Writing more human content with Mat Patterson

The Not-Boring Tech Writer · Aug 6, 2026 · 1h 11m · transcript

In this episode, I talk with Mat Patterson, a CX professional turned technical marketing writer who spent nearly a decade each at Campaign Monitor and Help Scout before going freelance and founding More Human Content. We talk about why content that keeps its personality connects better than content with all the edges sanded off, how he treats an email newsletter as an invitation into someone's inbox rather than a transaction, why small companies shouldn't voluntarily start sounding like big ones, and how years of putting his own name and face on his work shaped his move into freelancing.

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