The Wedding Market Hierarchy Nobody Talks About
If you've ever wondered why your wedding inquiries aren't converting, this episode is your answer.
Here's the truth: saying you "do weddings" tells potential clients absolutely nothing. It's like running a restaurant and saying you serve "food." Cool. So does everyone else.
The wedding industry isn't one big market. It's a hierarchy of five completely different tiers, each with their own clients, expectations, and rules. A $15,000 backyard wedding and a $250,000 luxury estate wedding aren't the same business. They're not even in the same universe.
And yet, most photo booth companies are…
The skinny
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