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How a Freelance Digital Marketer Raised Rates by Presenting Client Lifetime Value
Freelance digital marketer Alex Martinez raised his monthly retainer from $2,000 to $3,500 - a 75% increase - without losing a single client. His secret: he stopped selling services and started demonstrating client lifetime value. In this episode, Lucas and Luna break down how Alex built a simple ROI calculator that projected a client's potential revenue over 12 months, then used that number to justify a higher rate. They walk through the exact spreadsheet Alex used, the conversation script he practiced, and the surprising reaction from his first client. If you're a freelancer…
The skinny
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