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FIELD NOTE #054 | The Strategy Arrived After The Decision
The Strategy Arrived After The Decision
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Some strategies are instruments for deciding.
Others are instruments for explaining.
The difficulty is that both look exactly the same once they have been turned into slides.
The decision may have happened weeks earlier.
In a corridor.
Over lunch.
On a phone call nobody minuted.
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Then came the strategy. Forty-two pages of it.
Rigorous.
Polished.
Pointing exactly where it was always going to point.
The board approved it.
Nobody asked about the lunch.
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This episode examines Reverse Strategy — a strategy written to explain a decision already…
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