Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
The Value Gap Pricing Strategy Explained
We dissect the value gap concept popularized by Russell Brunson and how modern DTC brands use it to justify premium pricing. Lucas breaks down the math behind perceived versus actual value, while Luna challenges whether this strategy still holds water in a market where consumers are increasingly skeptical of markup stories. We look at specific examples from coffee retailers and software companies that have successfully widened their value gap through experience design rather than just feature stacking.
#PricingStrategy #ValueGap #MarketingPsychology #ConsumerBehavior #DTCBrands…
The skinny
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