Latest / the bossbabe podcast / Debunking Myths About Social Media, AI, and Hustle Culture

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Debunking Myths About Social Media, AI, and Hustle Culture · the bossbabe podcast

• 0:00
  Speaker 1: We put out a lot of content, reels, carousels, YouTube,
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• 0:52
  Speaker 1: that's storyblocks.com slash bossbabe for 15% off annual plans. Welcome
• 0:57
  Speaker 1: back to the Boss Babe podcast. Okay, this episode is different.
• 1:02
  Speaker 1: And this is you getting to listen in on the
• 1:05
  Speaker 1: biggest pinch me moment that maybe I've actually ever had.
• 1:11
  Speaker 1: So in June, I got to sit down at the
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  Speaker 1: Godmother's bookstore in Montecito. It is an iconic little bookstore,
• 1:19
  Speaker 1: where so many of the women I have looked up
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  Speaker 1: to for years have stood. Like Oprah, in front of
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  Speaker 1: a live audience. I was sitting in the seat that
• 1:29
  Speaker 1: Oprah has sat in, and Jamie Kern Lima, the founder
• 1:33
  Speaker 1: of It Cosmetics, interviewed me. Now, again, this was such
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  Speaker 1: a pinch me moment. It was in the middle of
• 1:41
  Speaker 1: so many crazy book events. And I flew up to
• 1:45
  Speaker 1: Montecito for the day. And I got to go to
• 1:47
  Speaker 1: Jamie's home. And she walked me around her home, which firstly,
• 1:50
  Speaker 1: that in itself was a pinch me moment. She's very private,
• 1:53
  Speaker 1: so I won't say too much about that. But getting
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  Speaker 1: to spend that time with her, I just constantly kept
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  Speaker 1: pinching myself. Like, is this real life? Is this real life?
• 2:02
  Speaker 1: And then we get to Godmothers and I get the tour.
• 2:05
  Speaker 1: And so I initially walk in and all of my
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  Speaker 1: books are sitting there on the table. I get emotional
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  Speaker 1: thinking about this. And above the table, there are these
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  Speaker 1: pictures of the most iconic women in history, women who
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  Speaker 1: have truly changed the world. And there was a little
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  Speaker 1: light above it. And wow, I'm really getting emotional here.
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  Speaker 1: And so I walked in and I can still feel
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  Speaker 1: this moment. And the woman hosting me at Godmothers, the
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  Speaker 1: whole bookstore was closed at this point. I walked in
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  Speaker 1: and she said, your book's there. Take a look at
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  Speaker 1: who is surrounding it because you are one of these
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  Speaker 1: women who is paving the way and lighting the way
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  Speaker 1: for other women too. And I just stood there and
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  Speaker 1: I really took it in and burst into tears. I
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  Speaker 1: have it on video because it was just one of
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  Speaker 1: those moments where Again, I've been busy. I've been in
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  Speaker 1: the thick of it. And I hadn't really stopped to
• 3:02
  Speaker 1: think about the impact that work like this does. And
• 3:05
  Speaker 1: we all do this. Every single one of you that
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  Speaker 1: are listening to this podcast, you are having such an
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  Speaker 1: impact in so many ways that you might not stop
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  Speaker 1: to think about. And it was just such a visual
• 3:16
  Speaker 1: representation of that. So that's how the day started. And
• 3:20
  Speaker 1: then we went up to the green room and Jamie
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  Speaker 1: passed me the guest book and said, well, you're here,
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  Speaker 1: you need to sign this. And the first person to
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  Speaker 1: sign this was Oprah. And then I flicked through the
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  Speaker 1: pages of all the other authors who I look up
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  Speaker 1: to and just adore. And I'm so grateful that I
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  Speaker 1: got to even sign the same book as them. I
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  Speaker 1: got to read through and read their messages and then
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  Speaker 1: I got to sign it. And then we sat there
• 3:44
  Speaker 1: and we had a tea and we talked. And then
• 3:47
  Speaker 1: I went downstairs and Jamie interviewed me. And it was
• 3:50
  Speaker 1: one of the single most special nights of my life. Really,
• 3:54
  Speaker 1: it was such a pinch me moment. And it felt
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  Speaker 1: so well deserved. And that's a thing I don't often say.
• 4:01
  Speaker 1: But I remember sitting there and Jamie was kind of
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  Speaker 1: pointing out just what I'd overcome to get here. And
• 4:08
  Speaker 1: it was just this moment of like, really patting myself
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  Speaker 1: on the back. Like, Natalie, you did this. You actually
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  Speaker 1: did this. You created this. And again, maybe you're listening
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  Speaker 1: to this, realizing you never give yourself that pat on
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  Speaker 1: the back. It's so hard for us often as women
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  Speaker 1: to admit that we're doing a good job and we
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  Speaker 1: really deserved something. It's easier to feel like an imposter.
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  Speaker 2: So.
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  Speaker 1: It was a really powerful moment for me and I
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  Speaker 1: wanted to share this conversation for that reason. And if
• 4:36
  Speaker 1: you didn't already know, my book is out. The Freedom-Based
• 4:39
  Speaker 1: Business Method is officially out and it became an instant
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  Speaker 1: New York Times bestseller. And the only reason that that
• 4:45
  Speaker 1: happened is you. Every single order, every reshare, every person
• 4:50
  Speaker 1: who came out to support the launch, thank you. And
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  Speaker 1: I mean that from the bottom of my heart because
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  Speaker 1: you made the launch happen. You made the New York
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  Speaker 1: Times win happen. And you also made me sitting at
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  Speaker 1: Godmother's with Jamie Kern Lima happen. And I'm really, really
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  Speaker 1: grateful for that. So this conversation is a bit more candid,
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  Speaker 1: a bit more real. Because how can you not sit
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  Speaker 1: in a seat like that and just tell the truth?
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  Speaker 1: So here is a conversation. And I really hope you
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  Speaker 1: feel like you were in that room with us. Hello,
• 5:21
  Speaker 1: good evening.
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  Speaker 4: I'm Riley Reid, head of storytelling here at Godmothers. And
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  Speaker 4: on behalf of our entire family, welcome to our living room.
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  Speaker 4: This is going to be a remarkable chat.
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  Speaker 1: Are you excited?
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  Speaker 5: Me too.
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  Speaker 6: You better be.
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  Speaker 4: Our conversation partner this evening, who I am personally delighted
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  Speaker 4: to introduce, Jamie Kern Lima, is a two-time New York
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  Speaker 4: Times bestselling author, entrepreneur, and founder of It Cosmetics, which
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  Speaker 4: she started in her living room and later sold to
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  Speaker 4: L'Oreal in a billion-dollar deal, becoming the first female CEO
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  Speaker 4: of a brand in the company's 100-year history. She is
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  Speaker 4: the host of the Jamie Kern Lima Show, one of
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  Speaker 4: the top self-improvement podcasts in the country, and a guest
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  Speaker 4: shark on season 16 of Shark Tank. Jamie's work centers
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  Speaker 4: on building self-worth and resilience. She is a mother, an investor,
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  Speaker 4: a philanthropist who has supported leadership programs in over 100
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  Speaker 4: prisons and shelters and donated more than $ 40 million to
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  Speaker 4: help women facing cancer. Our featured author this evening, Natalie Ellis,
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  Speaker 4: is a mom, yeah, you can say that again.
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  Speaker 1: Thank you. is a mom, CEO, and serial entrepreneur.
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  Speaker 4: She's the founder of Boss Babe, the global education platform
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  Speaker 4: for women entrepreneurs with a community of over 4 million,
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  Speaker 4: a chart-topping podcast, and over 100,000 students. After navigating burnout
• 6:45
  Speaker 4: and a near-business collapse inside her own multi-eight-figure company, she
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  Speaker 4: wrote The Freedom-Based Business Method, her five-part framework for building
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  Speaker 4: a profitable business with real freedom and revenue predictability minus
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  Speaker 4: the burnout. Please join me in welcoming Jamie and Natalie
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  Speaker 4: to the stage.
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  Speaker 6: Thank you. Thank you, everyone, for being here.
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  Speaker 3: Hi.
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  Speaker 6: So many friends.
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  Speaker 7: Wow.
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  Speaker 1: So many people excited.
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  Speaker 6: How are you feeling in Montecito?
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  Speaker 1: This is like a dream come true. Thank you. This
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  Speaker 1: is amazing. It hasn't sunk in yet.
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  Speaker 8: So it's amazing how Godmothers has just grown in notoriety
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  Speaker 8: in the past couple of years with the events and
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  Speaker 8: the founders and just the team that's here. And so
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  Speaker 8: I knew you're familiar with Godmothers in the past. few
• 7:46
  Speaker 8: years and then you flew out to be here today.
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  Speaker 8: And it was fun to be with you when you
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  Speaker 8: walked in the front door. And can you just share
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  Speaker 8: with everyone how you felt when you saw your book there,
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  Speaker 8: the light, you saw all these women.
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  Speaker 6: Up on the wall and your book right there.
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  Speaker 1: I couldn't hold it together. Just walking in and seeing
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  Speaker 1: the women that have just paved the way for so
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  Speaker 1: many of us to dream and to see my own
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  Speaker 1: book there was the most surreal moment ever. To even
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  Speaker 1: think about one woman reading this book and choosing to
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  Speaker 1: go after her dreams in a way that feels really good, just,
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  Speaker 1: I could cry over it. It was one of the
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  Speaker 1: most surreal moments of my entire life. It was really special.
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  Speaker 3: Yeah.
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  Speaker 8: And I think those of us that are local never
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  Speaker 8: gets old walking in the front door and seeing it.
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  Speaker 8: So I see a lot of entrepreneurs in the room.
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  Speaker 8: I see people who I have celebrated from afar who've
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  Speaker 8: built billion dollar businesses. I see friends in here that
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  Speaker 8: are starting companies that are super busy with their families,
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  Speaker 8: but launching an idea. On the side, I see icons
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  Speaker 8: in this room who, for whatever reason, can never stop
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  Speaker 8: working and are trying to figure out how to enjoy
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  Speaker 8: their life also in addition to working. And a lot
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  Speaker 8: of people in here, too, who I know are interested
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  Speaker 8: in learning more about even just what does AI look
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  Speaker 8: like in their life right now and social media and
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  Speaker 8: how do you sort of incorporate that in ways that work.
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  Speaker 8: And so I'm really grateful. uh, to share your genius
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  Speaker 8: and to celebrate you.
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  Speaker 6: And your book.
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  Speaker 8: Um, and we have a lot of questions, uh, tonight
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  Speaker 8: that we're going to dive into, and then we're going
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  Speaker 8: to open it up to Q and A. So, uh,
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  Speaker 8: Natalie loves, by the way, to talk about all things
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  Speaker 8: AI and, uh, And she's known for so many things,
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  Speaker 8: but building an eight-figure business with millions and millions of followers.
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  Speaker 6: Almost no team and almost no money from her living room.
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  Speaker 8: How do you do it? How do you burn out
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  Speaker 8: or not burn out? What does that look like? What
• 9:47
  Speaker 8: does that look like now with AI? And also, how
• 9:51
  Speaker 8: do you actually do something you love and not burn out? Like,
• 9:54
  Speaker 8: can you do both? Can you do both? So just
• 9:58
  Speaker 8: to kind of kick this off, can you guys really...
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  Speaker 8: your hand if you've ever felt burnt out in your job,
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  Speaker 8: in your career, in your life, while also maybe feeling
• 10:08
  Speaker 8: like you're still not doing enough? And okay, 98% of
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  Speaker 8: the room. Okay, so I just want to open it up, Natalie,
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  Speaker 8: just off the top. We heard Riley share some of
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  Speaker 8: your incredible accomplishments. And can you just share a little
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  Speaker 8: bit with everyone in this room about, you know, what
• 10:29
  Speaker 8: inspired you to write the Freedom Based Business Method and
• 10:33
  Speaker 8: sort of how your view of success started in your
• 10:37
  Speaker 8: journey and how it's evolved? Because I think we're all
• 10:40
  Speaker 8: in that pursuit of fulfillment while also not wanting to
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  Speaker 8: miss our calling and everything else.
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  Speaker 1: So I've been starting businesses since I was 13. So
• 10:51
  Speaker 1: I grew up in a very turbulent household. I moved
• 10:53
  Speaker 1: out when I was 13. And I remember going to
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  Speaker 1: careers day, and there was many people coming in and
• 10:59
  Speaker 1: out that room. And I was telling myself a story,
• 11:02
  Speaker 1: you know, there was nurses, doctors, physiotherapists, real jobs. And
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  Speaker 1: I just had this story, people like me don't accomplish
• 11:09
  Speaker 1: things like them. coming from where I came from. And
• 11:11
  Speaker 1: there was, you know, the last careers day of the day,
• 11:15
  Speaker 1: the last woman came in and I heard her high
• 11:17
  Speaker 1: heels come in and she put the most beautiful handbag down.
• 11:19
  Speaker 1: It was a Mulberry Bayswater brown. And I was like, okay,
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  Speaker 1: I'm listening. What is she doing? And she started telling
• 11:25
  Speaker 1: her story. And she said, you know, I was crying
• 11:27
  Speaker 1: on the stairs and took a glass of wine going
• 11:29
  Speaker 1: through a really difficult divorce. And I was 13 at
• 11:31
  Speaker 1: the time and where I come from, everything was behind
• 11:33
  Speaker 1: closed doors. You didn't talk about things that were going
• 11:35
  Speaker 1: on at home. So I immediately was really interested because
• 11:38
  Speaker 1: I could see my mom in parts of her story.
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  Speaker 1: And she explained that she ended up starting a business
• 11:44
  Speaker 1: and it changed her entire life and create a lot
• 11:46
  Speaker 1: of financial freedom for her. And for me, I told
• 11:49
  Speaker 1: myself a story that my mom stayed in really difficult
• 11:52
  Speaker 1: situations because she couldn't afford to leave. And hearing that
• 11:55
  Speaker 1: there was a way out, I just equated entrepreneurship to
• 11:58
  Speaker 1: freedom and a different life for myself. So I've been
• 12:01
  Speaker 1: an entrepreneur since I was 13. And when I got
• 12:04
  Speaker 1: into it, I just wanted to have enough money to
• 12:08
  Speaker 1: have the choice. It really was about financial freedom for me.
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  Speaker 1: And I just got on this magic carpet ride of
• 12:14
  Speaker 1: entrepreneurship and building and built. And I didn't really ever
• 12:19
  Speaker 1: stop to look around to assess what I'd built. I
• 12:21
  Speaker 1: never had the feeling of, you know, I'm successful or
• 12:25
  Speaker 1: I've finally hit financial freedom. I always had this fear
• 12:28
  Speaker 1: that it might go away any day. And it just
• 12:30
  Speaker 1: kept me running and chasing. And when I had my
• 12:34
  Speaker 1: first daughter, I went through a really traumatic delivery with her, which.
• 12:40
  Speaker 1: Kind of brought me to my knees in a, in
• 12:42
  Speaker 1: a identity crisis. I started to question who I was,
• 12:46
  Speaker 1: what I was doing. I felt like my body was
• 12:48
  Speaker 1: stuck in fight or flight. I wasn't functioning the way
• 12:51
  Speaker 1: that I always had. I was so used to no
• 12:54
  Speaker 1: matter what was going on in my life, I'd wake
• 12:56
  Speaker 1: up and I could get it done. Like that was
• 12:58
  Speaker 1: my badge of honor. I could always get it done
• 13:00
  Speaker 1: no matter what was going on. And I couldn't at
• 13:02
  Speaker 1: that point in time. And it had me assess every
• 13:07
  Speaker 1: area of my life. And it was like this out
• 13:10
  Speaker 1: of body experience where I could see the situation I
• 13:13
  Speaker 1: was in. It was like I could see everything and
• 13:17
  Speaker 1: the dynamics I created and the places that I was
• 13:20
  Speaker 1: just chasing, chasing, chasing more. and never feeling like I
• 13:24
  Speaker 1: had enough. And in that moment, I got to really
• 13:27
  Speaker 1: see you have a home, you have the freedom of choice,
• 13:31
  Speaker 1: you have a healthy child, you have a great marriage,
• 13:33
  Speaker 1: what more do you want? And it was that moment
• 13:35
  Speaker 1: that changed a lot for me where I realized I
• 13:37
  Speaker 1: actually did have enough. I was good enough. What I
• 13:40
  Speaker 1: had built was good enough. I had security. And from
• 13:43
  Speaker 1: that moment, it changed the way I looked at my
• 13:46
  Speaker 1: relationship to work and my relationship to my ambition. And
• 13:51
  Speaker 1: four years now from that point, my relationship to all
• 13:55
  Speaker 1: of that looks different. And that's what the book is about.
• 13:57
  Speaker 1: It's about that, that building phase after when you actually
• 14:01
  Speaker 1: realize this is good enough and building from a different place,
• 14:05
  Speaker 1: a different level of ambition, a different type of ambition.
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  Speaker 8: There's a moment in your book where you talk about
• 14:12
  Speaker 8: how everything looked, incredible on the outside, right? You had
• 14:17
  Speaker 8: built Boss Babe, an online platform with millions and millions
• 14:23
  Speaker 8: and millions of followers and so many women and people
• 14:28
  Speaker 8: that were taking courses and part of your community that
• 14:30
  Speaker 8: you had built and you were getting invited to every
• 14:32
  Speaker 8: event on the planet and you were, I mean, all
• 14:36
  Speaker 8: of it, right?
• 14:36
  Speaker 6: And everything.
• 14:37
  Speaker 8: And then all of a sudden now you have the
• 14:39
  Speaker 8: marriage and the kids and it's like every single thing
• 14:42
  Speaker 8: looked right and you talked about it being one of
• 14:45
  Speaker 8: the most difficult, like feeling the worst in that moment
• 14:49
  Speaker 8: and also feeling burnt out. Can you talk about what,
• 14:53
  Speaker 8: how you navigated that feeling of like, okay, my whole
• 14:57
  Speaker 8: life I've thought if I have all of this, that
• 15:00
  Speaker 8: would be it. And then you get it and you're like, oh,
• 15:03
  Speaker 8: this isn't it. And then going from that place to going, okay,
• 15:09
  Speaker 8: how do I actually you know, create freedom in my life,
• 15:14
  Speaker 8: still do the things I want to do and not
• 15:17
  Speaker 8: feel like I'm compromising or giving up or quitting or
• 15:20
  Speaker 8: throwing in the towel or going to lower my own
• 15:22
  Speaker 8: bar for my life.
• 15:26
  Speaker 1: I just felt like I wasn't present in any of it.
• 15:29
  Speaker 1: I would be in the rooms or I'd be doing
• 15:31
  Speaker 1: the launches. I'd be doing the things and I wasn't
• 15:34
  Speaker 1: present to any of it because I was always feeling
• 15:37
  Speaker 1: like I'm onto the next thing. You know, I can
• 15:39
  Speaker 1: do better next time. Or wow, they're doing that. I
• 15:42
  Speaker 1: should raise the bar for what's possible for me. It
• 15:44
  Speaker 1: just always felt like I was looking outside of myself.
• 15:48
  Speaker 1: And when I really started to look at what I'd built,
• 15:51
  Speaker 1: so much was built from what I thought I should
• 15:53
  Speaker 1: be doing. I felt like... you know, I should have
• 15:57
  Speaker 1: this size business. I should be going to these rooms.
• 16:00
  Speaker 1: I should be taking this on because everyone else has it.
• 16:02
  Speaker 1: Like I just kept building from the place of should.
• 16:06
  Speaker 1: And I don't think I'd really stop to ask myself,
• 16:08
  Speaker 1: what do I want? You know, what would I want
• 16:10
  Speaker 1: if I wasn't, you know, in front of followers? What
• 16:13
  Speaker 1: would I want if I wasn't introducing myself to a room?
• 16:16
  Speaker 1: What would I want if I didn't really care what
• 16:19
  Speaker 1: anyone thought of me? Because I felt like everyone was
• 16:22
  Speaker 1: judging me based on my success. And that was just
• 16:24
  Speaker 1: my own bias. But I started to ask myself, what
• 16:26
  Speaker 1: would I want if nobody could see any of this?
• 16:30
  Speaker 1: And then I started to build from a very different place.
• 16:32
  Speaker 1: And it was not an overnight thing. This was a long,
• 16:35
  Speaker 1: long process of unwinding, you know, feeling like if I
• 16:40
  Speaker 1: walk away from everything, will I have any friends? Have
• 16:43
  Speaker 1: I built friends based on my success? So much of that,
• 16:48
  Speaker 1: I just had so much of my identity wrapped up
• 16:51
  Speaker 1: in my ambition and success. or what I thought I
• 16:55
  Speaker 1: should have. And it's interesting because I went through a
• 16:59
  Speaker 1: phase during this of, I don't want to run a business.
• 17:01
  Speaker 1: I don't want to be an entrepreneur anymore. I just
• 17:03
  Speaker 1: want to let it all go. And it was so
• 17:06
  Speaker 1: deeply unfulfilling. I thought, I want to be a stay-at-home mom.
• 17:09
  Speaker 1: This is just too much. I'm so exhausted. I can't
• 17:11
  Speaker 1: see myself ever getting through postpartum depression. I just couldn't
• 17:14
  Speaker 1: see a way out. I'm going to stop it all.
• 17:16
  Speaker 1: And it was really deeply unfulfilling to not have that
• 17:20
  Speaker 1: purpose and drive. And it's been a really interesting journey
• 17:24
  Speaker 1: being able to pair alignment and ambition together and my
• 17:29
  Speaker 1: ambition is a really big part of me it brings
• 17:31
  Speaker 1: me so much joy to build something to impact people
• 17:36
  Speaker 1: and that has to be part of my life but
• 17:37
  Speaker 1: I want to do in a way that doesn't sacrifice
• 17:39
  Speaker 1: every other area of my life that I really deeply care.
• 17:42
  Speaker 8: About what you just said, I think summarizes so many
• 17:46
  Speaker 8: of the great takeaways in this book. So I know
• 17:48
  Speaker 8: a lot of you are just getting your copy today.
• 17:50
  Speaker 8: It just came out, what, two days ago. So congratulations
• 17:53
  Speaker 8: on your launch week.
• 17:54
  Speaker 6: It's already a bestseller, already a bestseller on Amazon. No surprise,
• 18:00
  Speaker 6: no surprise at all.
• 18:02
  Speaker 8: But what you said about like your ambition and your
• 18:05
  Speaker 8: alignment and bringing those together, because I know for most
• 18:08
  Speaker 8: of my life, they were not I didn't even know
• 18:10
  Speaker 8: what it meant to be aligned. I was just driving,
• 18:13
  Speaker 8: just like, you know, and it was never enough. And
• 18:17
  Speaker 8: no matter what happened, it was always like, okay, that
• 18:19
  Speaker 8: huge milestone happened, but I.
• 18:21
  Speaker 6: Don't even think I felt it. I don't even think
• 18:23
  Speaker 6: we celebrated.
• 18:23
  Speaker 8: And it was like, I look back and there's just
• 18:27
  Speaker 8: so much I would do maybe a little differently. And
• 18:30
  Speaker 8: I love so much that at such an early age,
• 18:33
  Speaker 8: age in your life and career, you're really figuring this out.
• 18:38
  Speaker 6: And this isn't a book that's like, oh, work-life balance.
• 18:41
  Speaker 8: You talk about how you don't like that word in
• 18:42
  Speaker 8: the book, but it's like, okay, how do you not
• 18:45
  Speaker 8: miss out on everything that matters to you and still
• 18:49
  Speaker 8: do the things you really want to pursue?
• 18:51
  Speaker 6: And I think that's a delicate balance.
• 18:53
  Speaker 8: I'm actually curious, um, for everyone in this room, because
• 18:57
  Speaker 8: one of the things we were talking about is how
• 18:59
  Speaker 8: do you know you're living your dream versus someone else's
• 19:02
  Speaker 8: dream for you versus your parents' dream for you versus
• 19:05
  Speaker 8: all that. I'm curious in this room, raise your hand.
• 19:08
  Speaker 8: And I think this is something you could discover in
• 19:10
  Speaker 8: your 90s. It doesn't matter what age you are, but
• 19:13
  Speaker 8: raise your hand if you feel like you're super, super
• 19:15
  Speaker 8: clear in your life right now about what you want
• 19:20
  Speaker 8: in your career and in your life.
• 19:22
  Speaker 6: Raise your hand if that's you. About 30% of the room.
• 19:26
  Speaker 8: And raise your hand if you're sort of in that
• 19:28
  Speaker 8: space of being open in the pursuit of that or
• 19:32
  Speaker 8: in the becoming of that.
• 19:36
  Speaker 1: Two thirds of the room.
• 19:37
  Speaker 6: Okay.
• 19:38
  Speaker 5: Okay.
• 19:38
  Speaker 1: That's good.
• 19:39
  Speaker 6: So how do you.
• 19:40
  Speaker 8: Know from your experience and just everything you've gone through
• 19:42
  Speaker 8: and Natalie coaches, by the way, well, gosh, if you
• 19:45
  Speaker 8: really do the math on how many people take your
• 19:47
  Speaker 8: courses and take your things, it's countless, tens of thousands.
• 19:50
  Speaker 6: Of people. But how do you know if you're on the.
• 19:53
  Speaker 8: Right track in your own calling and in the dream
• 19:57
  Speaker 8: that's really the dream your creator has for you or
• 20:00
  Speaker 8: the universe has for you or the dream of who
• 20:02
  Speaker 8: you're gonna be most fulfilled becoming versus society's dream or
• 20:06
  Speaker 8: something else?
• 20:10
  Speaker 1: One, I would say, I think it changes in so
• 20:12
  Speaker 1: many different seasons. I think that purpose, that desire to
• 20:17
  Speaker 1: do something, that calling can change in so many different seasons.
• 20:20
  Speaker 1: And I think it's really important not to resist that.
• 20:24
  Speaker 1: But the second thing, I think we all know that
• 20:26
  Speaker 1: feeling of when you wake up so excited, you cannot
• 20:29
  Speaker 1: wait to jump out of bed to work on the
• 20:32
  Speaker 1: thing or to do the thing. Every entrepreneur knows that feeling.
• 20:38
  Speaker 1: And it's, you could work on it, you know, 24
• 20:40
  Speaker 1: seven and you still have that excitement. It's by no
• 20:43
  Speaker 1: means easy, but it's that life force energy that you get.
• 20:47
  Speaker 1: I think there's a big difference between that and that dread.
• 20:51
  Speaker 1: And it doesn't mean to say when you're doing something
• 20:54
  Speaker 1: really aligned, you don't wake up and you think, I
• 20:55
  Speaker 1: don't want to do that part today. But there's always
• 20:58
  Speaker 1: that big vision. I think you can still tap into
• 21:00
  Speaker 1: that life force energy. And I think it's how entrepreneurs
• 21:03
  Speaker 1: create things that people couldn't even imagine could be created
• 21:07
  Speaker 1: because the amount of energy it takes, it just comes
• 21:09
  Speaker 1: from somewhere else. And I think that feeling is very palpable.
• 21:13
  Speaker 1: Do you know what I mean? Did you have that?
• 21:15
  Speaker 6: I've had it at times. Yeah, I have it sitting
• 21:18
  Speaker 6: with you right now, actually.
• 21:20
  Speaker 8: Just like the, I love when other people are sharing
• 21:22
  Speaker 8: their stories and we can all come together. And I
• 21:26
  Speaker 8: think that's good to use that feeling as like, okay,
• 21:28
  Speaker 8: I'm on the right track. This is what I'm supposed
• 21:29
  Speaker 8: to do. And if you're not having that feeling, you're
• 21:31
  Speaker 8: not on the right track.
• 21:33
  Speaker 1: Is that what you'd say? I do.
• 21:34
  Speaker 9: Yes.
• 21:35
  Speaker 1: And I think having absolute clarity is a myth. I
• 21:38
  Speaker 1: think we have been sold this idea that every single
• 21:42
  Speaker 1: one of us has a purpose. And I think our
• 21:45
  Speaker 1: purpose changes as we go through life. In every season,
• 21:48
  Speaker 1: in every decade, you've learned something new. The way you
• 21:52
  Speaker 1: want to approach life, the impact you want to have,
• 21:54
  Speaker 1: it continues to change. And I think if we believe
• 21:57
  Speaker 1: that we just have one sole passion or purpose, or
• 21:59
  Speaker 1: we need to be so singular focused, we'll always feel
• 22:02
  Speaker 1: like we're on the right track. I recently, me and
• 22:05
  Speaker 1: my husband recently just put an offering on a house
• 22:08
  Speaker 1: that to move state. And I would say we were
• 22:11
  Speaker 1: 70% sure on the house. And we both had said,
• 22:15
  Speaker 1: this is amazing. We could really see ourselves bringing our
• 22:18
  Speaker 1: kids up in the house. This is not quote unquote,
• 22:21
  Speaker 1: our absolute dream house, because for us, we hadn't spent
• 22:24
  Speaker 1: a long time fantasizing about what that would look like
• 22:27
  Speaker 1: or feel like. We just knew it would be all
• 22:29
  Speaker 1: of us together in a certain location and we'd make
• 22:31
  Speaker 1: it what it is. And I sometimes look at that
• 22:33
  Speaker 1: with work and purpose when I'm trying to make a decision.
• 22:36
  Speaker 1: If I sit and wait to have 100%, yes, all in,
• 22:40
  Speaker 1: this is me for the next 10 years, I think
• 22:43
  Speaker 1: I'll be waiting a little bit too long. I like
• 22:44
  Speaker 1: to get in the game and I think it will
• 22:47
  Speaker 1: leave clues and footsteps towards the thing. And maybe 30
• 22:51
  Speaker 1: years from now, I'll say, oh, this is my absolute purpose.
• 22:54
  Speaker 1: Or I could be doing something completely different. And I
• 22:56
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• 22:59
  Speaker 1: hearing and receiving what that is. Running a business rarely
• 23:02
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• 23:16
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• 23:25
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• 25:40
  Speaker 8: One of the things I've learned over the years is
• 25:42
  Speaker 8: a lot of people, when they see somebody doing amazing things,
• 25:46
  Speaker 8: they somehow think that they don't have what it takes.
• 25:49
  Speaker 8: or that they're defective in some way, or they don't
• 25:52
  Speaker 8: know the right people, or have the right connections, or
• 25:54
  Speaker 8: come from the right family, or X, Y, and Z.
• 25:57
  Speaker 6: When people see you on the outside, right?
• 26:01
  Speaker 8: It's easy, especially when they see everything online. and everything
• 26:05
  Speaker 8: on Instagram and everything out there, it's easy.
• 26:07
  Speaker 6: To think like, Oh, did it, was it just handed
• 26:09
  Speaker 6: to her? Did it just come easy?
• 26:11
  Speaker 8: And it's interesting in my journey, I would say probably
• 26:13
  Speaker 8: the biggest thing people write in about is they're like,
• 26:16
  Speaker 8: you're a Denny's waitress and I waitress at Coco's.
• 26:19
  Speaker 6: And now I start and they get so excited. You
• 26:21
  Speaker 6: know what I mean? And it's like, it's that like,
• 26:23
  Speaker 6: it's that relatability.
• 26:25
  Speaker 8: And the thing, one of the things of many that
• 26:27
  Speaker 8: I love about your book is you really open up
• 26:29
  Speaker 8: a bit about, about you know, your childhood about things
• 26:33
  Speaker 8: that you come, can you share a little bit with
• 26:35
  Speaker 8: everyone here? Cause I think, I think it's a universal,
• 26:38
  Speaker 8: as I see everyone's eyes, I think it's a universal
• 26:40
  Speaker 8: thing where we all think like, do I have what
• 26:42
  Speaker 8: it takes to do the thing that I would want
• 26:44
  Speaker 8: to do if I had no fear or, you know, could,
• 26:47
  Speaker 8: could this thing that I dream about really happen for me?
• 26:50
  Speaker 8: Or could I, could I really, you know, share all
• 26:53
  Speaker 8: of who I am with the world. And when my friends,
• 26:55
  Speaker 8: still love me and my clients still love me. And
• 26:58
  Speaker 8: we have all these thoughts, right? And so can you
• 27:00
  Speaker 8: talk about, you know, the things maybe from your childhood
• 27:05
  Speaker 8: that maybe people would be surprised to know, but that
• 27:09
  Speaker 8: maybe have contributed to who you are today in a
• 27:12
  Speaker 8: surprising way?
• 27:14
  Speaker 1: Yeah, I mean, I grew up with very little in
• 27:16
  Speaker 1: the northeast of England. You know, there was weeks we
• 27:19
  Speaker 1: didn't have food to put on the table. We didn't
• 27:22
  Speaker 1: grow up with a lot. And there was substance abuse
• 27:25
  Speaker 1: in my home. It was a very violent home. It
• 27:28
  Speaker 1: wasn't a safe place to land by any means. And
• 27:33
  Speaker 1: I just always wanted different. There's no other way to
• 27:37
  Speaker 1: describe it. But I grew up around that just knowing
• 27:39
  Speaker 1: and feeling like this wasn't my forever. And I always
• 27:42
  Speaker 1: wanted different. I didn't grow up around entrepreneurs or seeing entrepreneurs,
• 27:47
  Speaker 1: but I wanted different. And I really tried to make
• 27:50
  Speaker 1: a point of finding examples of people that had built something,
• 27:54
  Speaker 1: had done something different. And I didn't know what it
• 27:56
  Speaker 1: would look like for me. The goal was really, how
• 27:59
  Speaker 1: can I be in a always have choice over the
• 28:03
  Speaker 1: way my home looks I'll always have choice over the
• 28:05
  Speaker 1: way um over the things I allow into my life
• 28:09
  Speaker 1: and don't and I think the fear never goes away
• 28:13
  Speaker 1: you know that the the part of me that always
• 28:16
  Speaker 1: wonders you know can I do it am I you
• 28:19
  Speaker 1: know I was telling Jamie I was even having nightmares
• 28:21
  Speaker 1: no one would turn up tonight like there's still that
• 28:23
  Speaker 1: part of me that's so curious and and wondering, can
• 28:29
  Speaker 1: I do it? Will I be able to speak? Will
• 28:31
  Speaker 1: I be in all of this? And I don't think
• 28:33
  Speaker 1: that ever goes away. I really think it's a decision. And,
• 28:37
  Speaker 1: you know, we were just talking about this upstairs and
• 28:38
  Speaker 1: I was asking you, when you put your mind to something,
• 28:41
  Speaker 1: how do you plan it out? Because you take such
• 28:44
  Speaker 1: big swings and it really works out. But we all
• 28:47
  Speaker 1: know behind the scenes what goes into that. And yes,
• 28:49
  Speaker 1: it's a decision. And I think it's also a decision
• 28:52
  Speaker 1: when we talk about work-life balance, You have to really
• 28:55
  Speaker 1: decide what you want and to what level you want it.
• 28:58
  Speaker 1: And you have to get so comfortable with that feeling
• 29:02
  Speaker 1: within yourself that you're going to be put in really
• 29:04
  Speaker 1: uncomfortable situations, that you're going to be in situations where
• 29:07
  Speaker 1: some people might not get what you're doing. Some people
• 29:09
  Speaker 1: might not like what you're doing. Some people that you
• 29:11
  Speaker 1: hoped would support you might not support what you're doing.
• 29:14
  Speaker 1: Do you want it enough? And I don't think there
• 29:17
  Speaker 1: is a thing that separates anyone, anyone that I know
• 29:20
  Speaker 1: that has built something incredible. I can't say there's one
• 29:23
  Speaker 1: specific thing that they had that they were born with.
• 29:26
  Speaker 1: I think it's just a resourcefulness. And I really think
• 29:31
  Speaker 1: every single person has the ability to be resourceful. And
• 29:35
  Speaker 1: that's what I see being the thing that helps you
• 29:39
  Speaker 1: create amazing things.
• 29:41
  Speaker 8: So, you know, you talk a lot about, well, right
• 29:45
  Speaker 8: now at this moment in time, there's a lot of
• 29:47
  Speaker 8: sort of backlash toward hustle culture and burnout culture. And
• 29:53
  Speaker 8: can you talk about your views on that? Because you've
• 29:55
  Speaker 8: worked really, really hard. But you're also, of course, giving feedback.
• 30:00
  Speaker 8: a whole plan in here really with granularity. I love
• 30:03
  Speaker 8: one of the things you guys, that's another thing that's
• 30:05
  Speaker 8: great about this book is there's a lot of tools
• 30:07
  Speaker 8: in it. There's like tools, there's takeaways, there's actual, like,
• 30:11
  Speaker 8: have you ever read a book or heard someone give
• 30:13
  Speaker 8: a talk and you're like, that's great, but how?
• 30:16
  Speaker 1: And you're like, huh?
• 30:17
  Speaker 6: And then you leave.
• 30:18
  Speaker 8: And like Natalie actually takes you through how, like there's like,
• 30:22
  Speaker 8: I mean, it's yeah. And a lot of extra resources
• 30:25
  Speaker 8: in there. But can you talk about your views on
• 30:29
  Speaker 8: hustle culture, burnout culture, hard work? Have people then lost
• 30:35
  Speaker 8: touch with hard work?
• 30:36
  Speaker 6: What type? All of it.
• 30:37
  Speaker 3: Yeah.
• 30:38
  Speaker 1: Yeah, there's a lot of backlash I feel right now
• 30:40
  Speaker 1: on the hustle culture and the burnout memoir, the soft life,
• 30:44
  Speaker 1: soft ambition. It goes viral because it sounds really good
• 30:47
  Speaker 1: to our nervous systems, especially for those of us that
• 30:50
  Speaker 1: have experienced burnout or that often do wonder if we
• 30:54
  Speaker 1: should have less of an ambitious life. We see it
• 30:57
  Speaker 1: and I think it can feel like that nervous system bomb.
• 31:00
  Speaker 1: But at the end of the day, I don't know
• 31:01
  Speaker 1: anyone that has built something really incredible that hasn't worked really,
• 31:07
  Speaker 1: really hard for it. I think there is a place
• 31:09
  Speaker 1: for quote unquote hustle. And I think it's really important
• 31:12
  Speaker 1: you just understand what season you're in. We all know
• 31:15
  Speaker 1: what our priorities are. We all know what our top
• 31:17
  Speaker 1: priorities are. And if you want to build an incredible business,
• 31:21
  Speaker 1: there are going to be many seasons where you don't
• 31:23
  Speaker 1: have balance. There are going to be many seasons where
• 31:25
  Speaker 1: you let go of some of the things that are
• 31:28
  Speaker 1: actually really important to you. You know, right now I'm
• 31:30
  Speaker 1: in book launch and I generally like to think of
• 31:34
  Speaker 1: myself as someone who works out a lot, sees my
• 31:37
  Speaker 1: friends a lot. Right now, I am a mum and
• 31:40
  Speaker 1: I'm launching a book because it is taking everything that
• 31:43
  Speaker 1: I have and I want to do a really good
• 31:44
  Speaker 1: job and I want to make myself proud. And making
• 31:47
  Speaker 1: myself proud means I go all in on it. And
• 31:50
  Speaker 1: between that and being a mum to my two girls,
• 31:52
  Speaker 1: there is not a lot of me left. And I
• 31:55
  Speaker 1: remember even coming into the book launch, having that conversation
• 31:57
  Speaker 1: with my husband and saying, we're not going to be
• 31:59
  Speaker 1: having the date nights and the things until this book
• 32:02
  Speaker 1: is out. And I feel like we move into a
• 32:05
  Speaker 1: new season. And that was really important for me, firstly,
• 32:08
  Speaker 1: to communicate, but then be okay with within myself, because
• 32:11
  Speaker 1: I think if I have the acceptance of the season
• 32:13
  Speaker 1: I'm in, I don't feel the guilt so much. But
• 32:16
  Speaker 1: I think to think that you can either do it
• 32:19
  Speaker 1: the soft way or the hustle way is very black
• 32:21
  Speaker 1: or white thinking. And I think it's selling people a lie.
• 32:24
  Speaker 1: I think the content we see around building something in
• 32:29
  Speaker 1: a couple of hours a week, you might build something
• 32:33
  Speaker 1: that feels good to you in a couple hours a week.
• 32:35
  Speaker 1: But at the end of the day, you're not going
• 32:36
  Speaker 1: to build the thing that's your highest vision that with
• 32:39
  Speaker 1: this huge ambition in a couple hours a week. And
• 32:41
  Speaker 1: I just think it is selling a lie to say
• 32:43
  Speaker 1: that we all know how important hard work is. We
• 32:46
  Speaker 1: all know the seasons it takes when we're in that
• 32:49
  Speaker 1: build phase. And when you've built something and you've reached
• 32:52
  Speaker 1: a certain point and you can maybe take your foot
• 32:54
  Speaker 1: off the gas and find a little bit of balance again, great.
• 32:57
  Speaker 1: And then I'm going to guess there's another level you
• 32:59
  Speaker 1: want to go to. And so you rearrange your priorities.
• 33:03
  Speaker 1: And I think the way to do it without the
• 33:04
  Speaker 1: consistent burnout is seasons. It's understanding what season you're in,
• 33:08
  Speaker 1: being very present to that, letting go of the guilt
• 33:11
  Speaker 1: of not being able to pour into all 10 buckets
• 33:13
  Speaker 1: in life, but then coming back to that, coming back
• 33:16
  Speaker 1: to what's really important to you and making sure that
• 33:18
  Speaker 1: hustle isn't your entire life if that's not aligned with
• 33:21
  Speaker 1: your values. If you have other priorities, making sure they
• 33:24
  Speaker 1: actually do get a look in.
• 33:26
  Speaker 8: One thing too that I loved in your book, and
• 33:28
  Speaker 8: you and I have talked on, Natalie and I have
• 33:30
  Speaker 8: been friends for a few years, and we've talked at
• 33:33
  Speaker 8: length about the topic of momentum. And what happens if
• 33:37
  Speaker 8: you pause for a few years? Are you just done?
• 33:40
  Speaker 8: Can you lose momentum? Or are you actually the generator
• 33:43
  Speaker 8: of momentum? Are you the creator of momentum? Are you
• 33:46
  Speaker 8: are the momentum?
• 33:47
  Speaker 6: And I think.
• 33:49
  Speaker 8: I'm excited for everyone to read that part. I know
• 33:52
  Speaker 8: there's people in this room actually that have had different
• 33:54
  Speaker 8: seasons in their life. And then they're like, okay, well, I'm,
• 33:56
  Speaker 8: I think I'm ready to start again on this idea.
• 33:59
  Speaker 6: I'm not sure though.
• 34:00
  Speaker 8: And I don't want to burn out this time. And
• 34:03
  Speaker 8: then there's other people. I was like, have I lost
• 34:04
  Speaker 8: too much momentum? Because I've been in a different season
• 34:08
  Speaker 8: for a long time. And I'm a firm believer that
• 34:10
  Speaker 8: you're never too old. It's never too late. You're the
• 34:13
  Speaker 8: generator of your own momentum. One of my best friends
• 34:16
  Speaker 8: always says, you know, you get that feeling, I've got
• 34:20
  Speaker 8: to strike while the iron's hot. I've got to strike
• 34:21
  Speaker 8: while the iron's hot. She has very strong faith in
• 34:23
  Speaker 8: her life. And she's like, the iron's always hot with God.
• 34:25
  Speaker 8: Like if it's, you know what I mean? And it's like, yeah,
• 34:28
  Speaker 8: that's true. And I love that you talk about that
• 34:30
  Speaker 8: in the book. One thing before we dive into social media,
• 34:34
  Speaker 8: how do you build it? What if you got no
• 34:35
  Speaker 8: money and you don't want to.
• 34:35
  Speaker 6: Hire a team? What do you do? How do you.
• 34:40
  Speaker 8: Use AI now? How is that changing the game? We're
• 34:43
  Speaker 8: going to dive into that. But I want to ask
• 34:45
  Speaker 8: you about one thing you talk a lot about in
• 34:47
  Speaker 8: here that I think a lot of people in this
• 34:48
  Speaker 8: room will identify with. You talk about your journey going
• 34:51
  Speaker 8: to Hoffman. You talk about a lot of things that
• 34:53
  Speaker 8: you've been through. And you talk about in a business book,
• 34:57
  Speaker 8: the power of actually healing.
• 35:01
  Speaker 6: Your nervous system. Can you share a little bit about
• 35:05
  Speaker 6: that with everyone in the room?
• 35:07
  Speaker 1: Yeah, I feel really, really strongly that as entrepreneurs, our
• 35:10
  Speaker 1: nervous system is one of our biggest assets. For a
• 35:15
  Speaker 1: lot of entrepreneurs, what I have noticed is they have
• 35:19
  Speaker 1: grown up in or feel very familiar in chaotic situations.
• 35:24
  Speaker 1: And I think for a lot of entrepreneurs, it's the
• 35:25
  Speaker 1: superpower because it makes you the person that is very resourceful,
• 35:29
  Speaker 1: that can always take on more, that can be the
• 35:32
  Speaker 1: person that shows up and comes through in a really
• 35:35
  Speaker 1: stressful situation. So I don't think there's anything wrong with it,
• 35:38
  Speaker 1: but I don't think we can let a dysfunctional chaotic
• 35:41
  Speaker 1: nervous system run the show forever. or you will always
• 35:45
  Speaker 1: face burnout. And I think it's a real superpower to
• 35:48
  Speaker 1: understand how to move yourself into functional dysfunction and into
• 35:54
  Speaker 1: a functional nervous system state into a regulated nervous system
• 35:58
  Speaker 1: state and make sure that you're building from a place
• 36:00
  Speaker 1: of both. I found healing my nervous system from a
• 36:04
  Speaker 1: place of being very dysregulated many, many times has been
• 36:08
  Speaker 1: one of the best things I've ever done for myself.
• 36:10
  Speaker 1: I think it shows up in my relationships. It shows
• 36:13
  Speaker 1: up in the way that I lead my team. It
• 36:15
  Speaker 1: shows up in the way that I put specific systems
• 36:18
  Speaker 1: and processes in place. And it allows me... We talk
• 36:23
  Speaker 1: about a window of tolerance when you think about the
• 36:26
  Speaker 1: nervous system, a window of tolerance where you can really...
• 36:30
  Speaker 1: feel like you're still regulated but taking on a lot
• 36:33
  Speaker 1: and what is that window of tolerance that you have
• 36:36
  Speaker 1: before you move into dysfunction about before things feel a
• 36:39
  Speaker 1: bit chaotic and your body starts to shut down and
• 36:42
  Speaker 1: go into fight or flight and I think as entrepreneurs
• 36:44
  Speaker 1: learning how to widen that window of tolerance is really
• 36:47
  Speaker 1: really important because it allows you to really go for
• 36:49
  Speaker 1: the things and to be in really high situations or
• 36:53
  Speaker 1: low lows and still feel very regulated and I don't
• 36:57
  Speaker 1: think nervous system is something that you need to go
• 36:59
  Speaker 1: and take a two week retreat to learn how to
• 37:02
  Speaker 1: tap into and regulate. I think it's one of those
• 37:04
  Speaker 1: things that if you do a little bit of a
• 37:08
  Speaker 1: somatic experience, if you allow yourself to actually come into
• 37:11
  Speaker 1: your body versus just operating from the neck up, the
• 37:13
  Speaker 1: body can tell you a lot and just tapping into
• 37:15
  Speaker 1: it and bringing awareness to it, I think is really powerful.
• 37:18
  Speaker 1: And for me, I know I didn't have any awareness
• 37:21
  Speaker 1: of my nervous system. I And when I was building
• 37:26
  Speaker 1: my businesses that showed up in every area of my
• 37:29
  Speaker 1: life and specifically my health. I remember being told by
• 37:32
  Speaker 1: three gynecologists I would never get pregnant naturally. You know,
• 37:35
  Speaker 1: I didn't have a cycle for 10 years. I was
• 37:37
  Speaker 1: just in constant stress mode and healing my nervous system
• 37:43
  Speaker 1: is one of the, I would say, root cause things
• 37:45
  Speaker 1: I did to completely change my health outcome. And I
• 37:48
  Speaker 1: just don't think entrepreneurs talk about it enough. I think
• 37:51
  Speaker 1: it's incredibly, incredibly important.
• 37:54
  Speaker 8: Can you talk about, and you share some of this
• 37:56
  Speaker 8: in your book, can you talk about some of the
• 37:58
  Speaker 8: modalities that you brought into your life and some of
• 38:01
  Speaker 8: the practices and some of the tools that you've woven
• 38:06
  Speaker 8: in to your life to get to where you are now,
• 38:10
  Speaker 8: nervous system-wise?
• 38:12
  Speaker 1: Yeah, I mean, I feel like I threw the kitchen
• 38:14
  Speaker 1: sink at it. I did every type of therapy that
• 38:18
  Speaker 1: you can imagine. And I did the retreats and the things.
• 38:21
  Speaker 1: But if I had to distill it down into one
• 38:23
  Speaker 1: thing that I think has really moved the needle for me,
• 38:25
  Speaker 1: it would be quiet time. I had no idea how
• 38:29
  Speaker 1: little space I was actually giving myself to regulate. If
• 38:34
  Speaker 1: I was going on a walk, I was always listening
• 38:35
  Speaker 1: to a podcast. If I was going to the bathroom,
• 38:37
  Speaker 1: I always had my phone, right? I was in the
• 38:40
  Speaker 1: endless scroll. And it's embarrassing to admit, but I was
• 38:43
  Speaker 1: so scared to be alone with myself and my thoughts
• 38:46
  Speaker 1: and my body. And that one shift has changed everything.
• 38:50
  Speaker 1: I have an eight month old. She's always screaming and
• 38:52
  Speaker 1: needing something from me. And that and the business and
• 38:56
  Speaker 1: all of the things I notice right now in the season,
• 38:59
  Speaker 1: I don't have time for the meditation every day. But
• 39:01
  Speaker 1: if I can go into the gym and do a
• 39:03
  Speaker 1: small workout where I have nothing going on and just
• 39:06
  Speaker 1: my thoughts, or I can take a walk for 10
• 39:09
  Speaker 1: minutes and just be by myself, that can be the
• 39:12
  Speaker 1: biggest nervous system regulator to just go out and notice
• 39:15
  Speaker 1: your breath. and it's not fancy and it's not a
• 39:18
  Speaker 1: tool and it's not the vagus nerve, it's just being
• 39:21
  Speaker 1: by myself has made the world of difference. And I
• 39:24
  Speaker 1: think everyone, entrepreneur or not, should allow themselves that time
• 39:27
  Speaker 1: in a day, even if it's five minutes and you
• 39:29
  Speaker 1: sit with a cup of tea. I'm British. That's how
• 39:31
  Speaker 1: we do it. Just sit five minutes with no time.
• 39:35
  Speaker 1: podcast no book no phone no scrolling and just sit
• 39:40
  Speaker 1: and you'll be so surprised what your body can do
• 39:43
  Speaker 1: you'll be so surprised how much regulation is already sitting
• 39:46
  Speaker 1: there and ready for you but I just wasn't allowing
• 39:49
  Speaker 1: it in I felt like I had to have it
• 39:51
  Speaker 1: stack five things going at once you know the red
• 39:53
  Speaker 1: light that this that and the other and just stopping
• 39:55
  Speaker 1: doing that has changed everything for.
• 39:57
  Speaker 8: Me So I want to switch to social media, AI,
• 40:04
  Speaker 8: all the things right now. We're in such a state
• 40:07
  Speaker 8: of uncertainty. I think no matter what industry anyone's in,
• 40:10
  Speaker 8: no matter if they're using AI or not, actually raise
• 40:14
  Speaker 8: your hand if you're using any form of AI in
• 40:16
  Speaker 8: your life right now.
• 40:18
  Speaker 1: Wow.
• 40:20
  Speaker 6: That's 90% of the room.
• 40:22
  Speaker 8: I know there's people in this room that have already
• 40:24
  Speaker 8: outsourced their entire, I mean, all their email inboxes, everything.
• 40:27
  Speaker 6: They have, I mean, their whole everything. The way their
• 40:31
  Speaker 6: businesses run, everything.
• 40:33
  Speaker 8: And then there's other people that are sort of dipping
• 40:35
  Speaker 8: their toe in it.
• 40:36
  Speaker 6: A lot of people, regardless of.
• 40:39
  Speaker 8: People that were in industries that felt, you know, certain forever,
• 40:42
  Speaker 8: like rock solid forever. And now everything's sort of being
• 40:45
  Speaker 8: flipped on its head.
• 40:46
  Speaker 6: So I want to dive into both because you have.
• 40:51
  Speaker 6: You know, here's the thing I always say.
• 40:53
  Speaker 8: There's a lot of people out there that like, they're
• 40:55
  Speaker 8: really good at talking about something, but they've never actually
• 40:58
  Speaker 8: like done the thing they talk about, right? They're just
• 41:00
  Speaker 8: really good at talking about it. And there's a lot
• 41:01
  Speaker 8: of sort of those kind of experts online. Why I
• 41:04
  Speaker 8: was excited to, one of many reasons I was excited
• 41:07
  Speaker 8: to chat with you today is because you've actually done it.
• 41:10
  Speaker 8: You've actually figured out how do you grow social media?
• 41:16
  Speaker 8: How do you incorporate AI into all different things?
• 41:18
  Speaker 6: How do you you know, grow an eight-figure.
• 41:23
  Speaker 8: Business literally through social media and through doing all of this.
• 41:29
  Speaker 8: And you have figured out from a digital marketing perspective
• 41:32
  Speaker 8: and a technology perspective and AI, how do you actually
• 41:35
  Speaker 8: build what you want to build without wasting money on
• 41:40
  Speaker 8: things that you don't need and a bloated team and
• 41:43
  Speaker 8: bloated payroll and all that? How do you do it
• 41:45
  Speaker 8: lean and smart? So first question, I want to start
• 41:48
  Speaker 8: with social media. There's a lot of people in this
• 41:50
  Speaker 8: room who are solopreneurs who want to grow their social
• 41:54
  Speaker 8: media or their podcast or their online business or their
• 41:57
  Speaker 8: meal delivery business or whatever it might be that they're
• 42:00
  Speaker 8: passionate about or gain awareness to their personal brand as
• 42:04
  Speaker 8: a physician. And And they're trying to figure out, you know,
• 42:08
  Speaker 8: how do I do this? Because I don't want to
• 42:10
  Speaker 8: go hire a big agency or a team. So just
• 42:15
  Speaker 8: to start there, what are some of your tips for
• 42:18
  Speaker 8: people on how do they build their social media right now?
• 42:22
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  Speaker 1: but then it became a business when we had a
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  Speaker 1: down to routines. The things that I do every day,
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  Speaker 1: slash boss babe. So the first thing I would say
• 45:01
  Speaker 1: is anyone can build a big audience on social media,
• 45:05
  Speaker 1: a community that actually know, like, and trust you. And
• 45:08
  Speaker 1: that can be a phenomenal vehicle for building a business.
• 45:13
  Speaker 1: So there's only three types of content that you ever
• 45:15
  Speaker 1: need to be aware of. It's content that grows your audience,
• 45:17
  Speaker 1: content that builds your brand, and content that converts. And
• 45:20
  Speaker 1: so content that grows your audience, that's your follow account.
• 45:23
  Speaker 1: Content that builds your brand, that's the community that's building know, like,
• 45:27
  Speaker 1: and trust so that when you put an offer out there,
• 45:29
  Speaker 1: people actually buy. And then there's content that converts and
• 45:33
  Speaker 1: it's getting people off of your social media platform onto
• 45:36
  Speaker 1: a longer platform, onto your website. It's actually driving that
• 45:40
  Speaker 1: traffic to a sale. So when it comes to actually
• 45:43
  Speaker 1: growing on social media, it's actually so much simpler than
• 45:46
  Speaker 1: anyone thinks. It's not about the format. It's not about
• 45:48
  Speaker 1: what's trending. Every single person that is growing on social
• 45:52
  Speaker 1: media has figured out one thing, and that is their
• 45:54
  Speaker 1: growth content. So the way that you do this is
• 45:57
  Speaker 1: first you try, you test. And if you're completely brand
• 46:01
  Speaker 1: new to social media, I have a process called the
• 46:03
  Speaker 1: 10 by 10. I talk about it in the book.
• 46:05
  Speaker 1: It is you go and find 10 people who have
• 46:08
  Speaker 1: big audiences of your age. ideal follower, client, your ideal
• 46:14
  Speaker 1: demographic base, and you find their 10 most viral pieces
• 46:17
  Speaker 1: of content. Now, I'm a spreadsheet girl. You can also
• 46:19
  Speaker 1: have AI help you do this now. You can have
• 46:22
  Speaker 1: AI help you create the spreadsheet. You go and put
• 46:24
  Speaker 1: those 10 pieces for every person in that spreadsheet, and
• 46:28
  Speaker 1: you go in and study because success leaves clues. And
• 46:31
  Speaker 1: by the end of seeing those 100 pieces of content,
• 46:34
  Speaker 1: you should have a pretty good idea of what your
• 46:37
  Speaker 1: demographic really resonate with and what goes viral in that niche.
• 46:41
  Speaker 1: And what I mean by viral is not when you
• 46:43
  Speaker 1: see someone going on the morning news. What it means
• 46:46
  Speaker 1: is when you scroll their feed and you see 1000
• 46:48
  Speaker 1: likes 1000 likes 10,000 likes, something has really taken off
• 46:54
  Speaker 1: for them and it's an outlier piece of content, that's
• 46:57
  Speaker 1: the kind of content that you want to study. And
• 46:59
  Speaker 1: you'll put all 100 pieces of content into this spreadsheet.
• 47:04
  Speaker 1: I wouldn't have AI outsource this entire process because the
• 47:07
  Speaker 1: purpose of this is to learn. Now, I have not had,
• 47:10
  Speaker 1: and I really mean this, a single person fully complete
• 47:13
  Speaker 1: this challenge and not gone viral. I really, really haven't.
• 47:17
  Speaker 1: And I have had many, many, many people go through
• 47:20
  Speaker 1: this challenge. You know I have. And so what you'll
• 47:23
  Speaker 1: do is you'll study the content and certain things you'll
• 47:26
  Speaker 1: look for. Is it a sentiment that goes viral? Is
• 47:29
  Speaker 1: it the format? Is it the way that they phrased it?
• 47:32
  Speaker 1: And I'll tell you for Boss Babe what it is.
• 47:34
  Speaker 1: There is one thing that we have done that has
• 47:37
  Speaker 1: had us completely go viral. And it is we are
• 47:40
  Speaker 1: able to sum up in one post something that... someone
• 47:44
  Speaker 1: feels but hasn't had the words to say themselves or
• 47:47
  Speaker 1: hasn't wanted to say themselves, but they will share our
• 47:51
  Speaker 1: content because it sums it up or it will say
• 47:53
  Speaker 1: it for them. And that's been what we've done from
• 47:56
  Speaker 1: the very beginning. And that's still our growth content. For
• 48:01
  Speaker 1: most people, it is that. It is that thing where
• 48:03
  Speaker 1: you sum something up and it's very shareable. But again,
• 48:06
  Speaker 1: you look at those hundred pieces of content and you
• 48:08
  Speaker 1: think about how can I repurpose this? How can I
• 48:11
  Speaker 1: reuse this? How can I make this reflective of my
• 48:15
  Speaker 1: niche and my expertise and what I do? And you
• 48:18
  Speaker 1: put it out there and you start to gather data.
• 48:21
  Speaker 1: AI can be amazing for helping you gather data now.
• 48:23
  Speaker 1: It doesn't need to be as manual as it used
• 48:24
  Speaker 1: to be. but you wait till you find your outlier.
• 48:27
  Speaker 1: And when you find your outlier, that's it. That's gold
• 48:30
  Speaker 1: for you. And you do that as many times as
• 48:33
  Speaker 1: you can, as often as you can. And the two
• 48:36
  Speaker 1: things that you're focusing on with a social media account
• 48:39
  Speaker 1: is quality and quantity. The person that is going to
• 48:41
  Speaker 1: create compounding content, content that brings in audience, the audience stays,
• 48:46
  Speaker 1: the audience builds around you and then in turn buys
• 48:50
  Speaker 1: from you. It's high quality content, the content that's the
• 48:55
  Speaker 1: outlier content, and then a high quality of it. You know,
• 48:58
  Speaker 1: coming back to the hard work and the advice people
• 49:00
  Speaker 1: don't want to hear, I posted four times a day,
• 49:03
  Speaker 1: seven days a week, and I've not taken a day off.
• 49:05
  Speaker 1: And that's always been the way that we've done it.
• 49:07
  Speaker 1: I posted when I was hungover, when I hadn't slept,
• 49:10
  Speaker 1: when I had nothing to say, when I didn't want to,
• 49:13
  Speaker 1: I posted and I stuck with it. And I think
• 49:16
  Speaker 1: that's really key. But the first thing is, find that
• 49:20
  Speaker 1: kind of the one piece of outlier content that's going
• 49:23
  Speaker 1: to work for you and do as much of it
• 49:24
  Speaker 1: as you can. And I promise you, whatever your goal
• 49:27
  Speaker 1: is for whatever you want to grow, you're That is
• 49:30
  Speaker 1: an amazing, amazing way to do it. And it's almost,
• 49:33
  Speaker 1: you know, impossible not to grow. And then you start
• 49:36
  Speaker 1: to bring another piece of content. You bring in the
• 49:38
  Speaker 1: content that builds you as a brand and it's your uniqueness.
• 49:40
  Speaker 1: And it's not maybe the thing that goes viral, but
• 49:43
  Speaker 1: it's the thing that people connect to and the reason
• 49:45
  Speaker 1: that they want to be there, the reason they want
• 49:47
  Speaker 1: to stay. And when you cycle those three types of content,
• 49:50
  Speaker 1: that's how you really build the audience. And anyone can
• 49:54
  Speaker 1: do it. It's honestly a formula anyone can replicate.
• 49:58
  Speaker 8: I love too that you share in the book, you know,
• 50:00
  Speaker 8: we have this idea of things going viral. It's like, oh,
• 50:02
  Speaker 8: millions of people saw it overnight. And you kind of
• 50:05
  Speaker 8: define viral as know anyone outside of your current.
• 50:08
  Speaker 6: Followers that sees it.
• 50:10
  Speaker 8: That's now gone viral, right? And so that's like such
• 50:14
  Speaker 8: a great measurement because if you have, maybe you have
• 50:16
  Speaker 8: 50 people following your restaurant right now. And if you
• 50:20
  Speaker 8: do a post on, you know, a recipe or a
• 50:22
  Speaker 8: secret or a technique, whatever it might be. And now
• 50:25
  Speaker 8: all of a sudden 200 saw that.
• 50:27
  Speaker 6: That's like, okay, that's huge. That's huge.
• 50:30
  Speaker 8: And you just start doubling down on where you find
• 50:33
  Speaker 8: that spot. And she gets very granular in this book,
• 50:36
  Speaker 8: which I love. Because honestly, like I, in the past
• 50:38
  Speaker 8: few decades, I've worked with so many different social media agencies.
• 50:41
  Speaker 6: And there's so many people that really don't know, they're guessing.
• 50:44
  Speaker 8: And you like get granular with exactly what to do,
• 50:48
  Speaker 8: no matter where you're at with your journey, no matter
• 50:51
  Speaker 8: if you're just posting, you know, your personal brand or you're,
• 50:54
  Speaker 8: you know, helping... a kid build their company or whatever
• 50:58
  Speaker 8: it might be. And the tools that you give, I
• 51:00
  Speaker 8: think are, are so specific. One thing that you share, um, is, uh,
• 51:05
  Speaker 8: cause a lot of people go, okay, I'm launching this
• 51:08
  Speaker 8: and I need to be on every platform, TikTok, Facebook.
• 51:11
  Speaker 6: Instagram, like everything.
• 51:14
  Speaker 8: And you talk about how critical it is to get
• 51:18
  Speaker 8: one platform right first before you're everywhere. And I think
• 51:22
  Speaker 8: that scares people because they're like, oh, I might miss
• 51:24
  Speaker 8: out and all that.
• 51:26
  Speaker 6: But can you share just your views on that? Because
• 51:28
  Speaker 6: you're very strong on that.
• 51:30
  Speaker 1: Yes, I think one short form platform is really important.
• 51:33
  Speaker 1: And I think one long form platform is really important.
• 51:36
  Speaker 1: So a short form platform is your social media account.
• 51:38
  Speaker 1: It's where you have followers and your content has a
• 51:42
  Speaker 1: bit of a shorter shelf life. And then a long
• 51:44
  Speaker 1: form platform is something like a podcast or an email list.
• 51:48
  Speaker 1: It's where people actually come and join a community, more
• 51:52
  Speaker 1: of an owned audience. And so I think it's incredibly
• 51:55
  Speaker 1: important to focus on one social media account. Because it's very,
• 51:59
  Speaker 1: very difficult to have all of your attention fragmented on
• 52:03
  Speaker 1: so many different channels and do it really well. I
• 52:06
  Speaker 1: think there's this idea that repurposing is the way to
• 52:11
  Speaker 1: be on all the platforms. I'm yet to find someone
• 52:14
  Speaker 1: who simply makes one piece of content and repurposes it
• 52:17
  Speaker 1: for every single platform and has done really, really well
• 52:22
  Speaker 1: on a platform. From the beginning, I focused on Instagram
• 52:25
  Speaker 1: and I had so many people telling me, you're making
• 52:28
  Speaker 1: such a mistake not getting on TikTok at this time.
• 52:30
  Speaker 1: You're making such a mistake not doing fill in the blank.
• 52:33
  Speaker 1: And I have grown an outsized social media account because
• 52:38
  Speaker 1: I focused, because I could see where I was getting momentum.
• 52:41
  Speaker 1: I got really good at that content format and I
• 52:43
  Speaker 1: really doubled down. And when I felt like, and I
• 52:46
  Speaker 1: talk a lot about this idea of playbooking in the book,
• 52:49
  Speaker 1: When I felt like I had a formula that I
• 52:53
  Speaker 1: could hand off to someone else and the growth wouldn't drop,
• 52:56
  Speaker 1: the conversion wouldn't drop, the sentiment wouldn't drop, then I
• 53:00
  Speaker 1: will turn my attention somewhere else. But if I have
• 53:03
  Speaker 1: to let go of something that's working really well to
• 53:06
  Speaker 1: turn my attention to building something else... that will have
• 53:09
  Speaker 1: really detrimental effects on the business and it's just not
• 53:12
  Speaker 1: worth it. And I think if I'd started out trying
• 53:14
  Speaker 1: to do everything, I don't think I would have built
• 53:17
  Speaker 1: the size, a community that I actually have. And, you know,
• 53:21
  Speaker 1: Boss Babe's a household name now. We're in every single
• 53:23
  Speaker 1: Walmart store across the country. We have moved off of Instagram.
• 53:27
  Speaker 1: We've moved off of social media, but I didn't need
• 53:29
  Speaker 1: to be on every single social media account to make
• 53:31
  Speaker 1: that happen. And I think it's just such a misconception
• 53:34
  Speaker 1: that you'll miss out. I truly, truly believe if you
• 53:37
  Speaker 1: compound and you focus, the results of that will be outsized.
• 53:43
  Speaker 8: And when Natalie's saying, you know, we think we just
• 53:45
  Speaker 8: have to repurpose something on every platform. She means just
• 53:48
  Speaker 8: take the one thing you posted and post it everywhere
• 53:50
  Speaker 8: in that format. And that that doesn't typically work. And
• 53:55
  Speaker 8: I think this takes a lot of pressure off people
• 53:56
  Speaker 8: who feel like, how am I going to be on
• 53:58
  Speaker 8: everything everywhere with what I'm doing? And you did 40
• 54:02
  Speaker 8: million in revenue through Instagram.
• 54:06
  Speaker 6: Just by doing it really well and figuring that out.
• 54:09
  Speaker 8: So- I want to ask you how right now in
• 54:14
  Speaker 8: your life and in your business, do you use AI exactly?
• 54:18
  Speaker 1: I use it in every area of my life, except...
• 54:24
  Speaker 1: the actual content creation that comes from me. And I
• 54:27
  Speaker 1: tried it for that. It wasn't right for me. I
• 54:29
  Speaker 1: felt like it diluted a lot of the performance of
• 54:31
  Speaker 1: the content. So I use it everywhere. So the biggest
• 54:35
  Speaker 1: thing that I did was I graduated from AI being
• 54:37
  Speaker 1: a chatbot. I started to have it actually execute for me.
• 54:41
  Speaker 1: So AI runs a lot of competitor analysis on content
• 54:44
  Speaker 1: and feeds me back reports. AI fully analyzes our project
• 54:49
  Speaker 1: management tools, all of our team meetings, Slack to see
• 54:54
  Speaker 1: what's being dropped, what's not being hit. It looks at
• 54:57
  Speaker 1: all of our community and customer sentiment. We have outsourced
• 55:01
  Speaker 1: 90% of our customer service to AI. We have built
• 55:05
  Speaker 1: a lot of platforms that help us to track our
• 55:08
  Speaker 1: highest LTV customers so we can take care of them.
• 55:11
  Speaker 1: We can make sure that we know who they are,
• 55:13
  Speaker 1: what they're buying, why they're buying it. In my personal life,
• 55:17
  Speaker 1: I use it for a lot of life admin. It
• 55:20
  Speaker 1: handles my emails too. I don't have it actually send
• 55:23
  Speaker 1: emails on my behalf, but every morning it goes in
• 55:26
  Speaker 1: and it triages and it puts lots of drafts in
• 55:28
  Speaker 1: my email inbox. Um, you know, I have certain ones
• 55:32
  Speaker 1: set up that just saved me a lot of time.
• 55:34
  Speaker 1: I don't know about you, but I am like a
• 55:35
  Speaker 1: serial screenshotter. I screenshot so many different things on Instagram.
• 55:40
  Speaker 1: Anyone else a serial screenshotter? So what I built with
• 55:44
  Speaker 1: Claude was this workflow that when I screenshot something, I
• 55:49
  Speaker 1: immediately go put it into Claude in a certain skill
• 55:54
  Speaker 1: and it takes it, it understands the context of what
• 55:56
  Speaker 1: it is and it categorizes it into a spreadsheet for me. So,
• 55:59
  Speaker 1: you know, say I screenshot something someone that just tagged
• 56:03
  Speaker 1: their glam, I go put it in Claude, Claude immediately knows, oh,
• 56:06
  Speaker 1: this is a screenshot where she's being recommended glam, let
• 56:09
  Speaker 1: me go put it into the correct spreadsheet and categorize
• 56:12
  Speaker 1: their location. Or if I put a screenshot of a
• 56:14
  Speaker 1: book into Claude, it immediately knows, oh, let's put this
• 56:17
  Speaker 1: on her reading list. And so no longer, oh, well,
• 56:20
  Speaker 1: my screenshot's just going to die in my screenshot folder,
• 56:22
  Speaker 1: but they actually have a shelf life. So I try
• 56:25
  Speaker 1: and use it for any kind of repeatable processes that
• 56:28
  Speaker 1: I have in my life or business. And And what
• 56:31
  Speaker 1: I'm trying to do is free myself up to do
• 56:33
  Speaker 1: the thing that I really love, which is content. I
• 56:35
  Speaker 1: absolutely love content and I love to work with clients.
• 56:39
  Speaker 1: And so I'm trying to make that my thing and
• 56:42
  Speaker 1: systemize everything around that. We're also using it to replace
• 56:47
  Speaker 1: a lot of the softwares that we were using in
• 56:49
  Speaker 1: the business that we felt like just... were a little
• 56:52
  Speaker 1: bit janky. One thing inside this book is we actually
• 56:54
  Speaker 1: put a QR code and a resource page, and we
• 56:57
  Speaker 1: were previously just going to have it go to a
• 56:59
  Speaker 1: bunch of downloadable resources. And what we actually did was
• 57:03
  Speaker 1: I used AI to build a really in-depth quiz where
• 57:06
  Speaker 1: every single question in the quiz had logic. So it
• 57:09
  Speaker 1: would learn something about you and save that. And so
• 57:12
  Speaker 1: by the end of the quiz, it actually has, it
• 57:15
  Speaker 1: takes you into your very own, what we call Boss
• 57:17
  Speaker 1: Babe Hub, where it knows everything about the way you're
• 57:20
  Speaker 1: running your business, the stage of business that you're at.
• 57:23
  Speaker 1: It recommends certain chapters and resources in the book. It
• 57:26
  Speaker 1: has an AI bot you can chat back and forward
• 57:28
  Speaker 1: to that knows everything about the book in depth that
• 57:31
  Speaker 1: can coach you through some of the exercises. And it
• 57:35
  Speaker 1: basically has this reading list of all of the resources.
• 57:38
  Speaker 1: And so we're using it to in the past, you know,
• 57:41
  Speaker 1: I would have just done a static landing page with
• 57:43
  Speaker 1: the resources on. I really believe that the future of
• 57:47
  Speaker 1: marketing is hyper personalization because of AI. And so right
• 57:50
  Speaker 1: now I'm constantly looking at, okay, my limitation previously with
• 57:54
  Speaker 1: quiz software was I could only put logic on a
• 57:56
  Speaker 1: couple of questions and it was very generic flow. Whereas
• 57:59
  Speaker 1: now I can speak to my laptop. I use Whisperflow
• 58:03
  Speaker 1: and Claude and Replit. That's three tools that I love.
• 58:06
  Speaker 1: I can speak to my computer, tell it exactly what
• 58:08
  Speaker 1: I'm envisioning, have it come up with a plan for
• 58:10
  Speaker 1: me and then build it. And we built that entire
• 58:13
  Speaker 1: platform start to finish in two weeks and we've stress
• 58:15
  Speaker 1: tested it. It's really, really robust and it's very personal.
• 58:19
  Speaker 1: And so I'm going to see how I can roll
• 58:21
  Speaker 1: that out in all areas of the business that clients touch.
• 58:27
  Speaker 8: I'm imagining you as a little girl and I'm just,
• 58:30
  Speaker 8: just marveling at you right now. Um, In everything you've
• 58:34
  Speaker 8: done and also the person who you are in your heart,
• 58:37
  Speaker 8: how you are as a friend. But I want to
• 58:39
  Speaker 8: ask you one granular thing about what you just shared.
• 58:42
  Speaker 8: So can you just talk for everyone in this room,
• 58:46
  Speaker 8: the three tools you just mentioned. So which ones do
• 58:48
  Speaker 8: you use? What do you use them for? And this
• 58:51
  Speaker 8: is going to be like a real.
• 58:54
  Speaker 6: Person question.
• 58:56
  Speaker 8: How did you start using AI and how did you
• 58:58
  Speaker 8: figure out how to get to where you are with
• 59:01
  Speaker 8: those tools? How did you figure it all out to
• 59:04
  Speaker 8: where you're at now?
• 59:05
  Speaker 1: A great question. Okay, so the three tools that I use,
• 59:09
  Speaker 1: these three tools, you might want to write them down
• 59:11
  Speaker 1: if you want to get into this. The first is
• 59:13
  Speaker 1: whisper flow. And what this is basically means that you
• 59:17
  Speaker 1: can just speak to your computer versus having to type.
• 59:21
  Speaker 1: And what's really cool about this is when you're working
• 59:24
  Speaker 1: with AI, you can have conversations with AI a lot
• 59:27
  Speaker 1: faster than you can type back and forth. I discovered
• 59:31
  Speaker 1: this when I was very early postpartum with my second
• 59:35
  Speaker 1: and I'm lying in bed holding her. I have no
• 59:37
  Speaker 1: free hands. And my husband was like, you know, you
• 59:39
  Speaker 1: can download this thing called WhisperFlow and you can speak
• 59:42
  Speaker 1: to your laptop. And that's where it completely changed my life.
• 59:45
  Speaker 1: So WhisperFlow is great. You can use it with or
• 59:48
  Speaker 1: without any AI tools. The second tool I use the
• 59:51
  Speaker 1: most is Cloud Code. So I use Cloud Code for basically...
• 59:58
  Speaker 1: setting up any kind of system. I treat it as
• 1:00:01
  Speaker 1: an employee. Anything I would normally ask someone else to
• 1:00:06
  Speaker 1: do or want to do myself, that's what I use
• 1:00:09
  Speaker 1: it for. Now, the biggest thing that I find is
• 1:00:12
  Speaker 1: people hear the word code and think they need to
• 1:00:15
  Speaker 1: be techie. The number one thing you can do to
• 1:00:18
  Speaker 1: learn AI, I think, is open up Cloud Code and
• 1:00:22
  Speaker 1: pick one project. One project that you have maybe has
• 1:00:26
  Speaker 1: been sitting on your shelf. So one thing for us
• 1:00:29
  Speaker 1: in the company was we had all of this customer
• 1:00:31
  Speaker 1: feedback and we'd done nothing with it. And, you know,
• 1:00:35
  Speaker 1: to ask my team to do it, it would have
• 1:00:36
  Speaker 1: taken them months and they kept putting it off because
• 1:00:38
  Speaker 1: it was a monotonous, boring job. And so I said, okay,
• 1:00:42
  Speaker 1: I'm really going to learn how to use cloud code,
• 1:00:44
  Speaker 1: which means I'm really going to learn how to use
• 1:00:46
  Speaker 1: this tool that can go and build things for me.
• 1:00:49
  Speaker 1: And so what I did is I put cloud code
• 1:00:51
  Speaker 1: in what's called plan mode, and it's just a little
• 1:00:53
  Speaker 1: button at the bottom called plan mode. And I spoke
• 1:00:56
  Speaker 1: to it. I said, I have this project. It's categorizing testimonials.
• 1:01:01
  Speaker 1: I have them in Google Drive. I have them on
• 1:01:02
  Speaker 1: my website. I have them in all of these different places.
• 1:01:05
  Speaker 1: How can we work together together? on building a website
• 1:01:09
  Speaker 1: with every single testimonial I have categorized and present a
• 1:01:13
  Speaker 1: plan back to me. And I said, cool, let's go.
• 1:01:15
  Speaker 1: And just one project like that can show you and
• 1:01:19
  Speaker 1: teach you all you need to know about what AI
• 1:01:21
  Speaker 1: can do because you can hear about it and it
• 1:01:24
  Speaker 1: sounds really techie. It sounds like you need to know
• 1:01:26
  Speaker 1: what you're doing. When I tell you I'm the least,
• 1:01:29
  Speaker 1: I was the least techie person, was. Like finding a
• 1:01:32
  Speaker 1: charger was challenging for me. So I was very intimidated
• 1:01:37
  Speaker 1: going into this, but just doing one project like this
• 1:01:40
  Speaker 1: took my confidence from zero to 100 because I realized
• 1:01:44
  Speaker 1: it's just like speaking to a really smart person. And
• 1:01:47
  Speaker 1: you don't have to be embarrassed about the way you
• 1:01:48
  Speaker 1: phrase it because it just understands and it asks you
• 1:01:51
  Speaker 1: questions back and it presents plans to you. And that
• 1:01:55
  Speaker 1: just doing one project, it's ripping the bandaid off. And
• 1:01:58
  Speaker 1: that muscle of building confidence in yourself with AI will
• 1:02:02
  Speaker 1: be the thing that changes everything for you. It won't
• 1:02:04
  Speaker 1: be a specific tool or anything. So that's called code.
• 1:02:06
  Speaker 1: And the third tool is Replit. I love Replit. Now,
• 1:02:11
  Speaker 1: the way I would see Replit is as a web
• 1:02:15
  Speaker 1: designer or developer, you know, it can build real, like
• 1:02:19
  Speaker 1: it can build a landing page or a website in minutes.
• 1:02:23
  Speaker 1: It built our entire quiz flow. And so you can
• 1:02:26
  Speaker 1: chat on the side with Repl.it and it's like chatting
• 1:02:30
  Speaker 1: to a real person, sort of feels like, but it's
• 1:02:32
  Speaker 1: building in real time on this part of your screen.
• 1:02:35
  Speaker 1: And so the way that I work with it is
• 1:02:37
  Speaker 1: I go to Claude and I have it come up
• 1:02:38
  Speaker 1: with a project plan of what I wanna build. So
• 1:02:40
  Speaker 1: I went to Claude and said, I wanna build this
• 1:02:43
  Speaker 1: AI platform for my book, which, you know, if I
• 1:02:45
  Speaker 1: was doing this a couple of years ago, that's hundreds
• 1:02:48
  Speaker 1: of thousands of dollars and months, months of work and stress.
• 1:02:53
  Speaker 1: two weeks this platform so I had it come up
• 1:02:55
  Speaker 1: with a plan and I took that plan and I
• 1:02:56
  Speaker 1: put it inside of Reblet and I had a working
• 1:02:59
  Speaker 1: prototype within an hour and you know it took then
• 1:03:02
  Speaker 1: a bit of work on the back end to just
• 1:03:04
  Speaker 1: to fix it but I didn't have to do anything
• 1:03:06
  Speaker 1: I just kept saying how do I make this functional
• 1:03:09
  Speaker 1: for if I want to have a hundred thousand people
• 1:03:11
  Speaker 1: go through this what do I need to think about
• 1:03:13
  Speaker 1: and it tells you what you need to know so
• 1:03:15
  Speaker 1: those are the three tools that's how I've learned how
• 1:03:18
  Speaker 1: to use it And what I don't recommend is spending
• 1:03:22
  Speaker 1: your time watching YouTube videos, listening to podcasts, like listening
• 1:03:26
  Speaker 1: to all of us talk about it. I think it's
• 1:03:28
  Speaker 1: a great way to have ideas for projects, but you
• 1:03:32
  Speaker 1: will still see the barrier in your mind because we're
• 1:03:35
  Speaker 1: used to hearing techie things like this and there being
• 1:03:37
  Speaker 1: a learning curve. And there is one, but you'd be
• 1:03:40
  Speaker 1: so surprised how much easier than you think. Like, the
• 1:03:43
  Speaker 1: way that you can talk to Claude, you just say,
• 1:03:45
  Speaker 1: I don't understand, say it again. Or my favorite line
• 1:03:49
  Speaker 1: with Claude Code, it'll tell me to go do something
• 1:03:52
  Speaker 1: and it sounds really complicated and I don't understand a
• 1:03:55
  Speaker 1: thing that it's saying because I don't understand that tech thing.
• 1:03:58
  Speaker 1: It'll say, now I need you to go in and
• 1:04:00
  Speaker 1: connect this and do this and do this. My favorite line,
• 1:04:03
  Speaker 1: this is the techiest line, you should all remember this.
• 1:04:06
  Speaker 1: Three words, you do it. That's it. That's my secret weapon.
• 1:04:13
  Speaker 1: It will tell me that I need to go and
• 1:04:15
  Speaker 1: do this thing that sounds really techie and complicated. And
• 1:04:17
  Speaker 1: I just say, you do it. Guess what? It does it.
• 1:04:23
  Speaker 1: It does it. And so I keep saying, you do it.
• 1:04:26
  Speaker 1: You do it. You do it. And every now and
• 1:04:28
  Speaker 1: then I'll say, Natalie, I'm promising you this is the
• 1:04:30
  Speaker 1: one thing I can't do. And okay, then I'll go
• 1:04:33
  Speaker 1: do it. But that happens very rarely. That's if you
• 1:04:36
  Speaker 1: need to get a certain thing to paste into it,
• 1:04:38
  Speaker 1: like you need to log into account that it doesn't
• 1:04:40
  Speaker 1: want to log into. Those are the magic three words
• 1:04:42
  Speaker 1: when you're working with AI. So if any of you
• 1:04:44
  Speaker 1: are interested, and I could talk about AI for hours
• 1:04:46
  Speaker 1: and I won't, sorry, but if any of you really
• 1:04:49
  Speaker 1: do want to get into it, my challenge to you
• 1:04:52
  Speaker 1: is pick one repeatable process, one thing you do in
• 1:04:55
  Speaker 1: your life on a daily or weekly basis, and think
• 1:04:58
  Speaker 1: about doing this as a project in cloud code. So
• 1:05:00
  Speaker 1: you'll download cloud onto your computer to use code. And
• 1:05:04
  Speaker 1: you'll just go tell it the thing you want to
• 1:05:06
  Speaker 1: do and just see what you create. I promise you
• 1:05:10
  Speaker 1: as someone that is not techie, I promise you on
• 1:05:13
  Speaker 1: the other side of that, you will shock yourself at
• 1:05:15
  Speaker 1: how capable and competent you are with it.
• 1:05:19
  Speaker 6: I tried you do it. You do it in marriage.
• 1:05:21
  Speaker 8: Doesn't work the same as that as AI, but that
• 1:05:24
  Speaker 8: is genius.
• 1:05:25
  Speaker 6: That is genius. Whatever it tells you to do, you
• 1:05:27
  Speaker 6: do it.
• 1:05:27
  Speaker 1: You do it.
• 1:05:28
  Speaker 6: And it does it.
• 1:05:28
  Speaker 1: It's the magic three words.
• 1:05:30
  Speaker 6: That is amazing.
• 1:05:31
  Speaker 5: Okay.
• 1:05:32
  Speaker 8: I want to open it up to Q and A.
• 1:05:35
  Speaker 8: There's so much more I want to talk to you guys.
• 1:05:37
  Speaker 8: There is a whole chapter in this book called resentment
• 1:05:40
  Speaker 8: and it is so powerful.
• 1:05:42
  Speaker 6: It is so powerful.
• 1:05:43
  Speaker 8: And it talks about even business partnerships and what happens
• 1:05:46
  Speaker 8: if you let resentment fester and The Power of Resentment.
• 1:05:49
  Speaker 8: And there's so much in this book, so much more
• 1:05:51
  Speaker 8: about also social media and AI. So I want to
• 1:05:55
  Speaker 8: ask you one more question, then we're going to open
• 1:05:56
  Speaker 8: it up for Q & A. And that's really for
• 1:05:58
  Speaker 8: the person who's here right now going, Natalie, I've tried everything.
• 1:06:01
  Speaker 8: I've been posting online and I did this and I'm
• 1:06:04
  Speaker 8: using AI.
• 1:06:05
  Speaker 6: And nothing's selling and no one's seeing my stuff.
• 1:06:07
  Speaker 8: And what would you tell them right now, like what
• 1:06:11
  Speaker 8: to do, where to start, what to do?
• 1:06:14
  Speaker 1: I would say for the person that is trying all
• 1:06:16
  Speaker 1: the things and you don't feel like you're getting momentum
• 1:06:19
  Speaker 1: in any direction, strip it back. Really strip it back
• 1:06:23
  Speaker 1: to basics and first just look at... what is my product?
• 1:06:27
  Speaker 1: Do I have product market fit? Is this a product
• 1:06:29
  Speaker 1: that people are willing to pay for? And the easiest,
• 1:06:32
  Speaker 1: simplest way to figure that out is get in front
• 1:06:34
  Speaker 1: of your ideal clients. And so one way of doing
• 1:06:36
  Speaker 1: it is maybe you get into a Facebook group where
• 1:06:39
  Speaker 1: you know your ideal clients are hanging out and you
• 1:06:40
  Speaker 1: get on 10 phone calls with people and you actually
• 1:06:43
  Speaker 1: see if they're interested and would buy this thing. And
• 1:06:46
  Speaker 1: on the call, maybe you tell them about it, maybe
• 1:06:47
  Speaker 1: you offer them a little bit of value in that space,
• 1:06:49
  Speaker 1: if it's wellness or beauty or And you see if
• 1:06:52
  Speaker 1: they want to buy it, you get feedback, you start
• 1:06:54
  Speaker 1: to get that signal of whether this thing is valuable
• 1:06:57
  Speaker 1: and actually works for people. If that is true, and
• 1:07:00
  Speaker 1: you do have product market fit, and you know, you've
• 1:07:03
  Speaker 1: got something that works, then we've pulled back, we start
• 1:07:06
  Speaker 1: to think about what is the strategy we put in place.
• 1:07:08
  Speaker 1: Because when we talk about momentum, I really think when
• 1:07:10
  Speaker 1: you look at people that create massive momentum, it's very strategic.
• 1:07:14
  Speaker 1: They don't just start and throw everything out there and
• 1:07:18
  Speaker 1: just run themselves in every single direction. It's normally quite strategic. Okay,
• 1:07:22
  Speaker 1: I'm going to go onto this one platform. And first,
• 1:07:25
  Speaker 1: my goal is going to be, I'm going to build
• 1:07:27
  Speaker 1: a community or I'm going to build an audience or...
• 1:07:30
  Speaker 1: Maybe I don't desire to build something organically, but I'm
• 1:07:33
  Speaker 1: going to start using ads and I'm going to learn
• 1:07:35
  Speaker 1: everything I can about ads and how to get this
• 1:07:38
  Speaker 1: product in front of the right person on a continuous basis.
• 1:07:41
  Speaker 1: Because that's all business is. It can be simple if
• 1:07:44
  Speaker 1: you distill it. I'm going to get my product in
• 1:07:46
  Speaker 1: front of people in a regular basis. And growing that
• 1:07:49
  Speaker 1: is a way that we grow it. So we just
• 1:07:51
  Speaker 1: strip it back and think through that. And so one product...
• 1:07:56
  Speaker 1: just think about one product that really has product market fit.
• 1:07:59
  Speaker 1: You get onto one platform and you really do that
• 1:08:03
  Speaker 1: until it works. You figure out what you need to
• 1:08:05
  Speaker 1: do on that one platform to start seeing growth and
• 1:08:08
  Speaker 1: you direct them toward one funnel. And a funnel sounds fancy,
• 1:08:11
  Speaker 1: but it's basically your checkout page or it's your email
• 1:08:15
  Speaker 1: list where you then invite them to buy something or
• 1:08:18
  Speaker 1: it's a sales call or it's a meeting. Um, That's
• 1:08:23
  Speaker 1: all a funnel is. It's how do we take people
• 1:08:25
  Speaker 1: from this wider audience to actually being ready to make
• 1:08:28
  Speaker 1: the purchase. And so you think about, okay, this one
• 1:08:30
  Speaker 1: product that's got product market fit on this one platform,
• 1:08:33
  Speaker 1: and I'm really building a community and connecting with my
• 1:08:36
  Speaker 1: ideal clients, and I take them into this one funnel.
• 1:08:39
  Speaker 1: And you get that working. You figure out what that
• 1:08:42
  Speaker 1: looks like for your product. And if you have no idea,
• 1:08:44
  Speaker 1: go find 10 people that are doing it. Go and
• 1:08:46
  Speaker 1: find 10 companies that are doing it and take a
• 1:08:49
  Speaker 1: look at what they're doing and figure out which one
• 1:08:52
  Speaker 1: of these things you want to do and really get
• 1:08:54
  Speaker 1: that working. And when you unlock momentum in that, that's
• 1:08:57
  Speaker 1: how you figure out what compounding looks like. And you
• 1:09:00
  Speaker 1: get to drive it harder. You get to make it bigger.
• 1:09:03
  Speaker 1: You get to think about whether you expand beyond that.
• 1:09:06
  Speaker 1: But if we try and do all the things, I
• 1:09:09
  Speaker 1: think that's just a recipe for feeling like we're not
• 1:09:11
  Speaker 1: cut out for this. Like we haven't got something people
• 1:09:14
  Speaker 1: want to buy that will never make it work and
• 1:09:16
  Speaker 1: we're exhausted. And so I really, really think simpler is better.
• 1:09:21
  Speaker 1: In the beginning, when you're really trying to get something working,
• 1:09:24
  Speaker 1: simple is your superpower. And the longer you can keep
• 1:09:26
  Speaker 1: it simple and really hone in your expertise on that
• 1:09:30
  Speaker 1: one thing is where I think you'll unlock that compounding.
• 1:09:34
  Speaker 6: Thank you.
• 1:09:34
  Speaker 8: And really quick, the three AI platforms that are your
• 1:09:37
  Speaker 8: three faves, are you in the highest paid tier for
• 1:09:39
  Speaker 8: all of them?
• 1:09:40
  Speaker 6: The highest paid level?
• 1:09:41
  Speaker 3: Yes.
• 1:09:42
  Speaker 1: Yep.
• 1:09:43
  Speaker 6: Okay, great. We're going to open it up to Q
• 1:09:45
  Speaker 6: & A. We have lots of hands.
• 1:09:48
  Speaker 1: Great.
• 1:09:50
  Speaker 2: Natalie and Jamie, I know that you both have daughters,
• 1:09:53
  Speaker 2: I believe, right? So my question connects to the next generation.
• 1:09:58
  Speaker 2: And by the way, I should tell you, Natalie, I
• 1:09:59
  Speaker 2: have a brand called Boss Beauties, but it's for younger girls.
• 1:10:03
  Speaker 2: It's actually for kids and preteens. So they're the future
• 1:10:07
  Speaker 2: boss babes.
• 1:10:08
  Speaker 1: Yes. I love this.
• 1:10:09
  Speaker 2: Here's my question. So last fall, I was brought in.
• 1:10:13
  Speaker 2: I went into Hello Sunshine, Reese Witherspoon's event. And I
• 1:10:16
  Speaker 2: did this workshop that was so meaningful to me. It
• 1:10:19
  Speaker 2: was for teen girls that were attending the event with
• 1:10:22
  Speaker 2: their moms. And I did a talk about dreaming your
• 1:10:25
  Speaker 2: most impossible dreams. And after that, all the girls wrote
• 1:10:29
  Speaker 2: down their dreams in my book. But what I noticed,
• 1:10:33
  Speaker 2: I went around and I was just having these conversations
• 1:10:36
  Speaker 2: with these girls.
• 1:10:37
  Speaker 1: I said, what's your dream? What are you hoping to do?
• 1:10:39
  Speaker 2: And about 90% of them actually said that they wanted
• 1:10:43
  Speaker 2: to build their own businesses someday and they wanted to
• 1:10:46
  Speaker 2: be an entrepreneur, right? Um, so when you're thinking, Natalie,
• 1:10:50
  Speaker 2: about what you're teaching with your methods and what's in
• 1:10:53
  Speaker 2: your book and just what you're teaching to your community through.
• 1:10:56
  Speaker 1: Boss Babes, right?
• 1:10:57
  Speaker 2: How do you think about that and how it applies
• 1:11:01
  Speaker 2: to the next generation? I mean, Girl Scouts is actually,
• 1:11:04
  Speaker 2: I don't know if you knew this, the largest entrepreneurship
• 1:11:07
  Speaker 2: program for girls and they're, they're looking for things like that, right?
• 1:11:11
  Speaker 2: So I'm curious your perspective on that.
• 1:11:14
  Speaker 1: I love that question so much. And I think that
• 1:11:17
  Speaker 1: for me, the best thing I can do is be
• 1:11:20
  Speaker 1: an example of what it looks like to really love
• 1:11:22
  Speaker 1: what you do, to not make your ambition wrong and
• 1:11:26
  Speaker 1: to chase your dreams. And I try to be that
• 1:11:30
  Speaker 1: person that, you know, when I was younger, when I
• 1:11:32
  Speaker 1: was a teenager looking at other women, I try and
• 1:11:35
  Speaker 1: be that woman that really leads by that example. And
• 1:11:38
  Speaker 1: I hope that's something my girls, you know, see. I
• 1:11:41
  Speaker 1: don't try and push.
• 1:11:42
  Speaker 5: I'm not.
• 1:11:44
  Speaker 1: as they grow up, I'm not going to try and
• 1:11:45
  Speaker 1: push them in a direction. But one thing I always
• 1:11:47
  Speaker 1: try and reiterate is just how much I love what
• 1:11:50
  Speaker 1: I do. And I think that's a really cool way
• 1:11:52
  Speaker 1: to look at work. And I'm curious what you'd say, Jamie.
• 1:11:54
  Speaker 8: Yeah, no, I think that's perfect. I know there's a
• 1:11:57
  Speaker 8: lot of hands. I want to make sure we get
• 1:11:58
  Speaker 8: to them for you. Yeah, yeah.
• 1:12:00
  Speaker 9: Great.
• 1:12:04
  Speaker 3: Hi, I'm Kate. I'm also an entrepreneur and a mom.
• 1:12:07
  Speaker 3: Thank you both so much for beautiful conversation and everything
• 1:12:11
  Speaker 3: you do. Um, I had a question about something you
• 1:12:14
  Speaker 3: were talking about earlier with your purpose and kind of
• 1:12:19
  Speaker 3: passions changing with the season of life, which I 100%
• 1:12:21
  Speaker 3: agree with and.
• 1:12:22
  Speaker 1: Have felt and all of those things.
• 1:12:25
  Speaker 3: I'm curious how you reconcile that with focus and scaling
• 1:12:28
  Speaker 3: a business, particularly when you get past that like zero
• 1:12:31
  Speaker 3: to one and you're in the scaling phase. And sometimes
• 1:12:34
  Speaker 3: it's not as fun and glamorous as the early stages.
• 1:12:39
  Speaker 3: So just curious how you think about balancing like passion, purpose,
• 1:12:43
  Speaker 3: and focus, if that makes sense.
• 1:12:46
  Speaker 1: Yeah, that's a really good question. You know, one of
• 1:12:49
  Speaker 1: my membership that I've had, we've had for 11 years now,
• 1:12:53
  Speaker 1: and there have been times where I've been really bored
• 1:12:56
  Speaker 1: of doing the same thing day in, day out. What
• 1:12:59
  Speaker 1: has really worked for me to not get distracted by
• 1:13:01
  Speaker 1: the shiny things is to find the parts of my
• 1:13:04
  Speaker 1: job that are really fun and creative for me where
• 1:13:08
  Speaker 1: I feel like I get that newness and that new
• 1:13:11
  Speaker 1: sense of energy. And I try and line that up
• 1:13:14
  Speaker 1: with ways that compound the brand. And so I love
• 1:13:18
  Speaker 1: creating brands. I love that. I love the visual element.
• 1:13:21
  Speaker 1: I love the... all of it, the brand pillars, everything.
• 1:13:24
  Speaker 1: And so instead of using that to create multiple different brands,
• 1:13:28
  Speaker 1: I try and do mini launches where we come up
• 1:13:30
  Speaker 1: with really fun campaigns and I throw my energy behind that,
• 1:13:34
  Speaker 1: but it all drives toward the membership. So an example
• 1:13:36
  Speaker 1: is we did a campaign last summer called Freedom High,
• 1:13:40
  Speaker 1: where we created this full virtual high school called Freedom High.
• 1:13:44
  Speaker 1: And we fully took our audience back to school, which
• 1:13:46
  Speaker 1: is so funny because they were mums ready to go
• 1:13:48
  Speaker 1: back to into the school year with their kids. and
• 1:13:51
  Speaker 1: we made it 90s and nostalgic and it was a
• 1:13:54
  Speaker 1: fun way for me to flex my creativity without starting
• 1:13:57
  Speaker 1: something completely brand new and then we opened up the
• 1:14:00
  Speaker 1: doors to our membership and so that's how I try
• 1:14:02
  Speaker 1: and look at it because I notice if I just
• 1:14:04
  Speaker 1: get distracted by every new idea and every shiny thing
• 1:14:07
  Speaker 1: I don't think I'm really giving myself the best shot
• 1:14:09
  Speaker 1: at building the business if that makes sense.
• 1:14:17
  Speaker 9: Hi, Natalie and Jamie.
• 1:14:18
  Speaker 1: Thank you for sharing your stories. I'm Natasha.
• 1:14:21
  Speaker 9: I wanted to ask a question about the generational healing
• 1:14:25
  Speaker 9: that you did and how did you reconcile that old world?
• 1:14:29
  Speaker 9: I can relate without going into details, but when you
• 1:14:33
  Speaker 9: become successful and you move into another energy, but you
• 1:14:38
  Speaker 9: still have family and friends that maybe couldn't change their circumstances?
• 1:14:43
  Speaker 9: How did you reconcile that with grace and make peace
• 1:14:47
  Speaker 9: with the past, but maybe bring them now?
• 1:14:52
  Speaker 1: That's a great question. I don't know that I have
• 1:14:55
  Speaker 1: the perfect answer for that, but my answer is that
• 1:14:58
  Speaker 1: I stopped trying to change other people and just focused
• 1:15:01
  Speaker 1: on myself and my relationship with certain people became so
• 1:15:07
  Speaker 1: much more enjoyable and joyful when I fully accepted them
• 1:15:11
  Speaker 1: for who they are. And I didn't try to make
• 1:15:13
  Speaker 1: them come on the journey I'm on. And I just
• 1:15:16
  Speaker 1: could really accept that was where they are. And trust
• 1:15:18
  Speaker 1: if they do ever want to move into different spaces,
• 1:15:22
  Speaker 1: that I'd be there to support them. But it wasn't
• 1:15:24
  Speaker 1: just because I wanted it for myself doesn't mean everybody does.
• 1:15:28
  Speaker 1: And letting that be okay. And just seeing them for
• 1:15:30
  Speaker 1: who they are.
• 1:15:38
  Speaker 7: Hi, I'm Christy, client of Natalie's and I can vouch
• 1:15:41
  Speaker 7: for her process. My business grew like over 100,000 followers,
• 1:15:44
  Speaker 7: I think in a month on social media and hundreds
• 1:15:47
  Speaker 7: of thousands in revenue.
• 1:15:48
  Speaker 1: But as a therapist, I'm really curious if.
• 1:15:51
  Speaker 7: You have a decision making or either you have a
• 1:15:54
  Speaker 7: decision making process with AI because I find myself getting
• 1:15:58
  Speaker 7: really excited by these conversations and also like, okay, what
• 1:16:02
  Speaker 7: feels like it's taking me out of, like you said,
• 1:16:04
  Speaker 7: with the content, it's taking me out of my true
• 1:16:07
  Speaker 7: like essence or my voice and what feels like, okay,
• 1:16:10
  Speaker 7: this is a good use of it. So do you
• 1:16:12
  Speaker 7: have a process of like noticing intuitively, you know, what
• 1:16:16
  Speaker 7: feels aligned in that way?
• 1:16:17
  Speaker 1: And then when you feel like.
• 1:16:19
  Speaker 7: Okay, maybe this is taking me out of my kind
• 1:16:22
  Speaker 7: of zone of genius or my true like passion and purpose.
• 1:16:26
  Speaker 1: I love this question because I really think one of
• 1:16:28
  Speaker 1: the harder things right now for founders is you can
• 1:16:32
  Speaker 1: do absolutely anything and everything. And it's very tempting to
• 1:16:35
  Speaker 1: do everything and anything. So a couple of things. Number one,
• 1:16:39
  Speaker 1: I have a set of things I ask myself when
• 1:16:43
  Speaker 1: I'm thinking about what I'm going to do with AI.
• 1:16:44
  Speaker 1: Is this going to drive more revenue, drive better results
• 1:16:47
  Speaker 1: or save time? And if it's not going to do
• 1:16:49
  Speaker 1: any of those three things, I think about why I
• 1:16:51
  Speaker 1: would be doing it. And another question I found myself
• 1:16:54
  Speaker 1: asking a lot is, would I still do this if
• 1:16:57
  Speaker 1: I wasn't using AI? Because a lot of times I
• 1:17:00
  Speaker 1: was in the excitement of it and learning what AI
• 1:17:02
  Speaker 1: can do. I was just doing everything, a system for
• 1:17:05
  Speaker 1: this and a spreadsheet for this. And it wasn't really
• 1:17:08
  Speaker 1: moving the needle. It was just very organized. Yeah, when
• 1:17:12
  Speaker 1: I started asking myself, would I do this without AI,
• 1:17:14
  Speaker 1: I started to focus on the things that actually would
• 1:17:16
  Speaker 1: drive the business forward. And so what I'm trying to
• 1:17:19
  Speaker 1: do is the things that I know really move the
• 1:17:21
  Speaker 1: needle in the business, and just making it more efficient or,
• 1:17:25
  Speaker 1: or making it bigger because of AI.
• 1:17:26
  Speaker 6: I think we have time for one more.
• 1:17:30
  Speaker 1: One more question.
• 1:17:32
  Speaker 3: Good, Riley.
• 1:17:36
  Speaker 6: Okay, we'll do two more.
• 1:17:37
  Speaker 5: Last two.
• 1:17:39
  Speaker 6: That was very kind of you, by the way.
• 1:17:41
  Speaker 10: So we can share.
• 1:17:41
  Speaker 1: Is this thing on?
• 1:17:43
  Speaker 6: Okay, yes.
• 1:17:44
  Speaker 10: Hi, I'm Kara. I started my business when I was 21.
• 1:17:48
  Speaker 10: I'm 33 now. And my experience was very DIY. It
• 1:17:54
  Speaker 10: was very fumbling through a lot of challenges, struggles, imposter syndrome.
• 1:17:59
  Speaker 10: but I really envision my next step to write a book.
• 1:18:04
  Speaker 10: I have a lot of silly stories and moments I
• 1:18:07
  Speaker 10: want to share, but also guidance and wisdom that I
• 1:18:09
  Speaker 10: think could help as she kind of mentioned the boss beauties.
• 1:18:15
  Speaker 10: What would you, what's the one piece of advice that
• 1:18:17
  Speaker 10: you would give to someone who wants to write a
• 1:18:19
  Speaker 10: book and what would that be for the next step?
• 1:18:23
  Speaker 1: For me personally, If I was starting from scratch and
• 1:18:27
  Speaker 1: I knew I wanted to write a book, I would
• 1:18:28
  Speaker 1: focus on building a community. I think that's really important
• 1:18:32
  Speaker 1: because at the end of the day, you really want
• 1:18:33
  Speaker 1: your book to be read. You want it to have
• 1:18:35
  Speaker 1: the impact that it has. And, you know, you want
• 1:18:39
  Speaker 1: to give it the best shot. And so building a community,
• 1:18:41
  Speaker 1: I think, opens up that door. It's a great way
• 1:18:44
  Speaker 1: to get feedback. It's a great way to see what's resonating.
• 1:18:47
  Speaker 1: And it means when you launch it, you actually have
• 1:18:50
  Speaker 1: a community that was meant for. So that's what I
• 1:18:52
  Speaker 1: would do. And I say that a lot. I think
• 1:18:55
  Speaker 1: building a community today, especially in the age of AI,
• 1:18:59
  Speaker 1: is your moat. A lot of brands are now really
• 1:19:03
  Speaker 1: scrambling to own their distribution. So I think it's incredibly important.
• 1:19:06
  Speaker 1: And if you do that, I think you really separate yourself.
• 1:19:09
  Speaker 1: So that would be my advice.
• 1:19:16
  Speaker 5: Thank you, by the way. And thank you both for
• 1:19:20
  Speaker 5: being here. This is a great learning opportunity for me.
• 1:19:25
  Speaker 5: So for those entrepreneurs who have a specifically maybe more
• 1:19:29
  Speaker 5: of like a physical product or just an area where
• 1:19:35
  Speaker 5: they really need to find investors, Do you touch on
• 1:19:41
  Speaker 5: that in the book? What's your advice in seeking investment?
• 1:19:46
  Speaker 1: Yeah, great question. I don't, that's not my area of expertise.
• 1:19:49
  Speaker 1: I'm curious what you would answer for that one.
• 1:19:52
  Speaker 6: It depends what stage the business is in.
• 1:19:55
  Speaker 8: I would have another job bringing in revenue to fund
• 1:19:58
  Speaker 8: the business and not give away any equity. When it's
• 1:20:01
  Speaker 8: that early on, what so many people do is they
• 1:20:04
  Speaker 8: give away way too much because it's not worth anything yet.
• 1:20:07
  Speaker 8: And then all of a sudden someone's controlling your decisions,
• 1:20:10
  Speaker 8: someone's all of that. And it just, it rarely ends well.
• 1:20:13
  Speaker 8: So I would try to self-fund it as long as
• 1:20:16
  Speaker 8: I could. If I were her and she wanted to
• 1:20:19
  Speaker 8: bring in new blood, I wouldn't do it through investment.
• 1:20:21
  Speaker 8: If she can hold off, you could do it through
• 1:20:23
  Speaker 8: an advisory board. and maybe just give a tiny, tiny,
• 1:20:26
  Speaker 8: tiny piece of the upside to bring in new people
• 1:20:30
  Speaker 8: to kind of have fresh look at it, I would
• 1:20:32
  Speaker 8: try to hold onto it as long as possible. Yeah,
• 1:20:36
  Speaker 8: we brought in private equity four and a half years
• 1:20:38
  Speaker 8: into IT Cosmetics. And by the time we sold our business,
• 1:20:44
  Speaker 8: we were still the largest shareholders. And that made all
• 1:20:46
  Speaker 8: the difference because if my gut told me one thing,
• 1:20:49
  Speaker 8: I could trust it.
• 1:20:50
  Speaker 6: I didn't have to.
• 1:20:51
  Speaker 8: launch a product or change a formula or something like
• 1:20:54
  Speaker 8: that because I didn't have the control. And I don't
• 1:20:57
  Speaker 8: think that, I just think when it's the early stages,
• 1:21:01
  Speaker 8: it's too soon. If you can avoid it at all costs,
• 1:21:03
  Speaker 8: try to get new blood in there different ways without
• 1:21:07
  Speaker 8: bringing in their money, just giving them a piece in
• 1:21:09
  Speaker 8: the upside later is what I would do. And one
• 1:21:11
  Speaker 8: more thing to add to the book, if building your
• 1:21:14
  Speaker 8: own community is not something that you want to do,
• 1:21:17
  Speaker 8: I 100% agree with what Natalie said, by the way,
• 1:21:20
  Speaker 8: own your distribution and you can ensure the success of
• 1:21:22
  Speaker 8: your book.
• 1:21:23
  Speaker 6: But you can also do that in other ways.
• 1:21:25
  Speaker 8: I would say that the thing that people don't tell authors,
• 1:21:27
  Speaker 8: there are millions. I don't remember the number. It's over
• 1:21:30
  Speaker 8: a million new books in the US every year. Most
• 1:21:33
  Speaker 8: people never know they exist. So when you think about
• 1:21:35
  Speaker 8: how many incredible stories and incredible just wisdom and and
• 1:21:41
  Speaker 8: inspiration and talent and poetry and words that just exists
• 1:21:45
  Speaker 8: out there.
• 1:21:45
  Speaker 6: No one knows it's there.
• 1:21:47
  Speaker 8: What I didn't realize until my first book is they
• 1:21:50
  Speaker 8: said all of the marketing falls on the author, all
• 1:21:53
  Speaker 8: of it. And the publisher, no matter how big, no
• 1:21:56
  Speaker 8: matter how great, they'll have an in-house marketing department and
• 1:21:59
  Speaker 8: they will help. but pretty much it all falls on you.
• 1:22:03
  Speaker 8: So figuring out what does that marketing look like now,
• 1:22:06
  Speaker 8: and maybe it's not your own community. It might be like, oh,
• 1:22:09
  Speaker 8: you know what? I'm going to figure out how to
• 1:22:11
  Speaker 8: get my book in these communities that exist, or I'm
• 1:22:14
  Speaker 8: going to figure out, I mean, there's a lot of
• 1:22:15
  Speaker 8: ways to do it also, but it's through your distribution.
• 1:22:18
  Speaker 8: You almost have to own the marketing and the distribution.
• 1:22:21
  Speaker 8: It's all going to fall on you, which feels daunting
• 1:22:23
  Speaker 8: because a.
• 1:22:27
  Speaker 9: Right.
• 1:22:27
  Speaker 6: Yet it all, exactly.
• 1:22:28
  Speaker 1: Right.
• 1:22:29
  Speaker 6: Yet it all falls on you. So knowing that ahead
• 1:22:31
  Speaker 6: of time, I think is important.
• 1:22:35
  Speaker 9: Yeah. Yeah.
• 1:22:36
  Speaker 6: You guys, Natalie Ellis.
• 1:22:38
  Speaker 1: Yeah. Amazing.
• 1:22:39
  Speaker 6: Congratulations. Her first ever book, already a bestseller.
• 1:22:44
  Speaker 8: She's going to stay and sign books for anyone who
• 1:22:47
  Speaker 8: would like that and say hello to everyone. So what
• 1:22:51
  Speaker 8: a gift. She flew in here to be with you
• 1:22:53
  Speaker 8: guys tonight. And thank you for doing that. Coming and
• 1:22:55
  Speaker 8: visiting Summerland. and Montecito and all of us and for
• 1:22:59
  Speaker 8: your precious time. Congratulations on your book. And she is
• 1:23:03
  Speaker 8: here to meet each one of you. So thank you, everyone.
• 1:23:05
  Speaker 1: Thank you so much. Thank you, Jamie.