
• 40:52
  of some companies that can do the same.
• 40:55
  Kind of focus group testing but also capturing their learnings
• 41:02
  digitally. So that makes things much
• 41:05
  quicker. And when when leading Market
• 41:11
  research. The most important thing is to
• 41:13
  make sure that expectations are very clear because the
• 41:18
  qualitative is the context really, so you cannot really
• 41:22
  pinpoint. What do you expect sometimes?
• 41:26
  Qualitative research is used to test hypotheses to test a
• 41:31
  messaging. And is purely opinion of people
• 41:36
  and the sample. It often is quite small.
• 41:38
  So it could be like 16 people in a market or it could be 32
• 41:42
  people. But of course, compared to
• 41:47
  quantitative testing that is done by a survey.
• 41:51
  So somebody wouldn't receive like a survey of 10-15 minutes,
• 41:54
  maximum with some questions and that could go to a wider sample
• 41:59
  by sample. We mean the number of people so
• 42:01
  of course, the Quant. And calls they serve different
• 42:05
  purposes and you know, the moments are just in a nutshell,
• 42:10
  that's what they look like. There are different methods and
• 42:14
  that's why research methodology. And research theory is important
• 42:21
  and Ethics in how to position the question and how to in which
• 42:31
  stage the question comes across during the interview.
• 42:35
  That is also very important because you can prime your
• 42:40
  audience with sorry, you can prime your kind of receiver of
• 42:44
  the question and you don't want to bias the output of their
• 42:48
  answer. So that is something that
• 42:51
  there's a whole Theory and best practices.
• 42:54
  Behind it, and I found that fascinating, to be honest.
• 42:58
  So there are big companies that they are leading things like
• 43:00
  that. Like, Cantor millward Brown just
• 43:06
  from the top of my head and you're also like a smaller
• 43:10
  Boutique or, you know, more had talked like agencies that they
• 43:14
  know what to do. And in my opinion, leading
• 43:18
  market research, it depends a lot on the Charisma, and the
• 43:23
  knowledge of The person on how to be ethical about the
• 43:27
  questioning and also, how to get the best answer out of people.
• 43:33
  So that's a skill that is developed over time, for sure,
• 43:38
  for sure, this will be a really obvious question by.
• 43:43
  I'm kind of interested in your take on it.
• 43:45
  Like when you look at business ethics these days, would you say
• 43:50
  that, you know, Companies are actually more ethical these days
• 43:56
  or do you think it's just like, you know, a PR thing and they're
• 43:59
  all just trying to improve their CSR and years just about public
• 44:03
  relations. Well, what do you mean by
• 44:07
  business ethics? Because before I was, I was
• 44:09
  referring to ethics to the methodology of constructing and
• 44:14
  structuring questions, okay? Alright, okay, so business
• 44:19
  business, ethics? It's like related to the
• 44:21
  business values and the business ideals, what the company
• 44:28
  Advocates. So that's slightly different.
• 44:30
  And to be honest, nowadays that trends so, inclusiveness
• 44:40
  Representation of Raymond. Those are Trends in that you, to
• 44:45
  be honest. Values are great to see being
• 44:48
  advertised by the companies. Sometimes, I see a lot of that
• 44:52
  on LinkedIn and across, but is it really Cascade down to the
• 44:59
  day-to-day? That's another question.
• 45:01
  LinkedIn is just, it's a treasure Trove of cringe and
• 45:08
  nonsense and I'm sorry. I just, I call BS on that.
• 45:11
  I think it's all fake. Oh, I see.
• 45:13
  So much of it. I so it's so cringe.
• 45:16
  Man, this is America people that I like that they're just make a
• 45:20
  post and and they talk about things like work family and you
• 45:26
  know like oh, I love my work family.
• 45:28
  I love like I had an amazing thing.
• 45:31
  The other day, this will make you laugh.
• 45:33
  So I was watching a Joshua fluke video and if you guys don't know
• 45:36
  who he is, go check him out. He does excellent content but he
• 45:39
  came across this thing. We're on LinkedIn.
• 45:43
  Where people who'd left companies were referring to
• 45:46
  themselves as employee alumni. So like Yeah let's say someone
• 45:54
  gets fired or they get let go and they'll be like oh yeah you
• 45:58
  know it was a pleasure working for this company for three years
• 46:02
  and I'm sorry to have been let go and the layoffs blah blah
• 46:04
  blah but you know now I'm an employee alumni and thank you so
• 46:08
  much and blah blah blah. It's like they just fired you
• 46:12
  and now you've got no livelihood and you know what are you going
• 46:15
  to do? Like why are you thanking them?
• 46:18
  Like they're not they're not your family.
• 46:20
  Like that whole family thing is just Is just one whole company
• 46:25
  line to get people to feel they're part of something.
• 46:29
  But the reality is very different, like a business is a
• 46:31
  business, you know, if they're making money and you're making
• 46:35
  their money, great, everyone's happy.
• 46:38
  But if they're making losses, I mean, you're out the door.
• 46:42
  That's just how it is there, if there is no family and it's
• 46:44
  amazing, I've been in this situation so many times over the
• 46:47
  years, where, you know, all seems like peaches and cream at
• 46:51
  the beginning and then get six months, when things start
• 46:54
  getting hard and suddenly people's attitudes change and
• 46:58
  you start really seeing how things are is it's a bit like a
• 47:01
  relationship. You don't really know someone
• 47:03
  until about six months has passed or you really start
• 47:07
  living with him or something. because for two reasons, one,
• 48:16
  you know, I think companies do good and bad's, I can think of
• 48:24
  Maybe like one company, I work for one time that didn't do
• 48:27
  anything for me, but the red said that 90% of them, it was
• 48:31
  like good and bad. You always get something out of
• 48:33
  the experience. And then, secondly, I just don't
• 48:37
  think it's professional to disparage in general, like, it
• 48:40
  doesn't make you look good. It doesn't make anyone else look
• 48:42
  good, but the same time you would never catch me going like,
• 48:45
  oh, yes, you know, it's been quite the journey, five years at
• 48:50
  this company and, or however long.
• 48:53
  And, you know, I'm gonna miss my work family.
• 48:56
  Like that's such nonsense. Work is work.
• 48:58
  Those people at work are not your friends, like maybe you
• 49:02
  make some friends at work if you do like, fair play to you.
• 49:05
  Like, you know, that's cool. But like, generally speaking,
• 49:09
  like those people are not going to stick their neck out for you
• 49:12
  like then it's like, you know what I mean?
• 49:15
  It's like if things go wrong, it's like every man for himself,
• 49:18
  kind of mentality, it's like, you know, everyone's there to
• 49:23
  Provide a living for themselves from their families.
• 49:26
  So that's what they're thinking about.
• 49:27
  They're not thinking about who my work family.
• 49:30
  Like what? That's just PR nonsense.
• 49:34
  So, I hope up here HR nonsense. It's just well, to be honest, I
• 49:41
  can see You know, maybe is or her role
• 49:58
  as being made redundant, and Wiles is looking or she is
• 50:02
  looking for something else. Mmm, that post was shared.
• 50:06
  So when if an opportunity arises to go to go back, she could go
• 50:10
  back. I mean, you know, people
• 50:12
  sometimes they don't like to move around and they want to
• 50:15
  stick to what they know best, you know, the appearances of
• 50:21
  being a family to be honest. I've been I've been in a short
• 50:26
  projects I was when I was on on contract and I did come across
• 50:33
  some companies that they were like, very closely at the family
• 50:39
  level. They were not kind of like
• 50:41
  consider themselves as family, but they were very cool.
• 50:44
  So, I seen the worst and the best across, you know, many
• 50:48
  different companies, and I don't judge them in a way that You
• 50:54
  know, that's good for them. Personally, I have a work
• 50:58
  relationship with my colleagues that are my colleagues.
• 51:01
  I can be friendly with my colleagues because that's my
• 51:04
  nature, but I would never kind of like open up and say things
• 51:08
  that I would say to my friends. So that's unfortunately, you
• 51:11
  know, that's the way I am. Nevertheless some embedded
• 51:14
  Shakti, you know? Yeah, that's that comes natural.
• 51:19
  I know, you know, being made redundant and never been in my
• 51:22
  life. But I know situations that it
• 51:26
  can be very tough woman, so you invested so much in so many
• 51:29
  years like literally sometimes a decade and plus and then all of
• 51:34
  a sudden, your water comes upside down.
• 51:36
  And if, for example, you get a temporary solution.
• 51:40
  It's great. You also have a package, that's
• 51:44
  good. It keeps you going until you
• 51:46
  find something else. Hey, but if, for example, you
• 51:48
  are in a situation, it is temporary and your old company
• 51:51
  has a similar. Position that you were doing
• 51:54
  before, you would be the first to jump back in.
• 51:57
  You know, even if, for example some of the colleagues were not
• 52:01
  your favorite, you would say yes I want to go back to that
• 52:04
  company because I invested so much time and energy of my life
• 52:07
  into it. I want some feedback and I want
• 52:09
  to continue growing there. So there are people that they
• 52:12
  think like that you know, to me the most the most funny thing
• 52:16
  that I've seen recently on LinkedIn was and bless them.
• 52:21
  I'm not I just Find it like very interesting.
• 52:25
  So it's youngsters that they are so cute and they say oh I just
• 52:34
  been said just acepted an internship in this company and
• 52:40
  they put like a big picture of the logo of the company.
• 52:43
  Yeah. And there are so cute and I'm
• 52:46
  like oh you don't know what he's up to you like when you going to
• 52:50
  go through and I hope that they of course all of them they go.
• 52:53
  To have a fantastic experience. And it's just nice and cute to
• 52:57
  see the enthusiasm. Now that goes, that dies, give
• 53:03
  it, give it, give it. Give us six months and then
• 53:06
  you'll realize why people don't want to work there.
• 53:11
  I have been for many years. I've been writing union rep in
• 53:16
  many different companies, and, you know, sometimes interns are
• 53:21
  being treated very bad. I have never in turn in, that's
• 53:26
  something I never experienced, but the think that somebody is
• 53:31
  there to do the wet work. And on top of that, they're not
• 53:35
  being treated as an like an employer-employee.
• 53:38
  Yeah, it's so bad and he's a young person.
• 53:41
  In the kids trying to get into the world of work.
• 53:45
  So there's so much pressure on these youngsters and now, it's
• 53:49
  not fair and demaio I seen some instances that, you know, it's
• 53:53
  just very nice, very annoying. Especially when it's for
• 53:56
  example, A nice bright person and the, and the, for example,
• 54:02
  the director, or the mine manager is somebody that has
• 54:07
  been there for centuries and always stuck in Of the old ways
• 54:13
  and kind of like, has a resentment towards like a
• 54:16
  younger person, that knows things more and he or she does,
• 54:20
  that's the most, that's stupid. That's the most annoying thing.
• 54:24
  And just very awkward to see around, really yeah, I've got a
• 54:32
  wild story for you, so I did an internship.
• 54:39
  It was my it was the towards the let me see.
• 54:44
  It was towards the end of my first year of University.
• 54:47
  So like what we talking like it would have been like Yeah, I
• 54:53
  think I think it was it was even the big, the towards the end of
• 54:56
  the first year or like in the middle of the second year,
• 54:59
  something like that. But I was so stoked.
• 55:00
  It was like an internship at the headquarters of this company.
• 55:04
  You know. I'd gotten it through a family
• 55:07
  friends like significant other who would be the person I was
• 55:13
  working with. I got to be very careful how I
• 55:16
  word this by the way because I don't think I think I've spoken
• 55:20
  about this once publicly and Looking to give names but they
• 55:24
  if they ever listen to this, they'll know.
• 55:26
  And they should be ashamed of themselves.
• 55:28
  So basically, I did a month internship at this place.
• 55:32
  It was the headquarters of this company like I said, the
• 55:35
  significant other was, I'm going to call it a so let's call her a
• 55:39
  so, so the S. Oh yeah.
• 55:44
  You know, she showed me around this place, I was really stoked.
• 55:48
  I was excited to kind of my first experience in marketing
• 55:51
  because bear in mind at this point, Point, I've just started
• 55:53
  studying marketing. I know nothing about marketing.
• 55:56
  So, this is like my first experience, like, oh exciting.
• 55:59
  I'm going to be in a marketing office.
• 56:00
  I'm going to get to do all sorts of cool stuff.
• 56:03
  Here's the reality, straight off, the bat.
• 56:06
  All I'm doing is I'm sat down with the computer and I'm
• 56:10
  basically doing data entry. Now, don't get me wrong, I
• 56:15
  expected to do some menial tasks because, you know, that's just
• 56:20
  work. That's just how things work.
• 56:23
  No, I was getting paid to be fair.
• 56:25
  I think it was then I get paid. Yes, yes.
• 56:30
  Yeah, I think I did. Yeah, yeah, I did.
• 56:35
  It wasn't a lot but it was. Yeah, it's something symbolic.
• 56:37
  Let's call it that. So I was, I was but I was doing
• 56:41
  data entry and that was like, I was there for a month and that
• 56:44
  was mostly what I was doing. So I was very disappointed by
• 56:46
  that. Now I'll get to like the whole
• 56:49
  point of this story first, but I want to kind of just lay out
• 56:52
  what the internship look like for a month, right?
• 56:54
  So it's lots of data entry, a couple of times.
• 56:57
  I got to sit in on this light marketing meeting, which was
• 57:03
  between basically the head of this company and then who I was
• 57:08
  working under the head and the head of the marketing wing of
• 57:10
  this company. And then this person who
• 57:15
  represented a company that they just acquired, right?
• 57:18
  Who was also a Creative Marketing person.
• 57:22
  So I would get To sit in on those meetings and they would
• 57:24
  even let me add input. All right, notes and stuff so
• 57:26
  that was actually really cool but that only happened like
• 57:30
  twice. So it's like to two instances
• 57:33
  for like half an hour out of what 40 days of this internship,
• 57:38
  right? And I'm ghetto I'm continuing
• 57:42
  continuing. So that was mostly what it was,
• 57:44
  what was going to happen. The whole point was that, I was
• 57:49
  supposed to be doing this data entry staff and working with
• 57:52
  these, I got to know what you would call them.
• 57:56
  It was basically stuff that was going to be used for an upcoming
• 57:59
  show that they had. So like they would have like
• 58:02
  display stuff in their showroom and they would show it to it
• 58:05
  like investors buyers and then the buyers would buy that stuff.
• 58:08
  Right? And unfortunately, I couldn't
• 58:11
  attend the actual event because I was having to go back to UNI
• 58:18
  at that time. So I would miss out on that and
• 58:20
  that would have been I supposed to call Nation of everything.
• 58:25
  But yeah, that was basically the whole kind of internship in a
• 58:28
  nutshell but that's not actually why I wanted to tell this story.
• 58:31
  I just wanted to illustrate that like the internship taught me
• 58:34
  zero about marketing and it was like, very, very disappointing
• 58:39
  in terms of what the day-to-day was.
• 58:41
  Now, here's where the story is messed up.
• 58:44
  So before I even start this internship, right?
• 58:48
  I come back because I've been on holiday with my then girlfriend
• 58:52
  at the time, Time in Europe. And I came back and literally
• 58:58
  I'm due to start this. This internship in a couple of
• 59:01
  days when I get this phone call and my dad tells me that
• 59:04
  basically my great grandmother has died, right?
• 59:08
  And I'm like well shit what sort of policies for swearing?
• 59:13
  But I was you know, I was all those upset, you know?
• 59:15
  I mean like I mean okay I wasn't like excessively close to my
• 59:19
  great-grandma but you know I saw a lot when I was a kid.
• 59:22
  You know and you know she's family and yeah you know it's
• 59:27
  never it's never cool when someone dies and my dad wanted
• 59:30
  me to sorry 21:22 some of that. But anyway, I mean look she was
• 59:42
  a great grandma. She Janome she was old shed
• 59:44
  outside MERS like it wasn't like I wasn't distraught but I was
• 59:48
  like you know is obviously like that sucks.
• 59:50
  And here's the thing like I knew that basically my dad called me
• 59:54
  and the reason he called me was like, Hey, you know, I need, can
• 59:57
  you come with me? Basically is what he's asking
• 1:00:00
  and I was like yeah of course. And you know, we me and him made
• 1:00:03
  us of like a road trip out of it and, you know, it was it.
• 1:00:06
  We we made the best of a bad situation and we were there for
• 1:00:09
  the family and all that stuff, but anyway, naturally I was not
• 1:00:16
  able to start this internship straight away because of the,
• 1:00:20
  and I'll be honest like, It kind of threw me everywhere.
• 1:00:25
  So my priority was no longer this internship.
• 1:00:27
  My priority was family. Someone's died, June only Min.
• 1:00:31
  And I just, I forgot I forgot about this internship.
• 1:00:34
  I'll be honest because I was dealing with this.
• 1:00:36
  Like, you know what I mean? Is dealing with stuff, right?
• 1:00:42
  And they're not. Yeah, well look, whenever
• 1:00:44
  someone goes through like a bereavement situation, it froze,
• 1:00:47
  everything up in the end. You as a company needs to be
• 1:00:50
  compassionate and understanding towards Well, it depends well,
• 1:00:55
  no in a bereavement situation. No, it depends because in that
• 1:01:00
  case you were not coming for you yet.
• 1:01:03
  So what us with us less irrespective?
• 1:01:06
  It doesn't matter like someone's died.
• 1:01:09
  If okay, for my perspective, if you're already giving me grief
• 1:01:15
  when someone's died, why the hell would I want to work for
• 1:01:18
  your company? If that's how you're going to
• 1:01:20
  act? So that's what happened.
• 1:01:22
  Because well I mean well I'm not finished yet but like let me
• 1:01:25
  explain. So basically Yeah, I find out
• 1:01:31
  that this happens I call the business and say you know I hey
• 1:01:35
  I'm sorry. You know, I'm not going to be
• 1:01:37
  able to start straight away. This has happened and instead of
• 1:01:41
  all condolences Etc I I receive all this is very unprofessional.
• 1:01:47
  You know you haven't started this yet and I'm like, I'm like
• 1:01:50
  are you serious right now? And then I just go.
• 1:01:53
  Okay? And I literally just go okay but
• 1:01:56
  because I was you know, I'm just I can't deal with this right
• 1:02:00
  now. Like I'm like, someone's just
• 1:02:03
  died. Like, and that's the response
• 1:02:05
  straight away. So I already know the type of
• 1:02:06
  person I'm dealing with. So I go and I go to the funeral.
• 1:02:11
  Go do all this stuff, come back and so, obviously, I start the
• 1:02:15
  internship like a day later or something like that.
• 1:02:18
  Right? One day later, maybe two days of
• 1:02:21
  best but whatever, right. But not, it wasn't like, like,
• 1:02:25
  you know, I missed loads of time or something like it was and I
• 1:02:28
  passed. I was An intern.
• 1:02:29
  So it's not like I'm a full-time member of Staff sits.
• 1:02:31
  Not going to do it. Like impact them in some way.
• 1:02:35
  Right soon as I start I have a meeting with this person, right?
• 1:02:41
  Yeah they sit me down and for an hour they just go in on me about
• 1:02:48
  how unprofessional it was that I started late and how you know
• 1:02:52
  it's unacceptable and old Christian.
• 1:02:54
  You know if you're ever going to work it was really patronising
• 1:02:57
  and ridiculous was like if Ever going to work for a company
• 1:03:00
  professionally. You have to understand that, you
• 1:03:02
  know, there are procedures and ways that we do things.
• 1:03:06
  And, you know, this is completely unacceptable and
• 1:03:08
  completely unprofessional. And then they, I said, like, I
• 1:03:12
  was stunned. I was sitting there speechless
• 1:03:14
  and I was like, are you serious right now?
• 1:03:18
  I was like, look, I've worked for companies before.
• 1:03:20
  I know what professionalism is, right?
• 1:03:22
  But someone in my family's just died, right?
• 1:03:26
  And you're not showing any compassion as a Open e.
• 1:03:29
  And as a person, like, they were representative of the company,
• 1:03:32
  obviously, they don't represent the company as a whole, but in
• 1:03:34
  that instance, they do and that's my first kind of
• 1:03:37
  interaction with anyone from that company and straight off.
• 1:03:41
  We're on a bad foot and basically the whole point was
• 1:03:44
  that person was trying to make me feel bad and put me in line
• 1:03:47
  and sort of be like, well, you know, straight away kind of set
• 1:03:50
  the tone for how things are going to be.
• 1:03:52
  And I was like, I don't accept that.
• 1:03:55
  Like, I don't accept that. Because if I was working, you
• 1:03:58
  know, if I owned a company, If I was a high-ranking professional,
• 1:04:01
  then I would not treat someone like that in a bereavement
• 1:04:06
  situation and I've worked in other companies where someone's
• 1:04:08
  had a bereavement and you know what happens, you give that
• 1:04:11
  person some space, right? You give them the time they need
• 1:04:16
  and then when they come back you sort of you just you know, mean
• 1:04:20
  you resume. And but the thing is, you resume
• 1:04:23
  work, you don't give them grief and be like or it was
• 1:04:25
  unprofessional. You know you weren't here and
• 1:04:28
  this happened that happened. Let you work as a business.
• 1:04:30
  You work as a team to get around it, like, bereavements happen.
• 1:04:33
  It's a part of life, right? And as an employee, the best
• 1:04:36
  thing you can do is try to give them as much notice and and time
• 1:04:40
  and stuff like that. And that was what this person
• 1:04:42
  was saying. But like at the same time, like
• 1:04:46
  this was sudden news, this wasn't like I'd found out a
• 1:04:50
  month before. It's like I came back.
• 1:04:52
  My intention was to start the internship and then I received
• 1:04:56
  this news and I had to suddenly go elsewhere.
• 1:04:59
  It was like not planned. And yeah, that was my first
• 1:05:05
  experience of Market is. So then I had to do an
• 1:05:06
  internship for a month afterwards.
• 1:05:10
  And oh, oh sorry, I should add something as well.
• 1:05:12
  So this person. Yeah, berated me for like an
• 1:05:14
  hour about that. And then right at the end just
• 1:05:17
  went oh and Christian. Sorry about your Gran and then
• 1:05:22
  just I could just light Okay, I close the door.
• 1:05:31
  You should have like, raised a complaint with each other, to be
• 1:05:33
  honest. I think so.
• 1:05:35
  You know what the thing is like, they were responsible, they were
• 1:05:38
  responsible for me having the internship and I guess in my
• 1:05:44
  sort of young mind I was like well let's just see how this
• 1:05:47
  goes. I mean that like that's just a
• 1:05:49
  person and to be fair everyone else that work there was lovely
• 1:05:52
  like they're really nice. It was just her like she was a
• 1:05:57
  difficult person to work with. My family told me.
• 1:06:01
  That sort of person that this person was like before I'd even
• 1:06:04
  worked with her. So I was already bracing myself,
• 1:06:09
  but that the bigger part to all this.
• 1:06:11
  And what I really want to focus on because this is the reason I
• 1:06:14
  brought this up, right? Other than the fact that it's
• 1:06:17
  just low, it's funny story. It's also the fact that like
• 1:06:22
  companies need to act professionally at all times.
• 1:06:25
  And, you know, when you have these internship experiences,
• 1:06:31
  Like this is massive pressure put on you to perform to impress
• 1:06:35
  and stuff, but I think the company needs to impress you as
• 1:06:39
  well. They need to go all out.
• 1:06:40
  And show you what, you know. Yeah, they do.
• 1:06:43
  Yes. They do.
• 1:06:45
  Yes, no. Yes, they do their stated, they
• 1:06:47
  need to make an effort. They can't just, you know,
• 1:06:50
  expect you to just work your ass off and not give you anything
• 1:06:54
  back, not not make a good impression.
• 1:06:56
  That's more. I'm getting at.
• 1:06:57
  They need to make a good impression if they just treat
• 1:06:59
  you like crap, though. Whole time and then go, oh well
• 1:07:02
  you know it's up to you to make the most of it.
• 1:07:06
  I disagree with that. I don't think that's very
• 1:07:07
  professional. And like I said before, right?
• 1:07:29
  Such an old mindset that has been detrimental for, you know,
• 1:07:34
  the new Professionals for the new guys who put the youngsters.
• 1:07:39
  So on the other end because I'm an optimistic and I always try
• 1:07:44
  to see the Silver Lining and in any situation, you know, once
• 1:07:48
  you've been through the rings of, you know, the gruesome,
• 1:07:56
  Rings of fire and you've been hopping through all the Hoops.
• 1:08:00
  Then you can say, oh my God, that was an extremely, a
• 1:08:04
  horrendous be in renders experience, but now, you know,
• 1:08:08
  if they will try to treat me like that, I will not let them.
• 1:08:12
  So it's in their way because they've been taught that way
• 1:08:16
  because they've been treated that way.
• 1:08:19
  So that's the only way they know how to manage other people and
• 1:08:23
  that's very bad. Usually people that they do,
• 1:08:26
  that is because they are on, they don't know any better and
• 1:08:30
  they are not leaders their bosses and you know, that's
• 1:08:34
  unfortunately, that's how they've been growing up
• 1:08:36
  professionally. Do I agree with that?
• 1:08:39
  No, not at all. Because, it's so it's
• 1:08:43
  unprofessional. But sometimes in some company, I
• 1:08:47
  seen it being arrogant, being abrasive or being obnoxious.
• 1:08:54
  It's In us being professional. What I mean is a total
• 1:09:03
  Candlelight misconception, but that's what they think is is
• 1:09:07
  not, it should be be ethical about it.
• 1:09:11
  Be cool about it. The you know, have that kind of
• 1:09:14
  mannerism that people look up to you rather than being scared of
• 1:09:18
  you. Yeah, yes, care.
• 1:09:20
  Don't like to be honest, I think that the youngsters they have
• 1:09:22
  pity for these people rather than be scared. because I
• 1:09:26
  recently had an exceptional intern that you know she was
• 1:09:30
  amazing and when the internship finished you know we're still
• 1:09:36
  we're still friends if she was not directly like working in my
• 1:09:39
  department but it's you know we were like collaborating on a few
• 1:09:44
  things she was very sure and she got them like a fantastic job
• 1:09:47
  after the English ship, not in my company but somewhere else
• 1:09:51
  you know amazing because there are bright people out there
• 1:09:54
  y-yeah We have to deep their lives, just because your light
• 1:09:59
  is already did. It's not right?
• 1:10:01
  And here's the reality is well, like if you take that scenario
• 1:10:05
  that I laid out, like And you you picked up on this as well,
• 1:10:09
  which is really spot-on like that older mentality from like,
• 1:10:14
  you know, that boomer generation or whatever like of oh well you
• 1:10:17
  know, you know, if you don't act our way then you're just going
• 1:10:22
  to that, you're gonna, you miss out on an opportunity, you're
• 1:10:25
  going to miss out. You know, it's you gotta impress
• 1:10:28
  us bubble but well, the reality is there's so many options.
• 1:10:31
  Now for employees, you know, startups small to medium sized
• 1:10:35
  businesses, large corporation. You can set up your own thing
• 1:10:39
  like there were so many options these days.
• 1:10:42
  So I don't buy into that, I think that professionalism and
• 1:10:47
  you know, making sure that interns have a good kind of time
• 1:10:52
  and they enjoy it and they get the most out of it is more
• 1:10:55
  important than ever like because look reputation, is, you know,
• 1:11:01
  more important than it's ever been, you know like people
• 1:11:04
  people talk people and if you give your interns Bad
• 1:11:07
  experiences, they're going to talk about that.
• 1:11:09
  Like, here's me all these years later talking about.
• 1:11:11
  Okay? Yeah, I'm not mentioned in the
• 1:11:12
  company, but like I said, my information is public.
• 1:11:16
  You can find it online if you want to put two and two together
• 1:11:19
  you can. But point is that like, you
• 1:11:22
  know, people talk about these things, people don't forget and
• 1:11:27
  it always looks bad on you, and there's been companies and that
• 1:11:30
  I've avoided because of what I've heard about them.
• 1:11:32
  And when I investigate them, you know, look at them for instance,
• 1:11:36
  on like websites. Glassdoor trustpilot, and you
• 1:11:40
  get a really kind of better understanding of people's
• 1:11:44
  experiences, good and bad through those websites.
• 1:11:50
  And I really implore people, especially interns if you're
• 1:11:52
  looking for opportunities, make sure you do your research about
• 1:11:56
  the companies and know what you're getting into that.
• 1:11:59
  That I mean, I know, I'm kind of putting a bit of a negative
• 1:12:01
  slant. Here, there are plenty of
• 1:12:02
  companies that give fantastic internship schemes.
• 1:12:06
  But just don't forget, Get that like major companies aren't your
• 1:12:09
  only option, you can go for startups.
• 1:12:11
  You can go for smaller Enterprises and you'll get equal
• 1:12:15
  if not better experiences by doing.
• 1:12:16
  So I don't know because I'm like, okay I graduated and I was
• 1:12:28
  applying for jobs and I found a contract job in something that I
• 1:12:32
  really like. So I was I was kind of like
• 1:12:35
  lucky extremely lucky, right? And Was the back end of when the
• 1:12:42
  financial crisis that we get there.
• 1:12:43
  We had globally, 2008, it was finishing off.
• 1:12:48
  So I'm like, okay, well I actually I was applying for a
• 1:12:51
  lot of jobs, right? And I had my old job aside
• 1:12:55
  because throughout my undergraduate degree, I was
• 1:13:00
  working full-time and and I was studying full-time.
• 1:13:04
  So basically I was applying so much and Others are doing, I
• 1:13:08
  found this call will never forget.
• 1:13:10
  I think it was in the front on a February day, was no way for to
• 1:13:14
  this agency, sat down, I didn't even remember what it was the
• 1:13:18
  job for. And I sat down is lady talks to
• 1:13:21
  me and say, okay. So what you think about this
• 1:13:24
  contract? And I see how many months and
• 1:13:25
  she said 11:51, it's all right. Cool.
• 1:13:28
  And she said, the pay, I don't remember now.
• 1:13:31
  But internally, my eyes went, whoa, yeah.
• 1:13:37
  You put your playing it cool, you like, yeah, okay.
• 1:13:40
  Oh yeah, I've been inside. You like, oh my God.
• 1:13:42
  Oh my God, oh my God, oh God, yes I have mastered, a very I
• 1:13:47
  think I did Pokerface a poker face over the years.
• 1:13:53
  That is very good. And and I used it on many
• 1:13:56
  different circumstances. So when she says for what is it,
• 1:14:00
  then a flip. And I'm like, and then
• 1:14:02
  internally Africa. I'm like, oh my God, and until
• 1:14:06
  today that job. Ugh.
• 1:14:08
  It's like I have a very it was so much fun.
• 1:14:12
  Lots of fun memories had the chance to work in France.
• 1:14:15
  I had to, you know, to do so many cool things.
• 1:14:19
  And you know, I had my team as well, that's Olivia about
• 1:14:23
  Rarity. And people really were looking
• 1:14:26
  up to me and I'm like, really, I mean, come on and, you know, you
• 1:14:30
  had to be lonely though. Budget to do things day to day
• 1:14:35
  was just so much fun. So much work as You know, I
• 1:14:39
  missed out on internships, I literally never done one.
• 1:14:43
  That's why when I see somebody doing it and understand, I put
• 1:14:47
  myself in their shoes and I'm like, well it must be tough.
• 1:14:49
  So they better, you know, the better, like kind of like, take
• 1:14:55
  it easy on themselves and when I see somebody like this on the
• 1:14:58
  interview struggling, you know, was trying to help out to be
• 1:15:01
  honest because it should have a good experience.
• 1:15:04
  Overall, learn something from it, you know, whether it is
• 1:15:06
  like, Relating yourself into a corporate environment or whether
• 1:15:11
  you want to do more one thing rather than another so that you
• 1:15:16
  could really you know springboard you all the
• 1:15:19
  professional development. Hmm.
• 1:15:22
  Every time I look at like you as a cake, I just it's so trippy.
• 1:15:27
  It's like something out of like a nightmare.
• 1:15:31
  A nightmare for like a, I feel like I've taken drugs and just
• 1:15:34
  entered some new dimension. It's true piece of what People
• 1:15:37
  that they cannot see it. So I'm a piece of cake sponge
• 1:15:41
  and when piece of cake, it's just a piece of cake like
• 1:15:44
  working with me is because of cake and then I have vanilla
• 1:15:52
  sponge and I have a pink frosting and I think that this
• 1:15:58
  frosting on the top is my kind of like side bang.
• 1:16:00
  If it was. Okay, I have a very kind of like
• 1:16:05
  Flippy, Handle it was very cool. I'm kind of excited to see which
• 1:16:12
  fill is you're going to use each time because that's what I
• 1:16:14
  expect. Now, every time you got, you got
• 1:16:16
  to do, you have to do a different filter or each time I
• 1:16:19
  have a selection? Yes.
• 1:16:21
  How many do you have? I have to have sex.
• 1:16:25
  Okay. Oh no.
• 1:16:29
  The other one that I had it was even more tricky than this one
• 1:16:33
  because the Really treat this one.
• 1:16:39
  The background is telltale's, what were you going to do?
• 1:16:41
  When the 66 filters, end what they think that gradually, I
• 1:16:46
  have to kind of disclose unfortunately, my facial
• 1:16:48
  features and you could say wow that's another field.
• 1:16:53
  You could wear like disguises because you could wear wigs.
• 1:17:00
  We could have some real fun with this.
• 1:17:02
  You could just you could just like the different types of
• 1:17:04
  makeup and stuff and stuff. You know, going to develop some
• 1:17:11
  skills over time by, yeah, like this, like be see myself in a
• 1:17:17
  funny way. Like, look at this swinging side
• 1:17:20
  to side. So you have a qualification from
• 1:17:24
  the chartered Institute of marketing.
• 1:17:26
  See, IM, this is a very well-known marketing
• 1:17:29
  qualification. And I've always been quite
• 1:17:32
  intrigued by it. How important do you think this
• 1:17:34
  qualification is for the field of marketing?
• 1:17:40
  The field of marketing or just a marketing in general, like, is
• 1:17:43
  it really necessary? Do you have to have it for
• 1:17:45
  certain career paths? Or is it just kind of like just
• 1:17:48
  helpful to have? For me, for me that I study
• 1:17:55
  sociology and Film Studies. That was my other the graduate
• 1:18:01
  degree for me. It was it has been beautiful but
• 1:18:07
  I think that in general, any certification is as much as
• 1:18:11
  useful as you make it to be. Okay?
• 1:18:14
  So I'm not a big believer that beginning, some of universities,
• 1:18:20
  the guarantee that, you know, everything that you study
• 1:18:23
  because for sure, you know, ultimately it's up to you to
• 1:18:27
  make the best of what you learn. So if, for example, somebody
• 1:18:32
  would think, hey, I want to look into this.
• 1:18:35
  I think that the reason why I looked into it is because I held
• 1:18:39
  off for from my master degree straight after my graduation
• 1:18:42
  because as I said, I went straight to working and I got
• 1:18:46
  like Co-op into the work in cycle, like literally
• 1:18:48
  back-to-back and I was doing short-term contracts and I
• 1:18:53
  enjoyed myself a lot. Then he came in the point in
• 1:18:57
  which it was Time to settle down and have a full-time contract.
• 1:19:02
  And and then I was like, okay, but what about my studies?
• 1:19:06
  You know, I wanted to just that close to look really.
• 1:19:09
  Then I actually because I because I studied languages,
• 1:19:16
  when I was a teenager, I take I took a detour and I took them.
• 1:19:23
  I took it the native level of French and I studied for that
• 1:19:28
  for a moment. And and that was good.
• 1:19:32
  So basically my diploma in French is is about, it makes me
• 1:19:39
  laugh because it's something that I did it for my own
• 1:19:43
  interests, not necessarily for work.
• 1:19:46
  Yeah, it is. Social analysis and literature.
• 1:19:52
  Oh so it's kind of like a journalism to some extent as
• 1:19:55
  well and and then I realized that that's diploma of French.
• 1:20:00
  They were like no native people. They had to take it in order to
• 1:20:04
  finish their PHD and I'm like, okay and I'm like right but I
• 1:20:10
  say this bear in mind that in my teenagehood and my childhood, I
• 1:20:16
  studied French eight years prior.
• 1:20:18
  Hmm, you know, to take this diploma when I was in the 20s.
• 1:20:23
  So, you know, I came to a point and say and say, okay, I already
• 1:20:27
  work in this environment, what else do I need?
• 1:20:30
  And I wanted to get something that was more like hands on but
• 1:20:33
  also strategic. And that's why I looked at my
• 1:20:37
  options, I didn't really want to get into a full-time, it may and
• 1:20:41
  I want something that was more, you know manageable.
• 1:20:43
  Because, you know, I always worked full-time.
• 1:20:46
  Right? So that's why I'm done.
• 1:20:49
  With the sea I am. And to be honest gives a lots of
• 1:20:52
  nice tools and for people that they want to kind of like have a
• 1:20:59
  solid foundation of tools and strategic thinking that really
• 1:21:04
  helps and it's also hands on. So it's not like a whole Theory.
• 1:21:09
  I could have done like financial analysis in other universities.
• 1:21:15
  Hmm, which is something I also consider for a moment.
• 1:21:18
  But I ended up that given moment of my career path said.
• 1:21:23
  Now I want something that is practical is something I can
• 1:21:27
  Implement in my everyday, but that's actually makes me evolved
• 1:21:32
  from what I already know. Because sometimes you're working
• 1:21:36
  different Industries and you pick up also misconceptions.
• 1:21:40
  So I remember, for example, when I was in media agencies, there
• 1:21:44
  weren't calling certain type of research in a way.
• 1:21:48
  But then when I moved from client-side in research that is
• 1:21:53
  that was not the right way of addressing the type of research
• 1:21:56
  for example, and I've been genetic on purpose.
• 1:21:59
  So you're not you need to know your stuff and you need to know
• 1:22:02
  how your stuff push you to that limit and then how much you want
• 1:22:08
  to stretch from it as well? Cool, my humble opinion.
• 1:22:14
  Yeah, thank you for sharing. That's a nurse that's going to
• 1:22:16
  be really useful to people especially those considering
• 1:22:18
  Like, whether or not to do the qualification with the pandemic?
• 1:22:24
  I mean, I my ex-boss is they were doing some interesting
• 1:22:30
  courses digital and this course that I did in particular, I also
• 1:22:38
  attended classes but it was in a manageable way.
• 1:22:41
  So it was not, that was not online.
• 1:22:44
  Okay. Well, you know, now that
• 1:22:46
  everybody's in lockdown, why not, you know, No.
• 1:22:49
  Yeah, for sure your skills do it.
• 1:22:52
  I read a lot of sequels books over December.
• 1:22:56
  I did a lot of my courses on udemy or skillshare, why not?
• 1:23:02
  And of course those platforms. They don't give you like a
• 1:23:04
  certification that you can put on your CD but they help you to
• 1:23:09
  get there and yeah you know that learning themselves.
• 1:23:14
  Oh yeah 100%. Yeah during that you mentioned.
• 1:23:18
  You studied sociology and film studies.
• 1:23:21
  So how come you didn't pursue a career in the film industry?
• 1:23:25
  Or like what, what what led you to, you know, statistics?
• 1:23:30
  Like that's the very different feel.
• 1:23:50
  So, how many degrees do you have?
• 1:23:52
  Then? Now that was an undergraduate so
• 1:23:55
  I think doesn't count right under the undergraduate degree
• 1:24:00
  sorry at the foundation degree it, go it comes before the
• 1:24:03
  undergraduate and then you know, all right.
• 1:24:07
  So it's Yeah, I mean I fell in love with sociology.
• 1:24:16
  So and let me fleshed out a little bit more.
• 1:24:23
  My major is sociology and I had a choice to make whether it
• 1:24:28
  would be film studies or sociology.
• 1:24:32
  The reason that made me till to Sociology is because yes, then I
• 1:24:36
  started social analysis methods how to interpret data and with
• 1:24:43
  Statistics and That is fascinating yourself while film
• 1:24:49
  Theory exactly what I was doing. It was very theoretical and it
• 1:24:53
  was kind of like if I would have specialized in that, I would end
• 1:24:56
  up at the be like a film critic. Hmm.
• 1:24:59
  Now from one side, the film critic requires writing watching
• 1:25:07
  movies and you know, the develop your critical thinking the same
• 1:25:15
  is also quite today. Data.
• 1:25:17
  But it happened something during those three years that can
• 1:25:20
  really make me feel towards, like, understanding the data and
• 1:25:26
  understanding the general Trends globally and how they impacted
• 1:25:30
  the society Society. So, my dissertation was about,
• 1:25:34
  it was very depressing. It was extremely depressing,
• 1:25:38
  because it was something down the line on the social
• 1:25:41
  economical impact of the recession.
• 1:25:47
  On psychological Behavior, something like that, like
• 1:25:51
  something very heavy. And I remember, even my profit
• 1:25:55
  was like, are you sure you want to talk about this?
• 1:25:57
  Because, you know, that's, you know, that's heavy stuff.
• 1:26:01
  And I'm like, yeah, that's I like this.
• 1:26:03
  I like, you know, I took that interest and and then I end up
• 1:26:07
  like using the combination of both in all my jobs.
• 1:26:11
  So, when I was in media Global agencies in really helped me to
• 1:26:15
  have that That I for understand the content and how to kind of
• 1:26:21
  like see some elements in the, we're more important than
• 1:26:26
  others. So that kind of leads equally,
• 1:26:28
  critical thinking, come to fruition.
• 1:26:31
  And also, those are the fundamental of strategic
• 1:26:34
  thinking as well. And I've been I've been in a lot
• 1:26:39
  of marketing strategy teens and leaking projects in that way.
• 1:26:44
  Because once you set mint tea, Market opportunities.
• 1:26:48
  And once you segment, the consumer themselves is like the
• 1:26:54
  you are drawing a profile of what the company could go after
• 1:27:01
  and that leads into the vision that that product or that
• 1:27:06
  company could go and put in practice.
• 1:27:10
  So to your question, why they didn't pursue a career, In film
• 1:27:18
  after study sociology I didn't want to be a film director
• 1:27:21
  anymore. I wanted to combine the what's
• 1:27:28
  up what was happening advertisement?
• 1:27:30
  Hmm. At the time content-wise and
• 1:27:34
  video content and also what? What kind of like measures were
• 1:27:39
  behind it? Okay cool. okay, so Sharon
• 1:27:46
  What's the biggest life lesson you've learned so far?
• 1:27:55
  We're sorry. Where can I swear?
• 1:28:01
  Can you swear? Oh yeah, we're not sponsored
• 1:28:03
  yet. So if you want a big lesson in
• 1:28:08
  working or in general, it just in Life or whatever, you know
• 1:28:17
  who sometimes Wake up on a day and now open the window look at
• 1:28:29
  the sky where there is sunshine or not and just you know say
• 1:28:33
  fuck them and then just just do what you think is best for you.
• 1:28:38
  Okay. All right so to decipher this a
• 1:28:41
  little bit basically what you're saying is like don't let other
• 1:28:43
  people kind of influence your decisions you know just do
• 1:28:47
  what's right for you is that kind of what you mean it's
• 1:28:51
  literally Fuck them now, I'm joking.
• 1:28:56
  It's yeah. It's like look inside yourself.
• 1:29:00
  Yeah. When you when you, when you want
• 1:29:02
  some answers, yeah, the influence of other people.
• 1:29:07
  Sometimes can Can you patch you are not depends of the moment of
• 1:29:12
  your life, right? I sometimes you just have to go
• 1:29:14
  with your gut feeling. So you already have the answers.
• 1:29:18
  You giving you that's not needed to ask outside and just, like,
• 1:29:24
  shut off sometimes and just listen to yourself.
• 1:29:27
  Yeah, I couldn't agree more. I, I found increasingly in my
• 1:29:31
  20s. I found that more and more.
• 1:29:33
  You know, it's very important to listen to yourself because
• 1:29:36
  people will try to influence you but that's it's their perception
• 1:29:40
  of life. That's what what's right?
• 1:29:43
  Maybe for them, but it's not right for you.
• 1:29:45
  That's the important thing that's not to say yeah you sure
• 1:29:48
  it's not to say, you shouldn't accept advice from other people
• 1:29:50
  but I think you have to look at like where it's coming from and
• 1:29:54
  what's the intention? Because a lot of the time people
• 1:29:56
  are trying to influence you rather than give you genuine
• 1:29:59
  advice that would be right for you so it's very important to
• 1:30:02
  keep that in mind. But anyway, Yeah, we're drawing
• 1:30:07
  to a close for today. I want to say a massive.
• 1:30:11
  Thank you Rafi, for joining us for giving us this opportunity
• 1:30:16
  to introduce you to the audience.
• 1:30:18
  I know you weren't particularly keen on it when we were to when
• 1:30:22
  we would. Yeah, I mean because I know you
• 1:30:25
  had sort of how can I put this? And I say apprehensions about
• 1:30:30
  doing this but I really wanted to do this.
• 1:30:32
  I think it's important that you know, we've gained a bit more.
• 1:30:35
  Of an understanding about you and your background and stuff.
• 1:30:37
  And yeah, I'm really looking forward to doing these podcasts
• 1:30:41
  discussions with you moving forward.
• 1:30:44
  And yeah, just want to say a massive.
• 1:30:47
  Thank you for agreeing to do this.
• 1:30:48
  It's been a pleasure. Thank you Chris.
• 1:30:50
  I'm also very shocked that I survived two hours now.
• 1:31:05
  It's all good. Thank you for having me.
• 1:31:07
  Chris, excellent. Well we'll be doing an episode
• 1:31:10
  very soon. We just need to work out a topic
• 1:31:12
  but hey guys if you want to select a topic for us to talk
• 1:31:16
  about, please join the Discord server or contact me online.
• 1:31:22
  You know, my DMs are open. You can tell me exactly what
• 1:31:25
  you'd like to see on the podcast moving forward or potentially,
• 1:31:30
  there might be a guest that you might want in the future as
• 1:31:33
  well. Let me know about That let me
• 1:31:35
  know what you would like to see or hear.
• 1:31:38
  Let me know, you know, your thoughts on the podcast, good or
• 1:31:42
  bad? We always listen.
• 1:31:43
  We're always interested. We're very interactive in that
• 1:31:46
  Discord community and it's growing.
• 1:31:48
  So you want to be a part of it, trust me.
• 1:31:51
  But yeah, massive. Thank you to everyone that's,
• 1:31:54
  you know, recently, subscribe to the channels that's been
• 1:31:56
  listening. I have been seeing those numbers
• 1:31:59
  slowly increasing. So I want to just say, a
• 1:32:01
  massive, thank you to everyone that is listening to the
• 1:32:04
  podcast. Wherever you listen to it.
• 1:32:06
  If it's on YouTube Spotify, Apple podcast Google podcast
• 1:32:09
  wherever you listen to it and massive, thank you.
• 1:32:13
  I've really been enjoying doing this podcast and I don't know.
• 1:32:16
  I don't often say this on the podcast but I just want to say
• 1:32:20
  like again a massive. Thank you.
• 1:32:22
  Because I did not expect us to even get past like 10 episodes
• 1:32:27
  and here we are it's the 76th episode now.
• 1:32:31
  And you know, we're moving in a different direction, it's
• 1:32:34
  moving. Finally where I want it to go.
• 1:32:36
  It's extending Beyond interviews and go more into distant
• 1:32:40
  discussion-based stuff as well. And I want to reiterate as well
• 1:32:43
  that it's just going to be split.
• 1:32:46
  So you're still going to get your interviews as always.
• 1:32:48
  That's always going to be a fixture on this podcast but we
• 1:32:51
  want to introduce these discussion-based episodes as
• 1:32:54
  well so that we can you know all transparency.
• 1:32:57
  We want to grow as a podcast and I think logically that's a good
• 1:33:01
  way to do it. It's a good way to attract
• 1:33:02
  attention and more viewers. I talking about topics that are
• 1:33:08
  interesting to you guys that, you know, and and and hey like I
• 1:33:12
  want to do this as well. Like I know obviously I want to
• 1:33:15
  do this. That says yeah sounds like a
• 1:33:17
  silly silly thing to say. But what I mean by that is that,
• 1:33:20
  you know, I learned so much from these interviews anyway from
• 1:33:24
  people and I love doing it each and every time but with these
• 1:33:27
  discussion-based episodes, I'm actually very excited about the
• 1:33:31
  prospect of just delving into episodes and you know doing My
• 1:33:35
  research and finding out about these different topics.
• 1:33:37
  Like I'm excited to see where this will go.
• 1:33:40
  But yeah, just a massive, thank you to you guys for listening
• 1:33:44
  and yeah. So the next however many
• 1:33:49
  episodes. Thank you so much.
• 1:33:51
  Thank you so much for watching for listening and until next
• 1:33:54
  time guys. Peace out.
• 1:33:56
  One love. I'll see you in the next one.