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How Canva Built a 40 Billion Design Empire Without Salespeople
In 2013, Melanie Perkins was a 26-year-old Australian entrepreneur pitching a drag-and-drop design tool that nearly every investor rejected. Nine years later, Canva was valued at $40 billion. This episode unpacks Canva's improbable rise from a Perth living room to a global design platform used by 100 million monthly users. We focus on the specific product-led growth tactics that allowed Canva to bypass a traditional sales force: the freemium funnel, the viral template-sharing mechanics, and the deliberate decision to target non-designers rather than compete head-on with Adobe. We also…
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