Latest / Amplify Your Marketing Message with Christine Campbell Rapin / 169 - Build Accountability that Actually Works

Transcript

169 - Build Accountability that Actually Works · Amplify Your Marketing Message with Christine Campbell Rapin

• 0:04
  If you are a B2B service based business owner and you are
• 0:07
  looking to gain more clients, create more impact and more
• 0:10
  revenue in your business, TuneIn to amplify your marketing
• 0:14
  message with Christine Campbell Rappin.
• 0:16
  Every week we're going to take you through how to build an
• 0:18
  audience of buyers, mastering your marketing message and
• 0:21
  making offers that convert consistently.
• 0:24
  See you all on the inside. It is really important that we
• 0:36
  don't make the hard things unnecessarily hard in our
• 0:41
  business and the easy things hard as well.
• 0:44
  I'm super excited to welcome our guest today who's going to give
• 0:47
  us a quick orientation to actually getting stuff done.
• 0:52
  Not just once, not just every blue Moon, not just when Mercury
• 0:55
  is not in retrograde, but all the time.
• 0:58
  Today we're talking about accountability and doing
• 1:00
  accountability well so that you actually create consistent
• 1:04
  results. Please give a very warm welcome
• 1:06
  to our guest today. Robin J Edmonton is here in the
• 1:10
  House. Welcome, welcome, welcome.
• 1:13
  Hello and thank you for having me.
• 1:15
  It's such a pleasure to be here. I'm excited to have this
• 1:18
  conversation because you and I were chatting a couple weeks ago
• 1:21
  and something you said really lingered with me, which is I'm
• 1:26
  much too smart to get in my own way, and yet I did for a really
• 1:29
  long time. So let's talk about the
• 1:32
  productivity paradox. Why is it so hard to actually
• 1:36
  follow through and get something done?
• 1:40
  Well, OK. Well, there's two different
• 1:41
  answers into that to that question.
• 1:44
  The first one is, I think I'll start with the second one first
• 1:47
  because it really is the critical point.
• 1:49
  We are biologically hardwired to procrastinate.
• 1:54
  I do know that the people there are people who don't
• 1:56
  procrastinate very much, if at all.
• 1:59
  And for many people, it if they do procrastinate, it's not a
• 2:02
  significant problem in their lives.
• 2:04
  Sometimes that's an environmental situation.
• 2:07
  They just can't procrastinate in the in the lives that they live,
• 2:10
  the busy lives that they live. There's no space for it.
• 2:13
  But I'm talking about someone like me who works from home and
• 2:16
  procrastination is an option. And I realized I had a like a
• 2:21
  face palm moment about five years ago where I realized, Oh,
• 2:25
  yeah, I do it a lot because I'd always treated procrastination
• 2:30
  very much like I thought of as a common cold.
• 2:32
  Oh, you know, it'll cut. You know, before the age of
• 2:34
  COVID, bringing every sniffle was something that could be
• 2:37
  something very serious indeed. Most of us just work through
• 2:40
  colds and just think, oh, you know, whatever.
• 2:42
  I'll, I'll, I'll get over it. I'll just carry on.
• 2:45
  And I did the same with procrastination.
• 2:47
  I'm procrastinating today. Oht don't worry, I'll do it
• 2:50
  tomorrow. The classic procrastinators
• 2:52
  mantra. Not very smart, you might think.
• 2:56
  And actually I was bragging about being smart when I was
• 3:00
  having a coffee with my brother in a coffee shop in 2019.
• 3:04
  And I just got my degree. And I was really pleased myself
• 3:07
  because I had not been allowed or able to finish my education
• 3:10
  when I was a young man. And I have now succeeded in
• 3:14
  doing it working from home. And I was so pleased with
• 3:16
  myself. And my brother was so bored and
• 3:19
  could not care less really. Well, he did a bit, but he was
• 3:22
  failing. I don't really care.
• 3:24
  So I thought, OK, I know I'll, I'll, I'll Chevy him up.
• 3:27
  I'll, I'll tell him, oh, you know, trust me to take 10 years
• 3:30
  to do something in that I should have done in six, which is true.
• 3:33
  It should have done the degree in six years.
• 3:35
  It took me 10 minutes. Went oht Yeah.
• 3:37
  Why was that? And I said, oh, you know,
• 3:39
  procrastination. And I laughed and I changed the
• 3:41
  subject and I thought on the way home I was thinking, you know
• 3:45
  what, that really isn't that smart.
• 3:48
  You know, I have got a degree now.
• 3:50
  But hang on, you're a trained life coach.
• 3:52
  I mean, I trained in 2001 under the tutelage of Tony Robbins and
• 3:56
  his team and I and, and I was very, and it was brilliant
• 4:00
  training and I, and it meant that I, when I came back to
• 4:02
  England, I was able to set myself up in business as a life
• 4:05
  coach. And on the way home, I was like,
• 4:08
  how dare you? How dare you procrastinate,
• 4:10
  Robin? How very dare you.
• 4:11
  That's just not something that you should be doing.
• 4:14
  Your clients never procrastinated and never let
• 4:17
  them. And I thought, OK, so all right,
• 4:20
  what's the solution to procrastination?
• 4:22
  Actually, I thought two other things on the way home.
• 4:25
  The first thing I thought was where else in my life does this
• 4:27
  show up? And I realised absolutely
• 4:29
  everywhere. And the second question was how
• 4:31
  much does it cost me? And I was like, really, really
• 4:36
  angry by the time I got home. Angry with myself and also very,
• 4:41
  very upset. I was almost in tears when I
• 4:44
  thought about all the things that had cost me.
• 4:46
  Again, not very smart. So I called my brother and said
• 4:51
  I'll just remind me, you know, I had a mental pen and paper
• 4:53
  there. What was the cure for
• 4:54
  procrastination again? I know I did 100 days or so with
• 4:57
  Tony Robbins and all sorts of his things that he did.
• 5:00
  And I know that I've read loads of books.
• 5:02
  I've got my Sudoku collection, which are all the books I've
• 5:05
  bought about personal growth that I've put on my bookshelf,
• 5:08
  my shelf development shelf, as I call it.
• 5:10
  Never really read all of them properly, but I can't quite put
• 5:14
  my finger on it. What is it?
• 5:15
  What's the cure? And he was a mental health
• 5:18
  professional at one time in his life and he for many years.
• 5:21
  And then he said, I don't really know.
• 5:24
  I thought, well, you don't know and I don't know what the hecks
• 5:26
  going on. So then the gift that cable kept
• 5:29
  on giving, kept giving. And that was COVID happened.
• 5:32
  And I mean that in an ironic sense, not in a happy sense, but
• 5:36
  it caused all the lockdowns and it meant I had even more time on
• 5:39
  my hands. And then I started studying and
• 5:41
  researching the copious amounts of research that have been done
• 5:44
  into procrastination, productivity.
• 5:46
  Hundreds and hundreds of papers have been written on it.
• 5:48
  Didn't read all the papers. I went to the summaries and but
• 5:51
  I knew how to do it cause I got a degree, right?
• 5:53
  I'm smart. And the critical thing that I
• 5:56
  discovered coming full circle back to what I was saying was
• 5:59
  it's biological. It's part of our survival
• 6:02
  mechanism. It's in here.
• 6:04
  Now, if you don't struggle with procrastination, as I say, it's
• 6:06
  probably because environmentally you don't have the opportunity
• 6:09
  or you're one of those few very lucky people that have developed
• 6:13
  skill sets from a very early age where it's just not an issue for
• 6:17
  you. Fantastic.
• 6:18
  I love that. And, and every time someone
• 6:20
  tells me they're one of those people, I always go cool, tell
• 6:22
  me more because I try and pick their brains, you know?
• 6:25
  Yeah, well, I think there's there's there's permission and
• 6:29
  it's wired that way. And I2 words that really struck
• 6:33
  me is I allowed it and I had created this space for it.
• 6:38
  So we have to manage the inner game because we are the ones
• 6:43
  making our choices, right? We we have influence for sure
• 6:47
  from the outside, but we're making our inner choices.
• 6:48
  So you say that there's actually some chemical allies that we can
• 6:53
  use to help us go against the biology, but tap into still
• 6:58
  natural focus. What does that really mean?
• 7:01
  Well, we would never go against biology, that would be a foolish
• 7:04
  thing to do. What we need to do is understand
• 7:07
  biology and I don't, I'll be honest with you, why last exam
• 7:13
  at school, which was the last time I took any kind of science
• 7:16
  exam. My degree is in arts and
• 7:18
  humanities. I did psychology.
• 7:20
  I did a philosophy and I did history.
• 7:25
  No sciences in there. Or ironically, because my book
• 7:29
  is got an ology in it, it's get results ology.
• 7:32
  There's a reason for that. But I don't want to digress.
• 7:35
  I'll stick to the point that you've asked me to make.
• 7:38
  So. Yeah, so we don't go against it.
• 7:42
  But what I discovered was, oh, I was saying about my final, my
• 7:45
  very last exam I did at school in science, the very last time I
• 7:49
  did any kind of science, I got 9% in biology.
• 7:53
  I was furious, but not for the reason you might think.
• 7:56
  I actually spoke to the teacher that marked the exam afterwards
• 7:59
  and I said, what do you mean I've got 9%?
• 8:01
  How dare you? Why did I get 9%?
• 8:02
  He said you didn't answer any of the questions.
• 8:04
  I said I know that I don't know the answer to any of the
• 8:07
  questions. It goes in this ear and out the
• 8:09
  other. It's not that I'm not willing,
• 8:10
  it's just that I can't retain the information.
• 8:12
  Science and me are not good mates.
• 8:15
  And he said no, but you spelt your name right, so I felt sorry
• 8:17
  for you. Ohk, OK, fair enough.
• 8:19
  So I'm not a scientist, right? But I do know how to read
• 8:23
  science, just at the surface level.
• 8:26
  And when I was looking at the research, it was all neurology
• 8:30
  and psychology and biology. It's all in there.
• 8:32
  And I thought, OK, well, I'm not going to go deep into the
• 8:35
  science papers because clearly I won't understand them.
• 8:38
  But I am going to look at the conclusions.
• 8:40
  I am going to look what the scientists have said.
• 8:42
  And then I'm going to translate it into English.
• 8:45
  It's British English. I'm sorry about that.
• 8:47
  You know, we've got more words than the Americans.
• 8:49
  What can I say? I'll help translate the Canadian
• 8:52
  in between. That's right.
• 8:54
  Absolutely. So, yeah.
• 8:56
  But it's, I translated it. Basically, I said OK.
• 9:01
  And what I discovered was was that we do have natural allies.
• 9:04
  The people who don't procrastinate naturally tap into
• 9:08
  these natural allies. And I will tell you, and it took
• 9:11
  me about a year to learn 3 words.
• 9:15
  As in, I don't need to. Oh, where are they?
• 9:17
  Look them up. I think because my brain just
• 9:20
  doesn't return. Retain them.
• 9:21
  They are dopamine, acetylcholine and noradrenaline.
• 9:27
  And you need all, all three of those neurotransmitters present
• 9:32
  in your brain when you are being in your most productive state,
• 9:35
  when you hit peak performance, whatever you want to call it,
• 9:38
  right? And that's the last time I'm
• 9:41
  going to mention those words, although I will say most people
• 9:43
  have probably heard of some of those.
• 9:45
  We've all heard of dopamine, dopamine HIT, dopamine junkies,
• 9:48
  all of that kind of thing. So I thought, well, I need to
• 9:52
  translate these not into what they're called, but what do they
• 9:54
  do? And I came up with the
• 9:57
  productivity trifecta. You need your IT like your inner
• 10:01
  productivity team, and that is dopamine is the conductor, which
• 10:07
  is like the conductor of an orchestra.
• 10:09
  And the conductor resides in the prefrontal cortex of your brain.
• 10:13
  And that is where there is an absolute cacophony of noises
• 10:18
  that are all the disparate, disparate parts of your life and
• 10:21
  your organized and the things that you need to organize.
• 10:24
  And the conductor comes in and he brings them all together,
• 10:27
  gives them the music, brings them all together, and turns the
• 10:30
  cacophony of sound into the music of your life.
• 10:33
  And he does it or she does it because they are able to think
• 10:36
  rationally and calmly and intelligently and apply a very
• 10:41
  well thought out strategies to the things you need to do with
• 10:44
  your life. That's the conductor.
• 10:46
  But then you also need the scholar.
• 10:48
  Now the scholars, an interesting one because I did, because I did
• 10:52
  mention it's it that is the acetylcholine.
• 10:56
  Acetylcholine is present in us when we are children.
• 10:59
  Now maybe you know, some children.
• 11:01
  I know, maybe you're even well, once a child, I, I think I was,
• 11:04
  it's such a long time ago. I have a vague memory of being a
• 11:07
  child. Children are brilliant at
• 11:10
  focusing. They just are.
• 11:12
  I understand they can be easily distracted.
• 11:14
  You know, a little bit of wind in a child.
• 11:16
  It's like you, they'll scream the house down.
• 11:18
  I'm really up upset now I've got this gas, but normally when
• 11:22
  they're healthy and happy and they're not, they're not
• 11:24
  struggling with wind or some kind of pain or hunger.
• 11:27
  They are focused laser like how many people can remember
• 11:32
  children have children that just sit and watch the same movie
• 11:35
  over and over and over again. My, my, my eldest son watched
• 11:39
  cars over and over and over again.
• 11:42
  I got so I could tell you every line of cars cause I had to sit
• 11:45
  and watch it as well. It was always on in the
• 11:46
  background. Total focus.
• 11:48
  Children focus on You buy them a lovely present for Christmas and
• 11:51
  it comes in a beautiful box, but you've they forget what's in the
• 11:54
  box. They just play with the box.
• 11:55
  But for hours and hours and hours.
• 11:57
  Focus. Here's the kicker.
• 11:58
  When you're an adult, the neurotransmitter acetylcholine.
• 12:05
  See, I'm struggling to remember it again, right?
• 12:08
  Is not naturally present. We can produce it, but we can't
• 12:14
  naturally. It's just no longer just in our
• 12:17
  blood bloodstream. We have to generate it.
• 12:21
  And you know when it's happening because it's when you're
• 12:24
  focused. So, for example, if you sit down
• 12:27
  to do something and you find yourself focusing at it, on it,
• 12:31
  and you spend 5 minutes on something and you look up at the
• 12:35
  clock on the wall and you realize, no, it's not been 5
• 12:37
  minutes, it's been 5 hours. That was you focusing time.
• 12:41
  You lost track of time. That is the scholar alright.
• 12:47
  And so you need to create the environment in which the scholar
• 12:50
  can flourish. So get rid of all the
• 12:52
  distractions, all the usual tips that you're reading 1000 a
• 12:55
  million books and courses on productivity tally.
• 12:58
  Get rid of the distractions, deal with them.
• 13:00
  That's so the scholar can come in.
• 13:02
  The final one is the fun size warrior.
• 13:05
  Now the fun size warrior is like a fun size chocolate bar that
• 13:08
  you're having your lunch box for your children.
• 13:10
  So a fun size. Why not the big warrior?
• 13:12
  Now that the big warrior resides in your in in your, you see,
• 13:20
  it's science again, just science.
• 13:22
  And we're just not brilliant. The limbic system, right?
• 13:25
  We had to search in my brain just to think.
• 13:28
  Oh yeah, there's a biology word here, the limbic system, which
• 13:30
  is the oldest part of your brain.
• 13:33
  And it's also what I obviously couldn't I, I don't have, I have
• 13:36
  problems accessing when I'm trying to.
• 13:39
  It's where you get your fight, flight or freeze response from.
• 13:43
  It's vital. And if you think about it, our
• 13:45
  brain only has what, 2 functions?
• 13:48
  If you think about it, our survival and our procreation as
• 13:52
  a species, that's it. Everything else is just gravy
• 13:55
  on, on, on the food. It's just extra.
• 13:58
  It's just living life. But you have to survive and you
• 14:01
  have to procreate. Those are the things that we
• 14:03
  were born to do, and it all comes from the limbic system and
• 14:07
  it's all powerful. It's very, very strong.
• 14:10
  It's primal and it's strong. It's much stronger than the
• 14:13
  prefrontal cortex, which is a much newer part of your brain.
• 14:16
  And So what happens there is that the big warrior comes out,
• 14:20
  they are ready to fight, flight or freeze.
• 14:22
  But if you're in that state, what's called threat modality,
• 14:25
  you're not going to be very productive.
• 14:27
  You're going to be very good at, you might be very productive at
• 14:29
  running away. You may be very productive at
• 14:31
  hiding from your responsibilities.
• 14:34
  Procrastination, that's where it's hardwired.
• 14:36
  Guys and girls, you may be very productive at any number of
• 14:41
  things that have nothing to do with your work because it's
• 14:44
  flight, fight or freeze, right? So that's the big warrior and we
• 14:49
  need the big warrior. If you're ever attacked by a man
• 14:51
  eating tiger, you need the big warrior.
• 14:53
  Or as I prefer to think of it, bills you can't pay, landlords
• 14:58
  trying to evict you, bosses being nasty to you, bad
• 15:01
  relationships or just arguments in relationships, bad news about
• 15:07
  health, yours or someone else. These are all triggering your
• 15:10
  limbic system. They all trigger your threat.
• 15:13
  Big warrior comes out, you either fight it, you fly or you
• 15:16
  or you freeze cause it's like you're terrified.
• 15:18
  What have I got to do about this terrible news?
• 15:22
  Or, or you run away from it, right?
• 15:24
  So the point about all this is you don't want the big worry,
• 15:29
  you want the fun size warrior. And the fun size warrior is so
• 15:33
  is the more adrenaline where you get that little edge, that
• 15:37
  little bit of stress, that little bit of anxiety like James
• 15:42
  Clear talks about in the Goldilocks Principle.
• 15:44
  Not too much, not too little, just enough, just enough to give
• 15:48
  you that edge. It's happened, right?
• 15:51
  It's like happening to me right now.
• 15:52
  If I sit back in my chair and completely relax, I'm gonna, I'm
• 15:56
  obviously I am. I do distract myself and forget
• 15:59
  my train of thought, but I'll completely lose my train of
• 16:01
  thought. Play off with the fairies in
• 16:03
  their title. Be like all squirrel.
• 16:04
  You know how we gone. But because I'm on the literally
• 16:08
  on the edge of my seat, I'm much sharper.
• 16:11
  I'm much more focused. I'm much more capable and
• 16:14
  willing and able and wanting to get on with the day.
• 16:17
  I love this because there are things that you can tap into,
• 16:21
  guys, we heard it. You want to talk to the people
• 16:24
  with your focus. That's your conductor.
• 16:26
  Bring in your scholar and bring in that little bit of edge to
• 16:30
  get off 0 and you know, getting off 0 is one of my very favorite
• 16:34
  principles. I want to ask you one tip here.
• 16:37
  How do you build accountability that actually works because you
• 16:40
  had this moment from shock and disruption and frustration and
• 16:44
  anger with yourself of wow, did I waste opportunity?
• 16:47
  It's costed me main war that I really anticipated, but you're
• 16:51
  now taking the lesson. The insight to action was the
• 16:55
  one tip to building accountability that actually
• 16:57
  works. So this will sound very
• 17:00
  self-serving and it's not meant to be.
• 17:04
  And just to give you some background, well, I'll tell you
• 17:07
  what it is now I'll explain it. Get yourself an external
• 17:10
  accountability buddy, friend or coach.
• 17:15
  There's the amateurs and the professionals, anything like
• 17:18
  that. Now there's, I always say that
• 17:21
  you have to really be careful about when you're working with
• 17:24
  friends and buddies don't by the way, not your significant other.
• 17:27
  It's not fair to ask them to hold you to account.
• 17:30
  They already do, indirectly or directly, but it's not fair to
• 17:33
  make it their responsibility. That's too.
• 17:35
  That's just not a nice. Thing talking percent on that.
• 17:38
  Right, so it needs to be somebody that you can share
• 17:42
  accountability with. Now there's a cost involved in
• 17:44
  that which you will probably have to do it for them.
• 17:46
  So that's a time cost and you can't get back time.
• 17:49
  You can get back money, but you can't get back time.
• 17:51
  So always think about that. And an accountability buddy also
• 17:55
  may or may not be good for your psychology.
• 17:57
  They might just tell, you know, just get on with it, dude,
• 18:00
  because you're crap at that. Pardon my French.
• 18:02
  You know that. You know it's.
• 18:04
  Like all the time, said me, Christine.
• 18:05
  You're gonna just tell me to go do it?
• 18:07
  I'm like there is an element in me that says yes, just go do it.
• 18:10
  Yes, but it's how you're. Talking about not doing it, you
• 18:12
  could have executed this. Stop procrastinating and take
• 18:17
  action. But if your accountability body
• 18:20
  doesn't know what they're doing, they can undermine your
• 18:23
  confidence and they can actually drag you back.
• 18:25
  So that said, I've had many accountability buddies over the
• 18:28
  years and, and it's a brilliant way to go.
• 18:31
  But you can also go for a professional external
• 18:33
  accountability coach. Now, I have to say, I did say
• 18:36
  that self-serving because that's what I do, but I wasn't an
• 18:39
  accountability coach. I only became it because I
• 18:42
  started writing the book. And as I was writing the book
• 18:45
  that I've got to say, you know, the book is, is 95% of this book
• 18:50
  is self-help, OK. And that's it's written in the
• 18:54
  intention that you don't need anything else that's very
• 18:58
  important and it's written in plain English and it's divided
• 19:01
  up into sections and sub sections that you should make a
• 19:03
  lot of sense. And I don't obviously don't have
• 19:05
  time to go into that today, but the point is, is that as I was
• 19:11
  writing the book, the research, because I always went back to
• 19:14
  the research. That's why there's a science in
• 19:16
  the name it get results. Technology kept going back to
• 19:19
  the science. It kept pointing at
• 19:21
  accountability as one of the most effective momentum builders
• 19:26
  towards productivity that you could possibly imagine.
• 19:28
  Why is that important? Why external accountability?
• 19:31
  2 things. First, if you work for yourself
• 19:33
  from home like me, maybe you've got a nice coffee machine.
• 19:37
  I do love my coffee. I'm a bit obsessed with my
• 19:39
  coffee. I've got a nice view from my
• 19:41
  window. I work flexible hours.
• 19:43
  I can pick and choose around my clients, what hours I work.
• 19:46
  I, you know, I have a great lifestyle.
• 19:48
  But the one thing I can't recreate is a boss.
• 19:52
  I mean, I look, I get up in the morning, I'm looking in the
• 19:54
  mirror. It's my boss looking back at me.
• 19:56
  You know, he's my boss. He's a lunatic, but he's my
• 20:00
  boss. But he's really bad at holding
• 20:03
  me to accounts. And that is the critical point.
• 20:07
  For people who struggle with procrastination, making excuses
• 20:11
  for not not everybody. A lot of people are like me,
• 20:13
  they don't recognise that they that they were even doing it for
• 20:16
  decades. I, you know, common cold
• 20:20
  classification, whatever didn't occur to me, right, is that
• 20:25
  you've got to, um, with accountability, you have to have
• 20:31
  that in your life in a way that connects with other people.
• 20:36
  I love. That because we are, we are a
• 20:40
  herding animal. We like being amongst other
• 20:43
  people. In fact, that is the other point
• 20:45
  about your brain. It's wired for survival, it's
• 20:48
  wired for regeneration, for for procreation, but it's also wired
• 20:54
  to be social and, and we look to our peers.
• 20:59
  Now, if you have a project to do that's going to take you maybe
• 21:02
  six months or a year to do it. Or in the case of my book, it
• 21:04
  took me nearly five years to get everything in place and get the
• 21:08
  book finally published earlier this year.
• 21:11
  That's a big project and it's daunting and it becomes
• 21:14
  overwhelming. Procrastination is easy to set
• 21:16
  in and it's it's so far off in the future.
• 21:19
  The targets, the goals, it's very difficult to stay focused
• 21:23
  throughout. But if you have an external
• 21:25
  accountability coach or buddy, they can say, OK, never mind
• 21:29
  what you're going to get done in six months or a year.
• 21:30
  What are you going to get done by the end of today?
• 21:32
  What are you gonna get done by the end of the week?
• 21:34
  What are you gonna get done by the end of two weeks, 3 weeks, 4
• 21:36
  weeks? Come back to me and let me know.
• 21:39
  And if you're if they are the right person for you, you don't
• 21:42
  want to let them down. I love this that's.
• 21:44
  The place it's social. It's social and it is about
• 21:48
  getting help. I want to ask you, Robin, how
• 21:52
  are you working in your business right now to amplify your
• 21:56
  marketing message? What's working with you to gain
• 21:58
  clients to hire you as a professional accountability
• 22:02
  coach? OK, so again, there was this was
• 22:05
  a kind of a thank you for asking.
• 22:07
  This was a kind of chicken and egg situation.
• 22:09
  I didn't know which to do first. I actually wasn't coaching.
• 22:13
  When I started writing the book, the book I wrote for myself, it
• 22:16
  was like, I really want to understand this because I was so
• 22:18
  upset about this issue that had been going on under my own
• 22:22
  radar. I think of myself as a smart,
• 22:25
  intelligent person, but then I had this massive face palm
• 22:28
  moment. Oh my goodness, what have I been
• 22:30
  doing? Right?
• 22:32
  And so the point about that was, was that I, as I was writing the
• 22:37
  book and the accountability started to creep in there as a
• 22:41
  theme that I put it it, it weaves through the book.
• 22:44
  But the book, as I say, is self help.
• 22:47
  But I realized that I'm starting again.
• 22:49
  I haven't been coaching, you know, for a long time.
• 22:53
  I became a full time single father in the early 2000s and,
• 22:56
  and concentrated on that more than my coaching, to be honest.
• 22:59
  That's where I went and I did other things online with
• 23:01
  marketing and so on. And then I thought, OK, so I
• 23:05
  could offer this as something now that I can offer people.
• 23:08
  I, I, I'm, I'm, I'm a modest person when I say I'm, I'm
• 23:11
  actually quite a good coach. OK, so self-serving.
• 23:14
  Again, if I don't sing my praises, he will, you know.
• 23:19
  So here's the point. I know when I published the book
• 23:24
  that I'm, I'm an unknown. So I decided, right, OK, I don't
• 23:27
  mind. I'm not proud.
• 23:29
  There's nothing in the book that's highly that's original.
• 23:32
  I didn't do any new research. I simply brought the disparate
• 23:35
  strands together and translated it into language that I
• 23:38
  understood and I hope other people will understand.
• 23:41
  And so now you can buy the book if you want to online.
• 23:44
  Or what I normally do is I just give it away as a free PDF.
• 23:47
  And that's, that is how I'm reaching people because I give
• 23:51
  them the book and I say, look, read the book, take it with my
• 23:53
  blessing. Absolutely hope it works for
• 23:56
  you. Let me know.
• 23:57
  Drop me a line, I'd love to know And of course, if you're ever in
• 24:00
  the market for the belt and braces approach to the top top
• 24:04
  hat and tails approached with with what about braces is better
• 24:07
  analogy for us Brits. And then you will then then you
• 24:10
  will probably won't be thinking about an accountability coach,
• 24:13
  of which there are many. I hope you will consider me and
• 24:16
  of course I will teach you laser targeted, laser focused.
• 24:20
  We get results ology accountability coaching.
• 24:23
  OK, so how do people find you, connect with you and get that
• 24:27
  free copy of the book to start their journey and being more
• 24:31
  effective? Sure, two things simple.
• 24:33
  Come, come find me on LinkedIn. Just look at my name, Robin J
• 24:36
  Emden on LinkedIn that you'll find me.
• 24:38
  There are no other Robin JM guns in the world.
• 24:40
  I promise you that one is in more than enough.
• 24:42
  It's more than enough for me. And if you want the book, I have
• 24:46
  a very easy trip. I have two websites, but
• 24:48
  obviously I've got get results ology.com.
• 24:51
  You can find it there, but equally easy or maybe easier.
• 24:54
  I have really usefultips.com as in yes, I'm really giving it
• 24:59
  away useful as I hope you find it very useful and tips was in
• 25:04
  it's full of them really usefultips.com that takes you
• 25:08
  straight to getting a free download of the PDF of the book.
• 25:12
  It is unabridged. That's exactly the copy that you
• 25:15
  would buy as a paperback or Kindle book on.
• 25:18
  Amazon, I love it. Guys, go connect to Robin.
• 25:21
  This is an important topic. You are not in your own
• 25:25
  isolation, struggling, and the key is getting help.
• 25:29
  Thank you for being our guest today.
• 25:30
  Absolutely a pleasure to have you.
• 25:32
  And guys, I want you to know this because one of the things
• 25:34
  that we do in our business absolutely is we just hold your
• 25:38
  hand. We would know that when you're
• 25:41
  starting, you're wired to get in your own way, and yet it is
• 25:46
  costing you more than you could afford to reach the results.
• 25:50
  So I want you to connect to Robin.
• 25:54
  I want you to be back here for our next episode and right now
• 25:59
  Subscribe and we'll see you next week.
• 26:08
  That's a wrap on another amazing episode of Amplify your
• 26:11
  Marketing Message with me, your host Christine Campbell rap.
• 26:14
  And be sure to subscribe on your favorite podcast platform so you
• 26:18
  don't miss another great episode.
• 26:20
  And be sure to visit christinecampbellrappin.com/podcast
• 26:24
  to get a free resource on how to master your marketing message.
• 26:29
  We'll see you all on our next episode.