How Smart Branding Can Help Businesses Navigate Challenging Times
We're bringing together two conversations on how smart branding can help businesses navigate challenging times. We speak with Stevi Lowmass, Founder and CEO of The Camel Soap Factory, about the "Save Our Soap" campaign to sell 25,000 bars and support the homegrown brand, alongside Lucy Bradley, Brand Commander at Plug and the creative mind behind the campaign, on why bold storytelling and consistent marketing matter most when businesses come under pressure.
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