HubSpot marketing event workflows: beta, Pro and up, no contacts | Shipped Oct 2026

Sidekick's What Just Shipped · Nov 1, 2026 · 7m · transcript

HubSpot workflows can now use marketing events as the object type, labeled beta. We cover who gets it, the permissions you need, how to build one from scratch, the Agent Hub trigger option, where events come from, and the big limit: marketing event-based workflows cannot act on contacts such as attendees and registrants. First thing to try: build a test marketing event workflow from scratch and note which actions the editor offers, then keep attendee follow-up in a contact-based workflow with the Registered for marketing event trigger.

Who it's for: marketing ops, event teams, and RevOps…